The ocean is a big place, which makes it a pretty difficult thing to wrap our brains around.
It covers over 70% of the Earth’s surface, is home to millions of species of life, and it makes up 97% of all water on the planet. But, with this massive size and ubiquity also comes a significant challenge for humans interested in trade: it must be constantly traversed in order for us to move goods around.
As a result, millions of people hit the high seas each day to get cargo from one place to another. The vessels used range from tiny sailboats to massive oil tankers, some of which can get up to four football fields in length.
Every Ship at Sea
We previously posted an interactive map of shipping routes that used 250 million data points to show how boats moved across the ocean.
Today, in a similar vein, we highlight a website that tracks the world’s ships in real-time, providing a unique picture of what is happening at sea. Below is a screenshot from MarineTraffic and going there will allow you to see all major ships in real-time as they voyage around the Deep Blue Sea.
You may be wondering, does this really show every ship at sea?
Well, it might not catch your Uncle Steve’s sailboat off the coast of Florida, but this map will show all major commercial vessels. Any oil tanker, cargo vessel, cruise ship, or fishing boat can be spotted, and it makes for some interesting observations if you know where to look.
A Look at Oil Chokepoints
Upon loading the real-time map, the first thing we did was adjust the filters to only show oil tankers.
After all, we know that every day, about 18.5 million barrels transit through the Strait of Hormuz between Iran and Oman, and 16 million barrels go through the Strait of Malacca between Indonesia and Malaysia.
Here’s a screenshot of the Strait of Hormuz, showing only oil tankers. (Dots are tankers that are not moving, while arrows represent tankers that are currently on course.)
And here are the ships going through the Strait of Malacca, which at its narrowest point is only 1.7 miles (2.7 km) wide.
If you want to get oil from the Persian Gulf to the South China Sea, this strait is vital – otherwise a big ship must detour thousands of miles around the Indonesian islands of Sumatra and Java to find the next suitable waterway.
Coast of Somalia
Compare those above straits to the coast off of Somalia, where piracy and hydrocarbon theft are major concerns.
All is pretty quiet, aside from the one daring tanker that is about 500 miles (800 km) east of Mogadishu.
One other easy observation?
It’s the few passenger boats hanging around the Antarctic Peninsula – which is the part of the continent closest to Argentina and a destination for cruise ships.
If you have a chance, check out the live map for yourself and play around with the filters. It’s also interesting to see what’s happening in your local waters, as well.
3D Map: The U.S. Cities With the Highest Economic Output
The total U.S. GDP stands at a whopping $21 trillion, but which metro areas contribute to the most in terms of economic output?
3D Map: The U.S. Cities With the Highest Economic Output
At over $21 trillion, the U.S. holds the title of the world’s largest economy—accounting for almost a quarter of the global GDP total. However, the fact is that a few select cities are responsible for a large share of the country’s total economic output.
This unique 3D map from HowMuch puts into perspective the city corridors which contribute the most to the American economy at large.
Top 10 Metros by Economic Output
The visualization pulls the latest data from the U.S. Bureau of Economic Analysis (BEA, 2018), and ranks the top 10 metro area economies in the country.
One thing is immediately clear—the New York metro area dwarfs all other metro area by a large margin. This cluster, which includes Newark and Jersey City, is bigger than the metro areas surrounding Los Angeles and Chicago combined.
|Rank||Metro Area||State codes||GDP (2018)|
|#1||New York-Newark-Jersey City||NY-NJ-PA||$1.77T|
|#2||Los Angeles-Long Beach-Anaheim||CA||$1.05T|
|#7||Houston-The Woodlands-Sugar Land||TX||$0.48T|
Coming in fourth place is San Francisco on the West Coast, with $549 billion in total economic output each year. Meanwhile in the South, the Dallas metroplex brings in $478 billion, placing it sixth in the ranks.
It’s worth noting that using individual metro areas is one way to view things, but geographers also think of urban life in broader terms as well. Given the proximity of cities in the Northeast, places like Boston, NYC, and Washington, D.C. are sometimes grouped into a single megaregion. When viewed this way, the corridor is actually the world’s largest in economic terms.
U.S. States: Sum of Its Parts
Zooming out beyond just these massive cities demonstrates the combined might of the U.S. in another unique way. Tallying all the urban and rural areas, every state economy can be compared to the size of entire countries.
According to the American Enterprise Institute, the state of California brings in a GDP that rivals the United Kingdom in its entirety.
By this same measure, Texas competes with Canada in terms of pure economic output, despite a total land area that’s 15 times less that of the Great White North.
With COVID-19 continuing to impact parts of the global economy disproportionately, how will these kinds of economic comparisons hold up in the future?
29 Psychological Tricks To Make You Buy More
This graphic looks at 29 different psychological tricks that marketers use to try and influence consumer behavior.
29 Psychological Tricks To Make You Buy More
Ever suffered from buyer’s remorse? You’re not alone.
According to a recent survey, only 5% of people have never felt guilty about buying something. That means the majority of us, at some point in our lives, have regretted a purchase.
But consumers aren’t necessarily only to blame for impulse buys. After all, we’re constantly bombarded with advertisements and marketing tactics specifically tailored to try and get us to spend more money.
Today’s graphic by TitleMax explains 29 different psychological tactics that marketers try to get consumers to buy more.
Tricks are for Marketers
While this list isn’t exhaustive, it provides some key examples of the ways that marketers are attempting to influence your subconscious mind.
We noticed some high-level trends among the 29 tactics, which we compiled into four overarching sections:
- Visual Pricing Tricks
These tricks aim to intentionally minimize the appearance of the price, so it’s more palatable to consumers. For instance, a store will price something at $9.99 instead of $10.00, or label a product as “buy-one-get-one” rather than 50% off.
- Intentional Language Tricks
It’s not what you say, but how you say it. Making products seem costly to manufacture, offering exclusivity, and using words associated with small amounts fall under this category. These tricks use semantics to position a product in an appealing way.
- Brick-and-Mortar Tricks
A store’s layout is less arbitrary than you may realize. Having a bright and colorful entrance, playing calm and slow music, and putting the essential items at the back of the store are a few tactics that fall into this section. These tricks use displays and product placement to influence consumer behavior.
- Urgency Tricks
A false sense of urgency and phase-out discounts are included in this category. If a consumer believes they might miss out on a deal, they’re more likely to buy.
The Theories in Practice
While most retailers are guilty of using at least a few of these tactics, several big companies are notorious for their use of psychological tricks to boost sales.
For instance, Ikea is well known for its confusing, maze-like layout. This is no accident, as an Ikea store’s architecture is designed specifically to maximize product exposure—it’s mastered what’s called the Gruen effect, a term named after architect Victor Gruen, whose elaborate displays were proven to convert browsers into buyers.
Another example is Walmart’s rollback pricing, which uses visual contrast to make the sale price more appealing. It’s clearly served the company well—in 2019, Walmart made $524 billion in revenue, making it the world’s largest retailer.
Costco uses a few tactics on the list, but one it’s notorious for is putting fresh produce in the back of the store. That means customers need to pass through the electronics, clothing, and household goods sections before they can get to the necessities.
While the above tactics are in a gray area, other tricks are flat out dishonest. Makeup brand Sunday Riley was caught writing fake Sephora reviews to boost sales. Employees were encouraged to write outstanding reviews for the company, and the CEO even provided instructions on how to avoid getting caught.
The Influencer Era
As consumers become aware of certain marketing tactics, retailers are forced to switch up their game in order to remain effective.
A relatively recent phenomenon is influencer marketing, which is when brands partner with vloggers or influencers to endorse a product. And these partnerships tend to work—a recent survey revealed that 40% of people have purchased something based on an influencer’s recommendation.
But how long will influencer marketing—or any of these tactics—stay effective? Some of the more subtle pricing tactics might stay relevant for longer, but it’s unlikely that all of these tricks will stand the test of time.
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