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The World’s 100 Most Valuable Brands in 2018

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The World's 100 Most Valuable Brands in 2018

The World’s 100 Most Valuable Brands in 2018

According to Forbes, the world’s 100 most valuable brands are worth a staggering $2.15 trillion.

While that singular number is impressive, the publication’s 2018 rankings of global brands can be further broken down in other ways that are also quite intriguing. Let’s take a look at brands by individual brand value, as well as sorted by relevant industry.

Ranking the Most Valuable Brands in 2018

Today’s infographic comes to us from HowMuch.net and it showcases the 100 most valuable brands in the world, according to recent Forbes rankings.

Here are the brands with the most assessed value, along with their one-year change and industry.

RankBrandBrand Value ($B)1-Year ChangeIndustry
#1Apple$182.8+8%Technology
#2Google$132.1+30%Technology
#3Microsoft$104.9+21%Technology
#4Facebook$94.8+29%Technology
#5Amazon$70.9+31%Technology
#6Coca-Cola$57.3+2%Beverages
#7Samsung$47.6+25%Technology
#8Disney$47.5+8%Leisure
#9Toyota$44.7+9%Automotive
#10AT&T$41.9+14%Telecom

Apple remains the world’s most valuable brand at $182.8 billion, but there are four other tech companies hot on the iPhone maker’s heels – and each of them is growing brand value at a rapid pace.

Google (+30%), Microsoft (+21%), Facebook (+29%), and Amazon (31%) are all gaining at double-digit clips. At this point, each has lapped Coca-Cola, the highest ranked non-tech brand in the Top 10 at $57.3 billion.

Brands by Industry

The aforementioned top five brands are all focused on technology, but it’s important to recognize that this is also a part of a much wider trend.

Over the last decade, tech brands have gained consumer prominence to make the industry dominant both in terms of quantity of brands (20%) and total brand value (41%) on the Forbes 100 Most Valuable Brand list.

Industry# of BrandsTotal Brand Value ($B)
Technology20$872.6
Financial Services13$160.2
Automotive12$222.9
Consumer Goods11$124.7
Retail9$119.0
Luxury6$91.7
Beverages4$103.2
Diversified4$66.3
Telecom3$82.3
Restaurants3$65.0
Apparel3$49.0
Alcohol3$42.5
Leisure2$56.1
Media2$26.3
Transportation2$21.6
Tobacco1$26.6
Business Services1$14.8
Aerospace1$8.1
Total100$2,152.9

Only a handful of brands in consumer-facing industries like media, apparel, alcohol, and restaurants make the rankings.

Meanwhile, sectors that traditionally rely on heavy amounts of advertising – like consumer packaged goods and retail – have just 20 brands on the list between them. The highest ranked brand in either of those categories is Walmart at #26th with a brand value of $24.9 billion, which is about 1/3 of the brand value of online competitor Amazon.

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Visualizing Internet Usage by Global Region

In this infographic, we map out internet usage by global region based on the latest data from the World Bank.

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Map showing internet usage by region.

Visualizing Internet Usage by Global Region

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Digital technologies have become an integral part of our daily lives, transforming communications, business, health, education, and more. Yet, billions of people around the world are still offline, and digital advancement has been uneven.

Here, we map internet usage by region based on data from the World Bank’s Digital Progress and Trends Report 2023.

Digitalization Has Been Uneven

According to the World Bank, between 2018 and 2022, the world gained 1.5 billion new internet users.

In 2020 alone, the share of the global population using the internet increased by 6% (500 million people), marking the highest jump in history. India, in particular, has seen high rates of adoption. For example, in 2018, only 20% of Indians used the internet. By 2022, this percentage had grown to more than 50%.

RegionIndividuals using the internet (% of population)
East Asia & Pacific74
Europe & Central Asia87
Latin America & the Caribbean76
Middle East & North Africa77
North America92
South Asia42
Sub-Saharan Africa34

However, the progress of digitalization has been uneven both within and across countries.

In 2022, one-third of the global population remained offline, with parts of Asia and Africa still experiencing very low rates of internet usage. For instance, more than half of businesses in Burkina Faso, Ethiopia, Ghana, and Senegal reportedly lack internet connection.

According to the World Bank’s report, when fast internet becomes available, the probability of an individual being employed increases by up to 13%, and total employment per firm increases by up to 22%. Moreover, firm exports nearly quadruple with the availability of fast internet. Across Africa, 3G coverage has been associated with a reduction in extreme poverty, with reductions of 10% seen in Senegal and 4.3% in Nigeria.

Curious to learn more about the internet? Check out this animated chart that shows the most popular web browsers since 1994.

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