Connect with us

Technology

What Laptop Brands do Americans Use in 2024?

Published

on

See this visualization first on the Voronoi app.

A chart with the market share of commonly used laptop brands in the U.S., per Statista survey data current up to March, 2024.

What Laptop Brands do Americans Use in 2024?

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

We chart the market share of commonly used laptop brands in the U.S., per Statista survey data. Multiple responses were allowed, and percentages do not sum to 100.

ℹ️ Survey details: Between April, 2023 and March 2024, 6,843 American adults aged 18–64 were asked: “What brands are the laptops in your households?” The “don’t know” responses have not been visualized.

The U.S. Laptop Market Landscape

HP emerges as the preferred choice for laptops, present in 32% of surveyed households.

Meanwhile, Apple’s dominance in America’s smartphone segment isn’t quite matched in the laptop market with their Macbooks, trailing HP at 28% of households.

Here’s the full survey data.

BrandShare of Respondents
HP32%
Apple28%
Dell24%
Acer14%
Lenovo12%
Samsung12%
Microsoft10%
ASUS9%
Toshiba5%
Alienware4%
DigitalStorm2%
Falcon Northwest2%
Huawei2%
MSI2%
Vaio1%
Other6%
Don't know2%

Note: DigitalStorm, Falcon Northwest, Huawei, MSI, and Vaio’s share of respondents were combined into the “Other” category in the graphic. “Don’t know” responses were not visualized.

Another well-known manufacturer, Dell, comes in at 24%, rounding out the top three by household share.

Other big laptop brands, Acer, Lenovo, Samsung, and Microsoft all range between 10–15% of surveyed households.

For a broader picture, market research firm, Technavio, predicts a 3.2% combined average growth rate for the global laptop market from 2024–28. A lion’s share of that growth (42%) is expected to come from North America. Rising popularity of gaming laptops will be a key tailwind.

Interestingly, thanks to their graphics processing units, gaming laptops are also in demand for AI/machine-learning work. Some companies have already started releasing models catering to this specific audience.

Learn More About Tech From Visual Capitalist

If you enjoyed this post, check out The Top 100 Most Valuable Brands in 2024 where technology companies make up nearly one-fifth of the list by themselves.

Click for Comments
Visualizing Asia's Water Dilemma

Subscribe

Popular