Infographic: Why Collagen Is Vital For the Body
For centuries, collagen has been viewed as the “Fountain of Youth”. While its anti-aging claims may be exaggerated, the protein plays a much bigger role as the body’s structural backbone. Collagen is to our body what steel is to reinforced concrete—in fact, gram-for-gram, some types of collagen are even stronger than steel.
Today’s infographic from ProT Gold highlights the importance of collagen in the body, and how supplements such as ProT Gold can enhance its effects.
Collagen’s Purpose and Potential
Collagen is the most prevalent protein in humans, making up 30-40% of all bodily proteins. Formed from bundled-up amino acid chains, the resulting collagen fibers act as tough, supporting structures to anchor cells to each other.
Collagen is a main component of the extracellular matrix (ECM), a network of macromolecules that also include enzymes and glycoproteins. The ECM is present everywhere in the body, but mainly found in skin, bones, and connective tissues.
Collagen is the glue that holds the body together.
—Whitney Bowe, New York dermatologist
Globally, the market value of collagen is projected at $6.6B by 2025—up from $4.3B in 2018. It’s no surprise that the wellness industry has a close eye on its immense potential.
Collagen’s growing applications will drive sales, mostly in the following sectors:
- Healthcare and pharmaceuticals
Surgical procedures and wound dressing are upping the demand for collagen.
- Food and beverages
Collagen-based dietary supplements and functional food products are on the rise.
How Does Collagen Support the Body?
The body is continuously regenerating proteins from the day we are born. However, this process slows down as we age, and collagen in the body is depleted faster than it’s produced.
Collagen supplements can help counter this effect by encouraging collagen synthesis. This contributes to their applications in lifestyle habits and medicine. ProT Gold is one such product with far-reaching benefits.
Skin: 75% Collagen in Dry Weight
Collagen production peaks in our mid-twenties and, over time, a decrease in collagen levels can cause skin to lose its flexibility. ProT Gold liquid collagen can improve the hydration, elasticity, and texture of skin.
Bone: 90% Collagen in ECM Protein
As we age, decreased collagen production contributes to serious conditions such as osteoarthritis. Collagen supplements can thus help prevent bone density deterioration.
Muscle: 1-10% Collagen in Dry Mass
Collagen supplements maintain a positive nitrogen balance triggering tissue repair and increasing overall protein levels. Liquid collagen supplements can strengthen muscles and mitigate injuries, particularly in athletes.
Pressure Injuries: Collagen to the Rescue
Pressure injuries, or bedsores, occur due to friction or excess moisture on the skin, especially for patients with limited mobility. Collagen is vital for healing these wounds, and can help prevent them from escalating into serious infections.
Digestibility of ProT Gold
Most collagen supplements go through a hydrolyzation process, where they are split into smaller molecules. This improves the rapid absorption of particles—and ProT Gold liquid collagen is no exception. The supplement is a fraction of the molecular weight of regular collagen, making it 100% digestible in only 15 minutes.
Joints: 65-80% Collagen in Ligament Protein
Decreasing collagen production causes joints—and connective tissue, such as tendons and cartilage—to undergo significant wear and tear. Hydrolyzed collagen supplements are proven to relieve inflammation, as well as strengthen and repair tissues and joints.
Additional Benefits of Collagen Supplements
While all natural collagen is animal-based, it’s also free of gluten, soy, and lactose. Compared to natural collagen, ProT Gold is also a complete protein—it contains all essential amino acids, as well as non-essential and conditionally essential amino acids. Collagen supplements are also safe for diabetics, dialysis patients, and patients with allergies.
With growing medical evidence of its benefits, ProT Gold offers consumers and patients everything natural collagen can, and more.
5 Trends Shaping the Future of eCommerce
eCommerce is evolving almost as fast as it’s growing. Here’s a look at five major trends that are shaping the future of the eCommerce market.
5 Trends Shaping the Future of eCommerce
The global eCommerce market is growing at a rapid pace.
By 2025, it’s expected to reach $4.2 trillion in revenue. But the fast-growing eCommerce market is evolving just as quickly as it’s expanding. And because of rapid innovation in this space, tomorrow’s eCommerce landscape could look vastly different from today’s.
While we can’t predict the future, there are some telling signs of what’s to come. This graphic sponsored by Logiq explores five emerging trends that are transforming the future of eCommerce.
#1: Omnichannel Shopping
These days, a majority of consumers research a brand online before they set foot in a physical store. Because the customer journey now has a myriad of touchpoints across various devices, it’s important that businesses fully integrate their channels to provide a frictionless, holistic shopping experience.
That’s what omnichannel shopping aims to do—seamlessly integrate a company’s physical and online channels. When done correctly, omnichannel strategies can be valuable revenue drivers. In fact, according to research by Google, omnichannel strategies can help generate an estimated 80% of a business’s in-store visits.
#2: AI and AR
Artificial intelligence (AI) and Augmented Reality (AR) are transforming the online shopping experience, with things like:
- AI-enabled chatbots
- Virtual assistants
- AI-enabled personalized shopping
- AR-apps that help replicate the physical world online
Ideally, these applications provide an easier, more enjoyable shopping experience for consumers. AI and AR technologies are impressive on their own, but when combined, they leverage each other’s strengths to provide an elevated shopping experience.
For instance, an AI and AR-enabled app could use speech recognition to listen to what you’re saying, and then render an image right in front of your eyes.
#3: New Payment Options
In general, technological innovation is aimed at making the online shopping experience as seamless as possible. And payment is an important part of that process, which is why it’s crucial that businesses provide customers a variety of payment options at checkout, to reduce cart abandonment. Some payment options include:
- Digital wallets
- Mobile payments
Cryptocurrency is especially trendy, as companies become increasingly more open to blockchain tech and cryptocurrency as payment.
#4: Rise of Visual Commerce
We’re living in a world of information overload, meaning brands are constantly competing for consumers’ attention. That’s why visual communication is more important than ever.
Businesses are using visual tactics like high-quality photography, videos, and AR to keep customers engaged.
Just like omnichannel strategies, visual commerce can help significantly increase revenue. According to research by Shopify, customers that viewed a product in AR were 65% more likely to make a purchase.
#5: Data-Driven, Dynamic Pricing
Dynamic pricing is when businesses adjust pricing to reflect consumer demand. While it’s not a new phenomenon, AI and new technology have made it more accurate, and accessible.
Companies like Amazon have already implemented tech that helps the company optimize its pricing strategies, and other businesses that follow suit could see a boost in earnings.
How Companies Can Stay Competitive
The eCommerce market is rapidly growing, and changing just as quickly. Because of this, companies don’t always have the resources to stay ahead of the curve. But Logiq can help.
Logiq is an American-based global provider of eCommerce solutions, helping companies step up their eCommerce offerings. Click here to learn more about Logiq.
The Genomic Revolution: Why Investors Are Paying Attention
Faster cancer detection. Tracking disease. Gene editing. All three are driven by the genomic revolution. Here’s why it’s important now.
The Genomic Revolution: Why Investors Are Paying Attention
At the center of the genomic revolution is big data and DNA.
The implications are vast. With recent advancements, faster cancer detection is within reach, potentially saving thousands of lives each year. An initial research study shows this technology could save 66,000 live annually in the U.S. alone.
What’s more, genomic innovation goes beyond just cancer detection. Today it spans a variety of innovations, from gene editing to anti-cancer drugs.
In this graphic from MSCI, we look at four reasons why the genomics sector is positioned for growth thanks to powerful applications in medicine.
What is the Genomic Revolution?
To start, the genomic revolution focuses on the study of the human genome, a human (or organism’s) complete set of DNA.
A human consists of 23 pairs of chromosomes and 24,000 genes. Taken together, the human genetic code equals three billion DNA letters. Since most ailments have a link to our genetic condition, genomics involves the editing, mapping, and function of a genome.
With genomic innovation, large-scale applications of diagnostics and decision-making tools are made possible for a wide range of diseases.
4 Ways the Genomic Revolution is Changing Medicine
Over the last century, the field of genomics has advanced faster than any other life sciences discipline.
The hallmark achievement is the Human Genome Project completed in 2001. Since then, scientists have analyzed thousands of people’s genes to identify the cause of heart disease, cancer, and other fatal afflictions.
Here are four areas where genomic innovation is making a big difference in the medical field.
1. Gene Editing
Gene editing enables scientists to alter someone’s DNA, such as eye color. Broadly speaking, gene editing involves cutting DNA at a certain point and adding to, removing, or replacing this DNA.
For instance, gene editing enables living drugs. As the name suggests, living drugs are made from living organisms that harness a body’s immune system or other bodily process, and uses them to fight disease.
Based on analysis from ARK Invest, living drugs have a potential $200 billion addressable market.
2. Cancer Detection
Multi-cancer screening, supported by genomic sequencing and liquid biopsies, is projected to prevent more deaths from cancer than any other medical innovation.
Through a single blood test, multiple types of cancer can be detected early through synthetic biology advancements. Scientists use genomic sequencing (also referred to as DNA sequencing) to identify the genetic makeup of an organism, or a change in a gene which may lead to cancer.
Critically, screening costs are dropping rapidly, from $30,000 in 2015 to $1,500 in 2021. The combination of these factors is spurring a potential $150 billion market. This could be revolutionary for healthcare by shifting from a treatment-based model to a more preventative one in the future.
3. DNA Sequencing
One modern form of DNA sequencing is long-read DNA sequencing. With long-read DNA sequencing, scientists can identify genetic sequences faster and more affordably.
For these reasons, long-read DNA sequencing is projected to grow to a $5 billion market, growing at a 82% annual rate.
4. Agricultural Biology
Finally, the genomic revolution is making strides in agricultural biology. Here, research is looking at how to reduce the cost of producing crops, improving plant breeding, and enhancing quality.
One study shows that genomic advances in agriculture have led to six-fold increases in income for some farmers.
Investing in the Genomic Revolution
A number of genomic-focused companies have shown promising returns.
This can be illustrated by the MSCI ACWI Genomic Innovation Index, which has outperformed the benchmark by nearly 50% since 2013. The index, which was developed with ARK Invest, comprises roughly 250 companies who are working in the field of genomic innovation. In 2020 alone, the index returned over 43%.
From diagnostics to prevention, the genomic revolution is breaking ground in scalable solutions for global health. Investment opportunities are expected to follow.
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