The Rise of Cannabis Treatments for Pets
For millennia, people have shared their lives with domestic animals – and pets have since become a fixture in urban life.
The global pet industry is growing fast, driven by pet owners who increasingly treat their furry companions like family, including applying the same lifestyle choices.
Today’s infographic from True Leaf looks at why over half of pet owners are exploring natural treatments like cannabis for their pets.
Breaking down the Pet-onomics
The pet care market is thriving worldwide, and expected to be worth over $202 billion in a few short years. Some of this can be credited to cultural shifts across Asia, where owning pets is a sign of affluence and a result of higher disposable income.
Closer to home, self-proclaimed pet “parents” are a main source of spending.
- 85 million households in the U.S. own a pet, or two out of three families.
- Millennials and baby boomers are increasingly “humanizing” their pets.
As the largest generations of pet owners, they only want the best for their companions, and are increasingly focused on their pets’ health and wellness.
|Pet Industry Expenditures||2017||2018|
|Supplies/ OTC Medicine||$15.1B||$16.0B|
*Live animal purchases and pet services. Values have been rounded up to one decimal place. (Source: American Pet Products Association)
To that end, millennials and baby boomers are also showing more interest in natural treatments such as cannabis for pets – which are also becoming more mainstream in their own lives.
Why Cannabis for Pets?
Natural therapies such as CBD- and hemp-based products are a rising trend in pet care.
To understand why pet owners are seeking cannabis-derived products, it’s important to understand its components: two sub-species of plants, hemp and marijuana.
Hemp is mainly used for industrial and nutritional purposes, and contains less than 0.3% THC. On the other hand, marijuana’s primary uses are medical and recreational, with between 5-20% THC.
Both plants contain CBD, which is popular for its therapeutic properties. But since hemp contains barely any THC, products made from it can heal without the “high”.
Hemp seeds are a popular superfood – packed with proteins, healthy fats, and vitamins with a myriad of health benefits for humans and pets alike:
- Manages arthritis
- Weight management
- Cancer prevention
- Manages inflammation
- Boosts skin and heart health
It’s no wonder that hemp-derived pet supplies are on the rise in legal markets.
Navigating A Shifting Landscape
Since the passing of the 2018 Farm Bill, CBD in hemp became legal in the United States. Meanwhile, CBD in marijuana is still under investigation by the FDA, for its potential applications in food and beverages – and the process is fast moving.
CBD-pet supplements are sold in the market, but as the segment is still unregulated, this lack of control can influence the consistency and quality of products that are available. To ensure safe cannabis treatments for pets, it’s important to pay attention to the current laws.
The global cannabis for pets industry is taking off. Few companies are able to comply with this complex legality – but those that can navigate it will emerge as the top dog.
Infographic: Why Collagen Is Vital For the Body
Infographic: Why Collagen Is Vital For the Body
For centuries, collagen has been viewed as the “Fountain of Youth”. While its anti-aging claims may be exaggerated, the protein plays a much bigger role as the body’s structural backbone. Collagen is to our body what steel is to reinforced concrete—in fact, gram-for-gram, some types of collagen are even stronger than steel.
Today’s infographic from ProT Gold highlights the importance of collagen in the body, and how supplements such as ProT Gold can enhance its effects.
Collagen’s Purpose and Potential
Collagen is the most prevalent protein in humans, making up 30-40% of all bodily proteins. Formed from bundled-up amino acid chains, the resulting collagen fibers act as tough, supporting structures to anchor cells to each other.
Collagen is a main component of the extracellular matrix (ECM), a network of macromolecules that also include enzymes and glycoproteins. The ECM is present everywhere in the body, but mainly found in skin, bones, and connective tissues.
Collagen is the glue that holds the body together.
—Whitney Bowe, New York dermatologist
Globally, the market value of collagen is projected at $6.6B by 2025—up from $4.3B in 2018. It’s no surprise that the wellness industry has a close eye on its immense potential.
Collagen’s growing applications will drive sales, mostly in the following sectors:
- Healthcare and pharmaceuticals
Surgical procedures and wound dressing are upping the demand for collagen.
- Food and beverages
Collagen-based dietary supplements and functional food products are on the rise.
How Does Collagen Support the Body?
The body is continuously regenerating proteins from the day we are born. However, this process slows down as we age, and collagen in the body is depleted faster than it’s produced.
Collagen supplements can help counter this effect by encouraging collagen synthesis. This contributes to their applications in lifestyle habits and medicine. ProT Gold is one such product with far-reaching benefits.
Skin: 75% Collagen in Dry Weight
Collagen production peaks in our mid-twenties and, over time, a decrease in collagen levels can cause skin to lose its flexibility. ProT Gold liquid collagen can improve the hydration, elasticity, and texture of skin.
Bone: 90% Collagen in ECM Protein
As we age, decreased collagen production contributes to serious conditions such as osteoarthritis. Collagen supplements can thus help prevent bone density deterioration.
Muscle: 1-10% Collagen in Dry Mass
Collagen supplements maintain a positive nitrogen balance triggering tissue repair and increasing overall protein levels. Liquid collagen supplements can strengthen muscles and mitigate injuries, particularly in athletes.
Pressure Injuries: Collagen to the Rescue
Pressure injuries, or bedsores, occur due to friction or excess moisture on the skin, especially for patients with limited mobility. Collagen is vital for healing these wounds, and can help prevent them from escalating into serious infections.
Digestibility of ProT Gold
Most collagen supplements go through a hydrolyzation process, where they are split into smaller molecules. This improves the rapid absorption of particles—and ProT Gold liquid collagen is no exception. The supplement is a fraction of the molecular weight of regular collagen, making it 100% digestible in only 15 minutes.
Joints: 65-80% Collagen in Ligament Protein
Decreasing collagen production causes joints—and connective tissue, such as tendons and cartilage—to undergo significant wear and tear. Hydrolyzed collagen supplements are proven to relieve inflammation, as well as strengthen and repair tissues and joints.
Additional Benefits of Collagen Supplements
While all natural collagen is animal-based, it’s also free of gluten, soy, and lactose. Compared to natural collagen, ProT Gold is also a complete protein—it contains all essential amino acids, as well as non-essential and conditionally essential amino acids. Collagen supplements are also safe for diabetics, dialysis patients, and patients with allergies.
With growing medical evidence of its benefits, ProT Gold offers consumers and patients everything natural collagen can, and more.
Premium Cannabis: The Next Big Wave
Substantial market growth in cannabis has led to changing consumer needs, including the need for more premium products and experiences.
Loosening cannabis laws have resulted in the rapid influx of new products across North America. Substantial growth in the Californian market—valued at $5.1 billion—has led to changing consumer needs, including the need for more premium products and experiences.
Today’s infographic from Next Green Wave explores the demand for these premium experiences and the implications for the future of the cannabis industry.
Premium Cannabis: The Next Big Wave
Modern day cannabis consumers are empowered by information and are willing to invest in a better cannabis experience.
As cannabis evolves from being a novelty to part of a healthier lifestyle, premium products are becoming more prevalent. Consumers are looking for three things: variety of choices, better quality, and to be part of something bigger than themselves.
1. Choices, Choices
The majority of cannabis in the U.S. is currently being smoked as whole flower—but new products like edibles and vapor pens are quickly gaining ground. These products address long-standing concerns with traditional formats, which include:
- Indiscreetness of smoking
- Difficult to use
- Inaccurate dosing
- Safety hazard
- Complete Control
Ability to control climate and air circulation
- Increased Productivity
Consistent production all year round
- Hygienic Environment
Reduced risk of micro-bacteria and pests
- Standardized Product
Especially important for medical grade cannabis
According to Headset, female shoppers prefer edibles and tinctures, whereas men buy significantly more concentrates.
While millennial women rely on these formats primarily for wellness, baby boomers look to cannabidiol (CBD) for pain management and other health issues.
2. Quality is Key
The journey to a premium, quality product starts with the seed. Cultivation in a controlled environment—where careful attention is paid to every stage of the process—is paramount.
Indoor cultivation is an example of a controlled environment, and benefits to this practice include:
3. The Need to Belong
Consumers are looking to satiate their need to belong to a community, and cannabis is providing a wealth of opportunities to do so. Different cannabis formats are used to enhance socializing, with many millennials replacing alcohol with cannabis products entirely. Companies are taking advantage of this mindset by hosting unique cannabis events and pop-up experiences.
As more people veer towards making cannabis central to their lifestyle, more use cases appear. Using CBD for pets or as a pre-workout boost are other ways products have been seamlessly incorporated into everyday life. Brands who capitalize on these cannabis communities by providing memorable and premium experiences will come out on top.
About Next Green Wave
Next Green Wave cultivates premium cannabis products in California. With 25 years of industry experience, Next Green Wave prides itself on their completely integrated operations, covering the entire seed-to-sale process. They are committed to becoming the #1 premium consumer packaged goods brand in California.
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