Visualized: The World’s Largest Container Shipping Companies
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Ranked: The World’s Largest Container Shipping Companies

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infographic showing the largest container shipping companies

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Visualizing the World’s Largest Container Shipping Companies

Did you know that 80% of the global goods trade is transported over sea? Given the scale of human consumption, this requires an enormous number of shipping containers, as well as ships to carry them.

At an industry level, container shipping is dominated by several very large firms. This includes Maersk, COSCO Shipping, and Evergreen. If you live along the coast, you’ve probably seen ships or containers with these names painted on them.

Generally speaking, however, consumers know very little about these businesses. This graphic aims to change that by ranking the 10 largest container shipping companies in the world.

Ranking the Top 10

Companies are ranked by two metrics. First is the number of ships they own, and second is their total shipping capacity measured in twenty-foot equivalent units (TEUs). A TEU is based on the volume of a twenty-foot long shipping container.

The data used in this infographic comes from Alcott Global, a logistics consultancy. Fleet sizes are as of June 2021, while TEU capacity is from January 2022.

RankCompanyCountryTEU# of Ships
1Maersk🇩🇰 Denmark4.3M718
1MSC 🇨🇭 Switz.4.3M606
3CMA CGM🇫🇷 France3.2M542
4COSCO Shipping🇨🇳 China2.9M497
5Hapag-Lloyd🇩🇪 Germany1.7M259
6Ocean Network Express🇯🇵 Japan1.5M218
7Evergreen Marine🇹🇼 Taiwan1.5M201
8HMM🇰🇷 S. Korea0.8M79
9Yang Ming🇹🇼 Taiwan0.7M87
10Wan Hai Lines🇹🇼 Taiwan0.4M146

In this dataset, Maersk and MSC are tied for first place in terms of TEU capacity. This is no longer the case, as news outlets have recently reported that MSC has overtaken the former.

Trailing behind the two industry leaders is a mixture of European and Asian firms. Many of these companies have grown through mergers and acquisitions.

Interesting Facts

Maersk

At the time of writing, Maersk is Denmark’s third largest company by market capitalization. The firm was founded in 1904, making it 118 years old.

MSC

The Mediterranean Shipping Company (MSC) has grown very quickly in recent years, catching up to (and surpassing) long-time leader Maersk in terms of TEU capacity.

The Swiss firm has increased its fleet size through new orders, acquisition of second-hand vessels, and charter deals.

COSCO Shipping

COSCO Shipping is China’s state-owned shipping company. American officials have raised concerns about the firm’s expanding global influence.

For context, Chinese state-owned enterprises have ownership stakes in terminals at five U.S. ports. This includes Terminal 30 at the Port of Seattle, in which two COSCO subsidiaries hold a 33.33% stake.

Moving forward, any further Chinese interest in U.S. terminals will face an even more stringent regulatory environment.
– Kardon (2021)

Evergreen

Evergreen is likely a familiar name, but not for the right reasons. In 2021, one of the company’s ships, Ever Given, became stuck in the Suez Canal, putting one of the world’s most important shipping routes out of commission for nearly a week.

Bulking Up

To achieve better economies of scale, container ships are growing bigger and bigger. The following chart illustrates this trend from 1970 to 2017.

chart showing the growth of container ship size over time

Average capacity is being pulled upwards by the arrival of mega-ships, which are ships that have a capacity of over 18,000 TEUs. Their massive size creates problems for ports that weren’t designed to handle such a high volume of traffic.

It’s worth noting that the largest ship today, the Ever Ace (owned by Evergreen), has a capacity of 24,000 TEUs. Watch this YouTube video for some impressive footage of the ship.

Going Green

Bloomberg reports that shipping accounts for 3% of the world’s carbon emissions. If the industry were a country, that would make it the world’s sixth-largest emitter.

Due to the growth of ESG investing, shipping companies have faced pressure to decarbonize their ships. Progress to this day has been limited, but there are many solutions in the pipeline.

One option is alternative fuels, such as liquefied natural gas (LNG), hydrogen, or biofuels made from plants. These fuels could enable ships to greatly decrease their emissions.

Another option is to completely do away with fuel, and instead return to the centuries-old technology of wind power.

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Technology

iPhone Now Makes Up the Majority of U.S. Smartphones

Apple’s flagship device has captured a modest 16% of the global market, and Android dominates globally. Why do so many Americans keep buying iPhones?

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iPhone Now Makes Up the Majority of U.S. Smartphones

One of the most iconic tech moments of the 21st century is Steve Jobs, in his signature black turtleneck, holding up a small device: the iPhone. Since that introduction at the 2007 Macworld conference in San Francisco, iPhone has gone on to become a global phenomenon, with over 1.2 billion units now sold around the world.

Today, the smartphone market is a fiercely competitive space.

On a global scale, iPhone has carved out a respectable 16% of the smartphone market. In the U.S., however, the iPhone has managed to win the hearts and minds of more consumers. New data from Counterpoint Research via FT notes that iPhones now make up 50% of the overall installed user base* in the United States.

With a plethora of smartphone brands available to American consumers—and many at lower price points—what is it that makes this brand so popular?

ℹ️ “Installed user base” is a particularly interesting statistic because it doesn’t just track devices that are sold over a given period, it looks at all the devices that are still in use.

 

iPhone: The Apple of America’s Eye

Experts point to a number of reasons why Apple’s flagship device outperforms in the U.S. compared to other markets.

  • Apple has the highest brand loyalty of any major smartphone maker. 9 in 10 U.S. iPhone users plan to purchase an iPhone as their next device.
  • iPhones appear to depreciate at a slower rate than other devices
  • Broadly speaking, consumers in the U.S. have less price sensitivity than consumers in many other countries.
  • Apple has been vocal in their messaging about protecting user privacy and data, and that message appears to be resonating with consumers.

This last point is worth digging into in more detail.

Winning the Privacy War

Personal data protection and cybersecurity have become mainstream concerns in recent years, and Apple has made security a priority.

Of course, security breaches can and do occur, regardless of what device is being used. That said, a recent survey by Beyond Identity indicates that iPhone users were less likely to be victims of security breaches, and were more likely to recover data in the event of a breach.

Infographic showing survey data on security breaches and severity

The survey also points out that iPhone users were less likely to have sensitive data, such as images and videos, credit card information, passwords, and personal data compromised when breaches occurred.

These findings aside, Apple has also been bullish on branding its devices as safe and secure. The “Privacy. That’s iPhone.” campaign launched in 2019, and most recently, Apple has put the data broker industry in its crosshairs through a new series of ad spots.

Simply put: whether or not iPhone is more secure than other devices, Apple has used its marketing muscle to sway public opinion at a time when Americans are focused on privacy. And based on these latest installed user base numbers, that strategy appears to be paying off.

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Misc

The Most Searched Consumer Brands in 2022

From Netflix to IKEA, this map of the world highlights the most searched for consumer brands around the world.

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The Most Searched Consumer Brands in 2022

View the high resolution of this infographic by clicking here.

In today’s fast-paced world, a strong brand is a powerful asset that helps a business stand out in a sea of competition.

What are some of the most popular brands around the world? One way to gauge this is by looking at Google searches to see what consumers are searching for online (and therefore, what brands they’re paying the most attention to).

This graphic by BusinessFinancing.co.uk uses data from Google Keyword Planner to show the world’s most searched consumer brands in the twelve months leading up to March 2022.

Methodology

To source this wide of a dataset, the team at BusinessFinancing.co.uk first compiled a list of well-known brands, using a number of reputable sources including Forbes, the Financial Times, BrandDirectory, and more.

From there, the team created a shortlist of popular consumer brands. This year, they focused on businesses that sell products and services, so some of the big tech companies like Google and Meta were excluded from the 2022 ranking.

Next, the team used Google Ads API to extract search volume data for the shortlisted brands. They looked at a couple of things:

  • The monthly average of searches over the last 12 months for the brand name alone (e.g. “Nike”)
  • Brand name with the corresponding sector added to the keyword (“Nike clothing”), which helped offset the skew in search volume for generic terms like “Apple” or “Amazon”

They did this for every country in the world with data available. Here’s what they found.

The Top 5 Most Searched Brands

While Netflix is the most frequently searched brand in the highest number of countries (92), Amazon takes the top spot when it comes to total search volume.

Here’s a look at the top five most search brands by average global monthly searches:

BrandAverage global monthly searches (March 2022)# Countries Most-Searched In
Amazon335,400,00042
Netflix140,200,00092
eBay80,600,0006
Walmart76,100,0002
IKEA55,300,00014

But a brand’s search popularity doesn’t necessarily reflect that the business is thriving. For instance, in April 2022, Netflix announced it had lost around 200,000 subscribers throughout Q1.

The week of the announcement, Netflix’s stock price dipped below $200—the lowest it had been since 2017.

Smartphones

Apple and its iPhone take the top spot when it comes to smartphone searches, which may be unsurprisingly considering the top five best-selling smartphones in 2021 were all iPhones.

Most Searched Smartphones 2022
View the high resolution of this infographic by clicking here.

It’s worth noting that the top five best-selling smartphones only capture a fraction of the overall smartphone market, and while iPhones are undeniably popular, they only make up 16.7% of worldwide smartphone sales.

Gaming

Epic Games, the creator and platform of Fortnite, maintains its status as the most searched-for gaming brand worldwide, with an average of 14.9 million global monthly searches.

Most Searched Gaming Brands 2022
View the high resolution of this infographic by clicking here.

No other gaming company came close to Epic Game’s search volume. For instance, Nintendo, which came in second place, only averaged 3.2 million searches a month.

However, Nintendo still managed to generate more than $16 billion in revenue throughout 2021, triple the gross revenue that Epic Games made the same year.

Fast Food

KFC was the most searched fast-food company in more than 83 countries, making it the most popular worldwide.

most popular brands by search volume fast food
View the high resolution of this infographic by clicking here.

However, it’s worth noting that, while McDonald’s ranked first in fewer countries, it had a higher global monthly search average than its fried chicken competitor.

In 2021, KFC generated approximately $2.79 billion in global revenue, while McDonald’s brought in $23.2 billion.

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