Infographic: Why Collagen Is Vital For the Body
For centuries, collagen has been viewed as the “Fountain of Youth”. While its anti-aging claims may be exaggerated, the protein plays a much bigger role as the body’s structural backbone. Collagen is to our body what steel is to reinforced concrete—in fact, gram-for-gram, some types of collagen are even stronger than steel.
Today’s infographic from ProT Gold highlights the importance of collagen in the body, and how supplements such as ProT Gold can enhance its effects.
Collagen’s Purpose and Potential
Collagen is the most prevalent protein in humans, making up 30-40% of all bodily proteins. Formed from bundled-up amino acid chains, the resulting collagen fibers act as tough, supporting structures to anchor cells to each other.
Collagen is a main component of the extracellular matrix (ECM), a network of macromolecules that also include enzymes and glycoproteins. The ECM is present everywhere in the body, but mainly found in skin, bones, and connective tissues.
Collagen is the glue that holds the body together.
—Whitney Bowe, New York dermatologist
Globally, the market value of collagen is projected at $6.6B by 2025—up from $4.3B in 2018. It’s no surprise that the wellness industry has a close eye on its immense potential.
Collagen’s growing applications will drive sales, mostly in the following sectors:
- Healthcare and pharmaceuticals
Surgical procedures and wound dressing are upping the demand for collagen.
- Food and beverages
Collagen-based dietary supplements and functional food products are on the rise.
How Does Collagen Support the Body?
The body is continuously regenerating proteins from the day we are born. However, this process slows down as we age, and collagen in the body is depleted faster than it’s produced.
Collagen supplements can help counter this effect by encouraging collagen synthesis. This contributes to their applications in lifestyle habits and medicine. ProT Gold is one such product with far-reaching benefits.
Skin: 75% Collagen in Dry Weight
Collagen production peaks in our mid-twenties and, over time, a decrease in collagen levels can cause skin to lose its flexibility. ProT Gold liquid collagen can improve the hydration, elasticity, and texture of skin.
Bone: 90% Collagen in ECM Protein
As we age, decreased collagen production contributes to serious conditions such as osteoarthritis. Collagen supplements can thus help prevent bone density deterioration.
Muscle: 1-10% Collagen in Dry Mass
Collagen supplements maintain a positive nitrogen balance triggering tissue repair and increasing overall protein levels. Liquid collagen supplements can strengthen muscles and mitigate injuries, particularly in athletes.
Pressure Injuries: Collagen to the Rescue
Pressure injuries, or bedsores, occur due to friction or excess moisture on the skin, especially for patients with limited mobility. Collagen is vital for healing these wounds, and can help prevent them from escalating into serious infections.
Digestibility of ProT Gold
Most collagen supplements go through a hydrolyzation process, where they are split into smaller molecules. This improves the rapid absorption of particles—and ProT Gold liquid collagen is no exception. The supplement is a fraction of the molecular weight of regular collagen, making it 100% digestible in only 15 minutes.
Joints: 65-80% Collagen in Ligament Protein
Decreasing collagen production causes joints—and connective tissue, such as tendons and cartilage—to undergo significant wear and tear. Hydrolyzed collagen supplements are proven to relieve inflammation, as well as strengthen and repair tissues and joints.
Additional Benefits of Collagen Supplements
While all natural collagen is animal-based, it’s also free of gluten, soy, and lactose. Compared to natural collagen, ProT Gold is also a complete protein—it contains all essential amino acids, as well as non-essential and conditionally essential amino acids. Collagen supplements are also safe for diabetics, dialysis patients, and patients with allergies.
With growing medical evidence of its benefits, ProT Gold offers consumers and patients everything natural collagen can, and more.
Premium Cannabis: The Next Big Wave
Substantial market growth in cannabis has led to changing consumer needs, including the need for more premium products and experiences.
Loosening cannabis laws have resulted in the rapid influx of new products across North America. Substantial growth in the Californian market—valued at $5.1 billion—has led to changing consumer needs, including the need for more premium products and experiences.
Today’s infographic from Next Green Wave explores the demand for these premium experiences and the implications for the future of the cannabis industry.
Premium Cannabis: The Next Big Wave
Modern day cannabis consumers are empowered by information and are willing to invest in a better cannabis experience.
As cannabis evolves from being a novelty to part of a healthier lifestyle, premium products are becoming more prevalent. Consumers are looking for three things: variety of choices, better quality, and to be part of something bigger than themselves.
1. Choices, Choices
The majority of cannabis in the U.S. is currently being smoked as whole flower—but new products like edibles and vapor pens are quickly gaining ground. These products address long-standing concerns with traditional formats, which include:
- Indiscreetness of smoking
- Difficult to use
- Inaccurate dosing
- Safety hazard
- Complete Control
Ability to control climate and air circulation
- Increased Productivity
Consistent production all year round
- Hygienic Environment
Reduced risk of micro-bacteria and pests
- Standardized Product
Especially important for medical grade cannabis
According to Headset, female shoppers prefer edibles and tinctures, whereas men buy significantly more concentrates.
While millennial women rely on these formats primarily for wellness, baby boomers look to cannabidiol (CBD) for pain management and other health issues.
2. Quality is Key
The journey to a premium, quality product starts with the seed. Cultivation in a controlled environment—where careful attention is paid to every stage of the process—is paramount.
Indoor cultivation is an example of a controlled environment, and benefits to this practice include:
3. The Need to Belong
Consumers are looking to satiate their need to belong to a community, and cannabis is providing a wealth of opportunities to do so. Different cannabis formats are used to enhance socializing, with many millennials replacing alcohol with cannabis products entirely. Companies are taking advantage of this mindset by hosting unique cannabis events and pop-up experiences.
As more people veer towards making cannabis central to their lifestyle, more use cases appear. Using CBD for pets or as a pre-workout boost are other ways products have been seamlessly incorporated into everyday life. Brands who capitalize on these cannabis communities by providing memorable and premium experiences will come out on top.
About Next Green Wave
Next Green Wave cultivates premium cannabis products in California. With 25 years of industry experience, Next Green Wave prides itself on their completely integrated operations, covering the entire seed-to-sale process. They are committed to becoming the #1 premium consumer packaged goods brand in California.
What is Lithium Worth?
How do you price lithium? Benchmark Mineral Intelligence has the method to price lithium for a new era in energy.
What is Lithium Worth?
Different generations find different uses for raw materials, changing the value of these inputs over time.
Lithium is not a new discovery, but its applications are. Scientists first discovered lithium as an element in 1817, but it was not until the 1970s that studies into lithium-ion batteries began.
It was a British chemist working for Exxon that first proposed the idea of lithium-ion battery. However, after some initial testing, Exxon abandoned the project.
Nonetheless, lithium-ion battery technology has evolved into regular use through cell phones and electric vehicles. It offers an alternative to fossil fuels that global industry can run on.
Just as the world currently watches the prices of oil to determine the trade winds, lithium could become just as important for the worldwide movement to clean energy.
Pricing the New Oil
Traditionally, buyers and sellers have priced lithium through long-term contracts. However, in recent times, there has been a push from major end-users, especially automotive OEMs, to have more price transparency and to use third-party independent contract references in negotiations.
Benchmark Mineral Intelligence has created a standard for pricing the special lithium chemistry for the battery supply chain that the industry can rely on.
Supply & Demand: Miners, Manufacturers and End Users
Lithium is a hot commodity in the mining, manufacturing, energy storage, and automobile industries today. The current size of the market is small, but the potential is huge.
In 2016, the world’s leading lithium battery companies produced 29GWh of batteries. This production is forecast to grow to 1049GWh by 2028, an increase of 3516%.
Data Collection and Price Reporting
There are three cornerstone factors Benchmark uses to set the lithium industry’s reference price.
- Quality and grade of lithium
- Shipping costs and volumes
- Quality and reliability of information
Let’s look in deeper at each one:
1. Quality and Grade of Lithium
Most of the world’s lithium comes from two sources: mined from hard rock deposits of pegmatites, or pumped from lithium brine salars.
Grade and impurity of extracted lithium have unique profiles which will affect its price. Lithium is converted into different compounds: spodumene concentrate, lithium carbonate, and lithium hydroxide.
These different varieties suit manufacturers’ exact specifications with different cost profiles.
2. Shipping Costs and Volumes
The origin and destination of lithium is an important choke point for pricing information. At these locations, “incoterms” are set rules that represent the destination and origin of the material, which in turn affects the cost of lithium.
3. Quality and Reliability of Information
In order to generate a lithium price, Benchmark embarks on the industry’s most rigorous price data collection process that relies on constant contact through email, phone calls, and in-person meetings.
Benchmark analysts evaluate the information received against volumes traded, the position of a company in the market, and reliability of the source of information.
Independent and accurate prices will be key as the lithium market grows, providing a solid foundation for contract negotiations and a level of transparency that will help attract capital to the market.
The varying nature of lithium chemicals makes it difficult to manage risk, but Benchmark Mineral Intelligence is building a standard for pricing lithium to help manage this, and set us off on a new era of energy.
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