Business

Visualizing LEGO’s Revenue Growth (2003-2023)

Published

5 months ago

October 23, 2024

Bruno Venditti

Graphics/Design:

Miranda Smith

Visualizing LEGO’s Revenue Growth (2003-2023)

With revenues of almost $10 billion in 2023, LEGO ranks as one of the top toy companies in the world, ahead of competitors like Mattel and Hasbro.

This graphic illustrates LEGO’s revenue growth from 2003 to 2023, based on data compiled by Statista as of March 2024.

The LEGO Universe

LEGO is a privately held company owned by Kirkbi A/S (75%) and the LEGO Foundation (25%). Kirkbi A/S is the holding and investment company of the Kristiansen family (LEGO was founded by Ole Kirk Christiansen in 1932).

Bestselling products include LEGO City, which offers child-friendly sets for building train stations and helicopters, as well as popular themes like Harry Potter, Star Wars, and LEGO Technic.

In addition to its famous brick toys, the company also distributes video games and online games. LEGO co-owns a chain of 10 LEGO-themed parks worldwide in partnership with Merlin Entertainments.

In 2021, the Danish company saw a surge in sales as families turned to its plastic bricks for entertainment during pandemic lockdowns.

Year	Revenue (USD)
2003	$1B
2004	$890M
2005	$1B
2006	$1.2B
2007	$1.3B
2008	$1.5B
2009	$1.8B
2010	$2.4B
2011	$2.8B
2012	$3.4B
2013	$3.7B
2014	$4.3B
2015	$5.3B
2016	$5.6B
2017	$5.2B
2018	$5.3B
2019	$5.8B
2020	$6.5B
2021	$8.1B
2022	$9.6B
2023	$9.8B

By 2023, the LEGO Group employed over 25,000 full-time staff members globally. Since 2018, the company’s workforce has grown by approximately 10,000 people.