Wealth
Where Investors Put Their Money in 2018
Where Investors Put Their Money in 2018
For most investors, 2018 was both an eventful and frustrating year.
Between the looming threat of trade wars and growing geopolitical uncertainty, the market also skipped a beat. Volatility took center stage, and the S&P 500 finished in negative territory for the first time in 10 years.
Although many asset classes finished in negative territory, a look at fund flows – essentially where investors put their money – helps paint a more intricate picture of the year for investors.
Visualizing 2018 Fund Flows
Today’s infographic comes to us from New York Life Investments, and it visualizes the flows in and out of U.S. funds for 2018.
It not only shows when investors poured money into mutual funds or ETFs, but it also breaks down these funds by various categorizations. For example, when did people buy funds that held U.S. equities, and when did they buy funds that primarily held money market securities?
Let’s dive into the data, to take a deeper look.
Mutual Funds vs. ETFs
For another year in a row, ETFs gained ground on mutual funds:
Type of Fund | 2018 Fund Flows | Total Assets (End of Year) |
---|---|---|
ETFs | +$238.4 billion | $3.4 trillion (17.2%) |
Mutual Funds | -$91.3 billion | $16.3 trillion (82.8%) |
However, despite growing for another year, ETFs still make up a smaller part of the overall fund universe.
Flows by Asset Class Group
Every fund gets classified by Morningstar based on the types of assets it holds.
For example, a fund that focuses on holding fast-growing, large tech companies in the U.S. would be classified broadly as “U.S. Equity”, and more specifically as “U.S. Equity – Large Growth”.
Here’s how flows went, within these broader groups:
Fund Category Group | Total Assets ($mm) | Growth in 2018 |
---|---|---|
Allocation | $ 1,171,166 | -5.9% |
Alternative | $ 203,343 | -5.7% |
Commodities | $ 88,939 | 2.4% |
International Equity | $ 2,787,400 | 3.1% |
Money Market | $ 2,879,510 | 6.2% |
Municipal Bonds | $ 795,132 | 0.9% |
Sector Equity | $ 816,149 | -3.7% |
Taxable Bonds | $ 3,747,268 | 3.5% |
U.S. Equity | $ 7,173,902 | 0.0% |
Investors pulled money from Allocation, Alternative, and Sector Equity funds, while rotating into Money Market and Taxable Bonds categories. These latter assets are considered safer, and this shift is not surprising considering the market volatility towards the end of the year.
Also interesting here is that U.S. Equity – the biggest category overall by total assets – saw equal amounts of inflows and outflows, ending with a 0.0% change on the year.
U.S. Equity: A Closer Look
U.S. Equity ended the year with zero change, but it’s also the biggest and broadest category.
Let’s break it down further – first, we’ll look at what happened to flows by market capitalization (small, mid, and large cap stocks):
Market Capitalization | Assets | Growth (2018) |
---|---|---|
Large Caps | $5.6 trillion | 0.2% |
Mid Caps | $884 billion | -2.5% |
Small Caps | $672 billion | 1.7% |
Investment in funds that held large cap stocks increased by 0.2%, while the money allocated to small caps rose by 1.7% over 2018. Interestingly, investors pulled money out of mid caps (-2.5%).
Now, let’s look at U.S. Equity by type of strategy:
Fund Strategy | Assets | Growth (2018) |
---|---|---|
Growth | $2.0 trillion | -2.1% |
Value | $1.4 trillion | -2.8% |
Blend | $3.8 trillion | 2.2% |
According to these flows, investors pulled money from funds focused solely on value or growth, while instead preferring funds that were a blend of the two strategies.
International Equities
Finally, let’s see the types of international funds that investors bought and sold over 2018.
Region | Growth (2018) |
---|---|
China | 35.5% |
Diversified Emerging Markets | 4.9% |
Latin America | 4.3% |
Foreign/World | 3.9% |
Diversified Asia/Pacific | -5.6% |
Pacific/Asia ex-Japan | -7.1% |
Japan | -9.0% |
India | -11.3% |
Europe | -23.4% |
Investors eschewed funds that had a primary focus on European, Indian, and Japanese markets, while piling into funds that held Chinese equities. Meanwhile, Latin America and emerging markets also got some love from investors.
Conclusion
While 2018 was an eventful year for markets, this recap shows that investors are adjusting their portfolios accordingly.
Where will investors put their money in 2019?
Markets
Mapped: The Migration of the World’s Millionaires in 2023
Where do the world’s wealthiest people want to live? This map tracks the migration of the world’s High Net Worth Individuals (HNWIs).

Mapping the Migration of the World’s Millionaires 2023
Just like everyone else, High Net Worth Individuals (HNWIs) traveled less than usual during the pandemic, and as a result their migration numbers trended downwards. But millionaires and billionaires are on the move again and it is anticipated that 122,000 HNWIs will move to a new country by the end of the year.
Henley & Partners’ Private Wealth Migration Report has tracked the countries HNWIs have moved from and to over the last 10 years; this map showcases the 2023 forecasts.
In this context, HNWIs are defined as individuals with a net worth of at least $1 million USD.
The Countries Welcoming New Millionaires
The top 10 countries which are likely to become home to the highest number of millionaires and billionaires in 2023 are scattered across the globe, with Australia reclaiming its top spot this year from the UAE.
Here’s a closer look at the data:
Rank | Country | Projected HNWI Inflow 2023 |
---|---|---|
1 | 🇦🇺 Australia | 5,200 |
2 | 🇦🇪 UAE | 4,500 |
3 | 🇸🇬 Singapore | 3,200 |
4 | 🇺🇸 U.S. | 2,100 |
5 | 🇨🇭 Switzerland | 1,800 |
6 | 🇨🇦 Canada | 1,600 |
7 | 🇬🇷 Greece | 1,200 |
8 | 🇫🇷 France | 1,000 |
9 | 🇵🇹 Portugal | 800 |
10 | 🇳🇿 New Zealand | 700 |
Only two Asian countries make the top 10, with the rest spread across Europe, North America, and Oceania.
Despite historic economic challenges, Greece is projected to gain 1,200 High Net Worth Individuals this year. One reason could be the country’s golden visa program, wherein wealthy individuals can easily obtain residence and eventually EU passports for the right price—currently a minimum real estate investment cost of 250,000 euros is all that’s required.
Many of the leading millionaire destinations are attractive for wealthy individuals because of higher levels of economic freedom, allowing for laxer tax burdens or ease of investment. Singapore, which expects to gain 3,200 millionaires, is the most economically free market in the world.
The Countries Losing the Most Millionaires
China is anticipated to lose 13,500 High Net Worth Individuals this year, more than double as many as the second place country, India (6,500).
Here’s a closer look at the bottom 10:
Rank | Country | Projected HNWI Outflow 2023 |
---|---|---|
1 | 🇨🇳 China | -13,500 |
2 | 🇮🇳 India | -6,500 |
3 | 🇬🇧 UK | -3,200 |
4 | 🇷🇺 Russia | -3,000 |
5 | 🇧🇷 Brazil | -1,200 |
6 | 🇭🇰 Hong Kong SAR | -1,000 |
7 | 🇰🇷 South Korea | -800 |
8 | 🇲🇽 Mexico | -700 |
9 | 🇿🇦 South Africa | -500 |
10 | 🇯🇵 Japan | -300 |
In a number of these countries, strict regulatory bodies and corrupt governments can hinder the ease with which HNWIs can manage their own money.
In Russia, many wealthy individuals are facing personal tariffs and trade restrictions from Western countries due to the war in Ukraine. China’s crackdowns on Hong Kong have made it a less attractive place for business. And finally, the UK’s exit from the EU has caused many businesses and individuals to lose the easy movement of labor, finances, and investment that made operations across European borders seamless.
Some of these countries may still be adding homegrown millionaires and billionaires, but losing thousands of HNWIs to net migration does have a considerable economic impact.
Overall, millionaires are increasingly on the move. In the 10 years of reporting—despite a dip during the pandemic—the number of HNWIs moving away from their countries of origin has been growing every year.
Here’s a look at the numbers:
Year | Projected HNWI Migration |
---|---|
2013 | 51,000 |
2014 | 57,000 |
2015 | 64,000 |
2016 | 82,000 |
2017 | 95,000 |
2018 | 108,000 |
2019 | 110,000 |
2020 | 12,000 |
2021 | 25,000 |
2022 | 84,000 |
2023 (forecast) | 122,000 |
In a geopolitically fragile but more connected world, it’s no surprise to see millionaires voting with their feet. As a result, governments are increasingly in competition to win the hearts and minds of the world’s economic elite to their side.
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