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The 20 Best-Performing Stocks of the Decade

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The 20 Best-Performing Stocks of the Last Decade

Hindsight is 20/20. It can be incredibly difficult to pick the “next big stock” in the moment, but looking back gives us clarity on where we could have reaped the highest rewards. While some of the decade’s chart-toppers—like Netflix and Amazon—are household names, other stocks may come as a surprise.

Today’s visualization reveals the best-performing stocks over the last 10 years, and shows how much an initial $100 investment would be worth today.

The Shortlist

To compile the list, MarketWatch reviewed the current S&P 500 constituents and excluded any stocks that have traded in their present form for less than 10 years. The remaining companies were sorted based on their total return, with reinvested dividends, from December 31, 2009 to December 5, 2019.

So, which stocks come out on top? Here’s a full list of the top 20, organized by ranking:

RankCompanyTickerFinal Value of $100 InvestmentS&P 500 Sector
1Netflix Inc.NASDAQ: NFLX$3,867Communication Services
2MarketAxess Holdings Inc.NASDAQ: MKTX$3,282Financials
3Abiomed Inc.NASDAQ: ABMD$2,221Health Care
4TransDigm Group Inc.NYSE: TDG$2,165Industrials
5Broadcom Inc.NASDAQ: AVGO$2,019Information Technology
6Align Technology Inc.NASDAQ: ALGN$1,558Health Care
7United Rentals Inc.NYSE: URI$1,534Industrials
8Regeneron Pharmaceuticals Inc.NASDAQ: REGN$1,530Health Care
9Ulta Beauty Inc.NASDAQ: ULTA$1,333Consumer Discretionary
10Amazon.com Inc.NASDAQ: AMZN$1,309Consumer Discretionary
11Extra Space Storage Inc.NYSE: EXR$1,266Real Estate
12Constellation Brands Inc. Class ANYSE: STZ$1,224Consumer Staples
13Nvidia Corp.NASDAQ: NVDA$1,217Information Technology
14Take-Two Interactive Software Inc.NASDAQ: TTWO$1,214Information Technology
15Ross Stores Inc.NASDAQ: ROST$1,181Consumer Discretionary
16Fortinet Inc.NASDAQ: FTNT$1,179Information Technology
17Mastercard Inc. Class ANYSE: MA$1,178Information Technology
18Charter Communications Inc. Class ANASDAQ: CHTR$1,177Communication Services
19O'Reilly Automotive Inc.NASDAQ: ORLY$1,160Consumer Discretionary
20Cintas Corp.NASDAQ: CTAS$1,153Industrials

Note: The final value of a $100 investment is based on the total return, with reinvested dividends, from December 31, 2009 – December 5, 2019.

In comparison, $100 in the S&P 500 index overall would have amounted to $344 over the same time period. Let’s take a closer look at these strong performers.

Household Names

Streaming giant Netflix takes the #1 spot. The company earned a staggering 3,767% return over the last ten years, meaning an initial $100 investment would now be worth almost $4,000. However, it remains to be seen whether Netflix’s first mover advantage will remain strong with new competitors entering the space.

One such rival, Amazon, takes its spot at #10 in the best-performing stocks of the decade. From its humble roots as an online bookseller, the company has transformed into an ecommerce leader. CEO Jeff Bezos credits Amazon’s admirable success to three key customer-centric factors: listen, invent, and personalize.

At #12 on the list, Constellation Brands—owner of several alcohol brands such as Corona—is also no stranger to invention. The company is protecting itself against cannabidiol (CBD) disruption with a $5 billion dollar investment in Canopy Growth, and future plans to create its own CBD-infused beverages.

Other well-known names on the top 20 list include discount department store chain Ross Stores (#15) and the credit card company Mastercard (#17), with the latter benefiting from an oligopoly in the industry.

Flying Under the Radar

Apart from the names you’d expect to see, there are also some lesser-known companies that made the list.

Well established among institutional investors and broker-dealers, MarketAxess Holdings takes the #2 spot. The fintech company operates a global electronic bond trading platform, vastly improving the process for investors who traditionally traded bonds “over-the-counter”.

In third place, healthcare technology company Abiomed develops medical devices that provide circulatory support. The company’s Impella® device—the world’s smallest heart pump— has been used to treat over 50,000 U.S. patients.

Fourth place company Transdigm Group gains its stronghold by developing specialized products for the aerospace industry. It has a strong acquisition strategy as well, having acquired over 60 businesses since its formation in 1993.

A Sector View

If we organize the top 20 by sector, information technology stocks appear in the list most frequently with five companies, followed by consumer discretionary (4 companies), and industrials and healthcare (3 companies each).

best-performing stocks

Sectors with less representation in the top 20 are communication services (2 companies), as well as consumer staples, financials, and real estate (1 company each).

The Bottom Line

While these stocks have performed extremely well over the last decade, they are not necessarily the best portfolio additions today. Some companies may have become overvalued, or be facing new competition in their industry—as is the case with Netflix. It’s best to consider all current information when building a portfolio.

However, the top 20 stocks do demonstrate the power of a buy-and-hold strategy. If you’re lucky enough to identify a winner early on, it’s possible to simply sit back and let your dollars grow.

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Visualizing Berkshire Hathaway’s Stock Portfolio (Q1 2024)

We visualized the latest data on Berkshire Hathaway’s portfolio to see what Warren Buffett is invested in.

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Visualizing Berkshire Hathaway’s Portfolio as of Q1 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Wondering what the Oracle of Omaha has his money invested in?

In this graphic, we illustrate Berkshire Hathaway’s portfolio holdings, as of Q1 2024. This data was released on May 15, 2024, and can be easily accessed via CNBC’s Berkshire Hathaway Portfolio Tracker.

The value of each position listed in this graphic is based on market prices as of May 23, 2024, and will change over time.

Furthermore, note that Berkshire has received SEC permission to temporarily withhold data on certain positions. This includes all of its Japanese stocks, which are reported as of June 12, 2023.

It’s (almost) all Apple

The data we used to create this graphic can be found in the following table. Positions worth less than $5 billion were included in “Other”.

Company% of PortfolioValue
(As of 05-23-2024)
🇺🇸 Apple Inc39.7$149.8B
🇺🇸 Bank of America10.7$40.6B
🇺🇸 American Express9.7$36.8B
🇺🇸 Coca-Cola6.7$25.2B
🇺🇸 Chevron5.3$20.0B
🇺🇸 Occidental Petroleum4.2$15.7B
🇺🇸 Kraft Heinz3.1$11.7B
🇺🇸 Moody’s2.7$10.2B
🇯🇵 Mitsubishi Corp2.1$7.8B
🇺🇸 Chubb1.9$7.1B
🇯🇵 Mitsui & Co1.7$6.4B
🇯🇵 Itochu Corporation1.5$5.5B
🇺🇸 DaVita1.3$5.0B
🌍 Other9.4$35.9B
Total100$377.9B

From this, we can see that Berkshire’s largest position is Apple, which makes up almost 40% of the portfolio and is worth nearly $150 billion.

While Warren Buffett once referred to Apple as the best business in the world, his firm actually trimmed its position by 13% in Q1 2024.

Even after that cut, Berkshire still maintains a 5.1% ownership stake in Apple.

Why Japanese Stocks?

While most of Berkshire’s major positions are in American companies, Japanese firms make up a significant chunk.

In 2020, Berkshire took positions in five Japanese trading houses: Itochu, Marubeni, Mitsubishi, Mitsui, and Sumitomo.

Also known as sōgō shōsha, which translates to “general trading company”, these firms are highly diversified across major industries.

According to an article from IMD, Buffett sees an attractive opportunity in Japan due to the country’s low-interest rates, among other things.

Learn More About Investing From Visual Capitalist

If you enjoyed this graphic, be sure to check out Visualizing the Growth of $100, by Asset Class (1970-2023).

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