Technology
This Giant Infographic Has 140+ Facts on the Scale of Amazon
This Giant Infographic Has 140+ Facts on the Scale of Amazon
As Amazon continues its takeover of the retail sector, the scale at which it operates continues to impress.
Back in late 2016 we examined the extraordinary size of Amazon from a market valuation perspective, which showed that the ecommerce giant was worth more than most brick and mortar retailers put together.
Today’s infographic from 16Best continues along that same thread, except this time focusing on Amazon from more of an operational perspective.
Amazon: At a Glance
Amazon has more than 304 million users, and 3 billion products selling on their 11 marketplaces – and every day, 1.3 million new products are added.
The company has a 43.5% market share of U.S. ecommerce spending. It’s no surprise then, that the average customer spends $700 per year with Amazon, and that 34.7 items are shipped every single second.
Shipping and Logistics
Amazon has 45,000 warehouse robots that work in the company’s 77 million square feet of warehouse space. This is equivalent to the size of 1,336 football fields.
The biggest single warehouse is in Schertz, TX, just outside of San Antonia, which alone measures 1,264,200 square feet. Warehouses this size can ship up to 1 million items per day during the holiday rush.
While Amazon spent $7.2 billion on shipping in 2016, it’s now looking to bring down the cost per unit shipped by using drone deliveries. The company anticipates to have 450,000 drones in its fleet by 2020.
Amazon Prime and Partners
A whopping 64% of U.S. households have Amazon Prime, which has proven to be a lucrative model for Amazon since those subscribers spend $1,300 per year on the site. Impressively, there are 40 million items eligible for Prime, and 8,000 cities where same-day shipping is a possibility.
Amazon Partners also play a big role in the ecosystem. There are 2 million sellers on Amazon, and 70,000 of them have sales of $100,000 or more per year using Amazon as a selling platform.
Why do sellers use Amazon? About 47% of sellers say it’s because it gives them access to new customers, while 65% say it’s to increase sales.
The top five categories for Amazon sellers: Clothing, Shoes & Jewelry, Electronics, Home & Kitchen, Sports & Outdoors, and Books.
Markets
Charted: What are Retail Investors Interested in Buying in 2023?
What key themes and strategies are retail investors looking at for the rest of 2023? Preview: AI is a popular choice.

Charted: Retail Investors’ Top Picks for 2023
U.S. retail investors, enticed by a brief pause in the interest rate cycle, came roaring back in the early summer. But what are their investment priorities for the second half of 2023?
We visualized the data from Public’s 2023 Retail Investor Report, which surveyed 1,005 retail investors on their platform, asking “which investment strategy or themes are you interested in as part of your overall investment strategy?”
Survey respondents ticked all the options that applied to them, thus their response percentages do not sum to 100%.
Where Are Retail Investors Putting Their Money?
By far the most popular strategy for retail investors is dividend investing with 50% of the respondents selecting it as something they’re interested in.
Dividends can help supplement incomes and come with tax benefits (especially for lower income investors or if the dividend is paid out into a tax-deferred account), and can be a popular choice during more inflationary times.
Investment Strategy | Percent of Respondents |
---|---|
Dividend Investing | 50% |
Artificial Intelligence | 36% |
Total Stock Market Index | 36% |
Renewable Energy | 33% |
Big Tech | 31% |
Treasuries (T-Bills) | 31% |
Electric Vehicles | 27% |
Large Cap | 26% |
Small Cap | 24% |
Emerging Markets | 23% |
Real Estate | 23% |
Gold & Precious Metals | 23% |
Mid Cap | 19% |
Inflation Protection | 13% |
Commodities | 12% |
Meanwhile, the hype around AI hasn’t faded, with 36% of the respondents saying they’d be interested in investing in the theme—including juggernaut chipmaker Nvidia. This is tied for second place with Total Stock Market Index investing.
Treasury Bills (30%) represent the safety anchoring of the portfolio but the ongoing climate crisis is also on investors’ minds with Renewable Energy (33%) and EVs (27%) scoring fairly high on the interest list.
Commodities and Inflation-Protection stocks on the other hand have fallen out of favor.
Come on Barbie, Let’s Go Party…
Another interesting takeaway pulled from the survey is how conversations about prevailing companies—or the buzz around them—are influencing trades. The platform found that public investors in Mattel increased 6.6 times after the success of the ‘Barbie’ movie.
Bud Light also saw a 1.5x increase in retail investors, despite receiving negative attention from their fans after the company did a beer promotion campaign with trans influencer Dylan Mulvaney.
Given the origin story of a large chunk of American retail investors revolves around GameStop and AMC, these insights aren’t new, but they do reveal a persisting trend.
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