Datastream
The Biggest Political Spenders and Donators in America, By Generation
The Briefing
- When it comes to the biggest political spenders in the U.S., Baby Boomers rank #1
- The Silent Generation is a close 2nd, followed by Gen X and Millennials respectively
- Overall political spending in the U.S. has reached all-time highs, but small donor spending (people who give $200 or less) still accounts for a fraction of overall donations
Political Spending in America, By Generation
In politics, the candidate who spends the most money usually wins. Because of this, donations are an important part of political campaigns, and the people behind those donations wield an intangible level of power and influence.
As our team put together the inaugural Generational Power Index (GPI), which looks at power dynamics across generations in the U.S., we started wondering which generation spent the most on political campaigns and lobbying.
Here’s what we found out.
Old Money
Of top spenders in the U.S., the Silent Generation (age 76+) and Baby Boomers (age 57-75) both sit at the top of the ranking.
In 2020, 55% of the biggest campaign donations in the U.S. came from the Silent Generation, and meanwhile, more than 60% of the biggest lobbying expenditures came from organizations run by Baby Boomers.
Generation | Share of U.S. Spend on Electoral Campaigns | Share of U.S. Spend on Lobbying | Overall U.S. Spend |
---|---|---|---|
Gen Z | 0% | 0% | 0% |
Millennials | 5% | 5% | 5% |
Gen X | 10% | 35% | 18% |
Baby Boomers | 30% | 60% | 39% |
Silent Generation | 55% | 0% | 38% |
Total | 100% | 100% | 100% |
*Note: Percentages are based on the top 20 spenders in each category, not overall spending.
Outliers
Of course, there were a few exceptions.
Facebook, run by Millennial Mark Zuckerburg, spent over $19 million on lobbying in 2020. The social media giant spent more than any other Big Tech monolith, with lobbying efforts focused on competition and consumer privacy issues.
When it comes to electoral spending, Millennial Dustin Moskovitz is the youngest person on the list, contributing over $50 million to the Democrats in 2020. Interestingly, he co-founded Facebook back in 2004, but he left in 2008 to start the project management platform, Asana.
Where does this data come from?
Source: Visual Capitalist’s 2021 Generational Power Index (GPI)
Notes: Check out the full report for more information around methodology
Central Banks
Charted: Public Trust in the Federal Reserve
Public trust in the Federal Reserve chair has hit its lowest point in 20 years. Get the details in this infographic.

The Briefing
- Gallup conducts an annual poll to gauge the U.S. public’s trust in the Federal Reserve
- After rising during the COVID-19 pandemic, public trust has fallen to a 20-year low
Charted: Public Trust in the Federal Reserve
Each year, Gallup conducts a survey of American adults on various economic topics, including the country’s central bank, the Federal Reserve.
More specifically, respondents are asked how much confidence they have in the current Fed chairman to do or recommend the right thing for the U.S. economy. We’ve visualized these results from 2001 to 2023 to see how confidence levels have changed over time.
Methodology and Results
The data used in this infographic is also listed in the table below. Percentages reflect the share of respondents that have either a “great deal” or “fair amount” of confidence.
Year | Fed chair | % Great deal or Fair amount |
---|---|---|
2023 | Jerome Powell | 36% |
2022 | Jerome Powell | 43% |
2021 | Jerome Powell | 55% |
2020 | Jerome Powell | 58% |
2019 | Jerome Powell | 50% |
2018 | Jerome Powell | 45% |
2017 | Janet Yellen | 45% |
2016 | Janet Yellen | 38% |
2015 | Janet Yellen | 42% |
2014 | Janet Yellen | 37% |
2013 | Ben Bernanke | 42% |
2012 | Ben Bernanke | 39% |
2011 | Ben Bernanke | 41% |
2010 | Ben Bernanke | 44% |
2009 | Ben Bernanke | 49% |
2008 | Ben Bernanke | 47% |
2007 | Ben Bernanke | 50% |
2006 | Ben Bernanke | 41% |
2005 | Alan Greenspan | 56% |
2004 | Alan Greenspan | 61% |
2003 | Alan Greenspan | 65% |
2002 | Alan Greenspan | 69% |
2001 | Alan Greenspan | 74% |
Data for 2023 collected April 3-25, with this statement put to respondents: “Please tell me how much confidence you have [in the Fed chair] to recommend the right thing for the economy.”
We can see that trust in the Federal Reserve has fluctuated significantly in recent years.
For example, under Alan Greenspan, trust was initially high due to the relative stability of the economy. The burst of the dotcom bubble—which some attribute to Greenspan’s easy credit policies—resulted in a sharp decline.
On the flip side, public confidence spiked during the COVID-19 pandemic. This was likely due to Jerome Powell’s decisive actions to provide support to the U.S. economy throughout the crisis.
Measures implemented by the Fed include bringing interest rates to near zero, quantitative easing (buying government bonds with newly-printed money), and emergency lending programs to businesses.
Confidence Now on the Decline
After peaking at 58%, those with a “great deal” or “fair amount” of trust in the Fed chair have tumbled to 36%, the lowest number in 20 years.
This is likely due to Powell’s hard stance on fighting post-pandemic inflation, which has involved raising interest rates at an incredible speed. While these rate hikes may be necessary, they also have many adverse effects:
- Negative impact on the stock market
- Increases the burden for those with variable-rate debts
- Makes mortgages and home buying less affordable
Higher rates have also prompted many U.S. tech companies to shrink their workforces, and have been a factor in the regional banking crisis, including the collapse of Silicon Valley Bank.
Where does this data come from?
Source: Gallup (2023)
Data Notes: Results are based on telephone interviews conducted April 3-25, 2023, with a random sample of –1,013—adults, ages 18+, living in all 50 U.S. states and the District of Columbia. For results based on this sample of national adults, the margin of sampling error is ±4 percentage points at the 95% confidence level. See source for details.
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