Culture
Where Do Your Christmas Decorations Come From?
The World’s Biggest Exporters of Christmas Decorations
Billions of dollars worth of Christmas decorations are exported around the world each year.
And while they adorn many homes across the globe, you may be surprised to know that a majority of these decorations are manufactured in just a handful of countries.
Using data from the UN Comtrade Database, this festive visualization highlights the world’s top exporters of Christmas decor.
Ranked: Top 10 Exporters of Christmas Decorations
China accounts for 87% of global Christmas decoration exports (excluding candles, electric lighting sets, and natural Christmas trees), with a total export value of $6.62 billion in 2020.
Here are the top 10 countries by export volume:
Rank | Country | Market Share Year 2020 | Export value Year 2020 |
---|---|---|---|
1 | 🇨🇳 China | 87.61% | $6,623,948,022 |
2 | 🇳🇱 Netherlands | 3.95% | $298,587,959 |
3 | 🇵🇱 Poland | 0.91% | $68,670,015 |
4 | 🇮🇳 India | 0.84% | $63,605,927 |
5 | 🇩🇪 Germany | 0.83% | $63,035,762 |
6 | 🇺🇸 United States | 0.77% | $58,045,102 |
7 | 🇭🇰 Hong Kong | 0.51% | $38,344,945 |
8 | 🇧🇪 Belgium | 0.43% | $32,787,984 |
9 | 🇹🇭 Thailand | 0.43% | $32,365,786 |
10 | 🇬🇧 United Kingdom | 0.33% | $24,580,583 |
China’s market share dwarfs its competitors. Netherlands comes a distant second, capturing only 3.95% of the market, while Poland is third with just 0.91%.
Another interesting fact we can extract from the data is that the top 10 countries own a 96.91% share of the Christmas decoration export market, which leaves just 3.09% of the market to the other 185 countries around the globe.
The Other Side of the Coin: Imports
We’ve covered who the biggest exporters of Christmas decorations are, but this begs the question—which countries are importing all of this festive fare?
Here are the top five countries by import volume:
Rank | Country | Market Share Year 2019 | Market Share Year 2020 | Import value Year 2020 |
---|---|---|---|---|
1 | 🇺🇸 United States | 58.17% | 57.34% | $3,054,607,847 |
2 | 🇬🇧 United Kingdom | 5.18% | 5.07% | $270,152,835 |
3 | 🇨🇦 Canada | 4.54% | 5.00% | $266,304,196 |
4 | 🇩🇪 Germany | 2.69% | 2.99% | $159,401,785 |
5 | 🇳🇱 Netherlands | 2.55% | 2.93% | $156,000,611 |
The United States is by far the biggest importer of Christmas decorations, importing 57.34% of the total market share of Christmas decorations with a total value of $3 billion.
The top five importers have a market share of 73.33% with a total value of $3.9 billion.
Why Are Christmas Decorations More Expensive This Year?
Yiwu, a Chinese city situated 175 miles southwest of Shanghai, is the world’s biggest hub for manufacturing Christmas decorations, accounting for nearly 80% of the Christmas products exported from China.
Factories in Yiwu are suffering a shortage of raw materials which is causing an increase in production costs.
On top of that, since mid-October, Yiwu, like many other cities, has been affected by China’s ongoing electricity shortage, which has forced manufacturers to install power generators or even stop their manufacturing activities altogether.
As if that wasn’t enough, shipping from China has become a lot more expensive in 2021. Over the past year, it’s become 4x more expensive to ship a standard container from China to Europe.
Brands
How Tech Logos Have Evolved Over Time
From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.
How Tech Logos Have Evolved Over Time
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.
In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.
How Many Times Has Google Changed Its Logo?
Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.
For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.
Company | Number of Logo Changes |
---|---|
8 | |
HP | 8 |
Amazon | 6 |
Microsoft | 6 |
Samsung | 6 |
Apple | 5* |
Note: *Includes color changes. Source: 1000Logos.net
Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.
And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.
Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.
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