Visualizing the Rise of mCommerce
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Visualizing the Rise of mCommerce



The following content is sponsored by Logiq

The rise of mCommerce

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Visualizing the Rise of mCommerce

Cellphones are becoming increasingly more prevalent across the globe. In fact, as of 2021, there are more mobile connections than people on the planet.

Because of this, the mobile commerce (mCommerce) market is expanding fast. By 2025, mCommerce is expected to double its share of U.S. retail sales.

This graphic from Logiq provides a snapshot of the mCommerce landscape, and how companies can capitalize on this rapidly changing retail environment.

The Three Types of mCommerce

First things first—what exactly is mCommerce? It’s essentially any financial transaction done on a mobile device. There are three main types:

  • Mobile Shopping: eCommerce that’s optimized for mobile. This includes dedicated shopping apps, websites designed for mobile use, and even social media platforms that have built-in shopping features.
  • Mobile Banking: Like online banking, but usually in the form of a dedicated mobile banking app that allows for on-the-go access to your accounts.
  • Mobile Payments: This includes mobile wallets, contactless payments, money transfers and mobile point-of-sale.

In other words, mCommerce is a branch of eCommerce that allows people to buy and sell goods from almost anywhere with a mobile connection.

Mapping Out the Market

mCommerce has captured a significant portion of global eCommerce sales. As of May 2021, it makes up 65% of total retail eCommerce sales worldwide.

But some regions are adopting it faster than others. In Asia-Pacific, 79.7% of the region’s total eCommerce sales are done via mobile.

Region% of total retail eCommerce sales
Middle East & Africa65.0%
Southeast Asia63.5%
Latin America48.8%
Western Europe45.5%
Central & Eastern Europe38.9%
North America38.2%

Why is mCommerce so widespread in Asia-Pacific? One reason could be the region’s relatively young (and tech-savvy) population—people aged 15 to 24 make up 19% of its overall population.

This, along with Asia-Pacific’s high levels of wealth and its general digital competitiveness—especially in China—could help explain why mCommerce has taken off so quickly in the region.

While each region’s mCommerce market looks slightly different, growth is expected across the globe. In the next five years, the global mCommerce market is expected to grow to $2.7 trillion, at a CAGR of roughly 34%.

The Pros and Cons

There are a number of positive impacts, along with some challenges, that arise as a result of mCommerce’s increasing prevalence.

A big positive impact is its convenience. Mobile shopping gives consumers access to on-demand shopping that they can tap into anywhere, so long as there’s a mobile connection.

It also helps create a frictionless shopping experience. For example, thanks to mobile wallets, customers don’t even have to type out their credit card details to purchase something—it’s just a click away.

That being said, its rapid growth also means that businesses need to consider ways to optimize for mobile. Like eCommerce, innovation in the mCommerce landscape is fast and ever-evolving, which means that companies need to remain agile so they don’t get left behind.

How Businesses Can Adapt

Despite these challenges, mCommerce is expected to keep growing, and businesses will need to cater to this market if they want to remain competitive.

Logiq can help companies navigate through this ever-changing landscape. It allows businesses to plan and execute multi-channel strategies, and provides data analytics to help track progress.

To learn more about Logiq’s offerings, click here.

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Retirement Spending: How Much Do Americans Plan to Spend Annually?

Retirement expenses can vary significantly from person to person. In this graphic, we show the range of expected retirement spending.



Retirement Spending

Americans’ Expected Annual Retirement Spending

Planning for retirement can be a daunting task. How much money will you need? What will your retirement spending look like?

It varies from person to person, based on factors like your health, outstanding expenses, and desired lifestyle. One helpful trick is to break it down into how much you estimate you’ll spend each year.

In this graphic from Personal Capital, we show the expected annual retirement spending of Americans. It’s the last in a three-part series that explores Americans’ spending and savings.

The Range of Retirement Spending

To determine how much people expect to spend, we used anonymized data from users of Personal Capital’s retirement planning tool. It’s worth noting that these users are proactive regarding financial planning. They also have a median net worth of $829,000 compared to the $122,000 median net worth of the U.S. population overall.

Here is the range of expected annual retirement spending.

Expected Annual Retirement SpendingPercent of People
Over $300K2.1%

Users are a mix of single individuals and people in a relationship. In all cases, expected retirement spending is what the household expects to spend annually.

The most commonly-cited expected spending amount is $60,000. Interestingly, this is roughly in line with what Americans spend annually on their credit cards. This suggests that people may be using their current bills to help gauge their future retirement spending.

Median spending, or the middle value when spending is ordered from lowest to highest, falls at $70,000. However, average spending is a fair amount higher at $100,000. This is because the average is calculated by adding up all the expected retirement spending amounts and dividing by the total number of users. Higher expected spending amounts, some in excess of $300,000 per year, skew the average calculation upwards.

Of course, given their higher net worth, it’s perhaps not surprising that many Personal Capital users expect to spend larger amounts in retirement. How does this compare to the general population? According to the Bureau of Labor Statistics, Americans age 65 and older spend about $48,000 per year on average.

Chances of Retirement Success

Once you’ve determined how much you’ll spend in retirement, your next step may be to wonder if your savings are on track. Based on an assessment of Personal Capital retirement planner users, here is the breakdown of people’s chance of success.

Retirement Spending Chance of Success

The good news: more than half of people have an 80% or better chance of meeting their retirement spending goals. This means they have sufficient financial assets and are contributing enough, regularly enough, to meet their expected spending amount. The not so good news: one in five people has a less than 50% chance of meeting their goals.

This problem is even more troublesome in the overall U.S. population. Only 50% of people have a retirement account, and the Center for Retirement Research at Boston College estimates half of today’s workers are unprepared for retirement.

Setting Your Own Retirement Spending Goals

While seeing the goals of others is a starting point, your annual retirement spending will be very specific to you. Not sure where to start?

Financial planners typically recommend that you should plan on needing 70-80% of your pre-retirement income in retirement. This is because people generally no longer have certain expenses, such as commuting or childcare costs, when they retire. However, keep in mind your expenses could be higher if you still have a mortgage, encounter unforeseen medical expenses, or want to splurge on things like travel when you retire.

It requires some upfront planning, but being realistic about your retirement spending can give you confidence in your financial future.

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Navigating Market Volatility: Why ETFs Are Critical Tools

Historically, the trading volume of ETFs has spiked during market volatility. We explore why ETFs are preferred by institutional investors.



ETFs During Market Volatility

Download the ETF Snapshot for free.

Why ETFs Are Critical Tools During Market Volatility

Investors experienced record-breaking volatility in 2020. During COVID-19 market turbulence, the CBOE Volatility index surpassed the previous peak seen in 2008.

In this infographic from iShares, we explore how ETFs rose in popularity during this time—and the characteristics that make them particularly useful during market volatility. It’s the first in a five-part series covering key insights from the ETF Snapshot, a comprehensive report on how institutional investors manage volatility.

The Methodology

To assess how institutional investors navigated this volatility, Institutional Investor published a report in 2021 based on a survey of 766 decision makers. Respondents were from various types of organizations, firm sizes, and regions.

For instance, here is how responses broke down by location:

  • 21% Asia Pacific
  • 36% North America
  • 29% Europe, Middle East and Africa
  • 14% Latin America

Here’s what the survey found.

Rebalancing During Market Volatility

In total, 90% of institutional investors said they rebalanced their portfolios between the first and third quarter of 2020. How did they do it?

Among all financial tools, ETFs were the most popular vehicle for rebalancing. For instance, ETFs were used by 70% of investors globally, compared to the 51% who used mutual funds or derivatives.

The popularity of ETFs was evident in market activity. From January to March 2020, ETFs as a proportion of total equity trading volume increased.

 January 2020February 2020March 2020
ETF trading volume$95B$136B$240B
ETF as % of equity volume26%27%36%

Based on an average of daily values. Reflects all listed U.S. ETFs across all asset classes.

This trend is true historically as well, as ETF trading volume has typically spiked during periods of volatility.

Want more institutional insights into ETFs?

Global Forecast 2022

Download The ETF Snapshot for free.

The Attributes Driving ETF Usage

Why are ETFs preferred by institutional investors? They offer three key characteristics:

  1. Liquidity: ETFs make it much simpler to buy and sell large portfolios instantly, instead of trading individual securities.
  2. Transparency: Among multi-asset managers, transparency of holdings is the top reason for using ETFs. A clear holdings breakdown helps these managers achieve exposures to particular asset classes, sectors, and styles.
  3. Efficiency: ETFs can be traded quickly. They typically also have lower transaction costs relative to the underlying basket of securities.

Based on these key benefits, ETFs were an invaluable tool during extreme market volatility.

Growing Momentum

ETFs are also poised to help institutional investors navigate the market going forward. Globally, 65% of institutional investors plan to increase their use of ETFs in the future.

In fact, this is already coming to fruition. As of September 2021, the average daily trading volume of ETFs was up more than 5% compared to 2020.

Evidently, ETFs play a critical part in helping institutional investors achieve their goals.

Download the ETF snapshot for free.

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