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The Rise of Cannabis Treatments for Pets

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The following content is sponsored by True Leaf.

The Rise of Cannabis Treatments for Pets

For millennia, people have shared their lives with domestic animals – and pets have since become a fixture in urban life.

The global pet industry is growing fast, driven by pet owners who increasingly treat their furry companions like family, including applying the same lifestyle choices.

Today’s infographic from True Leaf looks at why over half of pet owners are exploring natural treatments like cannabis for their pets.

Breaking down the Pet-onomics

The pet care market is thriving worldwide, and expected to be worth over $202 billion in a few short years. Some of this can be credited to cultural shifts across Asia, where owning pets is a sign of affluence and a result of higher disposable income.

Closer to home, self-proclaimed pet “parents” are a main source of spending.

  • 85 million households in the U.S. own a pet, or two out of three families.
  • Millennials and baby boomers are increasingly “humanizing” their pets.

As the largest generations of pet owners, they only want the best for their companions, and are increasingly focused on their pets’ health and wellness.

Pet Industry Expenditures20172018
Food$29.1B$30.3B
Supplies/ OTC Medicine$15.1B$16.0B
Vet Care$17.1B$18.1B
Other*$8.3B$8.1B
Total sales$69.5B$72.5B

*Live animal purchases and pet services. Values have been rounded up to one decimal place. (Source: American Pet Products Association)

To that end, millennials and baby boomers are also showing more interest in natural treatments such as cannabis for pets – which are also becoming more mainstream in their own lives.

Why Cannabis for Pets?

Natural therapies such as CBD- and hemp-based products are a rising trend in pet care.

To understand why pet owners are seeking cannabis-derived products, it’s important to understand its components: two sub-species of plants, hemp and marijuana.

Hemp is mainly used for industrial and nutritional purposes, and contains less than 0.3% THC. On the other hand, marijuana’s primary uses are medical and recreational, with between 5-20% THC.

Both plants contain CBD, which is popular for its therapeutic properties. But since hemp contains barely any THC, products made from it can heal without the “high”.

Hemp seeds are a popular superfood – packed with proteins, healthy fats, and vitamins with a myriad of health benefits for humans and pets alike:

  • Manages arthritis
  • Weight management
  • Cancer prevention
  • Manages inflammation
  • Boosts skin and heart health

It’s no wonder that hemp-derived pet supplies are on the rise in legal markets.

Navigating A Shifting Landscape

Since the passing of the 2018 Farm Bill, CBD in hemp became legal in the United States. Meanwhile, CBD in marijuana is still under investigation by the FDA, for its potential applications in food and beverages – and the process is fast moving.

CBD-pet supplements are sold in the market, but as the segment is still unregulated, this lack of control can influence the consistency and quality of products that are available. To ensure safe cannabis treatments for pets, it’s important to pay attention to the current laws.

The global cannabis for pets industry is taking off. Few companies are able to comply with this complex legality – but those that can navigate it will emerge as the top dog.

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Expanding the Cannabis Consumer Base with Odourless Products

This infographic explores the stigma that surrounds cannabis consumption, and a new technology that could provide a promising solution.

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Expanding the Cannabis Consumer Base

The prohibition of cannabis is lifting around the world, and millions of consumers are pushing the market to exceed $75 billion by 2025, from $13 billion in 2019.

As awareness grows, more information about the health benefits of cannabis drives consumer interest, but there’s one problem. The smell of cannabis products—particularly when smoking flower—deters both current and potential cannabis consumers.

Today’s graphic from CannabCo explores the social stigma that clouds the cannabis industry and introduces a new technology that could provide a disruptive solution.

The Pressures of Social Stigma

The lingering stigma that surrounds cannabis consumption has existed for decades, limiting the number of recreational and medical users.

Although numerous dimensions of this stigma exists, two of them are particularly prominent and damaging to consumers:

  • Cannabis is addictive: Being negatively labelled as a drug addict, stoner, or “pothead”, personas which are associated with criminal activity.
  • Cannabis is an identity: Smokers have difficulty concealing their consumption, as the smell can cling to the user and become part of their identity.

This intrusive and long-lasting odour is a distinctive and often unwanted aspect of smoking cannabis. Despite great strides being made to change perceptions about the industry, the odour continues to fuel the stigma.

Where Does the Smell Come From?

The odour comes from chemicals found in the plant, known as terpenes. They produce aromatic oils that give cannabis strains a unique scent—such as lemon, pine, or even coffee—and have been used for thousands of years in traditional herb-based medicine.

Terpenes and cannabinoids work together to multiply the plant’s medicinal properties, in a process known as the entourage effect. Of course, this is a double-edged sword, as new users are attracted to the medicinal benefits of cannabis, but are deterred by the smell, harsh burn, headaches, and coughing that comes with inhaling it.

The Path to a Cleaner Cannabis

Aside from the pain points that arise from smoking, there is also a need to combat the smell of cannabis products when they are stored. Therefore, an odourless cannabis could potentially reach an entirely new group of consumers who are deterred by the smell, and provide peace of mind for existing consumers.

CannabCo has developed a breakthrough technology, called PURECANN™, which creates a purer form of cannabis by eliminating the smell and harshness. It also creates a wealth of associated benefits:

  • Virtually undetectable odour of stored dry product.
  • Undetectable odour while smoking in public.
  • No third-party gadgets or devices required by the user.
  • Less residual “day-after effect” associated with smoking cannabis.

The unique technology removes the plant’s aroma, without compromising any of its medical properties. Moreover, it also benefits non-smokers who do not want to smell second-hand smoke.

Opening the Floodgates

While smoking cannabis is not something to be ashamed of, the PURECANN™ technology can provide users with the option of smoking more discreetly.

CannabCo dedicates itself to using new technologies to enhance the way people consume cannabis, and its most recent creation has enormous potential.

By providing a cleaner product, the cannabis experience could become more tolerable and accessible. As a result, the heavily stigmatized industry could drastically transform—and convince millions of new consumers to take notice.

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Gold in the Abitibi: The Chimo Mine Project

Cartier Resources (TSX-V: ECR) is advancing the Chimo Mine Gold Project in the Abitibi region of Quebec, showing its potential with past producing mines.

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The following content is sponsored by Cartier Resources.

Gold in the Abitibi: Cartier Resource's Chimo Mine Project

Gold in the Abitibi: Cartier Resources Chimo Mine Project

Cartier Resources (TSX-V: ECR) is deploying the right strategy in the right region, with the right backers to find gold faster at a lower cost.

Proven Endowment: The Abitibi Greenstone Belt

There are many prolific past-producing gold districts in Canada, but the Abitibi is one of the largest and best understood gold-bearing regions with readily available exploration infrastructure.

This region extends from Wawa in Northwestern Ontario to the east near Val-d’Or Quebec – a landscape that hosts some of the most productive gold mines in Canada.

The company’s Chimo gold mine project located in the historic Abitibi Greenstone belt of Quebec builds on a legacy of gold production with a project ready for investors.

Exploration Strategy

The best place to find gold is where companies discovered and mined it in the past. Between 1964 and 1997, three companies produced 379,012 ounces of gold at the Chimo Mine property.

This type of strategy is known as brownfield exploration. Brownfield exploration looks for gold in areas known to host gold mineralization. It offers investors less risk, reducing the amount of uncertainties a company faces.

Ounces in the Ground: 2019 Resource Estimate

The company delivered within three years its first-ever resource estimate and proved the value its Chimo Mine Project. In November 2019, Cartier published its first mineral resource estimate of the central gold corridor on the Chimo mine property:

Measured Resources: 481,280 ounces of gold
Inferred Resources: 417,250 ounces of gold

Cartier has proven a resource in one third of the Chimo property, and there is the north and south gold corridor which it is currently drilling.

Why Chimo?

Cartier Resources has built on the foundations of a proven past producer with a new resource estimate, to put the Chimo Mine project back on the Abitibi gold map.

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