Culture
Where Do Your Christmas Decorations Come From?
The Worldโs Biggest Exporters of Christmas Decorations
Billions of dollars worth of Christmas decorations are exported around the world each year.
And while they adorn many homes across the globe, you may be surprised to know that a majority of these decorations are manufactured in just a handful of countries.
Using data from the UN Comtrade Database, this festive visualization highlights the world’s top exporters of Christmas decor.
Ranked: Top 10 Exporters of Christmas Decorations
China accounts for 87% of global Christmas decoration exports (excluding candles, electric lighting sets, and natural Christmas trees), with a total export value of $6.62 billion in 2020.
Here are the top 10 countries by export volume:
Rank | Country | Market Share Year 2020 | Export value Year 2020 |
---|---|---|---|
1 | ๐จ๐ณ China | 87.61% | $6,623,948,022 |
2 | ๐ณ๐ฑ Netherlands | 3.95% | $298,587,959 |
3 | ๐ต๐ฑ Poland | 0.91% | $68,670,015 |
4 | ๐ฎ๐ณ India | 0.84% | $63,605,927 |
5 | ๐ฉ๐ช Germany | 0.83% | $63,035,762 |
6 | ๐บ๐ธ United States | 0.77% | $58,045,102 |
7 | ๐ญ๐ฐ Hong Kong | 0.51% | $38,344,945 |
8 | ๐ง๐ช Belgium | 0.43% | $32,787,984 |
9 | ๐น๐ญ Thailand | 0.43% | $32,365,786 |
10 | ๐ฌ๐ง United Kingdom | 0.33% | $24,580,583 |
Chinaโs market share dwarfs its competitors. Netherlands comes a distant second, capturing only 3.95% of the market, while Poland is third with just 0.91%.
Another interesting fact we can extract from the data is that the top 10 countries own a 96.91% share of the Christmas decoration export market, which leaves just 3.09% of the market to the other 185 countries around the globe.
The Other Side of the Coin: Imports
We’ve covered who the biggest exporters of Christmas decorations are, but this begs the questionโwhich countries are importing all of this festive fare?
Here are the top five countries by import volume:
Rank | Country | Market Share Year 2019 | Market Share Year 2020 | Import value Year 2020 |
---|---|---|---|---|
1 | ๐บ๐ธ United States | 58.17% | 57.34% | $3,054,607,847 |
2 | ๐ฌ๐ง United Kingdom | 5.18% | 5.07% | $270,152,835 |
3 | ๐จ๐ฆ Canada | 4.54% | 5.00% | $266,304,196 |
4 | ๐ฉ๐ช Germany | 2.69% | 2.99% | $159,401,785 |
5 | ๐ณ๐ฑ Netherlands | 2.55% | 2.93% | $156,000,611 |
The United States is by far the biggest importer of Christmas decorations, importing 57.34% of the total market share of Christmas decorations with a total value of $3 billion.
The top five importers have a market share of 73.33% with a total value of $3.9 billion.
Why Are Christmas Decorations More Expensive This Year?
Yiwu, a Chinese city situated 175 miles southwest of Shanghai, is the worldโs biggest hub for manufacturing Christmas decorations, accounting for nearly 80% of the Christmas products exported from China.
Factories in Yiwu are suffering a shortage of raw materials which is causing an increase in production costs.
On top of that, since mid-October, Yiwu, like many other cities, has been affected by Chinaโs ongoing electricity shortage, which has forced manufacturers to install power generators or even stop their manufacturing activities altogether.
As if that wasnโt enough, shipping from China has become a lot more expensive in 2021. Over the past year, itโs become 4x more expensive to ship a standard container from China to Europe.
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Demographics
Visualizing the Worldโs Most Popular Religions
This graphic shows a breakdown of the world’s major religions, and how much of the global population follows each one.

Visualizing the Worldโs Most Popular Religions
According to some estimates, there are over 4,000 religions, faiths groups, and denominations that exist around the world today. Researchers and academics generally categorize the worldโs religions into five major groups: Christianity, Islam, Buddhism, Hinduism, and Judaism.
This graphic by Chit Chart visualizes the most popular religions around the world, using the latest available data from Index Mundiโs world demographics.
In addition to the five major religious groups, the graphic includes two more categories: one for a collective of Folk religions and another for people who are unaffiliated with a religion.
The Religions with the Most Followers
Although the number of people who follow a religion has decreased in recent decades, 82.8% of the global population still identifies with one of the worldโs major religions.
Hereโs a breakdown of the most popular religions, ranked by their following as a percentage of the worldโs population:
Rank | Religion | % of Worldโs Population |
---|---|---|
1 | Christian | 31.4% |
2 | Muslim | 23.2% |
3 | Unaffiliated | 16.4% |
4 | Hindu | 15.0% |
5 | Buddhist | 7.1% |
6 | Folk Religions | 5.9% |
7 | Jewish | 0.2% |
8 | Other | 0.8% |
Christianity has the largest following with approximately 31% of the global population. Muslims make up the second-largest religious group, accounting for 23.2% of the worldโs population.
Roughly 16.4% of the global population is unaffiliated with a religion. This figure exceeds the percentage of people who identify with Hinduism (15%), Buddhism (7.1%), Folk Religions (5.9%), or Judaism (0.2%).
The Worldโs Religions from Oldest to Newest
Hinduism is considered the oldest religion in the world, originating in the Indus River Valley (modern-day Pakistan) circa 7000 BCE.
While Judaism came after Hinduism, it is thought to be the oldest of the three monotheistic Abrahamic faiths, making it older than Christianity and Islam.
It began circa 2000 BCE in the Southern Levant (modern-day Israel, Palestine, and Jordan). By contrast, Christianity was founded in the 1st century and began as a movement within Judaism.
Scholars typically date the creation of Islam to the 7th century, making it the youngest of the worldโs major religions on this list. Islam was established in Mecca (modern-day Saudi-Arabia).
One religion thatโs not included on this list is Sikhism. Founded in the late 15th century, itโs relatively new, especially compared to other religions like Hinduism or Judaism. Yet, despite being new, Sikhism has a large followingโaccording to some estimates, there are over 25 million Sikhs worldwide.
What are Folk Religions?
A folk religion is defined as an ethnic or cultural practice that exists outside the theological doctrine of organized religions.
Lacking sacred texts, Folk religions are more concerned with spirituality than rituals or rites. Examples of Folk religions include Native American traditions, Chinese folk religions, and traditional African religions.
Since Folk religions are less institutionalized, they are especially challenging to measure and often excluded from surveys. With that said, an estimated 5.9% of the global population (approximately 430 million people) practice a Folk religion.
The Fastest-Growing Religions
While Islam is the newest of the big five religions, itโs currently the worldโs fastest-growing one too. For context, hereโs the estimated percent change among the seven religion categories, between 2015 and 2060:
Rank | Religious Group | Est. % change in population size (2015-2060) |
---|---|---|
1 | Muslims | 70% |
2 | Christians | 34% |
3 | Hindus | 27% |
4 | Jews | 15% |
5 | Folk religions | 5% |
6 | Unaffiliated | 3% |
7 | Buddhists | -7% |
Islamโs rapid growth means it may surpass Christianity as the worldโs largest religion within the next half-century. Whatโs causing this growth?
According to Pew Research Center, the main reason is simply demographicsโon average, Muslim women have 2.9 children, which the average of all non-Muslims is 2.2.
Muslims are also concentrated in Africa and the Middle East, the two regions predicted to have the highest population increases in the next few decades.
Misc
Visualized: The Most Googled Countries
This series of visualizations uses Google trends search data to show the most googled countries around the world, from 2004 to 2022.

Visualized: The Most Googled Countries, Worldwide
View a higher resolution version of this network diagram.
Analyzing societal trends can teach us a lot about a populationโs cultural fabric.
And since Google makes up more than 90% of internet searches outside of the Great Firewall, studying its usage is one of the best resources for modern social research.
This series of visualizations by Anders Sundell uses Google Trends search data to show the most googled countries around the world, from 2004 to 2022. These graphics provide thought-provoking insight into different cultural similarities and geopolitical dynamics.
A Quick Note on Methodology
The visualization above shows the most googled country in each nation around the world over the last couple of decades.
For example, the arrow pointing from Canada to the United States means that, between 2004 and 2022, people in Canada had more searches about the U.S. than any other country globally.
And since this study only looked at interest in other countries, queries of countries searching for themselves were not included in the data.
Finally, each countryโs circle is scaled relative to its search interest, meaning the bigger the circle, the more countries pointing to it (and searching for it).
The Top Googled Countries Overall
Perhaps unsurprisingly, the U.S. is the most googled country on the list, ranking first place in 45 of the 190 countries included in the dataset.
Country | Top Googled Country |
---|---|
๐ฆ๐ฉโ Andorra | ๐ช๐ธโ Spain |
๐ฆ๐ชโ The United Arab Emirates | ๐ฎ๐ณ India |
๐ฆ๐ซโ Afghanistan | ๐ฎ๐ท Iran |
๐ฆ๐ฌ Antigua and Barbuda | ๐บ๐ธ The United States |
๐ฆ๐ฑ Albania | ๐ฎ๐น Italy |
๐ฆ๐ฒ Armenia | ๐ท๐บ Russia |
๐ฆ๐ด Angola | ๐ง๐ท Brazil |
๐ฆ๐ท Argentina | ๐ช๐ธโ Spain |
๐ฆ๐น Austria | ๐ฉ๐ช Germany |
๐ฆ๐บ Australia | ๐บ๐ธ The United States |
๐ฆ๐ฟ Azerbaijan | ๐น๐ท Turkey |
๐ด๓ ข๓ ก๓ ข๓ ฉ๓ จ๓ ฟ Bosnia and Herzegovina | ๐ท๐ด Romania |
๐ง๐ง Barbados | ๐ฌ๐ง United Kingdom |
๐ง๐ฉ Bangladesh | ๐ฎ๐ณ India |
๐ง๐ช Belgium | ๐ซ๐ท France |
๐ง๐ซ Burkina Faso | ๐ซ๐ท France |
๐ง๐ฌ Bulgaria | ๐ท๐บ Russia |
๐ง๐ญ Bahrain | ๐ฎ๐ณ India |
๐ง๐ฎ Burundi | ๐ซ๐ท France |
๐ง๐ฏ Benin | ๐ซ๐ท France |
๐ง๐ณ Brunei | ๐ฒ๐พ Malaysia |
๐ง๐ด Bolivia | ๐ฆ๐ท Argentina |
๐ง๐ท Brazil | ๐บ๐ธ The United States |
๐ง๐ธ The Bahamas | ๐บ๐ธ The United States |
๐ง๐น Bhutan | ๐ฎ๐ณ India |
๐ง๐ผ Botswana | ๐ฟ๐ฆ South Africa |
๐ง๐พ Belarus | ๐ท๐บ Russia |
๐ง๐ฟ Belize | ๐บ๐ธ The United States |
๐จ๐ฆ Canada | ๐บ๐ธ The United States |
๐จ๐ฉ The Democratic Republic of Congo | ๐ซ๐ท France |
๐จ๐ซ The Central African Republic | ๐ซ๐ท France |
๐จ๐ฌ The Congo | ๐จ๐ฉ The Democratic Republic of Congo |
๐จ๐ญ Switzerland | ๐ฉ๐ช Germany |
๐จ๐ฎ Cรดte d'Ivoire | ๐ซ๐ท France |
๐จ๐ฑ Chile | ๐ฆ๐ท Argentina |
๐จ๐ฒ Cameroon | ๐ซ๐ท France |
๐จ๐ณ China | ๐บ๐ธ The United States |
๐จ๐ด Colombia | ๐บ๐ธ The United States |
๐จ๐ท Costa Rica | ๐บ๐ธ The United States |
๐จ๐บ Cuba | ๐ช๐ธโ Spain |
๐จ๐ป Cabo Verde | ๐บ๐ธ The United States |
๐จ๐พ Cyprus | ๐ฌ๐ง United Kingdom |
๐จ๐ฟ Czechia | ๐ฉ๐ช Germany |
๐ฉ๐ช Germany | ๐บ๐ธ The United States |
๐ฉ๐ฏ Djibouti | ๐ซ๐ท France |
๐ฉ๐ฐ Denmark | ๐ฉ๐ช Germany |
๐ฉ๐ฒ Dominica | ๐บ๐ธ The United States |
๐ฉ๐ด The Dominican Republic | ๐บ๐ธ The United States |
๐ฉ๐ฟ Algeria | ๐ซ๐ท France |
๐ช๐จ Ecuador | ๐บ๐ธ The United States |
๐ช๐ช Estonia | ๐ท๐บ Russia |
๐ช๐ฌ Egypt | ๐ธ๐ฆ Saudi Arabia |
๐ช๐ท Eritrea | ๐ช๐น Ethiopia |
๐ช๐ธ Spain | ๐บ๐ธ The United States |
๐ช๐น Ethiopia | ๐บ๐ธ The United States |
๐ซ๐ฎ Finland | ๐ธ๐ช Sweden |
๐ซ๐ฏ Fiji | ๐ฆ๐บ Australia |
๐ซ๐ฒ Micronesia | ๐บ๐ธ The United States |
๐ซ๐ท France | ๐บ๐ธ The United States |
๐ฌ๐ฆ Gabon | ๐ซ๐ท France |
๐ฌ๐ง United Kingdom | ๐บ๐ธ The United States |
๐ฌ๐ฉ Grenada | ๐บ๐ธ The United States |
๐ฌ๐ช Georgia | ๐ท๐บ Russia |
๐ฌ๐ญ Ghana | ๐บ๐ธ The United States |
๐ฌ๐ฒ Gambia | ๐ฌ๐ง United Kingdom |
๐ฌ๐ณ Guinea | ๐ซ๐ท France |
๐ฌ๐ถ Equatorial Guinea | ๐ช๐ธโ Spain |
๐ฌ๐ท Greece | ๐ฌ๐ง United Kingdom |
๐ฌ๐น Guatemala | ๐ธ๐ป El Salvador |
๐ฌ๐ผ Guinea-Bissau | ๐ต๐น Portugal |
๐ฌ๐พ Guyana | ๐ฎ๐ณ India |
๐ญ๐ณ Honduras | ๐บ๐ธ The United States |
๐ญ๐ท Croatia | ๐ฉ๐ช Germany |
๐ญ๐น Haiti | ๐บ๐ธ The United States |
๐ญ๐บ Hungary | ๐บ๐ธ The United States |
๐ฎ๐ฉ Indonesia | ๐ฏ๐ต Japan |
๐ฎ๐ช Ireland | ๐ฌ๐ง United Kingdom |
๐ฎ๐ฑ Israel | ๐บ๐ธ The United States |
๐ฎ๐ณ India | ๐บ๐ธ The United States |
๐ฎ๐ถ Iraq | ๐น๐ท Turkey |
๐ฎ๐ท Iran | ๐น๐ท Turkey |
๐ฎ๐ธ Iceland | ๐ฌ๐ง United Kingdom |
๐ฎ๐น Italy | ๐บ๐ธ The United States |
๐ฏ๐ฒ Jamaica | ๐บ๐ธ The United States |
๐ฏ๐ด Jordan | ๐ช๐ฌ Egypt |
๐ฏ๐ต Japan | ๐บ๐ธ The United States |
๐ฐ๐ช Kenya | ๐บ๐ธ The United States |
๐ฐ๐ฌ Kyrgyzstan | ๐ท๐บ Russia |
๐ฐ๐ญ Cambodia | ๐น๐ญ Thailand |
๐ฐ๐ฎ Kiribati | ๐ซ๐ฏ Fiji |
๐ฐ๐ฒ Comoros | ๐ซ๐ท France |
๐ฐ๐ณ Saint Kitts and Nevis | ๐บ๐ธ The United States |
๐ฐ๐ต North Korea | ๐บ๐ธ The United States |
๐ฐ๐ท South Korea | ๐ฏ๐ต Japan |
๐ฐ๐ผ Kuwait | ๐ฎ๐ณ India |
๐ฐ๐ฟ Kazakhstan | ๐ท๐บ Russia |
๐ฑ๐ฆ Laos | ๐น๐ญ Thailand |
๐ฑ๐ง Lebanon | ๐ธ๐พ Syria |
๐ฑ๐จ Saint Lucia | ๐ฌ๐ง United Kingdom |
๐ฑ๐ฎ Liechtenstein | ๐จ๐ญ Switzerland |
๐ฑ๐ฐ Sri Lanka | ๐ฎ๐ณ India |
๐ฑ๐ท Liberia | ๐บ๐ธ The United States |
๐ฑ๐ธ Lesotho | ๐ฟ๐ฆ South Africa |
๐ฑ๐น Lithuania | ๐ท๐บ Russia |
๐ฑ๐บ Luxembourg | ๐ซ๐ท France |
๐ฑ๐ป Latvia | ๐ท๐บ Russia |
๐ฑ๐พ Libya | ๐ช๐ฌ Egypt |
๐ฒ๐ฆ Morocco | ๐ซ๐ท France |
๐ฒ๐จ Monaco | ๐ซ๐ท France |
๐ฒ๐ฉ Moldova | ๐ท๐บ Russia |
๐ฒ๐ช Montenegro | ๐ท๐ธ Serbia |
๐ฒ๐ฌโ Madagascar | ๐ซ๐ท France |
๐ฒ๐ฐ Republic of North Macedonia | ๐ท๐ธ Serbia |
๐ฒ๐ฑ Mali | ๐ซ๐ท France |
๐ฒ๐ฒ Myanmar | ๐ฏ๐ต Japan |
๐ฒ๐ณ Mongolia | ๐ฏ๐ต Japan |
๐ฒ๐ท Mauritania | ๐ซ๐ท France |
๐ฒ๐น Malta | ๐ฌ๐ง United Kingdom |
๐ฒ๐บ Mauritius | ๐ฎ๐ณ India |
๐ฒ๐ป Maldives | ๐ฎ๐ณ India |
๐ฒ๐ผ Malawi | ๐ฟ๐ฆ South Africa |
๐ฒ๐ฝ Mexico | ๐บ๐ธ The United States |
๐ฒ๐พ Malaysia | ๐ฏ๐ต Japan |
๐ฒ๐ฟ Mozambique | ๐ง๐ท Brazil |
๐ณ๐ช The Niger | ๐ซ๐ท France |
๐ณ๐ฌ Nigeria | ๐บ๐ธ The United States |
๐ณ๐ฎ Nicaragua | ๐บ๐ธ The United States |
๐ณ๐ฑ The Netherlands | ๐ฉ๐ช Germany |
๐ณ๐ด Norway | ๐ธ๐ช Sweden |
๐ณ๐ต Nepal | ๐ฎ๐ณ India |
๐ณ๐ฟ New Zealand | ๐ฆ๐บ Australia |
๐ด๐ฒ Oman | ๐ฎ๐ณ India |
๐ต๐ฆ Panama | ๐บ๐ธ The United States |
๐ต๐ช Peru | ๐ช๐ธโ Spain |
๐ต๐ฌ Papua New Guinea | ๐ฆ๐บ Australia |
๐ต๐ญ The Philippines | ๐ฏ๐ต Japan |
๐ต๐ฐ Pakistan | ๐ฎ๐ณ India |
๐ต๐ฑ Poland | ๐ฉ๐ช Germany |
๐ต๐ธ Palestine | ๐ฎ๐ฑ Israel |
๐ต๐น Portugal | ๐ง๐ท Brazil |
๐ต๐พ Paraguay | ๐ฆ๐ท Argentina |
๐ถ๐ฆ Qatar | ๐ฎ๐ณ India |
๐ท๐ด Romania | ๐ฎ๐น Italy |
๐ท๐ธ Serbia | ๐ฝ๐ฐ Kosovo |
๐ท๐บ Russia | ๐บ๐ธ The United States |
๐ท๐ผ Rwanda | ๐บ๐ฌ Uganda |
๐ธ๐ฆ Saudi Arabia | ๐ช๐ฌ Egypt |
๐ธ๐ง Solomon Islands | ๐ฆ๐บ Australia |
๐ธ๐จ Seychelles | ๐ฎ๐ณ India |
๐ธ๐ฉ Sudan | ๐ช๐ฌ Egypt |
๐ธ๐ช Sweden | ๐บ๐ธ The United States |
๐ธ๐ฌ Singapore | ๐ฏ๐ต Japan |
๐ธ๐ฎ Slovenia | ๐ญ๐ท Croatia |
๐ธ๐ฐ Slovakia | ๐จ๐ฟ Czechia |
๐ธ๐ฑ Sierra Leone | ๐ฌ๐ณ Guinea |
๐ธ๐ฒ San Marino | ๐ฎ๐น Italy |
๐ธ๐ณ Senegal | ๐ซ๐ท France |
๐ธ๐ด Somalia | ๐ฎ๐ณ India |
๐ธ๐ท Suriname | ๐ณ๐ฑ The Netherlands |
๐ธ๐ธ South Sudan | ๐บ๐ธ The United States |
๐ธ๐น Sao Tome and Principe | ๐ต๐น Portugal |
๐ธ๐ป El Salvador | ๐บ๐ธ The United States |
๐ธ๐พ Syria | ๐ฑ๐ง Lebanon |
๐ธ๐ฟ Eswatini | ๐ฟ๐ฆ South Africa |
๐น๐ฉ Chad | ๐บ๐ธ The United States |
๐น๐ฌ Togo | ๐ซ๐ท France |
๐น๐ญ Thailand | ๐ฏ๐ต Japan |
๐น๐ฏ Tajikistan | ๐ท๐บ Russia |
๐น๐ฑ Timor-Leste | ๐ธ๐ฌ Singapore |
๐น๐ฒ Turkmenistan | ๐ท๐บ Russia |
๐น๐ณ Tunisia | ๐ซ๐ท France |
๐น๐ด Tonga | ๐ณ๐ฟ New Zealand |
๐น๐ท Turkey | ๐บ๐ธ The United States |
๐น๐น Trinidad and Tobago | ๐บ๐ธ The United States |
๐น๐ผ Taiwan | ๐ฏ๐ต Japan |
๐น๐ฟ Tanzania | ๐ฐ๐ช Kenya |
๐บ๐ฆ Ukraine | ๐ท๐บ Russia |
๐บ๐ฌ Uganda | ๐บ๐ธ The United States |
๐บ๐ธ The United States | ๐ฒ๐ฝ Mexico |
๐บ๐พ Uruguay | ๐ฆ๐ท Argentina |
๐บ๐ฟ Uzbekistan | ๐ท๐บ Russia |
๐ป๐จ Saint Vincent and the Grenadines | ๐ง๐ง Barbados |
๐ป๐ช Venezuela | ๐จ๐ด Colombia |
๐ป๐ณ Vietnam | ๐ฏ๐ต Japan |
๐ป๐บ Vanuatu | ๐ฆ๐บ Australia |
๐ฝ๐ฐ Kosovo | ๐ฆ๐ฑ Albania |
๐พ๐ช Yemen | ๐ธ๐ฆ Saudi Arabia |
๐ฟ๐ฆ South Africa | ๐ฌ๐ง United Kingdom |
๐ฟ๐ฒ Zambia | ๐ฟ๐ฆ South Africa |
๐ฟ๐ผ Zimbabwe | ๐ฟ๐ฆ South Africa |
While itโs the top googled country in neighboring places like Canada and Mexico, itโs also number one in countries much farther away like Nigeria, Sweden, and Australia.
The U.S. is currently the worldโs largest economy by nominal GDP, and one of the biggest cultural influences globally. However, itโs worth noting that China, the worldโs second-largest economy and the most populated, had very little search interest in comparison, at least based on Google Trends data.
Zooming into Specific Regions
In addition to the network map highlighting the overall top googled countries, Sundell created a series of videos breaking down the data monthly, by regions. Here are the videos for the U.S., Europe, and Asia.
The United States
Since 2004, there have been a high number of searches for Canada, Mexico and India in America.
The searches for Mexico seem to be concentrated in the Western U.S., which is also where a large portion of the countryโs Hispanic population lives. In contrast, searches for India seem to come mostly from the eastern side of the country.
Europe
The U.S. is by the far the most commonly googled country across Europe, ranking number one consistently over the last two decades.
However, Russia stole the limelight in 2014, the year that they invaded and ultimately annexed Crimea.
Asia
In the early 2000s, the U.S. held the top googled spot in Asia, but over time, relative searches for the U.S. go down. India stole the top spot to become the most googled country in Asia for a majority of the 2010s.
One anomaly occurred when Japan briefly took the top spot in March 2011, which is when a magnitude 9.0 earthquake hit the northern coast of Japan, causing a devastating tsunami.
What will future search results reveal about the global landscape? Were any of the results surprising?
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