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You Asked For a Visual Capitalist Book… We’re Making It Happen!

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For years, Visual Capitalist has created the best infographics on markets, technology, energy, and the global economy. And over that time, we’ve been asked many times when our work would be available in print form…

So today, we are excited to announce our new book called “Visualizing Change”.

The book, which explores how our world is shifting, will be made from our best infographics by adapting them to print. We’ll also be adding tons of new visualizations, too.

But we need your help to get it off the ground…

Visualizing Change Cover
Mockup cover of “Visualizing Change: A Data-Driven Snapshot of Our World.”

Our Vision

We’ve always dreamed of making a book – but if we did it, we wanted to do it right!

A proper Visual Capitalist book would need to be loaded with world-class infographics, and to be designed with a hard-cover that would look stunning on your desk or coffee table.

And so two months ago, the idea of “Visualizing Change” was born…

The aim? To take a big picture look at our increasingly complex world, and to examine the many ways we are being impacted by new technology, shifting human geography, and the evolution of money, markets, and the economy.

Example spread of the book

How You Can Help

Creating and printing a hard-cover book can be expensive and time-consuming at the very best of times – but it’s even harder when we are dealing with hundreds of pages of complex data visualizations and infographics.

We’re still a small team, so the time-intensive design and printing processes are significant costs to handle upfront!

That’s where you come in: by pre-ordering the book on Kickstarter, you can help us reach our funding goal to get this ambitious book created, published, and printed.

Funding is all or nothing – so if we make our funding goal, the book gets made.

Example spread of the book

An Exclusive Opportunity

Not only will you get a copy of this visually groundbreaking book – but, to sweeten the deal, we’ve added all kinds of other awesome posters, prints, signed books, swag, and personalized options to our Kickstarter campaign page.

By pre-ordering before 12PM on October 31st, 2017, you’re not only helping our book become a reality – but you’re also able to get exclusive items that have been custom-made by the Visual Capitalist team especially for this campaign.

For example, below is our “Creator’s Box”, which comes with the book as well as goodies like mini-books (looking behind the scenes, and explaining the secrets behind how we make infographics) and other one-of-a-kind things.

Example spread of the book

Don’t Miss Out!

By going to the Kickstarter page right now, you can:

  • Learn more about the upcoming book “Visualizing Change”
  • Watch a video where our team outlines our vision for the book
  • See the proposed themes, chapters, and book specs
  • See mockups of the cover, layout, and posters

And of course, you can also pre-order the book or any of the other items, like posters, that are custom-made for this campaign.

If you back the campaign early with a pledge, it also helps the book generate early momentum to ensure that it gets fully funded.

Thank you so much for your support, and for being a supporter of Visual Capitalist!

– Jeff Desjardins
Founder & Editor-in-Chief of Visual Capitalist

Example spread of the book

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What are NFTs? Mapping the NFT Ecosystem

NFTs have grown to be a hot topic and frothy market, but what are they really? This graphic defines NFTs and explores the NFT ecosystem.

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what are NFTs?

Mapping the NFT Ecosystem

NFTs have been the hottest topic and frothiest market of 2021, with sales volumes increasing by 100x while also becoming a topic of discussion on evening talk shows.

It took crypto nearly a decade to really penetrate the mainstream, but NFTs only needed a couple of years to capture people’s attention. As brands like Budweiser, Visa, and Adidas have purchased NFTs and entered the space, it’s clear that NFTs are more than just another hot new trend.

This infographic sponsored by Next Decentrum defines NFTs and explores the flourishing ecosystem that has quickly grown around them. Discover what non-fungible means, where NFTs are being minted and traded, and what the future holds for this asset class.

What are NFTs, and What is Fungibility?

NFTs are non-fungible tokens that have their history of ownership and current ownership cryptographically secured on a blockchain. These tokens can represent anything, whether it’s a piece of digital art in the form of a jpeg or a song as an mp3 file.

By storing transactions of these tokens on a blockchain, we can have digital proof of ownership and markets for these digital goods without the fear of double spending or the tampering of past transactions and ownership.

Figuring out Fungibility

This all sounds pretty similar to cryptocurrencies, so what makes NFTs so special? Their non-fungibility. Unlike cryptocurrencies like bitcoin or ethereum, non-fungible tokens represent goods or assets with unique properties and attributes, allowing them to have unique values even if they are part of the same collection.

Fungible: A good with interchangeable units that are indistinguishable in value. Examples: U.S. dollars, bitcoin, arcade tokens

Non-Fungible: A good with unique properties, giving it a unique value when compared to similar goods. Examples: real estate, paintings, NFTs

The most popular NFT collection, Cryptopunks, is a collection of 10,000 pixel art “punks”, with varying attributes like different hats, glasses, hairstyles, and more. The random combinations of attributes with differing scarcity results in each punk having a unique value.

Scarcity and subjective aesthetic preferences drive valuations for cryptopunks and other NFTs, with other factors like their historical significance, and even the blockchain they’re hosted on affecting their value.

The NFT-Capable Blockchains Compared

There are many different blockchains that are able to mint and host NFTs, with Ethereum currently the largest and most used by market cap and transaction volume.

Ethereum uses the energy-intensive proof of work consensus method but the network is planning to transition to proof of stake next year which should reduce energy usage by about 99%.

BlockchainMarket CapConsensus Method
Ethereum$526BProof of work
Solana$63.93BProof of stake
Avalanche$26.22BProof of stake
Polygon$12.41BProof of stake
Tezos$4.57BProof of stake
Flow$4.07BProof of stake

Source: Messari.io
As of Nov 29th, 2021

Along with concerns around its energy intensity, minting and transacting on the Ethereum blockchain incurs significantly higher fees compared to other blockchains.

The average Ethereum transaction fee varies between $30-80 (depending on the specific transaction) and the current NFT minting fee is ~$130, every other blockchain in the table above has transaction and minting fees that remain below $1.

While these high Ethereum fees have driven many users to explore other blockchains to mint NFTs, many secondary marketplaces help cover a portion, or even all gas fees, when minting on Ethereum.

The Secondary NFT Marketplaces

Alongside the primary blockchain networks where NFTs are minted and hosted, there are a variety of secondary marketplaces for NFTs where the majority of NFT exchanges take place.

These marketplaces enable users to more easily mint, buy, and sell NFTs, with OpenSea having emerged as the leading secondary NFT marketplace. It’s estimated that OpenSea had $1.9 billion of traded volume in November 2021, making up over 95% of NFT trading volumes.

MarketplaceTrading Volume (November)Supported Blockchains
OpenSea$1.9BEthereum, Polygon
Nifty Gateway$31.79BEthereum
SuperRare$18.77MEthereum
Foundation$15.33MEthereum
Hic et Nunc$4.48MTezos
MakersPlace$1.09MEthereum
Async Art$131,000Ethereum

Source: The Block

Although some of the marketplaces (like OpenSea) allow anyone to easily mint and offer an NFT for sale, other platforms like SuperRare limit the art and artists on offer, resulting in a more curated marketplace. Similarly, some marketplaces like OpenSea host NFTs from multiple blockchains like Ethereum and Polygon, while other marketplaces like Hic et Nunc are faithful to one blockchain (Tezos).

While OpenSea currently dominates the secondary market, cryptocurrency exchanges are likely to offer some fresh competition soon. Coinbase is currently building out its own NFT marketplace, and FTX’s marketplace with Ethereum and Solana NFTs is up and running.

Digital Art, Gaming, The Metaverse, and The Future of NFTs

NFTs made a huge splash in 2021, giving creators digital and decentralized networks where they could host and exchange their work.

Currently, digital-first use-cases are at the forefront of NFT development, with ownership of in-game assets or goods in the metaverse two of the primary use-cases being explored. However, NFTs can be used to tokenize physical assets like real estate, physical artwork, and much more, opening up near endless possibilities for their application.

From removing the friction of paperwork and bureaucracy in today’s real estate exchanges to allowing for easy fractionalization of asset ownership, the tangible real-world use-cases of NFTs are just starting to be explored.

To learn more about NFTs, visit Next Decentrum.

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10 Things Investors Should Know about the Plant-Based Foods Market

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What Investors Should Know about the Plant-Based Foods Market

Plant-based foods are gaining traction—and fast.

By 2030, the global plant-based food market is expected to reach $161.9 billion in value. That’s a 355% increase compared to 2021.

Interested in investing in this rapidly expanding industry? This graphic from The Very Good Food Company (VGFC) highlights what you should know on the future of the plant-based food market.

1. Consumers are Becoming More Health Conscious

As plant-based foods grow in popularity and more product options become available, consumers have started to become more selective about the types of products they’re willing to purchase.

For many consumers, health is a key consideration when making purchasing decisions. A global survey revealed that, out of 8,500 respondents, over 50% were vegan for health reasons.

But not just any plant-based product will cut it. Consumers are starting to hold businesses to a higher standard, with an expectation that plant-based products have high nutritional value, low salt content, and good quality protein.

2. Consumers are Becoming More Socially Conscious

Consumers are also becoming more educated on environmental issues, and how plant-based diets can help reduce greenhouse gas emissions. According to the same survey as above, almost two-thirds (64%) of respondents were vegan for environmental and sustainability reasons.

Some experts believe this figure will only increase, as the impacts of climate change become more apparent across the globe.

3. An Influx in Plant-Based Tech Innovation

With consumer demand growing and expectations for the plant-based food industry evolving, new technological advancements in this space are rapidly emerging.

For instance, the cell-cultured meat market is gaining traction fast. Cell-culture meat is meat that’s grown in a lab from the cells of animals. It’s biologically identical to traditional meat.

While cell-cultured meat has yet to hit the commercial market on a mass scale, several start-ups have gone public, such as MeaTech3D, Mosa Meat, and UPSIDE Foods. Recently, MeaTech announced its plans to start pre-production of cell-cultured chicken fat by 2022.

In the next 20 years, cell-cultured meat usage is expected to skyrocket. In fact, it could make up 35% of the global meat market by 2040, which would cause conventional meat’s market share to decrease drastically.

4. Diversifying Plant-Based Market

In addition to meat alternatives, other plant-based alternatives are gaining popularity as well, especially egg substitutes and spreads. In 2020, plant-based egg sales in the U.S. reached $27 million, a 167.8% increase compared to the year prior.

Category2020 SalesYoY growth
Plant-based eggs$27 million167.80%
Plant-based milk$2.5 billion20.40%
Plant-based cheese$270 million42.50%
Plant-based spreads, dips, sauces$61 million83.40%

While egg substitutes and spreads are growing fast, plant-based milk remains the most popular product category when it comes to overall sales, making up 35% of the total plant-based foods market.

5. Retailers Push Plant-Based

Retailers are starting to take note of the rising popularity of plant-based products, and are integrating plant-based foods into their offerings as a result.

For example, Tesco, the UK’s biggest grocery store brand, expects to see sales of plant-based products grow 300% by 2025. And Unilever, one of the world’s largest food and beverage manufacturers, expects to generate $1.2 billion from plant-based meat and dairy sales in the next five to seven years—around 5x more than their 2020 sales revenue for alternatives.

6. Plant-Based Companies are Growing Fast

Since the market is booming, many plant-based food companies are experiencing significant growth. For instance, The Very Good Food Company, a Canadian plant-based food company, saw its revenue increase by 680% from Q1 2020 to Q1 2021.

In that same timeframe, VGFC’s product sales increased by 77%, and its eCommerce sales increased by 1744%. More growth is on the horizon since the company recently closed a $70 million loan agreement with Waygar Capital and Ninepoint Partners to help expand operations.

7. More Consumers are Becoming Flexitarians

Not everyone is transitioning to a fully plant-based lifestyle.

As the benefits of plant-based diets become more apparent, more people are starting to limit their meat intake, or have become flexitarians—people who primarily eat a plant-based diet, but occasionally eat meat or fish.

In fact, almost one-third of Americans have reduced their meat and dairy consumption, and consider themselves flexitarians.

Category% of Survey Respondents
Omnivore65%
Flexitarian29%
Vegetarian4%
Vegan2%

Being a flexitarian is becoming easier than ever, as plant-based products become more accessible, and the taste of meat alternatives improves.

8. Restaurants are Adopting More Plant-Based Options

Because of consumer demand, restaurants are adjusting and creating more inclusive menus with diverse vegan, vegetarian, and dairy-free options for their guests.

A&W, a popular Canadian fast-food chain, launched its plant-based burger back in 2018. Because of its popularity, the restaurant is expanding its plant-based menu options by adding Beyond Meat nuggets to the menu.

9. Younger Generations are Prioritizing Plant-Based Eating

The plant-based movement has been largely driven by younger generations.

In a survey of over 1,200 respondents, 22% of Millennials said they’d adopted a vegetarian lifestyle at some point in their lives, compared to just 13% of Gen Xers, and 11% of Baby Boomers.

And many Millennials, even if they haven’t gone full plant-based, were attempting to limit their meat intake—45% of Millennial respondents claimed they were actively trying to reduce their meat consumption.

Gen Z however are the driving force behind the plant-based movement with 79% of them claiming to eat plant-based once or twice per week.

10. Governments Are Supporting the Plant-Based Industry

Independent businesses aren’t the only players getting behind the plant-based boom—governments are stepping up to support this rapidly growing industry as well.

For example, the Canadian government recently announced plans to invest $150 million in the plant-based foods industry, signing a deal with Protein Industries Canada. This funding will go towards plant-based food manufacturing, research and development, and tech innovation.

The Future is Plant-Based

There are multiple drivers supporting the rapidly growing plant-based food industry, and because of this, more growth is expected in the near future.

Companies like VGFC are at the forefront of this movement, providing products that don’t sacrifice taste and aren’t highly processed.

Click here to learn more about the VGFC and their wide array of product offerings.

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