If you’re launching a new venture, there’s already enough pressure.
The reality is that most businesses end as failures, and early decisions are extremely critical. While it’s tempting to downplay the importance of coming up with a business name, the fact is that the first impression made on customers and suppliers has a massive bearing on the success of your enterprise.
Ideally, a business name needs to be short and memorable – but it also needs to stand the test of time, while not limiting future expansion opportunities.
Business Names 101
Today’s infographic comes from The Business Backer and it provides points to consider when naming a new business.
Importantly, famous examples of mistakes made by well-known companies are also provided for reference.
Of course, this is just a set of guidelines, and rules can certainly be broken under the right circumstances.
However, it’s important to at least keep these guidelines in consideration, otherwise you may end up with a brand that means something quite atrocious in a foreign language!
Lessons Learned the Hard Way
Here are some naming fails orchestrated by major companies, and how they got fixed:
Originally named Quantum Computer Services back in 1985, the name was far too long and confusing. It was eventually simplified to America Online in 1989, and finally AOL later on.
The first name used for what is now the centerpiece of the Jeff Bezos Empire was actually Cadabra. However, it turned out that over the phone most people heard “Cadaver”, and so it was eventually tossed.
Sony was originally named Tokyo Tsushin Kogyo, which translates to Tokyo Telecommunications Engineering Corporation. It turned out to be quite a tongue-twister, so the company came up with a much simpler name.
Hertz, the car rental company, was originally named “DrivUrSelf”, which wasn’t easy to spell for anyone.
Yahoo! used to be known as “Jerry’s Guide to the World Wide Web”, which is long, hard to remember, and too different from other web portal or search engine names. Fortunately, Jerry Yang and David Filo changed the name of the company and also bought the yahoo.com domain name in 1995.
Here’s How Much the Top CEOs of S&P 500 Companies Get Paid
Does high pay for CEOs translate into company performance? See for yourself in this visualization featuring the top CEOs of companies on the S&P 500.
How Much the Top CEOs of S&P 500 Companies Get Paid
How much do the CEOs from some of the world’s most important companies get paid, and do these top CEOs deliver commensurate returns to shareholders?
Today’s infographic comes to us from HowMuch.net and it visualizes data on S&P 500 companies to see if there is any relationship between CEO pay and stock performance.
For Richer or Poorer
To begin, let’s look at the highest and lowest paid CEOs on the S&P 500, and their associated performance levels. Data here comes from a report by the Wall Street Journal.
Below are the five CEOs with the most pay in 2018:
|Rank||CEO||Company||Pay (2018)||Shareholder Return|
|#1||David Zaslav||Discovery, Inc.||$129.4 million||10.5%|
|#2||Stephen Angel||Linde||$66.1 million||3.1%|
|#3||Bob Iger||Disney||$65.6 million||20.4%|
|#4||Richard Handler||Jefferies||$44.7 million||-14.9%|
|#5||Stephen MacMillan||Hologic||$42.0 million||11.7%|
Last year, David Zaslav led top CEOs by taking home $129.4 million from Discovery, Inc., the parent company of various TV properties such as the Discovery Channel, Animal Planet, HGTV, Food Network, and other non-fiction focused programming. He delivered a 10.4% shareholder return, when the S&P 500 itself finished in negative territory in 2018.
Of the mix of highest-paid CEOs, Bob Iger of Disney may be able to claim the biggest impact. He helped close a $71.3 billion acquisition of 21st Century Fox, while also leading Disney’s efforts to launch a streaming service to compete with Netflix. The market rewarded Disney with a 20.4% shareholder return, while Iger received a paycheck of $65.6 million.
Now, let’s look at the lowest paid CEOs in 2018:
|Rank||CEO||Company||Pay (2018)||Shareholder Return|
|#3||A. Jayson Adair||Copart||$203,000||82.2%|
|#4||Warren Buffett||Berkshire Hathaway||$398,000||3.0%|
|#5||Valentin Gapontsev||IPG Photonics||$1.7 million||-47.1%|
On the list of lowest paid CEOs, we see two tech titans (Larry Page and Jack Dorsey) that have each opted for $1 salaries. Of course, they are both billionaires that own large amounts of shares in their respective companies, so they are not particularly worried about annual paychecks.
Also appearing here is Warren Buffett, who is technically paid $100,000 per year by Berkshire Hathaway plus an amount of “other compensation” that fluctuates annually. While this is indeed a modest salary, the Warren Buffett Empire is anything but modest in size – and the legendary value investor currently holds a net worth of $84.3 billion.
Finally, it’s worth noting that while J. Jayson Adair of Copart was one of the lowest paid CEOs at $203,000 in 2018, the company had the best return on the S&P 500 at 82.2%. Today, the company’s stock price still sits near all-time highs.
Finally, let’s take a peek at the CEOs that received the highest shareholder returns, and if they seem to correlate with compensation at all.
|Rank||CEO||Company||Pay (2018)||Shareholder Return|
|#1||A. Jayson Adair||Copart||$203,000||82.2%|
|#2||Lisa Su||AMD||$13.4 million||79.6%|
|#3||François Locoh-Donou||F5 Networks||$6.9 million||65.4%|
|#4||Sanjay Mehrotra||Micron Technology||$14.2 million||64.3%|
|#5||Ken Xie||Fortinet||$6.8 million||61.2%|
Interestingly, three of highest performing CEOs – in terms of shareholder returns – actually took home smaller amounts than the median S&P 500 annual paycheck of $12.4 million. This includes the aforementioned A. Jayson Adair, who raked in only $203,000 in 2018.
That said, there is a good counterpoint to this as well.
Of the five CEOs who had the worst returns, four of them made less than the median value of $12.4 million, while one remaining CEO took home slightly more. In other words, both the best and worst performing CEOs skew towards lower-than-average pay to some degree.
The 20 Biggest Bankruptcies in U.S. History
There is always risk in business – but for these 20 companies, which caused the biggest bankruptcies in history, those risks didn’t quite pan out.
Doing business means taking calculated risks.
Regardless of whether you are opening a lemonade stand or you’re a leading executive at a Fortune 500 company, risk is an inevitable part of the game.
Taking bigger risks can generate proportional rewards – and sometimes, such as for the companies you’ll read about below, the risk-taking backfired to queue up some of the biggest bankruptcies in U.S. history.
Going For Broke
Today’s infographic comes to us from TitleMax, and it highlights the 20 biggest bankruptcies in the country’s history.
Companies below are sorted by total assets at the time of bankruptcy.
There are times when companies are forced to push in all of their chips to make a game-changing bet. Sometimes this pans out, and sometimes the plan fails miserably.
In other situations, companies were actually unaware they were “all-in”. Instead, the potentially destructive nature of the risk was not even on the radar, only to be later triggered through a global crisis or unanticipated “Black Swan” events.
The Biggest Bankruptcies in the U.S.
Here are the 20 biggest bankruptcies in U.S. history, and what triggered them:
|Rank||Company||Year||Assets at Bankruptcy||Downfall|
|#1||Lehman Brothers||2008||$691 billion||2008 financial crisis|
|#2||Washington Mutual||2008||$328 billion||2008 financial crisis|
|#3||Worldcom Inc.||2002||$104 billion||Accounting scandal|
|#4||GM||2009||$82 billion||Massive debt|
|#5||CIT Group||2009||$71 billion||Credit crunch|
|#6||Pacific Gas & Electric||2019||$71 billion||Wildfires|
|#8||Conseco||2002||$61 billion||Failed acquisition strategy|
|#9||MF Global||2011||$41 billion||European sovereign bonds|
|#10||Chrysler||2009||$39 billion||Massive debt|
|#11||Thornburg Mortgage||2009||$37 billion||Declining mortgage values|
|#12||Pacific Gas & Electric||2001||$36 billion||Drought|
|#13||Texaco||1987||$35 billion||Contract dispute|
|#14||FCOA||1988||$34 billion||Savings and loan crisis|
|#15||Refco||2005||$33 billion||Accounting fraud|
|#16||IndyMac Bancorp||2008||$33 billion||Mortgage market collapse|
|#17||Global Crossing||2002||$30 billion||Plummeting world economy|
|#18||Bank of New England||1991||$30 billion||Bad loans|
|#19||General Growth Properties||2009||$30 billion||Failed acquisition strategy|
|#20||Lyondell Chemical||2009||$27 billion||Decline in demand|
The data set on the biggest bankruptcies is organized by assets at time of bankruptcy. Therefore, they are not in inflation-adjusted terms, meaning the list skews towards more recent events.
This makes the impact of the 2008 financial crisis particularly easy to spot.
The events and consequences relating to the crisis (loan defaults, illiquidity, and declining asset values) were enough to take down banks like Lehman Brothers and WaMu. The after effects – including a slumping global economy – led to a second wave of bankruptcies for companies such as GM and Chrysler.
In total, nine of the 20 biggest bankruptcies on the list occurred in the 2008-2009 span.
A Dubious Distinction
You may also notice that one company was on the list twice, and this was not an accident.
Pacific Gas & Electric, a California company that is the nation’s largest utility provider, has the dubious distinction of going bankrupt twice in the last 20 years. The first time, in 2001, resulted from a drought that limited hydro electricity generation, forcing the company to import electricity from outside sources at exorbitant prices.
The more recent instance happened earlier this year. Facing tens of billions of dollars in liabilities from raging wildfires in California, the utility filed for Chapter 11 protection yet another time.
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