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The World’s Most Valuable Bank Brands

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Visualizing The World’s Most Valuable Bank Brands

When most people think about brands, they often picture iconic consumer marks like Coca-Cola or Apple.

But in the realm of financial services, the importance of having a strong consumer brand is also rapidly growing. After all, with hundreds of new fintech entrants positioning themselves to be the “banks” of the future, it seems that brand awareness may be one of the major competitive advantages that incumbent banks can use to protect themselves.

Which financial institutions have the strongest brands, and which brands are the most valuable?

Valuable Bank Brands in 2019

Today’s chart looks at the world’s most valuable bank brands, according to a recent report from Brand Finance.

It should be noted that brand value in this context is a measure of the “value of the trade mark and associated marketing IP within the branded business”. In other words, it’s measuring the value of intangible marketing assets, and not the overall worth of a business itself.

Here are the top bank brands by value in 2019:

Top bank brands by value

For the third year in a row, the Industrial and Commercial Bank of China (ICBC) takes the top spot, with a brand value of $79.8 billion.

Wells Fargo is the top U.S. bank by brand value, coming in 5th place – however, the bank actually fell two spots from last year’s ranking while simultaneously losing 9% of its brand value. This is not surprising in light of the recent publicity challenges faced by the bank.

The Ascent of Chinese Banks

It’s also interesting to note that Chinese banks have taken all four of the top spots on the list, with ICBC, China Construction Bank, Agricultural Bank of China, and Bank of China having a combined brand value of over $250 billion.

Here’s a look at the ascent of Chinese banks over time:

Ascent of China Banks

In contrast, in the entire span of 2009-2014, there were zero Chinese banks that cracked the top five.

The Strongest Bank Brands

Finally, here is a look at the strongest bank brands.

It’s worth noting that in contrast to value, these are banks that have executed on their branding, marketing, and sales strategies to have brands that ultimately create a competitive advantage for their business.

Strongest bank brands

Brand Finance measures brand strength by looking at a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.

For more insights, don’t forget to check out Brand Finance’s report.

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The World’s Top 50 Largest Banks by Consolidated Assets

How big are the world’s biggest banks? In this visualization, we show the top 50 banks by assets and headquarters location.

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Bubble chart illustrating the top 50 banks in the world by revenue.

The World’s Top 50 Largest Banks by Consolidated Assets

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Banks are often among the biggest companies in the world.

In this graphic, we list the top 50 banks in the world by consolidated assets, based on a 2023 report from S&P Global Market Intelligence. The data represents each bankโ€™s total assets for the most recent period available.

Chinese Banks Keep on Growing

According to S&P, the four largest Chinese banks grew their assets by 4.1% in 2022, reaching a combined total of $19.8 trillion.

In fact, Chinese banks already account for over a third of the assets held by the largest banks on the planet. Four of the 15 biggest companies in China are banks.

RankBankHeadquartersTotal Assets
1Industrial and Commercial Bank of China๐Ÿ‡จ๐Ÿ‡ณ China$5.7T
2China Construction Bank Corp๐Ÿ‡จ๐Ÿ‡ณ China$5.0T
3Agricultural Bank of China๐Ÿ‡จ๐Ÿ‡ณ China$4.9T
4Bank of China๐Ÿ‡จ๐Ÿ‡ณ China$4.2T
5JPMorgan Chase & Co.๐Ÿ‡บ๐Ÿ‡ธ US$3.7T
6Bank of America๐Ÿ‡บ๐Ÿ‡ธ US$3.1T
7Mitsubishi UFJ Financial Group๐Ÿ‡ฏ๐Ÿ‡ต Japan$3.0T
8HSBC Holdings๐Ÿ‡ฌ๐Ÿ‡ง UK$2.9T
9BNP Paribas๐Ÿ‡ซ๐Ÿ‡ท France$2.9T
10Crรฉdit Agricole Group๐Ÿ‡ซ๐Ÿ‡ท France$2.5T
11Citigroup๐Ÿ‡บ๐Ÿ‡ธ US$2.4T
12Postal Savings Bank of China๐Ÿ‡จ๐Ÿ‡ณ China$2.0T
13Sumitomo Mitsui Financial Group๐Ÿ‡ฏ๐Ÿ‡ต Japan$2.0T
14Mizuho Financial Group๐Ÿ‡ฏ๐Ÿ‡ต Japan$1.9T
15Bank of Communications๐Ÿ‡จ๐Ÿ‡ณ China$1.9T
16Wells Fargo & Co.๐Ÿ‡บ๐Ÿ‡ธ US$1.9T
17Banco Santander๐Ÿ‡ช๐Ÿ‡ธ Spain$1.9T
18Barclays PLC๐Ÿ‡ฌ๐Ÿ‡ง UK$1.8T
19JAPAN POST BANK๐Ÿ‡ฏ๐Ÿ‡ต Japan$1.7T
20UBS Group๐Ÿ‡จ๐Ÿ‡ญ Switzerland$1.7T
21Groupe BPCE๐Ÿ‡ซ๐Ÿ‡ท France$1.6T
22Sociรฉtรฉ Gรฉnรฉrale๐Ÿ‡ซ๐Ÿ‡ท France$1.6T
23Royal Bank of Canada๐Ÿ‡จ๐Ÿ‡ฆ Canada$1.5T
24The Toronto-Dominion Bank๐Ÿ‡จ๐Ÿ‡ฆ Canada$1.5T
25China Merchants Bank๐Ÿ‡จ๐Ÿ‡ณ China$1.5T
26Goldman Sachs Group๐Ÿ‡บ๐Ÿ‡ธ US$1.4T
27Deutsche Bank๐Ÿ‡ฉ๐Ÿ‡ช Germany$1.4T
28Industrial Bank๐Ÿ‡จ๐Ÿ‡ณ China$1.3T
29China CITIC Bank International๐Ÿ‡จ๐Ÿ‡ณ China$1.2T
30Shanghai Pudong Development Bank๐Ÿ‡จ๐Ÿ‡ณ China$1.2T
31Morgan Stanley๐Ÿ‡บ๐Ÿ‡ธ US$1.2T
32Crรฉdit Mutuel๐Ÿ‡ซ๐Ÿ‡ท France$1.2T
33Lloyds Banking Group๐Ÿ‡ฌ๐Ÿ‡ง UK$1.1T
34China Minsheng Banking๐Ÿ‡จ๐Ÿ‡ณ China$1.1T
35Intesa Sanpaolo๐Ÿ‡ฎ๐Ÿ‡น Italy$1.0T
36ING Groep๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands$1.0T
37The Bank of Nova Scotia๐Ÿ‡จ๐Ÿ‡ฆ Canada$1.0T
38UniCredit๐Ÿ‡ฎ๐Ÿ‡น Italy$917B
39China Everbright Bank๐Ÿ‡จ๐Ÿ‡ณ China$913B
40NatWest Group๐Ÿ‡ฌ๐Ÿ‡ง UK$868B
41Bank of Montreal๐Ÿ‡จ๐Ÿ‡ฆ Canada$859B
42Commonwealth Bank of Australia๐Ÿ‡ฆ๐Ÿ‡บ Australia$837B
43Standard Chartered๐Ÿ‡ฌ๐Ÿ‡ง UK$820B
44La Banque Postale๐Ÿ‡ซ๐Ÿ‡ท France$797B
45Ping An Bank๐Ÿ‡จ๐Ÿ‡ณ China$772B
46Banco Bilbao Vizcaya Argentaria๐Ÿ‡ช๐Ÿ‡ธ Spain$762B
47The Norinchukin Bank๐Ÿ‡ฏ๐Ÿ‡ต Japan$753B
48State Bank of India๐Ÿ‡ฎ๐Ÿ‡ณ India$695B
49Canadian Imperial Bank of Commerce๐Ÿ‡จ๐Ÿ‡ฆ Canada$691B
50National Australia Bank๐Ÿ‡ฆ๐Ÿ‡บ Australia$680B

The Chinese financial market is followed by the American market on our list, with six U.S. banks combining for $13.7 trillion in assets.

The top 10 on the list include four Chinese banks, two American institutions, two French, one Japanese, and one British.

The biggest climber on our rank was Swiss UBS Group AG. The bank surged to 20th place from 34th in 2021. Its $1.6 trillion asset size has been adjusted to incorporate troubled Credit Suisse Group AG, which UBS agreed to take over in an emergency deal orchestrated by the Swiss authorities in March 2023.

Assets held by the 100 largest banks totaled $111.97 trillion in 2022, down 1.5% from $113.67 trillion a year earlier. Some of the reasons include high inflation, interest rate hikes, and the Russia-Ukraine war, which dampened global economic growth and investor sentiment.

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