Brace for Impact: Industries on the Verge of CBD Disruption
It seems as though cannabis is on everyone’s lips these days.
More specifically, the conversation centers around a major chemical compound found inside the plant—cannabidiol, or more widely known as CBD.
CBD’s far-reaching therapeutic benefits are propelling the global CBD market, which could hit $20 billion by 2024. However, industries like alcohol and pharmaceuticals are being directly threatened by this rapid rise.
Today’s infographic from CannaInsider explores how CBD is disrupting these industries, and the latter’s strategies to curb this effect.
Who will emerge unscathed?
CBD Market Spreading like Wildfire
A growing stream of robust research highlights CBD’s benefits in combating certain health conditions, such as:
- Chronic pain
- CBD for fitness: Incorporating CBD into a workout routine can boost performance, endurance, and recovery. Product types include pre-workout coffee, supplements, and post-workout smoothies.
- CBD for pets: Proven benefits such as anti-inflammatory properties are driving sales of CBD treatments for pet health. By 2022, this market could be worth over $1 billion.
- DNA-specific strains: Companies are testing people’s saliva to recommend specific strains that are tailored to their specific needs.
- Odorless cannabis: More pure, less harsh odorless cannabis will soon be available, allowing consumers to smoke in stealth mode.
- Grow your own: Cannabis consumers can cultivate their own plants at home, and even control the process from their smartphone.
Nearly every product segment, from pet health to beverages, is experiencing a CBD infusion to take advantage of these therapeutic effects.
This surge in popularity presents significant opportunities to create an entirely new consumer base. Emerging consumers seek CBD products for various applications, such as self-care, socializing, and fitness.
Going Head to Head with Big Players
The alcohol, tobacco, and pharmaceutical industries are bracing for impact, as the new variety in CBD products and formats threaten their market share.
The percentage of alcohol consumers has dropped by 4.6% since 2000, with changing tastes at the center of this cultural shift.
New research that tracked behavioural change from 2018 to 2019 found similar results. The percentage of alcohol consumers consuming cannabis has increased from 36% to 45%, while the percentage of cannabis consumers who consume alcohol has decreased from 72% to 65%.
These behavioural shifts have influenced a significant number of alcohol industry titans to partner with cannabis companies. For example, Molson Coors is entering the cannabis space with HEXO Corp to launch CBD-infused beverages.
Similarly, declining smoking rates continue to negatively impact tobacco sales. As many tobacco giants pivot to reduced-risk-products (RRPs) such as vapes, cannabis is also catching their eye.
Most notably, Altria invested $1.8 billion for a 45% stake in global cannabis company Cronos, potentially signalling the start of many partnerships between the two industries.
The pharma industry is particularly interested in CBD’s therapeutic properties. Medical cannabis sales for 2019 will reach $5.9 billion—poaching $4 billion from Big Pharma’s bottom line.
This is triggering multinational companies to collaborate with cannabis companies at a furious pace. Partnerships—such as Novartis and Tilray—could unlock more international distribution of medical cannabis, and new pharmaceutical growth opportunities.
Continuous CBD innovations will not only impact these industries—they could enhance human capabilities and unleash our full potential.
A tsunami is unlocking new CBD sub-segments all over the world, with many offering solutions for mood and performance enhancement for both people and animals.
The Unknown Potential
Applications that will allow a personalized cannabis experience are also on the horizon:
As CBD consumption grows, many industries will need to decide to disrupt, or be disrupted.
Several other cannabinoids have also been discovered, but they have yet to be researched in depth—which means the investment potential of CBD could be just the beginning.
Expanding the Cannabis Consumer Base with Odourless Products
This infographic explores the stigma that surrounds cannabis consumption, and a new technology that could provide a promising solution.
Expanding the Cannabis Consumer Base
The prohibition of cannabis is lifting around the world, and millions of consumers are pushing the market to exceed $75 billion by 2025, from $13 billion in 2019.
As awareness grows, more information about the health benefits of cannabis drives consumer interest, but there’s one problem. The smell of cannabis products—particularly when smoking flower—deters both current and potential cannabis consumers.
Today’s graphic from CannabCo explores the social stigma that clouds the cannabis industry and introduces a new technology that could provide a disruptive solution.
The Pressures of Social Stigma
The lingering stigma that surrounds cannabis consumption has existed for decades, limiting the number of recreational and medical users.
Although numerous dimensions of this stigma exists, two of them are particularly prominent and damaging to consumers:
- Cannabis is addictive: Being negatively labelled as a drug addict, stoner, or “pothead”, personas which are associated with criminal activity.
- Cannabis is an identity: Smokers have difficulty concealing their consumption, as the smell can cling to the user and become part of their identity.
This intrusive and long-lasting odour is a distinctive and often unwanted aspect of smoking cannabis. Despite great strides being made to change perceptions about the industry, the odour continues to fuel the stigma.
Where Does the Smell Come From?
The odour comes from chemicals found in the plant, known as terpenes. They produce aromatic oils that give cannabis strains a unique scent—such as lemon, pine, or even coffee—and have been used for thousands of years in traditional herb-based medicine.
Terpenes and cannabinoids work together to multiply the plant’s medicinal properties, in a process known as the entourage effect. Of course, this is a double-edged sword, as new users are attracted to the medicinal benefits of cannabis, but are deterred by the smell, harsh burn, headaches, and coughing that comes with inhaling it.
The Path to a Cleaner Cannabis
Aside from the pain points that arise from smoking, there is also a need to combat the smell of cannabis products when they are stored. Therefore, an odourless cannabis could potentially reach an entirely new group of consumers who are deterred by the smell, and provide peace of mind for existing consumers.
CannabCo has developed a breakthrough technology, called PURECANN™, which creates a purer form of cannabis by eliminating the smell and harshness. It also creates a wealth of associated benefits:
- Virtually undetectable odour of stored dry product.
- Undetectable odour while smoking in public.
- No third-party gadgets or devices required by the user.
- Less residual “day-after effect” associated with smoking cannabis.
The unique technology removes the plant’s aroma, without compromising any of its medical properties. Moreover, it also benefits non-smokers who do not want to smell second-hand smoke.
Opening the Floodgates
While smoking cannabis is not something to be ashamed of, the PURECANN™ technology can provide users with the option of smoking more discreetly.
CannabCo dedicates itself to using new technologies to enhance the way people consume cannabis, and its most recent creation has enormous potential.
By providing a cleaner product, the cannabis experience could become more tolerable and accessible. As a result, the heavily stigmatized industry could drastically transform—and convince millions of new consumers to take notice.
Gold in the Abitibi: The Chimo Mine Project
Cartier Resources (TSX-V: ECR) is advancing the Chimo Mine Gold Project in the Abitibi region of Quebec, showing its potential with past producing mines.
Gold in the Abitibi: Cartier Resources Chimo Mine Project
Cartier Resources (TSX-V: ECR) is deploying the right strategy in the right region, with the right backers to find gold faster at a lower cost.
Proven Endowment: The Abitibi Greenstone Belt
There are many prolific past-producing gold districts in Canada, but the Abitibi is one of the largest and best understood gold-bearing regions with readily available exploration infrastructure.
This region extends from Wawa in Northwestern Ontario to the east near Val-d’Or Quebec – a landscape that hosts some of the most productive gold mines in Canada.
The company’s Chimo gold mine project located in the historic Abitibi Greenstone belt of Quebec builds on a legacy of gold production with a project ready for investors.
The best place to find gold is where companies discovered and mined it in the past. Between 1964 and 1997, three companies produced 379,012 ounces of gold at the Chimo Mine property.
This type of strategy is known as brownfield exploration. Brownfield exploration looks for gold in areas known to host gold mineralization. It offers investors less risk, reducing the amount of uncertainties a company faces.
Ounces in the Ground: 2019 Resource Estimate
The company delivered within three years its first-ever resource estimate and proved the value its Chimo Mine Project. In November 2019, Cartier published its first mineral resource estimate of the central gold corridor on the Chimo mine property:
Measured Resources: 481,280 ounces of gold
Inferred Resources: 417,250 ounces of gold
Cartier has proven a resource in one third of the Chimo property, and there is the north and south gold corridor which it is currently drilling.
Cartier Resources has built on the foundations of a proven past producer with a new resource estimate, to put the Chimo Mine project back on the Abitibi gold map.
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