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Visualizing the Jobs Lost to Automation

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Jobs Lost to Automation

Visualizing the Jobs Lost to Automation

The employment landscape of the future will look very different than it does today.

While we’ve charted the automation potential of U.S. jobs before, today’s graphic from Henrik Lindberg perhaps tells the story more succinctly.

In plain black and white, it shows the jobs that exist today in contrast to the jobs that are expected to disappear as a result of automation in the workplace. Though, technically speaking, it is applying the probabilities of the widely-cited Frey & Osborne (2013) study to U.S. jobs as of 2016 to give an expected value to each job title.

A Different Landscape

In the near-future, many of today’s most common jobs may be changed profoundly. People working as retail salespersons, cashiers, fast food counter workers, and truck drivers will likely see opportunities in those fields dry up as automation takes place.

At the same time, jobs such as those in teaching and nursing are expected to stand the test of time, as they require empathy, creativity, and a human touch not yet available through machines. In the coming decades, it’s possible that these could even be professions that employ the most people overall.

Casualties of the Fall?

In the vastly different employment landscape of the future, the worry is that low income workers will have fewer opportunities available to them as technology comes into play.

The good news? Historically this has not been true. As an example, nearly 500 years ago, Queen Elizabeth I had a similar fear when she denied a patent for an automated knitting machine. The thought was that the machine would kill jobs, though eventually factories and companies adopted similar technologies anyways. With the lower prices, higher demand for knitted goods, and more capital for investment, jobs for factory weavers actually quadrupled in the coming years.

As we’ve seen over time, while machines destroy jobs, they also often create new ones.

Composition of U.S. Job Market over the Last 150+ Years

Jobs as a Percent

The bad news? It is now clear that agricultural jobs of the early 20th century were replaced with the white collar jobs of today. However, it is much more difficult to forecast out how some of the jobs of the future will be created, especially for low income workers.

The knitting example above certainly applies in some situations – but in others, it’s hard to say what will happen. For example, with millions of unemployed long-haul truck drivers, what roles will these people be taking in the future job market?

Even with costs of transportation and logistics going down, increased demand, and more capital to invest, it seems that there’s going to be a lengthy period of time where many of these people will have trouble finding work.

Do they join the company to help manage the many more trucks that are self-driving? It’s unlikely, and that is the part of the optimism about automation and future jobs that is the hardest to reconcile.

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How Tech Logos Have Evolved Over Time

From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.

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A cropped chart with the evolution of prominent tech companies’ logos over time.

How Tech Logos Have Evolved Over Time

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.

In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.

How Many Times Has Google Changed Its Logo?

Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.

For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.

CompanyNumber of
Logo Changes
Google8
HP8
Amazon6
Microsoft6
Samsung6
Apple5*

Note: *Includes color changes. Source: 1000Logos.net

Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.

And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.

Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.

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