Why Didn’t Apple Use Sapphire Glass in the iPhone 6?
It is a longstanding tradition for the rumour mill to heat up before a highly anticipated Apple product launch. With each event getting more attention than the previous, it is no surprise that sometimes the hype gets out of hand.
This has led to a new tradition: the entire internet griping about which rumours and leaks that Apple was unable to fulfill with their latest product.
The case was no different for the iPhone 6 and iPhone 6 Plus launch yesterday at the Flint Center in Cupertino. Prior to launch, the most persistent buzz about the iPhone 6 was that it would be the first major smartphone to adopt sapphire glass displays rather than use Gorilla Glass, the industry standard.
However, as the launch got closer and closer, it became more and more doubtful that sapphire glass would be used – even despite Apple’s $578 million investment in producing the material. Reports were that the Arizona plant was still slow to ramp up, and it also surfaced that supply chain insiders had not seen enough orders go through.
So why didn’t Apple use sapphire glass in the iPhone 6?
The first reason has to do with the sapphire glass itself. While the material is almost as hard to scratch as a diamond, it turns out that any small impurity in the material can severely compromise its structural integrity. GT Advanced Technologies, the maker that Apple has partnered with, would have had to ramp up production to unprecedented levels while producing flawless material for an estimated 80 million iPhones.
What makes this even more difficult is the way that synthetic sapphires are made. To grow each crystal, aluminum oxide must be heated to 3,700°F in a controlled furnace. Then, the crystal is grown out in a boule and cut with diamond-laced saws. This is a very intricate and involving process, which is much more difficult to ramp up than an industrial scale glass operation such as that of Corning and its Gorilla Glass.
The second big reason that made sapphire glass difficult to integrate within a short timeline is that the economies of scale are not yet there to make the price worthwhile for Apple customers. There are multiple estimates on the price differential, but one estimate puts sapphire as 10x more expensive than Gorilla Glass.
That could be brought down significantly with streamlined production, likely to at least the 3-4x range. In any case, to keep the same margins Apple has, the cost would have to be passed to the customer. Is it worth $100+ to the end user to have more scratch resistant glass?
Maybe some would agree, but Apple believes that it definitely wasn’t worth the risk just yet.
Visualizing the Rise of Investment Tech
Visualizing the Rise of Investment Tech
For the high resolution version of this infographic, click here.
Investors and wealth managers are always looking to capitalize on their investments—and the latest innovations are arming them with more efficient tools to get there.
Fintech solutions are increasingly being adopted among the digitally active population, as 64% of surveyed wealth managers consider digitization essential in 2019.
Today’s graphic from Raconteur highlights the benefits of investment technology, and touches on shifting sentiments in human vs. digital interactions. Where do investors and wealth managers see the next epoch of investment fintech heading?
Fantastic Features: Top Benefits
According to a TD Ameritrade survey of 1,000 investors, a whopping 90% consider getting tailored investing advice to be the most important feature of any tech tool. In second place, 52% place value in easy access to their data.
Here are the other benefits at top of mind for investors when it comes to investment tech:
- 45% seek the best possible returns
- 44% look for customized, quick, and simple analysis
- 39% are interested in customized portfolios
- 39% want the benefit of personalized budgets
- 38% desire regular suggestions for optimizing financial health
But how well are these applications being adopted in everyday investment scenarios?
The Fintech Boom by the Numbers
Investment apps such as RobinHood have drastically risen in popularity, but still lag behind more mainstream segments in the fintech space:
Fintech Categories Ranked by Adoption Rate, 2015 to 2019
|Category||2015 Adoption Rate||2017 Adoption Rate||2019 Adoption Rate|
|Money transfer and payments||18%||50%||75%|
|Savings and investments||17%||20%||34%|
|Budgeting and financial planning||8%||10%||29%|
Borrowing apps have the lowest global usage rates—only 27% of the digitally active global population—whereas nearly 75% have adopted money transfer and payment apps.
Human vs Machine: The Customer Experience
Do humans or machines have the edge in managing your investments?
The aforementioned survey by TD Ameritrade also asked investors which of the following are performed better by each group, with mixed results:
|👨 Humans perceived as better||🤖 Robots perceived as better|
|• Ability to chat about questions or investment concerns||• Info in one place that can be accessed at any time to inform best solutions
|• Investment experience||• Best returns|
|• Affordable investment solutions or advice||• Ability to optimize returns and minimize taxes
|• Regular suggestions on how to optimize financial life||• Quick, simple analysis tailored to unique financial situation
|• Personalized budget development||• Custom portfolio with regular updates|
When it comes to managing tasks such as calculations, updates, and portfolio optimization, the majority of investors consider a computer to be better suited to the tasks at hand. However, when they are discussing investment concerns, personalization, or financial advice, the majority of customers prefer a human opinion.
Interestingly, 81% of U.S. investors believe that investment technology could never replace the “human touch”, compared to 70% of European investors or 64% in Asia.
Wealth Managers are Going Digital
Over time, wealth managers have grown to embrace the digitization of their industry.
The proportion of surveyed high-level executives who see digitization as essential to the industry jumped from just 25% in 2016 to 64% in 2019.
In another recent survey about views on most impactful types of fintech apps, more than 68% of wealth managers agreed that robo-advisors are among the most important developments, with AI-based investing apps following closely behind at 45%.
Towards a More Personalized Future
At the end of the day, investors want better, more personalized advice at their disposal—and for that advice to generate more profitable returns. Along with their wealth managers, investors are increasingly interested in solutions that can simplify portfolio management.
Digitization and automation of manual processes have been a welcome change for many industry professionals. While investment technology is still in early stages, wealth managers can personalize investor experiences through the adoption of tech─and increase their chances of future success by maintaining a seamless customer experience.
The Future of Nanotechnology in Medicine
This infographic highlights some of the most promising nanotechnology breakthroughs in medicine, from ‘smart pills’ to targeted cancer treatment.
The Future of Nanotechnology in Medicine
Around the world, researchers are increasingly thinking smaller to solve some of the biggest problems in medicine.
Though most biological processes happen at the nano level, it wasn’t until recently that new technological advancements helped in opening up the possibility of nanomedicine to healthcare researchers and professionals.
Today’s infographic, which comes to us from Best Health Degrees, highlights some of the most promising research in nanomedicine.
What is Nanotechnology?
Nanotechnology is the engineering of functional systems at the molecular level. The field combines elements of physics and molecular chemistry with engineering to take advantage of unique properties that occur at nanoscale.
One practical example of this technology is the use of tiny carbon nanotubes to transport drugs to specific cells. Not only do these nanotubes have low toxicity and a stable structure, they’re an ideal container for transporting drugs directly to the desired cells.
Small Systems, Big Applications
While many people will be most familiar with nanotech as the technology powering Iron Man’s suit, real world breakthroughs at the nanoscale will soon be saving lives in healthcare.
Here are a few ways nanotechnology is shaping the future of medical treatment:
1. Smart Pills
While smart pill technology is not a new idea — a “pill cam” was cleared by the FDA in 2001 — researchers are coming up with innovative new applications for the concept.
For example, MIT researchers designed an ingestible sensor pill that can be wirelessly controlled. The pill would be a “closed-loop monitoring and treatment” solution, adjusting the dosage of a particular drug based on data gathered within the body (e.g. gastrointestinal system).
An example of this technology in action is the recent FDA-approved smart pill that records when medication was taken. The product, which is approved for people living with schizophrenia and bipolar disorder, allows patients to track their own medication history through a smartphone, or to authorize physicians and caregivers to access that information online.
2. Beating the Big C
Nearly 40% of humans will be diagnosed with cancer at some point in their lifetime, so any breakthrough in cancer treatment will have a widespread impact on society.
On the key issues with conventional chemotherapy and radiation treatments is that the body’s healthy cells can become collateral damage during the process. For this reason, researchers around the world are working on using nano particles to specifically target cancer cells.
Oncology-related drugs have the highest forecasted worldwide prescription drug sales, and targeting will be a key element in the effectiveness of these powerful new drugs.
Medical implants — such as knee and hip replacements — have improved the lives of millions, but a common problem with these implants is the risk of post-surgery inflammation and infection. In many cases, symptoms from an infection are detected so late that treatment is less effective, or the implant will need to be replaced all together.
Nanoscale sensors embedded directly into the implant or surrounding area could detect infection much sooner. As targeted drug delivery becomes more feasible, it could be possible to administer treatment to an infected area at the first sign of infection.
Examples like this show the true promise of nanotechnology in the field of medicine. Before long, gathering data from within the body and administering treatments in real-time could move from science fiction to the real world.
10,000 years ago, man domesticated plants and animals, now it’s time to domesticate molecules.
– Professor Susan Lindquist
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