The Apps Winning the Battle For Our Attention Span
With the smartphone as the centerpiece of the new global consumer economy, how we allocate our screentime between the myriad of apps that exist is becoming a very telling statistic.
After all, the companies that win the battle for app mindshare will have unfettered access to billions of consumers, as well as the economic opportunities that emerge from that access.
The Duopoly vs. Everyone Else
Most know that Facebook and Google, the two tech giants that are lovingly referred to as “The Duopoly” by advertising executives, are already capturing $0.60 of every dollar spent on advertising online.
And now, through acquisitions, The Duopoly is showing that they are able to stay ubiquitous as consumers spend even more time on their smartphones.
According to recent data from Apptopia, the global app ecosystem is dominated by Facebook and Google owned apps. Together, among the top 100 apps, their products account for 54% of all screen time.
What’s up with WhatsApp?
In particular, Facebook’s showing is impressive here: users spend an average of 79 minutes per day in its apps.
What’s even more interesting is that this is mainly due to the success of WhatsApp, a company that Facebook successfully acquired for $19 billion in 2014. WhatsApp has a user base well beyond 1 billion people, and in the last three months it saw 82.21 billion hours of time spent on the messaging app – more than any other.
Here are the 10 top apps, in terms of screen time, as estimated by Apptopia:
- Google Maps
Note: May-July 2018. Data is global and includes iOS and Android. Excludes third-party app stores.
To understand the dominance of WhatsApp, keep in mind the top-viewed game over this May-July 2018 period was Clash of Clans, in which users spent 3.83 billion hours. Compared to WhatsApp’s 82 billion hours, that’s just a drop in the bucket!
Facebook owns three of the top four apps, even though the company isn’t the base of any ecosystem like Google or Apple. The question it does face however, is how it will monetize WhatsApp and Messenger, each apps with over 1 billion users.
Most Downloaded Apps
In 2017, WhatsApp was downloaded a whopping 924 million times.
Here’s how that compares to other top apps in different categories based on 2017 data:
|Category||App||# of Downloads (2017)|
|Music and Audio||Spotify||299 million|
|Games||Subway Surfers||190 million|
|Food and Drink||Subway||35 million|
As you can see, WhatsApp (and other social apps) blow away the competition from all other categories.
It’s something that Facebook is likely quite happy about, though for now it’s still hard to put a number on the value of WhatsApp to the mother company.
Apple’s Colossal Market Cap as it Hits $3 Trillion
Apple’s market cap recently hit $3 trillion. To put that scale into context, this visualization compares Apple to European indexes.
Apple’s Colossal Market Cap in Context
In January of 2019, Apple’s market capitalization stood at $700 billion.
While this was perceived as a colossal figure at the time, when we fast forward to today, that valuation seems a lot more modest. Since then, Apple has surged to touch a $3 trillion valuation on January 3rd, 2022.
To gauge just how monstrous of a figure this is, consider that Apple is no longer comparable to just companies, but to countries and even entire stock indexes. This animation from James Eagle ranks the growth in Apple’s market cap alongside top indexes from the UK, France, and Germany.
Let’s take a closer look.
Apple Takes On Europe
The three indexes Apple is compared to are heavyweights in their own right.
The FTSE 100 consists of giants like HSBC and vaccine producer AstraZeneca, while the CAC 40 Index is home to LVMH, which made Bernard Arnault the richest man in the world for a period of time last year.
Nonetheless, Apple’s market cap exceeds that of the 100 companies in the FTSE, as well as the 40 in each of the CAC and DAX indexes.
|Stock/Index||Market Cap ($T)||Country of Origin|
|CAC 40 Index||$2.76T||🇫🇷|
|DAX 40 (Dax 30) Index*||$2.50T||🇩🇪|
*Germany’s flagship DAX Index expanded from 30 to 40 constituents in September 2021.
It’s important to note, that while Apple’s growth is stellar, European companies have simultaneously seen a decline in their share of the overall global stock market, which helps make these comparisons even more eye-catching.
For example, before 2005, publicly-traded European companies represented almost 30% of global stock market capitalization, but those figures have been cut in half to just 15% today.
Here are some other approaches to measure Apple’s dominance.
Apple’s Revenue Per Minute vs Other Tech Giants
Stepping away from market capitalization, another unique way to measure Apple’s success is in how much sales they generate on a per minute basis. In doing so, we see that they generate a massive $848,090 per minute.
Here’s how Apple revenue per minute compares to other Big Tech giants:
|Company||Revenue Per Minute|
Furthermore, Apple’s profits aren’t too shabby either: their $20.5 billion in net income last quarter equates to $156,000 in profits per minute.
How Apple Compares To Countries
Lastly, we can compare Apple’s market cap to the GDP of countries.
|Country (excluding Apple)||Total Value ($T)|
What might be most impressive here is that Apple’s market cap eclipses the GDP of major developed economies, such as Canada and Australia. That means the company is more valuable than the entire economic production of these countries in a calendar year.
That’s some serious scale.
Companies Gone Public in 2021: Visualizing IPO Valuations
Tracking the companies that have gone public in 2021, their valuation, and how they did it.
Companies Gone Public in 2021: Visualizing Valuations
Despite its many tumultuous turns, last year was a productive year for global markets, and companies going public in 2021 benefited.
From much-hyped tech initial public offerings (IPOs) to food and healthcare services, many companies with already large followings have gone public this year. Some were supposed to go public in 2020 but got delayed due to the pandemic, and others saw the opportunity to take advantage of a strong current market.
This graphic measures 68 companies that have gone public in 2021 — including IPOs, SPACs, and Direct Listings—as well as their subsequent valuations after listing.
Who’s Gone Public in 2021?
Historically, companies that wanted to go public employed one main method above others: the initial public offering (IPO).
But companies going public today readily choose from one of three different options, depending on market situations, associated costs, and shareholder preference:
- Initial Public Offering (IPO): A private company creates new shares which are underwritten by a financial organization and sold to the public.
- Special Purpose Acquisition Company (SPAC): A separate company with no operations is created strictly to raise capital to acquire the company going public. SPACs are the fastest method of going public, and have become popular in recent years.
- Direct Listing: A private company enters a market with only existing, outstanding shares being traded and no new shares created. The cost is lower than that of an IPO, since no fees need to be paid for underwriting.
The majority of companies going public in 2021 chose the IPO route, but some of the biggest valuations resulted from direct listings.
|Listing Date||Company||Valuation ($B)||Listing Type|
|21-Jan-21||Hims and Hers Health||$1.6||SPAC|
|05-May-21||The Honest Company||$1.4||IPO|
|07-May-21||Blade Air Mobility||$0.83||SPAC|
|29-Sep-21||Warby Parker||$6.0||Direct Listing|
|27-Oct-21||Rent the Runway||$1.7||IPO|
Though there are many well-known names in the list, one of the biggest through lines continues to be the importance of tech.
A majority of 2021’s newly public companies have been in tech, including multiple mobile apps, websites, and online services. The two biggest IPOs so far were South Korea’s Coupang, an online marketplace valued at $60 billion after going public, and China’s ride-hailing app Didi Chuxing, the year’s largest post-IPO valuation at $73 billion.
And there were many apps and services going public through other means as well. Gaming company Roblox went public through a direct listing, earning a valuation of $30 billion, and cryptocurrency platform Coinbase has earned the year’s largest valuation so far, with an $86 billion valuation following its direct listing.
Big Companies Going Public in 2022
As with every year, some of the biggest companies going public were lined up for the later half.
Tech will continue to be the talk of the markets. Payment processing firm Stripe was setting up to be the year’s biggest IPO with an estimated valuation of $95 billion, but got delayed. Likewise, online grocery delivery platform InstaCart, which saw a big upswing in traction due to the pandemic, has been looking to go public at a valuation of at least $39 billion.
Of course, it’s common that potential public listings and offerings fall through. Whether they get delayed due to weak market conditions or cancelled at the last minute, anything can happen when it comes to public markets.
This post has been updated as of January 1, 2022.
Money4 weeks ago
Visualizing the $94 Trillion World Economy in One Chart
Misc5 days ago
From Greek to Latin: Visualizing the Evolution of the Alphabet
Best of2 weeks ago
Our Top 21 Visualizations of 2021
Markets1 week ago
Prediction Consensus: What the Experts See Coming in 2022
Markets4 weeks ago
Mapped: Economic Freedom Around the World
Technology1 week ago
Companies Gone Public in 2021: Visualizing IPO Valuations
Misc2 weeks ago
Mapped: Top Trending Searches of 2021 in Every U.S. State
Green3 weeks ago
Mapped: 30 Years of Deforestation and Forest Growth, by Country