Which Companies Currently Dominate the U.S. Ecommerce Market?

The Briefing

• The top 10 U.S. ecommerce companies are expected to generate over $500 billion in sales by the end of 2020
• That’s an estimated 63% of total ecommerce sales in the U.S.

The Companies Dominating the U.S. Ecommerce Market

While the migration online has been happening for years, COVID-19 has certainly helped to accelerate things, particularly when it comes to online shopping.

This year, the U.S. has seen a significant spike in online sales. By the end of 2020, ecommerce is expected to make up 14.5% of all U.S. retail sales, compared to 11% in 2019.

That’s the biggest year-over-year increase U.S. ecommerce has seen since 2008.

And, while online shopping overall has shown exceptional growth, only a small group of retailers make up the majority of sales—in 2020, the top 10 eretailers will capture an estimated 63% of total market share.

Who are the top players, and how much space do they take up in the U.S. ecommerce market?

Unsurprisingly, Amazon outranks its peers significantly, taking up 39.0% of the overall market. In contrast, the second-largest eretailer, Walmart, makes up only 5.8%.

As ecommerce continues to grow and mature, will competitors gain ground, or will Amazon continue to dominate the online world?

» Interested in ecommerce, and Amazon’s market dominance? Read our full article: Visualizing the Size of the World’s Most Valuable Retailer.

Where does this data come from?

Source: Emarketer.
Notes: Numbers have been rounded for clarity.