Internet Use Worldwide: Which Countries Have the Most Internet Users?
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Which Countries Have the Most Internet Users?

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Which Countries Have the Most Internet Users?

The Briefing

  • While China and India have two of the largest digital markets worldwide, they also have a ton of untapped market potential
  • India has over 800 million people that aren’t connected to the internet, while China has almost 600 million unconnected citizens

Which Countries Have the Most Internet Users?

When it comes to internet users, some countries have more than others. But a country’s online population doesn’t necessarily reflect its overall connectivity.

To give some perspective, here’s a look at the top nine countries with the highest number of internet users, alongside their internet penetration rates (which is the number of internet users divided by a country’s overall population):

CountryInternet Users (2020 Q1)Internet penetration
🇨🇳 China854,000,00059%
🇮🇳 India560,000,00041%
🇺🇸 United States313,322,86895%
🇮🇩 Indonesia171,260,00062%
🇧🇷 Brazil149,057,63570%
🇳🇬 Nigeria126,078,99961%
🇯🇵 Japan118,626,67294%
🇷🇺 Russia116,353,94279%
🇧🇩 Bangladesh94,199,00057%

Based on the table above and this data, it’s clear that some countries, while boasting a high number of internet users, have a long way to go before reaching full connectivity.

Take China, for instance—while the country has the highest number of internet users worldwide, it also has millions of unconnected citizens, making its overall internet penetration relatively low at 59%.

Similarly, India has a massive online community, yet its internet penetration sits at 41%. To give some context, the United States has a 95% internet penetration rate—clearly, the two largest online markets hold a ton of untapped potential compared to others across the globe.

Growth Throughout the Decades

Another way to identify emerging online markets is to look at a country’s internet growth over the years.

While internet adoption has seen an overall increase across the board, a few countries have seen astonishing growth—here’s a look at the top five countries with the largest increases this century:

CountryInternet Growth from 2000-2020
🇧🇩 Bangladesh94,199 %
🇳🇬 Nigeria63,000 %
🇻🇳 Vietnam34,250 %
🇮🇷 Iran27,040 %
🇮🇳 India11,200 %

No, that isn’t a typo. Bangladesh has seen a 94,199% growth in internet users over the last two decades. And yet, despite this colossal increase, its internet penetration still sits at 57%.

It’ll be interesting to see how these figures change over the next few decades. What will the world’s digital landscape look like in 2050? We’ll have to wait and see.

Where does this data come from?

Source: Internet World Stats
Notes: To calculate internet penetration rate, we divided each country’s total number of internet users by their overall population

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Which Countries Believe WWIII is Coming?

In every single country surveyed, the majority of respondents believed a global conflict would break out between superpowers in coming years

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which countries believe WWIII is coming?

The Briefing

  • In every single country surveyed, the majority of respondents believed a world war would break out in coming years
  • Australia was the most pessimistic, and Japan was the most optimistic

Which Countries Believe WWIII is Coming?

After a pandemic, rampant inflation, a faltering global economy, and geopolitical flare-ups, it’s no surprise that people have a souring outlook on the future.

Even so, the results of this recent survey by Ipsos are eyebrow raising. In all 33 countries where polling took place, the majority of respondents said they believe a world war on the scale of WWI and WWII would break out between global superpowers in coming years.

Here’s a look at how various countries felt about the possibility of an impending global conflict:

Country% somewhat/strongly agreeChange from 2021 (p.p.)
🇦🇺 Australia81%+8
🇮🇪 Ireland80%n/a
🇲🇽 Mexico80%+8
🇵🇪 Peru80%+3
🇮🇳 India79%+3
🇨🇱 Chile78%+3
🇨🇴 Colombia78%+1
🇲🇾 Malaysia78%+4
🇹🇭 Thailand78%n/a
🇧🇪 Belgium77%+18
🇷🇴 Romania77%n/a
🇨🇦 Canada76%+13
🇺🇸 United States76%+6
🇫🇷 France75%+16
🇬🇧 Great Britain75%+19
🇳🇱 Netherlands75%+15
🇿🇦 South Africa75%+3
🇪🇸 Spain75%+5
🇦🇪 UAE75%n/a
🇸🇦 Saudi Arabia74%+12
Global Country Average73%+10
🇧🇷 Brazil72%+10
🇦🇷 Argentina71%+5
🇹🇷 Turkey71%+8
🇵🇱 Poland70%+4
🇺🇦 Ukraine70%n/a
🇰🇷 South Korea69%+17
🇭🇺 Hungary67%+10
🇨🇳 China64%+6
🇮🇹 Italy64%+19
🇩🇪 Germany63%+17
🇮🇩 Indonesia63%n/a
🇸🇪 Sweden60%+11
🇯🇵 Japan51%+16

Japan was the least sure of an impending global conflict—an opinion that is almost certainly shaped by the country’s historical experience in WWII.

Australia was the most certain of an impending global conflict. The country has a unique relationship with Asian and Western countries, so geopolitical tensions between superpowers may resonate more in the Land Down Under.

The Power of Fear

Given the negative slant of stories covered by mass media and the types of stories that are most widely shared on social media platforms, it’s easy to understand how people have developed such a gloomy view of the future. But “bad vibes” aside, how could this perception translate into real world action?

For one, public opinion helps shape political priorities. A narrative of impending conflict could have an impact on geopolitical policy and relationships.

Another possibility is an increase in military spending across the board. 64% of people across 30 countries somewhat or strongly agree that their home government should beef up military spending “given the dangers in the world.” Aside from Ukraine, India (84%) and Poland (81%) ranked the highest in support of increasing military spending.

One other noteworthy finding is that 85% of people in the countries surveyed believe that the world needs new international agreements and institutions to deal with the challenges faced by the world today, and that world powers are unlikely to respect agreements made through international bodies. These findings are significant since war becomes more likely as cooperation between countries breaks down.

Where does this data come from?

Source: Ipsos, for Halifax International Security Forum

Data note: These are the results of a 33-market survey conducted by Ipsos on its Global Advisor online platform. Ipsos interviewed a total of 32,507 adults aged 18-74 in the United States, Canada, Malaysia, South Africa, and Turkey, 20-74 in Thailand, 21-74 in Indonesia, and 16-74 in the remaining markets between Friday, September 23 and Friday, October 7, 2022.

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What Does 30 Years of Global Deforestation Look Like?

Deforestation over the last 30 years has led to a 177.5 million hectare reduction in world’s forests. See why these trends need to reverse swiftly in order to effectively manage climate change. (Sponsored Content)

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The Briefing

  • 177.5 million hectares of land have been lost to deforestation since the 1990s
  • Deforestation accounts for 10% of global carbon emissions

30 Years of Deforestation

Estimates say deforestation practices need to be thwarted by 75% by 2030, in order to effectively manage rising global average temperatures. But when looking at deforestation data over the last 30 years, it’s clear we’ve gone in the opposite direction.

This sponsored graphic from The LEAF Coalition looks at the total land lost to deforestation since the 1990s and compares it to the total land in the U.S. as a point of reference.

The Rise and Fall of Forests

Approximately 4% of the world’s forests have been lost since the 1990s. This is equivalent to 177.5 million hectares or 685,000 square miles, and greater than the total land area of 179 countries in the world. In addition, this covers one-fifth of the land in America. Here’s how the average global annual net change in forest area looks on a decade-by-decade basis.

Period

Global Annual Forest Area Net Change (Hectares)

2010-2020

-4.7M ha

2000-2010

-5.2M ha

1990-2000

-7.8M ha

A silver lining here is that in the most recent decade that’s passed we’ve seen a reduction in the amount of deforestation. Compared to the late 1990s, the decade between 2010 and 2020 has seen yearly deforestation reduce by 3.1 million hectares from 7.8 million to 4.7 million.

However, there’s still plenty of work that needs to be done and the devastating impact deforestation has on the environment cannot be understated.

Not Out of the Woods Yet

By some estimates, 30% of the globe’s carbon emissions are absorbed by forests each year. In order to keep our global average temperatures at 1.5°C, action needs to ramp up to diminish deforestation. One solution is to open up funding and participation to the private sector and bridge their efforts with that of the public sector.

Swift action is required in order to slow deforestation and decelerate rising average temperatures. See how The LEAF Coalition, a public-private initiative is accelerating climate action by providing results-based finance to countries committed to protecting tropical forests.

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