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Crowdfunding: Partnering with the Public

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Crowdfunding Statistics

Crowdfunding: Partnering with the Public

 

In America, the largest crowdfunding market, legislation on crowdfunding varies from state to state. When a business is involved in equity-based crowdfunding, the business is selling many small shares to investors. Prior to crowdfunding, selling a share to an investor was a lengthy and costly process, riddled with paperwork and expensive legal fees.

The older laws that applied to selling shares in a company are not financially feasible or time effective.Various states in America have changed their legislation on crowdfunding to make it easier to raise capital. Many of these changes came just last month. Wisconsin, Texas and Indiana have all set forth new rules to allow companies more freedom and less bureaucracy when receiving money from crowdfunding investors. These three states have all raised the amount that can be raised, unaudited, into the 7-figure range.

This is beneficial for both entrepreneurs (for obvious reasons) and for state governments, as these states attract more new companies to open up shop in their jurisdictions. These new businesses will provide job opportunities for local residents and provide tax revenue for the state, an obvious win-win for all parties involved.

 

Original infographic from: GoGetFunding.com

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Connected Workers: How Digital Transformation is Shaping Industry’s Future

This graphic explores the role connected workers play in achieving successful digital transformation and identifying new growth opportnities.

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Connected Workers: Shaping the Future of Industry

Digital transformation has upended businesses on a global scale, and no industry is immune from its powerful effects.

New technologies and enhancing customer experience are key drivers for companies investing in digital transformation, but the most important reason for prioritizing this shift is that it will allow them to leverage entirely new opportunities for growth.

However, with the speed of digital transformation accelerating at a furious pace, companies need to quickly adapt their working environment to keep up. This graphic from mCloud unearths the origins of the connected worker, and explores the potential applications of connected devices across industries.

The Rise of the Connected Worker

The mass adoption of smart devices has sparked a new wave of remote work. This type of working arrangement is estimated to inject $441 billion into the global economy every year, and save 2.5 million metric tonnes of CO2 by 2029—the equivalent of 1,280 flights between New York and London.

However, flexible or remote working looks different depending on the industry. For example, in the context of business services such as engineering or manufacturing, employees who carry out different tasks remotely using digital technologies are known as connected workers.

The term is not a one-size-fits-all, as there are many different types of connected workers with different roles, such as operators, field workers, engineers, and even executives. But regardless of an individual’s title, every connected worker plays a crucial role in achieving digital transformation.

Real Time Data, Real Time Benefits

When workers are connected to assets in real time, they can make better, more informed decisions—ultimately becoming a more efficient workforce overall. As a result, industries could unlock a wealth of benefits, such as:

  • Reducing human error
  • Increasing productivity
  • Reducing dangerous incidents
  • Saving time and money
  • Monitoring assets 24/7

While connected workers can enhance the potential of industries, the tools they use to achieve these benefits are crucial to their success.

Connected Worker Technologies

A connected device has the ability to connect with other devices and systems through the internet. The connected worker device market is set for rapid growth over the next two decades, reaching $4.3 billion by 2039. Industries such as oil and gas, chemical production, and construction lead the way in the adoption of connected worker technologies, which include:

  • Platforms: Hardware or software that uses artificial intelligence and data to allow engineers to create bespoke applications and control manufacturing processes remotely.
  • Interfaces: Technologies such as 3D digital twins enable peer-to-peer information sharing. They also create an immersive reflection of surroundings that would have otherwise been inaccessible by workers, such as wind turbine blades.
  • Smart sensors and IoT devices: Sensors that monitor assets provide a more holistic overview of industrial processes in real time and prevent dangerous incidents.
  • Cloud and edge computing: Using the cloud allows workers to communicate with each other and manage shared data more efficiently.

Over time, connected devices are getting smarter and expanding their capabilities. Moreover, devices such as wearables are becoming more discreet than ever, and can even be embedded into personal protective equipment to gather data while remaining unobtrusive.

Real World Applications

With seemingly endless potential, these devices have the ability to provide game changing solutions to ongoing challenges across dozens of industries.

  • Building Maintenance and Management
    Facility managers can access real time information and connect with maintenance workers on site to resolve issues quickly. Building personnel can also access documentation and remote help through connected technologies.
  • Task Management
    Operators in industrial settings such as mining can control activities in remote locations. They can also enable field personnel to connect with experts in other locations.
  • Communications Platform
    Cloud-based communication platforms can provide healthcare practitioners with a tool to connect with the patient, the patient’s family and emergency care personnel.

By harnessing the power of artificial intelligence, the Internet of Things, and analytics, connected workers can continue to revolutionize businesses and industries across the globe.

Towards a More Connected Future

As companies navigate the challenges of COVID-19, implementing connected worker technologies and creating a data-driven work environment may quickly become an increasingly important priority.

Not only is digital transformation important for leveraging new growth opportunities to scale, it may be crucial for determining the future of certain businesses and industries.

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Animated Map: What America Searched for on Google, Over the Last Decade

This fascinating animated map provides an overview of the top trending Google searches in every state over the last decade.

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What America Searched for on Google, in the Last Decade

Cultural shifts come in many shapes and forms, and some are harder to measure than others.

Thankfully, Google search volume provides an easy avenue for measuring large-scale cultural trends. And because Google makes up more than 90% of all internet searches in the U.S., looking at what’s trending on Google is a great way to understand the shifting questions and interests that are captivating society at any given time.

This animated map by V1 Analytics provides an overview of the top trending Google searches in every state over the last decade. It sheds light on what types of new information, events, and stories received the most attention in the last ten years—and more generally, it shows us what the U.S. population has been thinking about.

Trending Searches versus Top Searches

Before diving into the top trends of the decade, it’s worth taking a moment to distinguish between “trending searches” and “top searches”:

  • Trending Searches: Keywords that had the largest increase in traffic, in a specific period of time
  • Top Searches: The most searched keywords in a given time frame

This video would look a lot different, and a lot less interesting, if it showed Google’s top searches. To give some perspective, here are the Top 10 Searches in the U.S. (as of 2020):

RankKeyword
#1facebook
#2youtube
#3amazon
#4gmail
#5google
#6weather
#7ebay
#8yahoo
#9walmart
#10yahoo mail

Understanding the difference between trending searches and top searches is important because it gives us insight into why certain keywords trend in some places, but not others. For instance, in March 2020, the word “coronavirus” was trending throughout a majority of the U.S., with a few exceptions—it wasn’t trending in Massachusetts, California, Texas, Nevada, or Arizona.

It’s easy to make the assumption that people in these states were not concerned about COVID-19—however, that’s not necessarily the case.

It’s important to remember that trending searches are measured by the increase of traffic, not just the overall amount of searches. Therefore, in states where it wasn’t trending, the word “coronavirus” may have already been a popular search term for a while, so the keyword didn’t see a sudden spike in interest like it did in other places.

Undivided Attention

In the last decade, there were moments when the entire country was googling the same thing. Some keyword trends lasted a day, while others lasted over a week.

Here’s a look at keywords that took over the whole U.S, and when they were trending unanimously:

Date RangeCategorySearch Term
Feb 4, 2011MusicAdele
Feb 6 - Feb 23, 2011MusicBorn This Way
Feb 28, 2011MusicBorn This Way
March 22 - Apr 1, 2011Pop CultureRebecca Black
June 12 - June 27, 2011TV & FilmGame of Thrones
Nov 9, 2012Current EventsAbortion
Jan 10 - Jan 27, 2014TV & FilmFrozen
Feb 28 - March 2, 2014ElectronicsSamsung Galaxy s5
Jan 11 - Jan 13, 2015MusicBlank Space
Feb 26 - Mar 30, 2015MusicUptown Funk
June 5, 2015Pop CultureCaitlyn Jenner
June 16 - June 19, 2015TV & FilmJurassic World
Feb 26, 2016Pop CultureDamn Daniel
June 3, 2016Pop CultureHarambe
June 20, 2016TV & FilmFinding Dory
June 30, 2016TV & FilmFinding Dory
July 6, 2016TV & FilmFinding Dory
Aug 4 - Aug 7, 2016TV & FilmSuicide Squad
Aug 24 - Sept 8, 2016Pop CultureHarambe
Sept 23 - Sept 26, 2016Pop CultureBrad Pitt
Oct 21, 2016ElectronicsGoogle Pixel
Nov 24, 2016ElectronicsGoogle Pixel
Dec 14 - Dec 20, 2016Current EventsAleppo
Jan 7 - Jan 10, 2017TV & FilmThis Is Us
Jan 23 - Feb 2, 2017TV & FilmThis Is Us
Feb 8 - Feb 12, 2017SportsSuper bowl
Feb 22 - Feb 24, 2017TV & FilmThis Is Us
March 7 - March 11, 2017ElectronicsNintendo Switch
March 21 - Apr 1, 2017TV & FilmBeauty and the Beast
May 7 - May 16, 2017Pop CultureFidget Spinner
June 17 - July 18, 2017MusicDespacito
Sept 22, 2017TV & FilmIt
Oct 13, 2017Current EventsHarvey Weinstein
Nov 3, 2017Current EventsKevin Spacey
Jan 12 - Jan 23, 2018Current EventsLogan Paul
Feb 6 - Feb 11, 2018TV & FilmAltered Carbon
March 15 - March 29, 2018Video GamesFortnite
May 4, 2018Video GamesFortnite
July 21, 2018Video GamesFortnite
Aug 5 - Aug 22, 2018Video GamesFortnite
Jan 17 - Feb 3, 2019Music7 Rings
Feb 21 - Feb 23, 2019Current EventsJussie Smollett
March 12 - March 22, 2019TV & FilmCaptain Marvel
March 27, 2019MusicBillie Eilish
March 30, 2019MusicBillie Eilish
Aug 24 - Aug 27, 2019MusicBillie Eilish
Oct 9 - Oct 29, 2019TV & FilmJoker
Nov 20 - Nov 24, 2019TV & FilmThe Mandalorian
Dec 5 - Dec 14, 2019Pop CultureBaby Yoda
Jan 15, 2020Current EventsPrince Harry
Jan 20, 2020Current EventsPrince Harry
Feb 13 - Feb 15, 2020TV & FilmJojo Rabbit
May 5 - May 14, 2020Current EventsElon Musk
June 24, 2020Current EventsBubba Wallace

It’s interesting to look at the variety of topics that dominate the population’s collective thoughts. There’s a unique mix of popular culture, entertainment, electronics, prominent figures, and public scandals.

Something else worth noting is how country-wide trends became a lot more common in the latter part of the decade—in 2019 for example, 9 keywords trended unanimously. This was more than in the entire first half of the decade.

While the secret to going viral remains a mystery, one thing remains clear—the public certainly has a broad range of interests. So really, it’s anyone’s game.

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