Why Telcos Must Get in the Game for the Rise of Esports
Over the last century, the world’s telecommunications companies have built out the complex infrastructure that makes the information age possible.
Hundreds of billions of dollars has been invested into phone lines, submarine cables, wireless towers, and fiber optics to connect the world. And with 5G innovations in the pipeline, the world has never been able to communicate faster and more effectively.
Despite this impressive accomplishment, telcos find themselves in an awkward situation: their revenue growth is stagnating and margins continue to shrink, all while companies like Netflix are monetizing internet bandwidth around the world.
Today’s infographic is from Swarmio Media, and it highlights challenges faced by telcos — and how they can potentially capitalize on the emergence of esports and a massive gaming market.
A Missed Opportunity
Habits around content consumption can change abruptly, and fast-moving technology companies have been able to capitalize on these changes.
That’s why, in recent years, there’s been a boom in over-the-top (OTT) media services (Netflix, Amazon Prime, Skype, etc.) that have found effective ways to operate on top of the telco infrastructure, streaming content or providing VoIP services to end consumers.
|Television||Voice & Messaging||Audio|
|Example OTT services||- Netflix|
- Amazon Prime
- Apple Music
- Internet Radio
|Global market size (2018)||$68.7 billion||$26.7 billion||$8.9 billion|
|Growth rate (2017-2018):||28%||15%||33%|
Although telcos arguably missed the boat on video streaming, voice, and messaging, there is now an emerging segment that could help fill the gap.
The rising popularity of esports could be the multi-billion dollar industry that provides telcos a much-needed growth area to better monetize their infrastructure.
The Esports Boom
In recent years, the growth in professional gaming has been explosive.
Already worth over $1 billion, the market is projected by experts to triple by 2025. Esports is regularly packing stadiums with avid fans, spawning new professional teams, and selling massive sponsorship deals.
This boom in esports – and in online multiplayer gaming in general — has created a commercial audience of digital natives that is both young and affluent. It’s a growing segment that sees gaming as a lifestyle, and they see professional esports gamers and personalities as their heroes.
The Need For Speed
Any multiplayer gamer will tell you that there is one surefire way to ruin the gaming experience: high latencies (or as they call it, “lag”). This is an area telecoms are uniquely positioned to help with, especially with the advent of edge computing technology and 5G.
When it comes to online gaming, a sophisticated edge computing system will be able to detect where each player is located, while creating a server in an optimal location that provides all the players with the same high bandwidth, low latency, and experience.
By leveraging technology that enables edge computing at scale, forward-looking telcos can take gamers to where they want to go – and with plenty of value-adds.
Living on the Edge
To compete against growing outside threats like Netflix and Google, telcos must make bold investments in enabling technologies that bring edge computing to their customers at scale.
Beyond acting as the gatekeeper to lightning fast connections, telcos can take advantage of esports and gaming by building internal online communities, delivering tailored esports content, and enabling and promoting esports tournaments.
If done right, this can help telcos engage with digital natives, create meaningful experiences, win lifelong customers and advocates, and maximize average revenue per user (ARPU).
For many of the 2.5 billion gamers globally, there is little reason to be loyal to a telco – until now.
Visualizing Copper’s Global Supply Chain
Copper is a global industry, from the mines of South America to refineries in Asia. However copper’s supply chain has several inherent risks.
Copper is all around us: in our homes, electronic devices, and transportation.
But before copper ends up in these products and technologies, the industry must mine, refine and transport this copper all over the globe.
Copper’s Supply Chain
This infographic comes to us from Trilogy Metals and it outlines copper’s supply chain from the mine to the refinery.
Copper Deposits Around the World
Copper is a mineral that comes from the Earth’s crust. However, natural history did not evenly distribute it around the world. There are certain geological conditions that need to happen to make an economic deposit of copper.
There are two primary types of copper deposits:
- Porphyry Copper Deposits
These copper ore deposits form from hydrothermal fluids coming from magma chambers below the copper deposit. These are currently the largest source of copper in the world.
- Sediment-hosted Copper Deposits
These are copper deposits that occur in sedimentary rocks that are bound by layers. They are formed by the cooling of copper-bearing hydrothermal fluids.
Copper-containing rock or ore only has a small percentage of copper. Most of the rock is uneconomic material, known as gangue. There are two main copper ore types in mining: copper oxide ores and copper sulfide ores.
Both ore types can be economic, however, the most common source of copper ore is the sulfide ore mineral chalcopyrite, which accounts for ~50% of copper production.
Sulfide copper ores are the most profitable ores because they have high copper content, and refiners easily separate copper from the gangue. Sulfide ores are not as abundant as the oxide ores.
Copper Trade Flows
While copper is a global business, there are clear leaders in the production and refinement of copper based on geology and demand. Chile is the major source for copper, exporting both mined and refined copper.
In a list of the 20 biggest copper mines, 11 reside in Chile and Peru accounting for 40% of mined copper. Meanwhile, China is a leading importer and exporter of refined copper, and it’s home to 9 of the 20 biggest copper smelters in the world.
However, this concentrated geography of supply creates risks for the the copper trade.
While Chile is one of the richest sources of copper in the world, the mining industry has exploited copper deposits to the point where the grade or quality of the copper ore is declining.
Codelco, the national copper miner of Chile and the world’s largest producer of copper, plans to spend $32B by 2027 to extend the life of its current mines and maintain its copper output.
In addition to declining grades, the geography of copper mining exposes the risk of supply disruption by natural forces.
The borders of Chile and Peru overlap the intersection of the Nazca and the South American Tectonic plates. Movement of these plates can produce powerful earthquakes.
According to one study, regions in Chile and Peru face a greater than 85% chance of a serious earthquake in the next 50 years, potentially disrupting copper mining operations. And according to Wood Mackenzie, a 15-day closure of copper mines in Chile and Peru could wipe out 1.5% of global annual production, or 300,000 tons of copper.
Falling grades and tectonic risk suggest that mining costs are likely to increase, making copper production more expensive and new discoveries more valuable.
Copper for the Future: New Discoveries
As economies grow and infrastructure needs increase, the demand for copper will grow. However, without new discoveries and sources of production, the world could face a shortage of the red metal.
According to data from S&P and the London Metals Exchange, the discovery of copper has not kept up with investment in copper exploration. If this trend persists, there will not be enough copper to replace current resources. On top of this, production from already producing copper mines face resource exhaustion and declining grades.
In order to maintain copper’s supply chain, the world needs new copper discoveries to ensure everyone has access to the materials and products that make modern life.
The Evolution of Higher Education: 5 Global Trends To Watch
Higher education is facing a new wave of change during the pandemic. What are the new priorities of 2,200 students and staff worldwide?
Higher education has gone through tremendous change during the COVID-19 pandemic.
In the face of uncertainty, it’s become evident that institutions with prior investment in digital technologies are emerging more agile and resilient. For example, online communities have helped 30% of students feel more connected with other students during this time.
Below we look at key data from the Global Higher Education Research Snapshot from Salesforce.org—in partnership with market research firm Ipsos—which reflects the new attitudes and priorities of 2,200 students and higher education staff worldwide.
To understand the shifting landscape across higher education, the survey explores five key trends: connection, trust, wellbeing, flexibility, and career.
1. Communications Help Students Feel Connected
In a typically isolating time, 75% of students wanted to receive weekly (or even more frequent) pandemic-related updates.
Why? These consistent communications from institutions actually help students feel more close and connected than in previous years.
This valuable sense of belonging is increasingly happening through online communities and other digital channels, but institutions have significant room left to grow in this area.
2. Has The Pandemic Fractured Trust?
The pandemic has worsened existing trust gaps that exist between university leadership, students, and staff. Part of this may be due to a lack of resources provided during imposed COVID-19 restrictions.
From personal protective equipment such as masks/hand sanitizer to transparent COVID-19 response plans, students also expect a myriad of resources from their universities to help put them at ease.
3. Juggling Wellbeing Concerns
Months of lockdowns and persistent social distancing have understandably shaken up students’ university experiences.
This is further compounded by various well-being challenges, from financial anxieties to juggling familial responsibilities.
On the bright side, such demand creates an opportunity for institutions to provide more tailored well-being support through digital-first channels.
4. Students Are Drawn to Online Learning
As the pandemic seemingly creates new challenges by the day, many students are seeking more flexible options for when and how they learn.
The good news? There’s already evidence of this shift. Over half (57%) of staff say their institutions are investing in new modalities or revenue streams to attract new students, including more flexible learning options.
5. Uncertainties Remain Around Future Plans
Economic changes are causing over half (51%) of students to reconsider their education plans. In addition, of the staff that expect to see an increase in adult learners’ enrollment, a majority believe it will come from pandemic-influenced needs to reskill or upskill in this climate.
This uncertainty also affects students’ future plans—60% are concerned about finding employment after graduation. They want to be set up for career success in all areas, yet only a handful of them have the appropriate resources available.
How The Trends Intersect
These above trends aren’t disparate to the student and staff experience. Rather, they are intricately linked with one another, as the following question illustrates.
The pandemic has reshaped expectations of higher education—but it’s also created an opportunity for institutions to accelerate their digital transformation.
By providing more wellbeing resources, career support, and flexibility, universities can drive trust and support their students’ needs in the new normal.
Want more details?
Visit Salesforce.org’s Global Higher Education Research Snapshot to learn more.
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