Chart of the Week
Visualizing the Longest Bull Markets of the Modern Era
Visualizing the Longest Bull Markets of the Modern Era
The Chart of the Week is a weekly Visual Capitalist feature on Fridays.
During the longest bull market in modern history, the S&P 500 surged a whopping 418% over the 9.5 years between November 1990 and March 2000.
This was during the famous economic expansion that took place during the Clinton era, in which job growth was robust, oil prices fell, stocks soared, and making money was as easy as throwing it in the stock market.
In mere months, this famed bull market may lose its title as the “longest” in the modern era.
That’s because, according to data and analysis from LDL Research, the current bull market will take over the claim to fame in late August 2018.
Ranking the Bulls
In today’s chart, we show every bull market since WWII, including the top six which are covered in more detail:
Rank | Bull Market | Dates | Months | S&P 500 Return | Annualized Return |
---|---|---|---|---|---|
1 | Great Expansion | '90-'00 | 114 | 418% | 19.0% |
2 | Post-Crisis Bull Run | '09-'18* | 112* | 302% | 16.7% |
3 | Post-War Boom | '49-'56 | 86 | 267% | 20.0% |
4 | That '70s Growth | '74-'80 | 74 | 126% | 14.1% |
5 | Reagan Era | '82-'87 | 60 | 229% | 26.7% |
6 | The Hot Aughts | '02-'07 | 60 | 101% | 15.0% |
*Still in progress.
By looking at duration, total rate of return, and annualized rate of return, it really gives a sense of how these bull markets compare.
The current run, which will soon become the longest, didn’t have the same level of intensity as other high-ranking bull markets. Critics would say that it was artificially propped up by ultra-low rates, QE, and other government actions that will make the market ultimately less robust heading forward.
Regardless, the current run ranks in fourth place among the markets above in terms of annualized return.
What Ended Each Bull?
The market psychology behind bull and bear markets can be fascinating.
Below we look at the events credited with “ending” each bull market – though of course, it is actually the actions of investors (buying or selling) that ultimately dictates market direction.
1. The Great Expansion
The bull run lasted 9.5 years, ultimately capitulating when the Dotcom Bubble burst. From the span of June 1999 and May 2000, the Fed raised interest rates six times to try and get a “soft landing”. Market uncertainty was worsened by the 9/11 attacks that occurred the year after.
2. The Post-Crisis Bull Run
Still ongoing…
3. The Post-War Boom
This boom occurred after WWII, and it ended in 1956. Some of the sources we looked at credited the launch of Sputnik, Eisenhower’s heart attack, and the Hungarian Revolution as possible sources of market fear.
4. That ’70s Growth
The Iranian Revolution, the 1979 Energy Crisis, and the return of double-digit inflation were the factors blamed for the end of this bull.
5. Reagan Era
This bull market had the highest annualized return at 26.7%, but the party came to an end on Black Monday in 1987 – one of the most infamous market crashes ever. Some of the causes cited for the crash: program trading, overvaluation, illiquidity and market psychology.
6. The Hot Aughts
Stocks did decently well during the era of cheap credit and rising housing prices. However, the Financial Crisis put an end to this growth, and would cut the DJIA from 14,000 points to below 6,600 points.
COVID-19
The Road to Recovery: Which Economies are Reopening?
We look at mobility rates as well as COVID-19 recovery rates for 41 economies, to see which countries are reopening for business.

The Road to Recovery: Which Economies are Reopening?
COVID-19 has brought the world to a halt—but after months of uncertainty, it seems that the situation is slowly taking a turn for the better.
Today’s chart measures the extent to which 41 major economies are reopening, by plotting two metrics for each country: the mobility rate and the COVID-19 recovery rate:
- Mobility Index
This refers to the change in activity around workplaces, subtracting activity around residences, measured as a percentage deviation from the baseline. - COVID-19 Recovery Rate
The number of recovered cases in a country is measured as the percentage of total cases.
Data for the first measure comes from Google’s COVID-19 Community Mobility Reports, which relies on aggregated, anonymous location history data from individuals. Note that China does not show up in the graphic as the government bans Google services.
COVID-19 recovery rates rely on values from CoronaTracker, using aggregated information from multiple global and governmental databases such as WHO and CDC.
Reopening Economies, One Step at a Time
In general, the higher the mobility rate, the more economic activity this signifies. In most cases, mobility rate also correlates with a higher rate of recovered people in the population.
Here’s how these countries fare based on the above metrics.
Country | Mobility Rate | Recovery Rate | Total Cases | Total Recovered |
---|---|---|---|---|
Argentina | -56% | 31.40% | 14,702 | 4,617 |
Australia | -41% | 92.03% | 7,150 | 6,580 |
Austria | -100% | 91.93% | 16,628 | 15,286 |
Belgium | -105% | 26.92% | 57,849 | 15,572 |
Brazil | -48% | 44.02% | 438,812 | 193,181 |
Canada | -67% | 52.91% | 88,512 | 46,831 |
Chile | -110% | 41.58% | 86,943 | 36,150 |
Colombia | -73% | 26.28% | 25,366 | 6,665 |
Czechia | -29% | 70.68% | 9,140 | 6,460 |
Denmark | -93% | 88.43% | 11,512 | 10,180 |
Finland | -93% | 81.57% | 6,743 | 5,500 |
France | -100% | 36.08% | 186,238 | 67,191 |
Germany | -99% | 89.45% | 182,452 | 163,200 |
Greece | -32% | 47.28% | 2,906 | 1,374 |
Hong Kong | -10% | 97.00% | 1,067 | 1,035 |
Hungary | -49% | 52.31% | 3,816 | 1,996 |
India | -65% | 42.88% | 165,386 | 70,920 |
Indonesia | -77% | 25.43% | 24,538 | 6,240 |
Ireland | -79% | 88.92% | 24,841 | 22,089 |
Israel | -31% | 87.00% | 16,872 | 14,679 |
Italy | -52% | 64.99% | 231,732 | 150,604 |
Japan | -33% | 84.80% | 16,683 | 14,147 |
Malaysia | -53% | 80.86% | 7,629 | 6,169 |
Mexico | -69% | 69.70% | 78,023 | 54,383 |
Netherlands | -97% | 0.01% | 45,950 | 3 |
New Zealand | -21% | 98.01% | 1,504 | 1,474 |
Norway | -100% | 91.87% | 8,411 | 7,727 |
Philippines | -87% | 23.08% | 15,588 | 3,598 |
Poland | -36% | 46.27% | 22,825 | 10,560 |
Portugal | -65% | 58.99% | 31,596 | 18,637 |
Singapore | -105% | 55.02% | 33,249 | 18,294 |
South Africa | -74% | 52.44% | 27,403 | 14,370 |
South Korea | -4% | 91.15% | 11,344 | 10,340 |
Spain | -67% | 69.11% | 284,986 | 196,958 |
Sweden | -93% | 13.91% | 35,727 | 4,971 |
Switzerland | -101% | 91.90% | 30,796 | 28,300 |
Taiwan | 4% | 95.24% | 441 | 420 |
Thailand | -36% | 96.08% | 3,065 | 2,945 |
U.S. | -56% | 28.20% | 1,768,346 | 498,720 |
United Kingdom | -82% | 0.05% | 269,127 | 135 |
Vietnam | 15% | 85.02% | 327 | 278 |
Mobility data as of May 21, 2020 (Latest available). COVID-19 case data as of May 29, 2020.
In the main scatterplot visualization, we’ve taken things a step further, assigning these countries into four distinct quadrants:
1. High Mobility, High Recovery
High recovery rates are resulting in lifted restrictions for countries in this quadrant, and people are steadily returning to work.
New Zealand has earned praise for its early and effective pandemic response, allowing it to curtail the total number of cases. This has resulted in a 98% recovery rate, the highest of all countries. After almost 50 days of lockdown, the government is recommending a flexible four-day work week to boost the economy back up.
2. High Mobility, Low Recovery
Despite low COVID-19 related recoveries, mobility rates of countries in this quadrant remain higher than average. Some countries have loosened lockdown measures, while others did not have strict measures in place to begin with.
Brazil is an interesting case study to consider here. After deferring lockdown decisions to state and local levels, the country is now averaging the highest number of daily cases out of any country. On May 28th, for example, the country had 24,151 new cases and 1,067 new deaths.
3. Low Mobility, High Recovery
Countries in this quadrant are playing it safe, and holding off on reopening their economies until the population has fully recovered.
Italy, the once-epicenter for the crisis in Europe is understandably wary of cases rising back up to critical levels. As a result, it has opted to keep its activity to a minimum to try and boost the 65% recovery rate, even as it slowly emerges from over 10 weeks of lockdown.
4. Low Mobility, Low Recovery
Last but not least, people in these countries are cautiously remaining indoors as their governments continue to work on crisis response.
With a low 0.05% recovery rate, the United Kingdom has no immediate plans to reopen. A two-week lag time in reporting discharged patients from NHS services may also be contributing to this low number. Although new cases are leveling off, the country has the highest coronavirus-caused death toll across Europe.
The U.S. also sits in this quadrant with over 1.7 million cases and counting. Recently, some states have opted to ease restrictions on social and business activity, which could potentially result in case numbers climbing back up.
Over in Sweden, a controversial herd immunity strategy meant that the country continued business as usual amid the rest of Europe’s heightened regulations. Sweden’s COVID-19 recovery rate sits at only 13.9%, and the country’s -93% mobility rate implies that people have been taking their own precautions.
COVID-19’s Impact on the Future
It’s important to note that a “second wave” of new cases could upend plans to reopen economies. As countries reckon with these competing risks of health and economic activity, there is no clear answer around the right path to take.
COVID-19 is a catalyst for an entirely different future, but interestingly, it’s one that has been in the works for a while.
Without being melodramatic, COVID-19 is like the last nail in the coffin of globalization…The 2008-2009 crisis gave globalization a big hit, as did Brexit, as did the U.S.-China trade war, but COVID is taking it to a new level.
—Carmen Reinhart, incoming Chief Economist for the World Bank
Will there be any chance of returning to “normal” as we know it?
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