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The Biggest Political Spenders and Donators in America, By Generation

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Political Donations by Generation

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The Briefing

  • When it comes to the biggest political spenders in the U.S., Baby Boomers rank #1
  • The Silent Generation is a close 2nd, followed by Gen X and Millennials respectively
  • Overall political spending in the U.S. has reached all-time highs, but small donor spending (people who give $200 or less) still accounts for a fraction of overall donations

Political Spending in America, By Generation

In politics, the candidate who spends the most money usually wins. Because of this, donations are an important part of political campaigns, and the people behind those donations wield an intangible level of power and influence.

As our team put together the inaugural Generational Power Index (GPI), which looks at power dynamics across generations in the U.S., we started wondering which generation spent the most on political campaigns and lobbying.

Here’s what we found out.

Old Money

Of top spenders in the U.S., the Silent Generation (age 76+) and Baby Boomers (age 57-75) both sit at the top of the ranking.

In 2020, 55% of the biggest campaign donations in the U.S. came from the Silent Generation, and meanwhile, more than 60% of the biggest lobbying expenditures came from organizations run by Baby Boomers.

GenerationShare of U.S. Spend on Electoral CampaignsShare of U.S. Spend on LobbyingOverall U.S. Spend
Gen Z0%0%0%
Millennials5%5%5%
Gen X10%35%18%
Baby Boomers30%60%39%
Silent Generation55%0%38%
Total100%100%100%

*Note: Percentages are based on the top 20 spenders in each category, not overall spending.

Outliers

Of course, there were a few exceptions.

Facebook, run by Millennial Mark Zuckerburg, spent over $19 million on lobbying in 2020. The social media giant spent more than any other Big Tech monolith, with lobbying efforts focused on competition and consumer privacy issues.

When it comes to electoral spending, Millennial Dustin Moskovitz is the youngest person on the list, contributing over $50 million to the Democrats in 2020. Interestingly, he co-founded Facebook back in 2004, but he left in 2008 to start the project management platform, Asana.

Where does this data come from?

Source: Visual Capitalist’s 2021 Generational Power Index (GPI)
Notes: Check out the full report for more information around methodology

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Central Banks

Charted: Public Trust in the Federal Reserve

Public trust in the Federal Reserve chair has hit its lowest point in 20 years. Get the details in this infographic.

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The Briefing

  • Gallup conducts an annual poll to gauge the U.S. public’s trust in the Federal Reserve
  • After rising during the COVID-19 pandemic, public trust has fallen to a 20-year low

 

Charted: Public Trust in the Federal Reserve

Each year, Gallup conducts a survey of American adults on various economic topics, including the country’s central bank, the Federal Reserve.

More specifically, respondents are asked how much confidence they have in the current Fed chairman to do or recommend the right thing for the U.S. economy. We’ve visualized these results from 2001 to 2023 to see how confidence levels have changed over time.

Methodology and Results

The data used in this infographic is also listed in the table below. Percentages reflect the share of respondents that have either a “great deal” or “fair amount” of confidence.

YearFed chair% Great deal or Fair amount
2023Jerome Powell36%
2022Jerome Powell43%
2021Jerome Powell55%
2020Jerome Powell58%
2019Jerome Powell50%
2018Jerome Powell45%
2017Janet Yellen45%
2016Janet Yellen38%
2015Janet Yellen42%
2014Janet Yellen37%
2013Ben Bernanke42%
2012Ben Bernanke39%
2011Ben Bernanke41%
2010Ben Bernanke44%
2009Ben Bernanke49%
2008Ben Bernanke47%
2007Ben Bernanke50%
2006Ben Bernanke41%
2005Alan Greenspan56%
2004Alan Greenspan61%
2003Alan Greenspan65%
2002Alan Greenspan69%
2001Alan Greenspan74%

Data for 2023 collected April 3-25, with this statement put to respondents: “Please tell me how much confidence you have [in the Fed chair] to recommend the right thing for the economy.”

We can see that trust in the Federal Reserve has fluctuated significantly in recent years.

For example, under Alan Greenspan, trust was initially high due to the relative stability of the economy. The burst of the dotcom bubble—which some attribute to Greenspan’s easy credit policies—resulted in a sharp decline.

On the flip side, public confidence spiked during the COVID-19 pandemic. This was likely due to Jerome Powell’s decisive actions to provide support to the U.S. economy throughout the crisis.

Measures implemented by the Fed include bringing interest rates to near zero, quantitative easing (buying government bonds with newly-printed money), and emergency lending programs to businesses.

Confidence Now on the Decline

After peaking at 58%, those with a “great deal” or “fair amount” of trust in the Fed chair have tumbled to 36%, the lowest number in 20 years.

This is likely due to Powell’s hard stance on fighting post-pandemic inflation, which has involved raising interest rates at an incredible speed. While these rate hikes may be necessary, they also have many adverse effects:

  • Negative impact on the stock market
  • Increases the burden for those with variable-rate debts
  • Makes mortgages and home buying less affordable

Higher rates have also prompted many U.S. tech companies to shrink their workforces, and have been a factor in the regional banking crisis, including the collapse of Silicon Valley Bank.

Where does this data come from?

Source: Gallup (2023)

Data Notes: Results are based on telephone interviews conducted April 3-25, 2023, with a random sample of –1,013—adults, ages 18+, living in all 50 U.S. states and the District of Columbia. For results based on this sample of national adults, the margin of sampling error is ±4 percentage points at the 95% confidence level. See source for details.

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