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What’s the Difference Between the Dow, S&P 500, and Nasdaq?

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What's the Difference Between the Dow, S&P 500, and Nasdaq?

What’s the Difference Between the Dow, S&P 500, and Nasdaq?

When stock market pundits talk about market outlook and performance, they’ll often look to the movement of three benchmark indices: the S&P 500, The Dow Jones Industrial Average, or the Nasdaq.

In this infographic, the key differences between these are outlined.

The Dow Jones Industrial Average is the oldest of the three, dating back to 1896, and tracks the movement of 30 large, public US companies. Today, the index is not really as “industrial” as the name entails. Many of the companies included in the index such as Goldman Sachs, Visa, or McDonald’s focus their business in other categories such as finance or consumer goods.

The S&P 500 is a stock market index composed of 500 large companies having common stock listed on the New York Stock Exchange (NYSE) or Nasdaq. Founded in 1923, it is now considered one of the best overall indicators of the US stock market.

The Nasdaq Composite is based on the 3000+ equities traded on the Nasdaq exchange. Founded in 1971, the index is closely followed for its representation of technology and high-growth companies.

Original graphic from: Tim Sykes

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Investor Education

The Top 5 Reasons Clients Fire a Financial Advisor

Firing an advisor is often driven by more than cost and performance factors. Here are the top reasons clients ‘break up’ with their advisors.

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The following content is sponsored by Morningstar
This circle graphic shows the top reasons for firing a financial advisor.

The Top 5 Reasons Clients Fire a Financial Advisor

What drives investors to fire a financial advisor?

From saving for a down payment to planning for retirement, clients turn to advisors to guide them through life’s complex financial decisions. However, many of the key reasons for firing a financial advisor stem from emotional factors, and go beyond purely financial motivations.

We partnered with Morningstar to show the top reasons clients fire an advisor to provide insight on what’s driving investor behavior.

What Drives Firing Decisions?

Here are the top reasons clients terminated their advisor, based on a survey of 184 respondents:

Reason for Firing% of Respondents
Citing This Reason
Type of Motivation
Quality of financial advice
and services
32%Emotion-based reason
Quality of relationship21%Emotion-based reason
Cost of services17%Financial-based reason
Return performance11%Financial-based reason
Comfort handling financial
issues on their own
10%Emotion-based reason

Numbers may not total 100 due to rounding. Respondents could select more than one answer.

While firing an advisor is rare, many of the primary drivers behind firing decisions are also emotionally driven.

Often, advisors were fired due to the quality of the relationship. In many cases, this was due to an advisor not dedicating enough time to fully grasp their personal financial goals. Additionally, wealthier, and more financially literate clients are more likely to fire their advisors—highlighting the importance of understanding the client. 

Key Takeaways

Given these driving factors, here are five ways that advisors can build a lasting relationship through recognizing their clients’ emotional needs:

  • Understand your clients’ deeper goals
  • Reach out proactively
  • Act as a financial coach
  • Keep clients updated
  • Conduct goal-setting exercises on a regular basis

By communicating their value and setting expectations early, advisors can help prevent setbacks in their practice by adeptly recognizing the emotional motivators of their clients.

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Curious about what drives investors to hire a financial advisor? Discover the top 5 reasons here.

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