Culture

Ranked: The Most Popular Halloween Costumes of 2023

Published

7 months ago

October 24, 2023

Omri Wallach

The Most Popular Halloween Costumes of 2023

Wearing costumes on Halloween goes far beyond trick or treating. Adults, teachers, and even pets get dressed up for the season, showing off at work, parties, charity drives, and of course to join in with candy-collecting kids.

But with different movies, television shows, albums, and other cultural touchstones changing year-to-year, the most popular Halloween costumes also get switched up regularly.

With the help of Google Trends data through their Frightgeist series, we visualized the top 27 most searched Halloween costumes in the United States.

What Are the Most Popular Halloween Costumes This Year?

As with last year, the impact of popular movies, shows, and games is clearly visible in the top 27 most popular Halloween costumes in the U.S. in 2023:

Rank (2023)	Costume Name
1	Barbie
2	Princess
3	Spider-Man
4	Witch
5	Fairy
6	Wednesday Addams
7	Dinosaur
8	Cowboy
9	Ninja
10	Bunny
11	Rabbit
12	Pirate
13	Princess Peach
14	Clown
15	Pumpkin
16	Batman
17	Mermaid
18	Cheerleader
19	Ghost
20	Bear
21	Vampire
22	Taylor Swift
23	Harley Quinn
24	Doll
25	1980s
26	Cowgirl
27	Toy Story

Reigning supreme is toy-turned-movie icon Barbie, after the eponymous movie released this year. The summer blockbuster has so far topped the 2023 box office at $1.44 billion earned globally, and also was responsible for the most popular couple’s costume: Barbie and Ken.

#3 Spider-Man and #13 Princess Peach also reflect on the cultural power of the box office and video games. Both were in popular movies this year—with the The Super Mario Bros. Movie earning $1.36 billion and Spider-Man: Across the Spider-Verse earning $690 million at the global box office—and both had major game releases in October for the Nintendo Switch and PlayStation 5.

Netflix also saw cultural “success” in this year’s most popular Halloween costumes, with #6 Wednesday Addams coming from their Addams Family series Wednesday. Though the show released in November of 2022, it quickly became the most watched English-language show on the platform and a perfect fit for Halloween costume ideas.

This year also had one celebrity make the top 25, Taylor Swift at #22. The singer-songwriter released two re-recorded albums following an ownership dispute with her former record label, and is currently in the midst of a record-breaking concert tour.

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Business

Charted: How the Logos of Select Fashion Brands Have Evolved

For some fashion brands, changing logos mirror the constant loop of reinvention, over decades of building products, markets, and consumer bases.

Published

1 day ago

May 12, 2024

Marcus Lu

A cropped chart with the evolution of six fashion companies’ logos over time.

Charted: How the Logos of Select Fashion Brands Have Evolved

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

A global fashion brand needs to balance maintaining a consistent style built painstakingly over the years while adapting to current trends. And for some of them, their changing logos reflect the loop of reinvention, over decades of building products, markets, and consumer bases.

We illustrate the evolution of six fashion companies’ logos over time. Data for the visualization and article is sourced from 1000logos.net.

Nike & Adidas: A Tale of Two Shoe Companies

The world’s largest footwear company, Nike began its journey as Blue Ribbon Sports in 1964. In 1971, they rebranded as Nike, inspired by the Greek goddess of victory.

The famous swoosh logo was designed in 1971 by Carolyn Davidson, at the time a Portland State University graphic design student. She was paid $35 dollars for her work (about $270 today). Twelve years later, Nike co-founder Phil Knight have her 500 Nike shares that have remained unsold.

Here’s how often some of the world’s biggest fashion brands have changed their logos since founding.

Brand	Logo Changes
👟 Adidas	10
👖 Levi's	8
✔️ Nike	4
👕 Gap	4
🐊 Lacoste	3
👗 Zara	3

Meanwhile, Adidas has far older origins: all the way back to 1920 Germany. Founded by Adolf Dassler, the company split into Adidas and Puma in 1947.

Dassler bought the iconic three stripes from another German sports company in 1947. In 1952, the stripes debuted on Adidas footwear at the Summer Olympics.

Currently, Adidas has several concurrent logos depending on the product line. This includes: the horizontal across a trefoil (Adidas Originals), curved across a circle (Adidas Style) or the diagonal mountain above the brand name (Adidas Performance).