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10 Global Insights into a Transforming World

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10 Global Insights into a Transforming World from 2019

10 Global Insights into a Transforming World from 2019

Every day, global trends are reshaping society and the business landscape.

Today’s infographic from McKinsey Global Institute (MGI) presents a snapshot of 10 insights into how the world is changing, based on its research work from 2019.

How did we get here, and where are we going?

A Connected World in Flux

Globalization is making the world “shrink” every day, as humans and trade become increasingly connected. However, there are signs that point to a new phase of globalization that is leading to different outcomes than prior years.

1. Globalization in Transition

Global exports are fundamentally shifting. Although manufactured goods are traded at higher volumes, certain services have grown up to three times faster.

The compound annual growth rate (CAGR, 2007-2017) for different sectors are as follows:

SectorsGlobal CAGR (% of GDP)
Telecom and IT services7.8%
Business services5.3%
IP charges services5.2%
Total services3.9%
Travel services3.7%
Financial and insurance services3.2%
Total goods2.4%
Transport services1.7%

This has a profound impact on the mix of industries and countries involved in this shift away from goods and towards services. Asia is coming of age in this phase of the global economy.

2. Asia’s Ascent

Trade with and within Asia is rising, and shows no signs of slowing down. The region’s economic might is growing rapidly, and with higher disposable incomes, consumption is growing too.

In China, there is a new dynamic at play.

3. China’s Changing Relationships

Compared to other developed nations, China’s economy is relatively closed. The country is re-balancing its focus towards domestic consumption and relying less on other countries for trade, technology, and capital.

At the same time, the rest of the world is increasingly exposed and tied to China for the same things—and such unequal engagement has a ripple effect on everything from financial markets to flows of technology and innovation.

Technology and the Future of Work

New technologies like artificial intelligence are sparking new opportunities, but they also raise questions about the future of work across geographies and gender.

4. Increasingly Digital India

As the costs of devices and data plummet, India’s digital adoption is surging—it closely competes with China for the highest digital population across everything from smartphone ownership to social media users.

As mass adoption of digital technologies continues, it is poised to add significant economic value to the Indian economy.

Digital sectorCurrent economic valueMaximum potential value (2025E)
Core digital services
e.g. IT business process management
$115B$250B
Newly digitizing sectors
e.g. Financial services
<$1B$170B

Companies worldwide are also integrating new technologies—changing the nature of work itself.

5. New Geography of Work

By 2030, talent and investment in the U.S. will be concentrated in a few regions—with 60% of job growth coming from just 25 hubs.

Potential Net Job Growth
These are just some examples of places which see double-digit potential net job growth by 2030. However, all regions will face unique challenges in the next decade.

6. Automation’s Effect on Gender at Work

Globally, women and men are at similar risk of losing their jobs to automation by 2030.

  • Women: 107 million FTEs
    Share of female employment, 2017: 20%
  • Men: 163 million FTEs
    Share of male employment, 2017: 21%

*FTE: full time equivalent. Based on midpoint automation scenario.

While everyone needs to adapt in the age of automation, women face more barriers. They spend up to 1.1 trillion hours on unpaid care work, nearly three times that of men (400 billion hours).

Women are also often in lower-paid roles or male-dominated professions. Additionally, many women have less access to digital technology, and limited flexibility to pursue education. These factors make it harder for women to “catch up” and bridge the gap left behind by automation.

Inequalities and Uncertainties

It’s clear that while technology generates opportunities, it also creates new social challenges. Low- and middle-income households face stagnating incomes, higher debt, and rising basic costs.

7. Declining Labor Share of Income

The U.S. labor share of income has been dropping for years—but ¾ of this decline has occurred since 2000.

Labor Share of Income
According to McKinsey Global Institute, boom-bust commodity cycles and rising depreciation are the main factors behind this trend, more so than commonly-cited automation or globalization.

Stagnating incomes mean less purchasing power, while the cost of basics are sharply rising.

8. Changing Consumption Costs

The global inequality gap has narrowed, but within developed economies, it has actually increased.

Technology and globalization have made many discretionary goods cheaper. However, basic costs such as education, housing, and healthcare have ballooned compared to the rate of inflation over the past decade.

Category Inflation
With wages stagnating, the higher costs for basics have eaten into disposable incomes in many mature economies.

A Changing Business World

Global trends drastically influence how companies compete with one another, transforming corporate dynamics worldwide.

9. Corporate Superstars

In just two decades, the distribution of economic profits has been growing increasingly wider. The top 10% of companies (>$1 billion in revenue) brings in an ever-larger share of total profits, while the losses of the bottom 10% share deepen.

  • Average profit per company, 1995-1997
    Top 10%: $0.85B
    Bottom 10%: -$1.02B
  • Average profit per company, 2014-2016
    Top 10%: $1.36B
    Bottom 10%: -$1.56B

*In 2016 dollars. Considers corporations with ≥$1 billion average sales (inflation-adjusted). Sample sizes: 2,450 companies (1996–1997) and 5,750 companies (2014–2016).

In essence, the bottom 10% destroy as much value as the top 10% create—and it has only intensified in 20 years.

10. Latin America’s Missing Middle

Latin America best exemplifies this corporate trend of companies “thriving” versus “surviving”.

Compared to similar economies, Latin American countries lack mid-size companies with over $50M in revenue. The Latin American average for firms per $1T GDP is 65 firms, while 100 firms is the benchmark average.

While Asia’s share of the largest firms is widely distributed across countries, Latin American enterprises are lagging behind.

What does the Future Hold?

CEOs and leaders will need to adapt to the new age of disruption—and quickly. To become a 21st century company, they must ask 10 crucial questions about how they operate in an increasingly complex world:

  1. What is our mission and purpose as a company?
  2. How far do we go beyond shareholder capitalism? How are we accountable to different stakeholders?
  3. Who benefits from our economic success? How?
  4. What is the time horizon for managing our economic success and impact?
  5. What is our responsibility to our workforce, especially given future-of-work implications?
  6. How do we leverage data and technology responsibly and ethically?
  7. What are our aspirations for inclusion and diversity?
  8. What is our responsibility for societal and sustainability issues involving our business, and beyond?
  9. What are our responsibilities regarding participants in our platforms, ecosystems, supply and value chains and their impact on society?
  10. How should we address the global and local (including national) imperatives and implications of how we compete, contribute and operate?

As the 10 insights suggest, global trends are profoundly altering the course of our future. Their impact varies greatly depending on demographics and region.

Everyone—business leaders, policy makers, and individuals worldwide—will need to adapt to the realities of a world in transformation.

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Markets

Mapped: GDP per Capita Worldwide

GDP per capita is one of the best measures of a country’s standard of living. This map showcases the GDP per capita in every country globally.

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gdp per capita

Mapped: Visualizing GDP per Capita Worldwide

View the high-resolution of the infographic by clicking here.

GDP per capita has steadily risen globally over time, and in tandem, the standard of living worldwide has increased immensely.

This map using data from the IMF shows the GDP per capita (nominal) of nearly every country and territory in the world.

GDP per capita is one of the best measures of a country’s wealth as it provides an understanding of how each country’s citizens live on average, showing a representation of the quantity of goods and services created per person.

The Standard of Living Over Time

Looking at history, our standard of living has increased drastically. According to Our World in Data, from 1820 to 2018, the average global GDP per capita increased by almost 15x.

Literacy rates, access to vaccines, and basic education have also improved our quality of life, while things like child mortality rates and poverty have all decreased.

For example, in 1990, 1.9 billion people lived in extreme poverty, which was 36% of the world’s population at the time. Over the last 30 years, the number has been steadily decreasing — by 2030, an estimated 479 million people will be living in extreme poverty, which according to UN population estimates, will represent only 6% of the population.

That said, economic inequality between different regions is still prevalent. In fact, the richest country today (in terms of nominal GDP per capita), Luxembourg, is over 471x more wealthy than the poorest, Burundi.

Here’s a look at the 10 countries with the highest GDP per capita in 2021:

gdp per capita top 10 countries

However, not all citizens in Luxembourg are extremely wealthy. In fact:

  • 29% of people spend over 40% of their income on housing costs
  • 31% would be at risk of falling into poverty if they had to forgo 3 months of income

The cost of living is expensive in Luxembourg — but the standard of living in terms of goods and services produced is the highest in the world. Additionally, only 4% of the population reports low life satisfaction.

Emerging Economies and Developing Countries

Although we have never lived in a more prosperous period, and poverty rates have been declining overall, this year global extreme poverty rose for the first time in over two decades.

About 120 million additional people are living in poverty as a result of the pandemic, with the total expected to rise to about 150 million by the end of 2021.

Many of the poorest countries in the world are also considered Least Developed Countries (LDCs) by the UN. In these countries, more than 75% of the population live below the poverty line.

Here’s a look at the 10 countries with the lowest GDP per capita:

gdp per capita bottom 10 countries

Life in these countries offers a stark contrast compared to the top 10. Here’s a glance at the quality of life in the poorest country, Burundi:

  • 80% of the population works in agriculture
  • 1 in 3 Burundians are in need of urgent humanitarian assistance
  • Average households spend up to two-thirds of their income on food

However, many of the world’s poorest countries can also be classified as emerging markets with immense economic potential in the future.

In fact, China has seen the opportunity in emerging economies. Their confidence in these regions is best exemplified in the Belt and Road initiative which has funneled massive investments into infrastructure projects across multiple African countries.

Continually Raising the Bar

Prosperity is a very recent reality only characterizing the last couple hundred years. In pre-modern societies, the average person was living in conditions that would be considered extreme poverty by today’s standards.

Overall, the standard of living for everyone today is immensely improved compared to even recent history, and some countries will be experiencing rapid economic growth in the future.

GDP per Capita in 2021: Full Dataset

CountryGDP per Capita (Nominal, 2021, USD)
🇱🇺 Luxembourg$125,923
🇮🇪 Ireland$90,478
🇨🇭 Switzerland$90,358
🇳🇴 Norway$76,408
🇺🇸 United States$66,144
🇩🇰 Denmark$63,645
🇸🇬 Singapore$62,113
🇮🇸 Iceland$58,371
🇳🇱 Netherlands$58,029
🇸🇪 Sweden$57,660
Australia$57,211
Qatar$55,417
Austria$54,820
Finland$54,817
Germany$51,967
Belgium$50,051
Macao SAR$48,207
Hong Kong SAR$47,990
Canada$45,871
France$44,770
San Marino$44,676
Israel$43,439
United Kingdom$42,236
New Zealand$41,793
Japan$40,733
Italy$35,062
United Arab Emirates$32,686
South Korea$32,305
Malta$32,099
The Bahamas$31,532
Puerto Rico$31,207
Spain$31,178
Europe$31,022
Cyprus$29,686
Taiwan $28,890
Slovenia$28,734
Estonia$26,378
Brunei $26,274
Czech Republic$25,991
Portugal$25,097
Bahrain$23,710
Kuwait$23,138
Lithuania$22,752
Aruba$22,710
Slovakia$21,606
Saudi Arabia$20,742
Greece$20,521
Latvia$19,934
Hungary$17,645
Barbados$17,472
Poland$16,740
Trinidad and Tobago$16,622
Saint Kitts and Nevis$16,491
Croatia$16,402
Uruguay$16,297
Romania$14,916
Antigua and Barbuda$14,748
Oman$14,675
Panama$14,390
Chile$14,209
Maldives$14,194
Palau$13,180
Seychelles$12,648
Costa Rica$11,805
China$11,713
Malaysia$11,378
Bulgaria$11,349
Russia$10,793
Saint Lucia$10,636
Grenada$10,211
Guyana$9,913
Nauru$9,865
Mauritius$9,630
Kazakhstan$9,454
Montenegro$9,152
Argentina$9,095
Turkmenistan$8,874
Serbia$8,444
Mexico$8,403
Dominica$8,111
Equatorial Guinea$8,000
Gabon$7,785
Dominican Republic$7,740
Thailand$7,675
Iran$7,668
Turkey$7,659
Saint Vincent and the Grenadines$7,401
Botswana$7,036
North Macedonia $6,933
Brazil$6,728
Bosnia and Herzegovina$6,536
Belarus$6,513
Peru$6,229
Jamaica$5,643
Ecuador$5,589
Colombia$5,457
South Africa$5,236
Paraguay$5,207
Albania$5,161
Tonga$4,949
Suriname$4,921
Fiji$4,822
Iraq$4,767
Kosovo$4,753
Libya$4,733
Georgia$4,714
Moldova$4,527
Armenia$4,427
Namibia$4,412
Azerbaijan$4,404
Guatemala$4,385
Jordan$4,347
Tuvalu$4,296
Indonesia$4,287
Mongolia$4,139
Marshall Islands$4,092
Samoa$4,053
El Salvador$4,023
Micronesia$3,995
Belize$3,968
Sri Lanka$3,928
Vietnam$3,759
Eswatini$3,697
Cabo Verde$3,675
Bolivia$3,618
Ukraine$3,615
Egypt$3,606
Philippines$3,602
North Africa$3,560
Algeria$3,449
Bhutan$3,447
Morocco$3,409
Tunisia$3,380
Djibouti$3,275
West Bank and Gaza$3,060
Vanuatu$2,967
Laos$2,614
Papua New Guinea$2,596
Honduras$2,593
Côte d'Ivoire$2,571
Solomon Islands$2,501
Ghana$2,300
Republic of Congo$2,271
Nigeria$2,209
São Tomé and Príncipe$2,133
Angola$2,130
Kenya$2,122
India$2,031
Bangladesh$1,990
Uzbekistan$1,836
Nicaragua$1,828
Kiribati$1,817
Mauritania$1,782
Cambodia$1,680
Cameroon$1,657
Senegal$1,629
Venezuela$1,586
Myanmar$1,441
Comoros$1,431
Benin$1,400
Timor-Leste$1,273
Kyrgyzstan$1,270
Nepal$1,166
Tanzania$1,132
Guinea$1,067
Lesotho$1,018
Zambia$1,006
Mali$992
Uganda$971
Ethiopia$918
Tajikistan$851
Burkina Faso$851
Guinea-Bissau$844
Rwanda$820
The Gambia$809
Togo$759
Sudan$714
Chad$710
Haiti$698
Liberia$646
Eritrea$632
Yemen$573
Niger$567
Madagascar$554
Central African Republic$522
Zimbabwe$516
Afghanistan$506
Democratic Republic of the Congo$478
Sierra Leone$471
Mozambique$431
Malawi$397
South Sudan$323
Burundi$267

Editor’s note: Readers have rightly pointed out that Monaco is one of the world’s richest countries in GDP per capita (nominal) terms. This is true, but the IMF dataset excludes Monaco and lists it as “No data” each year. As a result, it is excluded from the visualization(s) above.

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Technology

Ranked: The Most Innovative Companies in 2021

In today’s fast-paced market, companies have to be innovative constantly. Here’s a look at the top 50 most innovative companies in 2021.

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Most Innovative Companies 2021

Ranked: the Top 50 Most Innovative Companies in 2021

This year has been rife with pandemic-induced changes that have shifted corporate priorities—and yet, innovation has remained a top concern among corporations worldwide.

Using data from the annual ranking done by Boston Consulting Group (BCG) using a poll of 1,600 global innovation professionals, this graphic ranks the top 50 most innovative companies in 2021.

We’ll dig into a few of the leading companies, along with their innovative practices, below.

Most Innovative Companies: A Breakdown of the Leaderboard

To create the top 50 innovative company ranking, BCG uses four variables:

  • Global “Mindshare”: The number of votes from all innovation executives.
  • Industry Peer Review: The number of votes from executives in a company’s industry.
  • Industry Disruption: A diversity index to measure votes across industries.
  • Value Creation: Total share return.

For the second year in a row, Apple claims the top spot on this list. Here’s a look at the full ranking for 2021:

 CompanyIndustryHQChange from 2020
1AppleTechnology🇺🇸 U.S.--
2AlphabetTechnology🇺🇸 U.S.--
3AmazonConsumer Goods🇺🇸 U.S.--
4MicrosoftTechnology🇺🇸 U.S.--
5TeslaTransport & Energy🇺🇸 U.S.+6
6SamsungTechnology🇰🇷 South Korea-1
7IBMTechnology🇺🇸 U.S.+1
8HuaweiTechnology🇨🇳 China-2
9SonyConsumer Goods🇯🇵 Japan--
10PfizerHealthcare🇺🇸 U.S.Return
11SiemensTechnology🇩🇪 Germany+10
12LG ElectronicsConsumer Goods🇰🇷 South Korea+6
13FacebookTechnology🇺🇸 U.S.-3
14AlibabaConsumer Goods🇨🇳 China-7
15OracleTechnology🇺🇸 U.S.+10
16DellTechnology🇺🇸 U.S.+4
17Cisco SystemsTechnology🇺🇸 U.S.-5
18TargetConsumer Goods🇺🇸 U.S.+4
19HP Inc.Technology🇺🇸 U.S.-4
20Johnson & JohnsonHealthcare🇺🇸 U.S.+6
21ToyotaTransport & Energy🇯🇵 Japan+20
22SalesforceTechnology🇺🇸 U.S.+13
23WalmartConsumer Goods🇺🇸 U.S.-10
24NikeConsumer Goods🇺🇸 U.S.-8
25LenovoTechnology🇭🇰 Hong Kong SARReturn
26TencentConsumer Goods🇨🇳 China-12
27Procter & GambleConsumer Goods🇺🇸 U.S.+12
28Coca-ColaConsumer Goods🇺🇸 U.S.+20
29Abbott LabsHealthcare🇺🇸 U.S.New
30BoschTransport & Energy🇩🇪 Germany+3
31XiaomiTechnology🇨🇳 China-7
32IkeaConsumer Goods🇳🇱 NetherlandsReturn
33Fast RetailingConsumer Goods🇯🇵 JapanReturn
34AdidasConsumer Goods🇩🇪 GermanyReturn
35Merck & Co.Healthcare🇺🇸 U.S.Return
36NovartisHealthcare🇨🇭 Switzerland+11
37EbayConsumer Goods🇺🇸 U.S.Return
38PepsiCoConsumer Goods🇺🇸 U.S.Return
39HyundaiTransport & Energy🇰🇷 South KoreaReturn
40SAPTechnology🇩🇪 Germany-13
41InditexConsumer Goods🇪🇸 SpainReturn
42ModernaHealthcare🇺🇸 U.S.New
43PhilipsHealthcare🇳🇱 Netherlands-20
44DisneyMedia & Telecomms🇺🇸 U.S.Return
45MitsubishiTransport & Energy🇯🇵 JapanNew
46ComcastMedia & Telecomms🇺🇸 U.S.New
47GETransport & Energy🇺🇸 U.S.Return
48RocheHealthcare🇨🇭 SwitzerlandReturn
49AstraZenecaHealthcare🇬🇧 UKNew
50BayerHealthcare🇩🇪 Germany-12

One company worth touching on is Pfizer, a returnee from previous years that ranked 10th in this year’s ranking. It’s no surprise that Pfizer made the list, considering its instrumental role in the fight against COVID-19. In partnership with BioNTech, Pfizer produced a COVID-19 vaccine in less than a year. This is impressive considering that, historically, vaccine development could take up to a decade to complete.

Pfizer is just one of four COVID-19 vaccine producers to appear on the list this year—Moderna, Johnson & Johnson, and AstraZeneca also made the cut.

Meanwhile, in a completely different industry, Toyota snagged the 21st spot on this year’s list, up 20 places compared to the rankings in the previous year. This massive jump can be signified by the company’s recent $400 million investment into a company set to build flying electric cars.

While we often think of R&D and innovation as being synonymous, the former is just one innovation technique that’s helped companies earn a spot on the list. Other companies have innovated in different ways, like streamlining processes to increase efficiency.

For instance, in 2021, Coca-Cola performed an analysis of their beverage portfolio and ended up cutting their brand list in half, from 400 to 200 global brands. This ability to pare down and pivot could be a reason behind its 20 rank increase from 2020.

Innovation Creates Value

As this year’s ranking indicates, innovation comes in many forms. But, while there’s no one-size-fits-all approach, there is one fairly consistent innovation trend—the link between innovation and value.

In fact, according to historical data from BCG, the correlation between value and innovation has grown even stronger over the last two decades.

Most Innovative Companies 2021

For example, in 2020, a portfolio that was theoretically invested in BCG’s most innovative companies would have performed 17% better than the MSCI World Index—which wasn’t the case back in 2005.

And yet, despite innovation’s value, many companies can’t reap the benefits that innovation offers because they aren’t ready to scale their innovative practices.

The Innovation Readiness Gap

BCG uses several metrics to gauge a company’s “innovation readiness,” such as the strength of its talent and culture, its organization ecosystems, and its ability to track performance.

According to BCG’s analysis, only 20% of companies surveyed were ready to scale on innovation.

Scaling Innovation

What’s holding companies back from reaching their innovation potential? The most significant gap seems to be in what BCG calls innovation practices—things like project management or the ability to execute an idea that’s both efficient and consistent with an overarching strategy.

To overcome this obstacle, BCG says companies need to foster a “one-team mentality” to increase interdepartmental collaboration and align team incentives, so everyone is working towards the same goal.

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