Connect with us

Markets

Chart: Apple is Becoming a One Trick Pony

Published

on

Near the end of last year, Apple CEO Tim Cook said that 2015 was the company’s “most successful year ever” with $234 billion of revenue.

The numbers were impressive. About 48 million iPhones were sold in Q4 for a 36% increase in sales over the same quarter in 2014. The company’s solid financial position was underlined by its war chest of $205 billion in cash. Investors were delighted, and the stock ran to $120 per share, which is close to its all-time highs.

The only problem?

Apple’s robust iPhone sales are also the company’s biggest weakness:

Apple is Becoming a One Trick Pony

An over-reliance on iPhone sales is okay if the smartphone category is booming – but financials from Q2 in 2016 provided a wake up call to investors on Apple’s future potential iPhone prospects. Sales for the company’s flagship product declined by 16% from the quarter a year ago, and revenue fell with it by 13%.

Despite this drop, iPhone sales still made up 65% of Apple’s entire revenue for the quarter.

Apple revenue in Q2 2016

It’s now clear to investors that perhaps there is a ceiling for iPhone sales in the future – and even if it isn’t here yet, it raises the urgent question of what Apple’s next big ticket product will be.

One area to look at may be the company’s “Other Products” category, which is growing fast with 29% in quarterly revenue growth year-over-year. Comprised of the Apple Watch, Apple TV, Beats headphones, and other hardware products, could this hold the next golden goose?

Right now, it’s not looking like it, as this entire group of products amounted to only $2.2 billion of revenue in Q2, equal to a measly 4.3% of iPhone sales for the same time period. Even if the “Other Products” category continues to grow at a 30% clip, it will be over 10 years before it makes a significant dent on the income statement relative to the might of the iPhone.

What’s Next?

If the next hit isn’t in Apple’s product offering today, then hopefully it is still behind closed curtains. After all, Tim Cook has hinted that there are plenty of innovative products in store.

The fact that Apple has been working on an electric car has been one of the tech giant’s worst-kept secrets. MacRumors even has an entire microsite dedicated to the potential project. However, not expected to launch until 2020, will the Apple car be early enough for investors to ward off the effect of plateauing iPhone sales?

Apple’s virtual reality game hasn’t been particularly impressive, either. While it has patented a VR headset to work with smartphones and there is mounting evidence that Apple is making a significant bet on VR, the company is still considered to be “behind” leaders such as Facebook’s Oculus Rift or HTC.

That’s because Apple does not have a VR/AR product or an articulated strategy in the sector – not yet, anyways.

Comments

Gold

Golden Bulls: Visualizing the Price of Gold from 1915-2020

We break down gold’s three major bull markets over the last century. This includes the current one, in which gold has hit 8-year highs.

Published

on

Golden Bulls

Golden Bulls: Visualizing the Price of Gold from 1915-2020

Some people view gold as a relic, a thing of kings, pirates, and myth. It does not produce income, sits in vaults, and adorns the necks and wrists of the wealthy.

But this too is just myth.

In fact, as a financial asset, gold’s value has shone over time with periods of exceptional performance, one of which may be occurring now.

Today’s infographic comes to us from Sprott Physical Gold Trust and outlines the history of the price of gold from 1915 to 2020 and three bull markets or “Golden bulls” since 1969, using monthly data from the London Bullion Market Association.

But first a little history…

The Gold Standard

*All figures are in USD

During the early days of the American Republic, the U.S. used the British gold standard to set the price of its currency. In 1791, it established the price of gold at $19.75 per ounce but also allowed redemption in silver. In 1834, it raised the price of gold to $20.67 per ounce. The price of gold would retain a nominal value through depressions, civil wars, and wars.

However, $20 today is not the same as $20 in the past. The U.S. dollar may have been convertible at a set price, but the amount of goods that it could buy varies year to year based on inflation. So for example from 1934 to 1938, one ounce of gold would cost $34, but $34 today would purchase a small fraction of an ounce of gold.

While the price of gold may appear cheap in the past, adjusted for inflation it is not as low as you would think. Governments would set the price of its currency against an asset to ensure the stability of prices, however if there would be too many claims against the underlying asset, that asset would run out and the currency would become worthless.

This threat would force the hands of governments to change the standards, as currency became more common and gold reserves more scarce.

An Era of Government Intervention

In the wake of the 1929 stock market crash, investors started redeeming U.S. dollars for its equivalent value in gold, removing currency from the economy. In order to stem the flow of funds into gold and the depletion of government gold reserves, in 1933, President Franklin D. Roosevelt limited the private ownership of gold to discourage hoarding and encourage investing. In 1934, Congress passed the Gold Reserve Act which prohibited the private ownership of gold and nominally raised the price of gold to $35 per ounce.

In 1944, the victorious Allied powers negotiated the Bretton Woods Agreement, making the U.S. dollar the official global reserve currency. The United States ensured an ounce of gold would be worth $35 in its currency⁠—at least until the onset of a stagnant economy in the early Seventies led to the official end of any real gold standard.

Golden Bull #1: December 1969 – January 1980

In 1969, the U.S. gold standard had risen to $42 per ounce in nominal terms, however a period of economic volatility would challenge and change U.S. monetary policy.

On August 15, 1971, President Richard Nixon mandated the Federal Reserve to stop honoring the U.S. dollar’s value in gold at a fixed value, abandoning the gold standard. In 1974, President Gerald Ford would once again allow the private ownership of gold bullion. Energy crises, soaring inflation, and high unemployment stagnated the economy.

By January 1980, the price of gold reached $2,234 per ounce in today’s dollars amidst an environment of double-digit inflation. Federal Reserve chairman Paul Volcker fought this inflation with double-digit interest rates which in turn slowed the economy, causing a recession.

The interest-rate-induced recession would herald in a new global economic boom that defined the Eighties and Nineties. The price of gold dropped to $753.96 per ounce by June 1985, as the economy improved.

From December 1969 to January 1980, gold rose from $285 to $2,234 per ounce, an increase of 684% over 122 months, in inflation-adjusted terms.

Golden Bull #2: August 1999 – August 2011

Expanding household incomes and ever declining interest rates under Federal Reserve chairman Greenspan pushed gold further down to a low of $377.44 per ounce by the end of April 2001.

Loose monetary policy and a reduced tax on capital gains spurred speculative investments into the new internet economy through a growing retail brokerage market and the emergence of venture capital. The tech bubble would eventually pop as these companies were unable to build sustainable businesses and investor money dried up.

Over the year of 2000, investors rushed to exit their speculative tech investments resulting in several market crashes. Then in September 2001, 9/11 happened, marking the beginning of a new era. Gold steadily rose during this period.

In 2008, the Global Financial Crisis shook financial markets and left a recession. Policy makers and central bankers embarked on a controversial policy of quantitative easing to support financial markets. The price of one ounce of gold reached new highs by the end of August 2011, as worries on debt levels mounted for the U.S. and other countries.

From August 1999 to August 2011, gold rose from $394 to $2,066 per ounce, an increase of 425% over 145 months, in inflation-adjusted terms.

Golden Bull #3?: November 2015 – May 2020

In the aftermath of the GFC, the Federal Reserve stoked an economic recovery with cheap money, seeing gold track to a low of $1,050 per ounce by December 2015. It was not until the election of a peculiar American president in 2016 that gold would rise again.

Pressure to increase interest rates, an aging debt-fueled economic recovery, a trade war with China, and the recent COVID-19 crisis has once again provoked economic uncertainty and a renewed interest in gold. With interest rates already at historic lows and quantitative easing as standard operating procedure, global economies are entering unprecedented territory.

There is still little insight into the direction of the economy but since November 2015 to May 2020, the price of gold has risen from $1,146 to $1,726 per ounce, 55% over 55 months.

Gold Going Forward

In an era of tech startups, ETFs, and algorithmic trading, many people consider gold to be a shiny paperweight—however, its performance over time against other assets shows it is far from this.

In 1915, an ounce of gold was worth $488.66 per ounce in today’s dollars and as of May 15, 2020, $1,751 per ounce. Gold has proven its value over time as companies, countries, and governments come and go.

“Golden Bulls” are no periods for idle idol worship. Gold will always be gold, in myth and in fact.

Subscribe to Visual Capitalist

Thank you!
Given email address is already subscribed, thank you!
Please provide a valid email address.
Please complete the CAPTCHA.
Oops. Something went wrong. Please try again later.

Continue Reading

Markets

All of the World’s Money and Markets in One Visualization

Our most famous visualization, updated for 2020 to show all global debt, wealth, money, and assets in one massive and mind-bending chart.

Published

on

All of the World’s Money and Markets in One Visualization

In the current economic circumstances, there are some pretty large numbers being thrown around by both governments and the financial media.

The U.S. budget deficit this year, for example, is projected to hit $3.8 trillion, which would be more than double the previous record set during the financial crisis ($1.41 trillion in FY2009). Meanwhile, the Fed has announced “open-ended” asset-buying programs to support the economy, which will add even more to its current $7 trillion balance sheet.

Given the scale of these new numbers—how can we relate them back to the more conventional numbers and figures that we may be more familiar with?

Introducing the $100 Billion Square

In the above data visualization, we even the playing field by using a common denominator to put the world’s money and markets all on the same scale and canvas.

Each black square on the chart is worth $100 billion, and is not a number to be trifled with:

What is in a $100 billion square?

In fact, the entire annual GDP of Cuba could fit in one square ($97 billion), and the Greek economy would be roughly two squares ($203 billion).

Alternatively, if you’re contrasting this unit to numbers found within Corporate America, there are useful comparisons there as well. For example, the annual revenues of Wells Fargo ($103.9 billion) would just exceed one square, while Facebook’s would squeeze in with room to spare ($70.7 billion).

Billions, Trillions, or Quadrillions?

Here’s our full list, which sums up all of the world’s money and markets, from the smallest to the biggest, along with sources used:

CategoryValue ($ Billions, USD)Source
Silver$44World Silver Survey 2019
Cryptocurrencies$244CoinMarketCap
Global Military Spending$1,782World Bank
U.S. Federal Deficit (FY 2020)$3,800U.S. CBO (Projected, as of April 2020)
Coins & Bank Notes$6,662BIS
Fed's Balance Sheet$7,037U.S. Federal Reserve
The World's Billionaires$8,000Forbes
Gold$10,891World Gold Council (2020)
The Fortune 500$22,600Fortune 500 (2019 list)
Stock Markets$89,475WFE (April 2020)
Narrow Money Supply$35,183CIA Factbook
Broad Money Supply$95,698CIA Factbook
Global Debt$252,600IIF Debt Monitor
Global Real Estate$280,600Savills Global Research (2018 est.)
Global Wealth$360,603Credit Suisse
Derivatives (Market Value)$11,600BIS (Dec 2019)
Derivatives (Notional Value)$558,500BIS (Dec 2019)
Derivatives (Notional Value - High end)$1,000,000Various sources (Unofficial)

Derivatives top the list, estimated at $1 quadrillion or more in notional value according to a variety of unofficial sources.

However, it’s worth mentioning that because of their non-tangible nature, the value of financial derivatives are measured in two very different ways. Notional value represents the position or obligation of the contract (i.e. a call to buy 100 shares at the price of $50 per share), while gross market value measures the price of the derivative security itself (i.e. $1.00 per call option, multiplied by 100 shares).

It’s a subtle difference that manifests itself in a big way numerically.

Correction: Graphic updated to reflect the average value of an NBA team.

Subscribe to Visual Capitalist

Thank you!
Given email address is already subscribed, thank you!
Please provide a valid email address.
Please complete the CAPTCHA.
Oops. Something went wrong. Please try again later.

Continue Reading
Get more Visual Capitalist with VC+

Subscribe

Join the 180,000+ subscribers who receive our daily email

Thank you!
Given email address is already subscribed, thank you!
Please provide a valid email address.
Please complete the CAPTCHA.
Oops. Something went wrong. Please try again later.

Popular