The Top Celebrity Investors, and What We Can Learn From Them
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The Top Celebrity Investors, and What We Can Learn From Them

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The Top Celebrity Investors, and What We Can Learn From Them

Image courtesy of: CB Insights

The Top Celebrity Investors, and What We Can Learn From Them

Celebrities – they’re just like us! Except that they’re famous, and usually quite wealthy, too. So it’s perhaps not surprising that they would choose to expand their investment portfolios beyond luxury yachts and Hollywood Hills mansions.

Yet, you might be surprised to learn that celebrities have quietly been funding some of today’s fastest-growing startups. Today’s infographic from CB Insights ranks celebrity investors based on the number of private tech companies they’ve invested in over the last decade.

After delving a little deeper into the investment activities of these tech-savvy celebs, we came up with a few key takeaways.

Diversity is Key

Holding down the top spot on the list is Ashton Kutcher. The former model turned actor, once known for playing lovable stoners on screen (That 70s Show; Dude, Where’s My Car?) has since proven he’s a skilled entrepreneur and investor.

Kutcher co-founded venture fund A-Grade Investments along with Ron Burkle and Guy Oseary in 2010, building a diverse portfolio that includes Spotify, Skype, Airbnb, Foursquare, and Uber, to name a few companies.

According to Forbes, the fund has grown from $30 million to $250 million over the last six years, representing a nearly 8.5x investment multiple, and making the actor somewhat of a legend among Silicon Valley VCs. Kutcher also co-founded A Plus, a viral media site that has reportedly amassed nearly 50 million global monthly unique visitors since its soft launch in 2014, and was acquired by Chicken Soup for the Soul in September 2016.

Coming in at a close second on the list is hip-hop recording artist Nas, AKA Nasir Jones, with a total of 42 investments into 36 companies. Nas co-founded Queensbridge Venture Partners along with manager and business partner Anthony Saleh in 2014. The VC firm has made 128 investments into 118 companies spanning media, health care, retail, Bitcoin, and cyber security, with a portfolio that includes heavyweights such as Lyft and Dropbox.

Find Opportunities Within Your Network

Casper, the NYC-based online manufacturer of foldable memory foam beds, appears on this list a total of five times, having received funding from Ashton Kutcher, Nas, Scooter Braun, Steve Nash, and Leonardo DiCaprio. The startup famously generated $1 million in sales within its first 28 days of business.

The company is backed by other celebrities off the above list as well, showing that Casper has tapped into somewhat of a celebrity network effect. Tobey Maguire and Adam Levine joined the party, putting money into the Series B round for $55 million.

Casper recently surpassed $100 million in cumulative sales, has launched a line of sheets and pillows, and forayed into dog beds. The company, which is planning to expand internationally, has reportedly raised a total of $72 million, with a total valuation of $550 million.

Invest in Your Passions

Calvin Broadus Jr, the pot-loving multi-platinum hip-hop recording artist also known as Snoop Dogg, founded Casa Verde Capital in 2015. The marijuana-centric investment firm’s repertoire of weed-based ventures includes Merry Jane, an online media channel dedicated to cannabis culture; Funksac, a manufacturer of recyclable packaging for medical and recreational marijuana; and Eaze, an online medical marijuana delivery service.

Recently he partnered with Canadian medical marijuana producer Tweed, and launched his own cannabis line called Leafs by Snoop. However, the rapper is clearly diversifying his portfolio; he’s also invested in online media company Reddit along with Jared Leto, and zero-commission stock trading app Robinhood along with Leto and Nas.

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Ranked: The Top 50 Most Visited Websites in the World

In this visualization, we rank the top 50 websites that receive the most internet traffic, from Google to CNN.

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Ranked: The Top 50 Most Visited Websites in the World

Estimates vary, but there are upwards of two billion websites in existence in 2023.

If we were to rank all of these websites according to their traffic numbers, we would see a classic power law distribution. At the low end, the vast majority of these websites would be inactive, receiving little to no traffic. On the upper end of the ranking though, a handful of websites receive the lion’s share of internet traffic.

This visualization, using data from SimilarWeb, takes a look at the 50 websites that currently sit at the top of the ranking.

Which Websites Get the Most Traffic?

Topping the list of most-visited websites in the world is, of course, Google. With over 3.5 billion searches per day, Google has cemented its position as the go-to source for information on the internet. But Google’s dominance doesn’t stop there. The company also owns YouTube, the second-most popular website in the world. Together, Google and YouTube have more traffic than the next 48 websites combined.

The power of YouTube, in particular, is sometimes not fully understood. The video platform is the second largest search engine in the world after Google. As well, YouTube has the second highest duration-of-visit numbers in this top 50 ranking. (First place goes to the Chinese video sharing website, Bilibili.)

But Google and YouTube aren’t the only big players on the internet. Other websites in the top 50 ranking include social media giants Facebook, Instagram, and TikTok. In particular, TikTok has seen a surge in popularity in recent years and is now one of the most popular social media platforms in the world.

Here’s the full top 50 ranking table form:

RankWebsiteMonthly TrafficCategoryCountry
#1google.com85.1BSearch Engines🇺🇸 U.S.
#2youtube.com33.0BStreaming & Online TV🇺🇸 U.S.
#3facebook.com17.8BSocial Media Networks🇺🇸 U.S.
#4twitter.com6.8BSocial Media Networks🇺🇸 U.S.
#5instagram.com6.1BSocial Media Networks🇺🇸 U.S.
#6baidu.com5.0BSearch Engines🇨🇳 China
#7wikipedia.org4.8BDictionaries & Encyclopedias🇺🇸 U.S.
#8yandex.ru3.4BSearch Engines🇷🇺 Russia
#9yahoo.com3.3BNews & Media Publishers🇺🇸 U.S.
#10whatsapp.com2.9BSocial Media Networks🇺🇸 U.S.
#11xvideo.com2.8BAdult🇨🇿 Czechia
#12amazon.com2.6BMarketplace🇺🇸 U.S.
#13pornhub.com2.5BAdult🇨🇦 Canada
#14xnxx.com2.3BAdult🇫🇷 France
#15live.com2.1BEmail🇺🇸 U.S.
#16yahoo.co.jp2.1BNews & Media Publishers🇯🇵 Japan
#17netflix.com2.0BStreaming & Online TV🇺🇸 U.S.
#18tiktok.com1.8BSocial Media Networks🇨🇳 China
#19docomo.ne.jp1.8BTelecommunications🇯🇵 Japan
#20reddit.com1.7BSocial Media Networks🇺🇸 U.S.
#21office.com1.6BProg. & Developer Software🇺🇸 U.S.
#22linkedin.com1.6BSocial Media Networks🇺🇸 U.S.
#23dzen.ru1.4BFaith & Beliefs🇷🇺 Russia
#24samsung.com1.4BConsumer Electronics🇰🇷 S. Korea
#25vk.com1.4BSocial Media Networks🇷🇺 Russia
#26xhamster.com1.3BAdult🇨🇾 Cyprus
#27turbopages.org1.3BNews & Media Publishers🇷🇺 Russia
#28mail.ru1.2BEmail🇷🇺 Russia
#29naver.com1.2BNews & Media Publishers🇰🇷 S. Korea
#30bing.com1.2BSearch Engines🇺🇸 U.S.
#31microsoftonline.com1.1BProg. & Developer Software🇺🇸 U.S.
#32discord.com1.1BSocial Media Networks🇺🇸 U.S.
#33twitch.tv1.1BGaming & Accessories🇺🇸 U.S.
#34bilibili.com1.0BAnimations & Comics🇨🇳 China
#35pinterest.com1.0BSocial Media Networks🇺🇸 U.S.
#36zoom.us985.9MComputers Electronics & Tech🇺🇸 U.S.
#37weather.com985.7MWeather🇺🇸 U.S.
#38qq.com907.1MNews & Media Publishers🇨🇳 China
#39microsoft.com902.3MProg. & Developer Software🇺🇸 U.S.
#40msn.com870.8MNews & Media Publishers🇺🇸 U.S.
#41globo.com840.1MNews & Media Publishers🇧🇷 Brazil
#42duckduckgo.com839.0MSearch Engines🇺🇸 U.S.
#43roblox.com795.7MGaming & Accessories🇺🇸 U.S.
#44quora.com775.9MDictionaries & Encyclopedias🇺🇸 U.S.
#45news.yahoo.co.jp749.1MNews & Media Publishers🇯🇵 Japan
#46ebay.com728.0MMarketplace🇺🇸 U.S.
#47aajtak.in724.1MNews & Media Publishers🇮🇳 India
#48nytimes.com702.2MNews & Media Publishers🇺🇸 U.S.
#49realsrv.com688.0MAdult🇺🇸 U.S.
#50cnn.com684.9MNews & Media Publishers🇺🇸 U.S.

Notable companies that have fallen out of the top 50 since our last version of this visualization are Walmart and PayPal. Notable entrants into the top 50 are Samsung and the New York Times.

The Geography of the 50 Most-Visited Websites

The United States is still home base for many of the world’s biggest websites, taking up 30 spots on this ranking. Of these 30 websites, half are operated by Big Tech companies such as Microsoft, Amazon, Alphabet, Meta, and Netflix.

Russia, China, Japan, and South Korea round out the top five.

Top 50 Websites by country
View static image

Things get interesting in the “other” category, which includes six websites. Two spots are taken up by Aaj Tak and Globo, which are large media publications in India and Brazil, respectively.

The remaining four websites—XVideos, PornHub, XHamster, and XNXX—specialize in adult content, and are located in a variety of countries. These are often referred to as “tube sites” since they are built on the YouTube model.

Realsrv, the only adult-oriented site in the top 50 located in the U.S., is interesting to delve into as well, since it’s far from a household name. The website essentially supports advertising efforts by redirecting users away from the content they were viewing over to another page (generally premium adult content). This is one of the key ways that adult websites earn revenue.

Where does this data come from?

Source: SimilarWeb

Notes: Websites listed include “all meaningful subdomains”, and categories in the graphic follow SimilarWeb’s categorization system. This is the third version of this graphic. As with previous versions, we aim to use data from November for the sake of consistency and to avoid seasonal fluctuations in traffic. One important detail to point out is that website traffic does not include app traffic, which is why popular platforms like WeChat don’t appear in this ranking.

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