Technology
19 Weird Crowdfunding Campaigns That Failed Spectacularly
Crowdfunding has been a game-changer for getting new products off the ground.
Platforms like Kickstarter or IndieGoGo have allowed aspiring entrepreneurs to get their ideas in front of millions, while generating invaluable amounts of buzz and publicity. Highly successful campaigns include products or proposals such as Ethereum, Oculus Rift, Pebble, or Star Citizen, which have combined to raise hundreds of millions of dollars in new capital.
However, because crowdfunding is open to everyone, not every campaign brings home the bacon. In reality, some campaigns are just plain strange or border on being nonsensical in nature.
Other ideas just bomb spectacularly. Either the concept has no product-market fit, or the prototype simply doesn’t do what it is supposed to do.
Weird Crowdfunding Fails
Today’s infographic comes from SSLs, highlighting 19 crowdfunding campaigns that were not destined to change the world in any meaningful capacity.
Note: These are all reward-based crowdfunding campaigns. Along the right-hand side of the infographic, it shows the platform used, amount raised, and the fundraising goal. Down the middle, it highlights the most ridiculous reward that was offered to backers, and how many people claimed the reward.
Where did some of these projects fall short? What can we learn from them?
Some projects such as the Induratus nuclear bunker were destined for failure because they were inherently selfish. The product could have been great, but if it doesn’t benefit the backers, it’s not going to take off. Sadly, the Induratus raised just $1, and as a result the project’s creator is now left very vulnerable to nuclear attacks.
The Triton, a set of artificial gills that could allow a user to breathe underwater, had the opposite problem. While the creators behind the project got the hundreds of thousands of dollars of funding they needed, the idea turned out to be scientifically impossible. In fact, the development of similar technology has eluded the world’s top scientists and military contractors for years. The group behind the product was forced to refund backers to the tune of $900,000.
Other projects were scientifically viable, while also solving a perceived market need. However, the problem with these products were that they did not serve a large enough market to make sense. The Sauceman’s Satchel is a good example of this.
While the creator loved the idea of a “convenient, carry-able, flyable, sauce transport” for camping and travel needs, the market overwhelmingly did not. That’s why it only raised about 40% of its funding goal from 105 backers. Now, the Sauceman Satchel is only serving sauce-lovers in product pitch heaven.
Technology
Charting Grand Theft Auto: GTA’s Budget and Revenues
Dive into the GTA budget through the years, with GTA VI set to be the most expensive video game of all time.
Charting Grand Theft Auto: GTA’s Budget and Revenues
Over 10 years since the launch of Grand Theft Auto V (GTA V), the second most-sold video game in history, Rockstar Games has announced its sequel GTA VI will be “coming 2025.”
As the anticipation only grows for this next big entry in the franchise, we take a look at the GTA budget through the years. How much have the last two games cost to make, how much have they earned, and how do they compare with the latest entry?
Data for this visualization comes from Statista, TweakTown, and Twitch Metrics.
How Much Has GTA VI Cost to Make?
The GTA franchise has grown enormously in scale from humble beginnings as a top-down, 2D video game in 1997. Fifteen installments later, the upcoming release, GTA VI, is estimated to be the most expensive video game to be made yet.
Here’s a look at how much GTA VI and the last two major releases cost, and how much revenue they’ve earned as of August 2023.
| Year | Title | Production Costs ($) | Revenue ($) | Copies Sold |
|---|---|---|---|---|
| 2025 (est.) | GTA VI | $2B (rumored) | N/A | N/A |
| 2013 | GTA V | $265M | $7.7B | 185M |
| 2008 | GTA IV | $100M | $2B | 25M |
In 2008, GTA IV cost around $100 million—already a budget that rivalled big Hollywood releases. However with 25 million copies sold, the game earned nearly $2 billion—a five-fold return on its production cost.
Five years later, GTA V (2013) cost more than $200 million to make—twice GTA IV’s budget. A decade after its release, GTA V has generated close to $8 billion, with hundreds of millions in annual revenue from subscriptions and in-game purchases—a model that its successor is sure to follow.
In fact, subscription fees and in-game purchases represented 78% of Take-Two Interactive’s (parent of GTA developer Rockstar Games) revenues in 2023.
Analysts estimate the to-be-released GTA VI’s costs at $2 billion, including marketing and other expenses. A massive open-world (set in the Miami-inspired “Vice City”), cutting edge graphics, and a reportedly brand-new game engine are all reasons for the game’s outsized budget.
For comparison, the current most expensive games to have been made include Red Dead Redemption 2 (also by Rockstar) and Star Citizen, both reportedly with a $500 million budget.
Meanwhile, Take-Two Interactive shares are up more than 50% for the year.
-
Energy1 week agoVisualizing the Top Energy Priorities of Major Countries
-
Markets2 weeks agoVisualizing 30 Years of Imports from U.S. Trading Partners
-
Markets2 weeks agoRanked: The Biggest Retailers in the U.S. by Revenue
-
Globalization2 weeks agoThe Top 50 Largest Importers in the World
-
Maps2 weeks agoMapped: Which Countries Recognize Israel or Palestine, or Both?
-
Misc1 week agoRanked: America’s Best Universities
-
War1 week agoRanked: Share of Global Arms Imports in 2022
-
War1 week agoRanked: Share of Global Arms Exports in 2022