Datastream
Which Countries Have the Most Internet Users?
The Briefing
- While China and India have two of the largest digital markets worldwide, they also have a ton of untapped market potential
- India has over 800 million people that aren’t connected to the internet, while China has almost 600 million unconnected citizens
Which Countries Have the Most Internet Users?
When it comes to internet users, some countries have more than others. But a country’s online population doesn’t necessarily reflect its overall connectivity.
To give some perspective, here’s a look at the top nine countries with the highest number of internet users, alongside their internet penetration rates (which is the number of internet users divided by a country’s overall population):
| Country | Internet Users (2020 Q1) | Internet penetration |
|---|---|---|
| 🇨🇳 China | 854,000,000 | 59% |
| 🇮🇳 India | 560,000,000 | 41% |
| 🇺🇸 United States | 313,322,868 | 95% |
| 🇮🇩 Indonesia | 171,260,000 | 62% |
| 🇧🇷 Brazil | 149,057,635 | 70% |
| 🇳🇬 Nigeria | 126,078,999 | 61% |
| 🇯🇵 Japan | 118,626,672 | 94% |
| 🇷🇺 Russia | 116,353,942 | 79% |
| 🇧🇩 Bangladesh | 94,199,000 | 57% |
Based on the table above and this data, it’s clear that some countries, while boasting a high number of internet users, have a long way to go before reaching full connectivity.
Take China, for instance—while the country has the highest number of internet users worldwide, it also has millions of unconnected citizens, making its overall internet penetration relatively low at 59%.
Similarly, India has a massive online community, yet its internet penetration sits at 41%. To give some context, the United States has a 95% internet penetration rate—clearly, the two largest online markets hold a ton of untapped potential compared to others across the globe.
Growth Throughout the Decades
Another way to identify emerging online markets is to look at a country’s internet growth over the years.
While internet adoption has seen an overall increase across the board, a few countries have seen astonishing growth—here’s a look at the top five countries with the largest increases this century:
| Country | Internet Growth from 2000-2020 |
|---|---|
| 🇧🇩 Bangladesh | 94,199 % |
| 🇳🇬 Nigeria | 63,000 % |
| 🇻🇳 Vietnam | 34,250 % |
| 🇮🇷 Iran | 27,040 % |
| 🇮🇳 India | 11,200 % |
No, that isn’t a typo. Bangladesh has seen a 94,199% growth in internet users over the last two decades. And yet, despite this colossal increase, its internet penetration still sits at 57%.
It’ll be interesting to see how these figures change over the next few decades. What will the world’s digital landscape look like in 2050? We’ll have to wait and see.
Where does this data come from?
Source: Internet World Stats
Notes: To calculate internet penetration rate, we divided each country’s total number of internet users by their overall population
Money
Charted: Public Trust in the Federal Reserve
Public trust in the Federal Reserve chair has hit its lowest point in 20 years. Get the details in this infographic.
The Briefing
- Gallup conducts an annual poll to gauge the U.S. public’s trust in the Federal Reserve
- After rising during the COVID-19 pandemic, public trust has fallen to a 20-year low
Charted: Public Trust in the Federal Reserve
Each year, Gallup conducts a survey of American adults on various economic topics, including the country’s central bank, the Federal Reserve.
More specifically, respondents are asked how much confidence they have in the current Fed chairman to do or recommend the right thing for the U.S. economy. We’ve visualized these results from 2001 to 2023 to see how confidence levels have changed over time.
Methodology and Results
The data used in this infographic is also listed in the table below. Percentages reflect the share of respondents that have either a “great deal” or “fair amount” of confidence.
| Year | Fed chair | % Great deal or Fair amount |
|---|---|---|
| 2023 | Jerome Powell | 36% |
| 2022 | Jerome Powell | 43% |
| 2021 | Jerome Powell | 55% |
| 2020 | Jerome Powell | 58% |
| 2019 | Jerome Powell | 50% |
| 2018 | Jerome Powell | 45% |
| 2017 | Janet Yellen | 45% |
| 2016 | Janet Yellen | 38% |
| 2015 | Janet Yellen | 42% |
| 2014 | Janet Yellen | 37% |
| 2013 | Ben Bernanke | 42% |
| 2012 | Ben Bernanke | 39% |
| 2011 | Ben Bernanke | 41% |
| 2010 | Ben Bernanke | 44% |
| 2009 | Ben Bernanke | 49% |
| 2008 | Ben Bernanke | 47% |
| 2007 | Ben Bernanke | 50% |
| 2006 | Ben Bernanke | 41% |
| 2005 | Alan Greenspan | 56% |
| 2004 | Alan Greenspan | 61% |
| 2003 | Alan Greenspan | 65% |
| 2002 | Alan Greenspan | 69% |
| 2001 | Alan Greenspan | 74% |
Data for 2023 collected April 3-25, with this statement put to respondents: “Please tell me how much confidence you have [in the Fed chair] to recommend the right thing for the economy.”
We can see that trust in the Federal Reserve has fluctuated significantly in recent years.
For example, under Alan Greenspan, trust was initially high due to the relative stability of the economy. The burst of the dotcom bubble—which some attribute to Greenspan’s easy credit policies—resulted in a sharp decline.
On the flip side, public confidence spiked during the COVID-19 pandemic. This was likely due to Jerome Powell’s decisive actions to provide support to the U.S. economy throughout the crisis.
Measures implemented by the Fed include bringing interest rates to near zero, quantitative easing (buying government bonds with newly-printed money), and emergency lending programs to businesses.
Confidence Now on the Decline
After peaking at 58%, those with a “great deal” or “fair amount” of trust in the Fed chair have tumbled to 36%, the lowest number in 20 years.
This is likely due to Powell’s hard stance on fighting post-pandemic inflation, which has involved raising interest rates at an incredible speed. While these rate hikes may be necessary, they also have many adverse effects:
- Negative impact on the stock market
- Increases the burden for those with variable-rate debts
- Makes mortgages and home buying less affordable
Higher rates have also prompted many U.S. tech companies to shrink their workforces, and have been a factor in the regional banking crisis, including the collapse of Silicon Valley Bank.
Where does this data come from?
Source: Gallup (2023)
Data Notes: Results are based on telephone interviews conducted April 3-25, 2023, with a random sample of –1,013—adults, ages 18+, living in all 50 U.S. states and the District of Columbia. For results based on this sample of national adults, the margin of sampling error is ±4 percentage points at the 95% confidence level. See source for details.
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