Connect with us

Digital Transformation: 4 Essential Strategies for Businesses



The following content is sponsored by Airwallex

4 Digital Strategies to Transform a Business

Digital technology can have a profound impact on the success of a business, so it’s no surprise that a whopping 93% of organizations are either operating with a digital-first business strategy or plan to in the future.

But what does digital transformation involve? 

In this graphic, sponsored by Airwallex, we explore four strategies that are essential for digital transformation. Let’s dive in.

1. Embrace Embedded Finance

Embedded finance weaves financial products such as payment plans or insurance into non-financial products, creating symbiotic financial ecosystems with a variety of benefits for both the business and their consumers.

For example, Uber created a financial ecosystem using embedded finance by allowing customers to pay for their rides without the need for cash or cards, providing safety and security while securing payment in real time. 

2. Optimize the Payment Experience

Businesses of all shapes and sizes can operate without borders because of the evolution of eCommerce. However they need to support the right payment solutions to reflect the changing behaviors of consumers.

In 2022, digital wallets were the most used eCommerce payment method globally, representing 49% of transaction value—significantly higher than credit cards (20%) and debit cards (12%).

According to the Global Payments Report, businesses must also consider regional payment trends that are local to their customers. In the Australian market for example, almost 25% of eCommerce transactional value comes from payment types like buy now pay later (BNPL) or direct transfers using Account-to-Account (A2A) payments.

Australia’s eCommerce Payment Methods, 2022Share of Transactional Value (%)
Digital Wallet31%
Credit Card28%
Buy Now Pay Later14%
Debit Card13%
Account to Account10%

Moreover, Australia will continue to lead the digital wallet charge with an estimated CAGR of 16% to 2026 according to the same report.

3. Leverage Software Integration

Integrated and cloud-based software systems have become indispensable tools in digital transformation. These systems provide enhanced databases, advanced analytics, and provide valuable business intelligence.

In a 2023 survey, PwC found 78% of executives had adopted cloud technology in most or all parts of the business, and that this was unlocking significant value in many areas.

4. Automate Your Operations

Mundane and repetitive tasks can drain the resources of any business, which is why automation and artificial intelligence (AI) could not be left out of this list.

According to a survey by McKinsey, 41% of supply chain management companies and 32% of manufacturing companies reported up to a 10% decrease in overall costs after implementing AI technology.

Here is a further look at cost decreases from AI, by function as of 2021:

Service Operations29%10%6%
Human Resources (HR)25%3%1%
Marketing and Sales21%4%3%
Supply Chain Management41%7%4%
Product and/or Service Development20%4%6%
Strategy and Corporate Finance31%8%4%

From the same source, we also learn that these companies report the highest increased revenue benefits from adopting AI for marketing and sales.

How to Facilitate Global Growth

By leveraging these four strategies, businesses can embrace digital transformation and grow effectively. 

Trusted by over 100,000 companies worldwide, Airwallex’s software and APIs empower businesses to streamline global payments and financial operations, enabling businesses to grow without constraints.

Visual Capitalist Logo

Learn how you can grow your business without borders with Airwallex

Click for Comments

You may also like