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A Look Back at Internet Firsts

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In October 1969, UCLA student Charley Kline was attempting to send the word “login” over to the Stanford Research Institute using the internet’s precursor: ARPANET.

At first, the system crashed, only managing to send the letters “i” and “o”. But an hour or so later, the full message was successfully sent and history was made:

internet arpanet 1969 sri ucla

Today, the internet permeates every facet of modern life. Billions of people around the world communicate through messaging apps, email, and social media platforms. By 2020, an estimated 20.8 billion “things” will be connected to the internet (including 13 billion household items like TVs, smoke detectors, and appliances).

It all starts somewhere

Though YouTube, Facebook, and email are ubiquitous now, they all started out with a single post, profile, or message, and that first action is not always what you’d expect.

As today’s infographic from Academized demonstrates, “firsts” on the internet are typically unpolished, unique snapshots of the people involved in creating the platform. From elephants at the zoo to live-streaming a coffee pot, we hope you enjoy this trip down memory lane.

Internet Firsts

Links to Notable Internet Firsts

Everything posted to the web now lives in perpetuity.

Here are some notable internet firsts that can still be viewed, replicated, or experienced:

The First Search Engine

The first search engine was created to connect the McGill University’s School of Computer Science to the Internet. The engine, called Archie, was up-and-running in 1990, a full eight years before Google was created. The University of Warsaw still hosts a functioning version of Archie for historical purposes.

The First Amazon Order

Today, Amazon processes billions of orders per year, but the very first order was placed in July 1995. The grandiosely named book, Fluid Concepts and Creative Analogies: Computer Models Of The Fundamental Mechanisms Of Thought, was ordered by computer scientist John Wainwright, who was beta-testing Amazon.com.

The First YouTube Video

The very first YouTube video was uploaded by YouTube’s co-founder, Jawad Karim. The 19-second video is no Gangnam Style. Jawad, who is standing in front of an elephant enclosure, deadpans, “Uh. The cool thing about these guys is that, is that they have really, really, really long, um, trunks, and that’s, that’s cool.” Cool, indeed.

The First Tweet

Internet firsts are rarely flashy, as this tweet from Twitter co-founder, Jack Dorsey, demonstrates. That said, as startups grow from rag-tag teams of determined founders into global behemoths, it’s nice to look back at those authentic, spontaneous first pieces of content.

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How Tech Logos Have Evolved Over Time

From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.

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A cropped chart with the evolution of prominent tech companies’ logos over time.

How Tech Logos Have Evolved Over Time

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.

In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.

How Many Times Has Google Changed Its Logo?

Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.

For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.

CompanyNumber of
Logo Changes
Google8
HP8
Amazon6
Microsoft6
Samsung6
Apple5*

Note: *Includes color changes. Source: 1000Logos.net

Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.

And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.

Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.

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