Markets
Visualizing the Emerging Markets of the Future
Visualizing the Emerging Markets of the Future
China’s rapid pace of growth is slowing, and no one knows if India can become the next China. So who will lead global economic growth?
Today’s infographic looks at the emerging markets of the future, or to say more confusedly, the “emerging” emerging markets.
The data speaks for itself. By 2050, Nigeria will be the 9th biggest economy in the world when measured by purchasing power parity (PPP). Pakistan will jump to 15th, and countries such as the Philippines, Bangladesh, and Vietnam will make big leaps to help round out the top 25.
The Asia-Pacific region, which currently makes up only 4.8% of the world’s middle-class spending, will balloon to the biggest spender by far in 2030 at 32.6%. For comparison, North America will jump from 5.5% to 5.8% in that same time period.
There is plenty of money to be made as well. Ultra high net worth individuals, defined as people with over $30 million in assets, will soar in these countries in the coming years. For example, in Africa as a whole, the amount of these individuals will grow 59% over the next decade, compared to the average global rate of 34% growth.
Original graphic by: Raconteur
Markets
Charting Revenue: How The New York Times Makes Money
This graphic tracks the New York Times’ revenue streams over the past two decades, identifying its transition from advertising to subscription-reliant.
Creator Program
When it comes to quality and accessible content, whether it be entertainment or news, consumers are often willing to pay for it.
Similar to the the precedent set by the music industry, many news outlets have also been figuring out how to transition into a paid digital monetization model. Over the past decade or so, The New York Times (NY Times)—one of the world’s most iconic and widely read news organizations—has been transforming its revenue model to fit this trend.
This chart from creator Trendline uses annual reports from the The New York Times Company to visualize how this seemingly simple transition helped the organization adapt to the digital era.
The New York Times’ Revenue Transition
The NY Times has always been one of the world’s most-widely circulated papers. Before the launch of its digital subscription model, it earned half its revenue from print and online advertisements.
The rest of its income came in through circulation and other avenues including licensing, referrals, commercial printing, events, and so on. But after annual revenues dropped by more than $500 million from 2006 to 2010, something had to change.
| NY Revenue By Year | Print Circulation | Digital Subscription | Advertising | Other | Total |
|---|---|---|---|---|---|
| 2003 | $623M | $1,196M | $168M | $1,987M | |
| 2004 | $616M | $1,222M | $165M | $2,003M | |
| 2005 | $616M | $1,262M | $157M | $2,035M | |
| 2006 | $637M | $1,269M | $172M | $2,078M | |
| 2007 | $646M | $1,223M | $183M | $2,052M | |
| 2008 | $668M | $1,068M | $181M | $1,917M | |
| 2009 | $683M | $797M | $101M | $1,581M | |
| 2010 | $684M | $780M | $93M | $1,557M | |
| 2011 | $659M | $47M | $756M | $93M | $1,555M |
| 2012 | $681M | $114M | $712M | $88M | $1,595M |
| 2013 | $673M | $151M | $667M | $86M | $1,577M |
| 2014 | $668M | $172M | $662M | $86M | $1,588M |
| 2015 | $653M | $199M | $639M | $89M | $1,580M |
| 2016 | $647M | $232M | $581M | $94M | $1,554M |
| 2017 | $668M | $340M | $559M | $109M | $1,676M |
| 2018 | $642M | $400M | $558M | $148M | $1,748M |
| 2019 | $624M | $460M | $531M | $198M | $1,813M |
| 2020 | $597M | $598M | $392M | $196M | $1,783M |
| 2021 | $588M | $774M | $498M | $215M | $2,075M |
| 2022 | $574M | $979M | $523M | $233M | $2,308M |
In 2011, the NY Times launched its new digital subscription model and put some of its online articles behind a paywall. It bet that consumers would be willing to pay for quality content.
And while it faced a rocky start, with revenue through print circulation and advertising slowly dwindling and some consumers frustrated that once-available content was now paywalled, its income through digital subscriptions began to climb.
After digital subscription revenues first launched in 2011, they totaled to $47 million of revenue in their first year. By 2022 they had climbed to $979 million and accounted for 42% of total revenue.
Why Are Readers Paying for News?
More than half of U.S. adults subscribe to the news in some format. That (perhaps surprisingly) includes around four out of 10 adults under the age of 35.
One of the main reasons cited for this was the consistency of publications in covering a variety of news topics.
And given the NY Times’ popularity, it’s no surprise that it recently ranked as the most popular news subscription.
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