Datastream
Which Companies Currently Dominate the U.S. Ecommerce Market?
The Briefing
- The top 10 U.S. ecommerce companies are expected to generate over $500 billion in sales by the end of 2020
- That’s an estimated 63% of total ecommerce sales in the U.S.
The Companies Dominating the U.S. Ecommerce Market
While the migration online has been happening for years, COVID-19 has certainly helped to accelerate things, particularly when it comes to online shopping.
This year, the U.S. has seen a significant spike in online sales. By the end of 2020, ecommerce is expected to make up 14.5% of all U.S. retail sales, compared to 11% in 2019.
That’s the biggest year-over-year increase U.S. ecommerce has seen since 2008.
And, while online shopping overall has shown exceptional growth, only a small group of retailers make up the majority of sales—in 2020, the top 10 eretailers will capture an estimated 63% of total market share.
Who are the top players, and how much space do they take up in the U.S. ecommerce market?
Company | Est. 2020 U.S. sales (billions) | % of total U.S. ecommerce sales |
---|---|---|
Amazon | $309.6 B | 39.0% |
Walmart | $46.2 B | 5.8% |
eBay | $38.8 B | 4.9% |
Apple | $27.5 B | 3.5% |
The Home Depot | $16.7 B | 2.1% |
Best Buy | $15.7 B | 2.0% |
Target | $13.8 B | 1.7% |
Wayfair | $11.7 B | 1.5% |
The Kroger Co. | $11.3 B | 1.4% |
Costco Wholesale | $11.2 B | 1.4% |
Unsurprisingly, Amazon outranks its peers significantly, taking up 39.0% of the overall market. In contrast, the second-largest eretailer, Walmart, makes up only 5.8%.
As ecommerce continues to grow and mature, will competitors gain ground, or will Amazon continue to dominate the online world?
» Interested in ecommerce, and Amazon’s market dominance? Read our full article: Visualizing the Size of the World’s Most Valuable Retailer.
Where does this data come from?
Source: Emarketer.
Notes: Numbers have been rounded for clarity.
Central Banks
Charted: Public Trust in the Federal Reserve
Public trust in the Federal Reserve chair has hit its lowest point in 20 years. Get the details in this infographic.

The Briefing
- Gallup conducts an annual poll to gauge the U.S. public’s trust in the Federal Reserve
- After rising during the COVID-19 pandemic, public trust has fallen to a 20-year low
Charted: Public Trust in the Federal Reserve
Each year, Gallup conducts a survey of American adults on various economic topics, including the country’s central bank, the Federal Reserve.
More specifically, respondents are asked how much confidence they have in the current Fed chairman to do or recommend the right thing for the U.S. economy. We’ve visualized these results from 2001 to 2023 to see how confidence levels have changed over time.
Methodology and Results
The data used in this infographic is also listed in the table below. Percentages reflect the share of respondents that have either a “great deal” or “fair amount” of confidence.
Year | Fed chair | % Great deal or Fair amount |
---|---|---|
2023 | Jerome Powell | 36% |
2022 | Jerome Powell | 43% |
2021 | Jerome Powell | 55% |
2020 | Jerome Powell | 58% |
2019 | Jerome Powell | 50% |
2018 | Jerome Powell | 45% |
2017 | Janet Yellen | 45% |
2016 | Janet Yellen | 38% |
2015 | Janet Yellen | 42% |
2014 | Janet Yellen | 37% |
2013 | Ben Bernanke | 42% |
2012 | Ben Bernanke | 39% |
2011 | Ben Bernanke | 41% |
2010 | Ben Bernanke | 44% |
2009 | Ben Bernanke | 49% |
2008 | Ben Bernanke | 47% |
2007 | Ben Bernanke | 50% |
2006 | Ben Bernanke | 41% |
2005 | Alan Greenspan | 56% |
2004 | Alan Greenspan | 61% |
2003 | Alan Greenspan | 65% |
2002 | Alan Greenspan | 69% |
2001 | Alan Greenspan | 74% |
Data for 2023 collected April 3-25, with this statement put to respondents: “Please tell me how much confidence you have [in the Fed chair] to recommend the right thing for the economy.”
We can see that trust in the Federal Reserve has fluctuated significantly in recent years.
For example, under Alan Greenspan, trust was initially high due to the relative stability of the economy. The burst of the dotcom bubble—which some attribute to Greenspan’s easy credit policies—resulted in a sharp decline.
On the flip side, public confidence spiked during the COVID-19 pandemic. This was likely due to Jerome Powell’s decisive actions to provide support to the U.S. economy throughout the crisis.
Measures implemented by the Fed include bringing interest rates to near zero, quantitative easing (buying government bonds with newly-printed money), and emergency lending programs to businesses.
Confidence Now on the Decline
After peaking at 58%, those with a “great deal” or “fair amount” of trust in the Fed chair have tumbled to 36%, the lowest number in 20 years.
This is likely due to Powell’s hard stance on fighting post-pandemic inflation, which has involved raising interest rates at an incredible speed. While these rate hikes may be necessary, they also have many adverse effects:
- Negative impact on the stock market
- Increases the burden for those with variable-rate debts
- Makes mortgages and home buying less affordable
Higher rates have also prompted many U.S. tech companies to shrink their workforces, and have been a factor in the regional banking crisis, including the collapse of Silicon Valley Bank.
Where does this data come from?
Source: Gallup (2023)
Data Notes: Results are based on telephone interviews conducted April 3-25, 2023, with a random sample of –1,013—adults, ages 18+, living in all 50 U.S. states and the District of Columbia. For results based on this sample of national adults, the margin of sampling error is ±4 percentage points at the 95% confidence level. See source for details.
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