Business
Visualized: The Top 25 U.S. Newspapers by Daily Circulation
Visualized: The Top 25 U.S. Newspapers by Daily Circulation
Most people today—more than 8 in 10 Americans—get their news via digital devices, doing their reading on apps, listening to podcasts, or scrolling through social media feeds.
It’s no surprise then that over the last year, only one U.S. newspaper of the top 25 most popular in the country saw positive growth in their daily print circulations.
Based on data from Press Gazette, this visual stacks up the amount of daily newspapers different U.S. publications dole out and how that’s changed year-over-year.
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The most widely circulated physical newspaper is the Wall Street Journal (WSJ) by a long shot—sending out almost 700,000 copies a day. But it is important to note that this number is an 11% decrease since 2021.
Here’s a closer look at the data.
| Rank | Newspaper | Average Daily Print Circulation | Year-Over-Year Change |
|---|---|---|---|
| #1 | Wall Street Journal | 697,493 | −11% |
| #2 | New York Times | 329,781 | −9% |
| #3 | USA Today | 159,233 | −13% |
| #4 | Washington Post | 159,040 | −12% |
| #5 | New York Post | 146,649 | −2% |
| #6 | Los Angeles Times | 142,382 | −14% |
| #7 | Chicago Tribune | 106,156 | −16% |
| #8 | Star Tribune | 103,808 | −9% |
| #9 | Tampa Bay Times | 102,266 | −26% |
| #10 | Newsday | 97,182 | −12% |
| #11 | Seattle Times | 86,406 | −10% |
| #12 | Honolulu Star-Advertiser | 79,096 | −5% |
| #13 | Arizona Republic | 70,216 | −10% |
| #14 | Boston Globe | 68,806 | −11% |
| #15 | Dallas Morning News | 65,369 | −10% |
| #16 | Houston Chronicle | 65,084 | −17% |
| #17 | Philadelphia Inquirer | 61,180 | −20% |
| #18 | San Francisco Chronicle | 60,098 | −12% |
| #19 | Denver Post | 57,265 | −13% |
| #20 | Chicago Sun-Times | 57,222 | −7% |
| #21 | The Buffalo News | 56,005 | −15% |
| #22 | Daily News | 55,653 | −18% |
| #23 | Villages Daily Sun | 49,183 | 3% |
| #24 | St. Louis Post-Dispatch | 48,246 | −11% |
| #25 | Milwaukee Journal Sentinel | 47,832 | −13% |
These papers, although experiencing negative growth when it comes to print, are still extremely popular and widely-read publications digitally—not only in the U.S., but worldwide. For example, the New York Times reported having reached 9 million subscribers globally earlier this year.
The one paper with increased print circulation was The Villages Daily Sun, which operates out of a retirement community in Florida. Elderly people tend to be the most avid readers of print papers. Another Florida newspaper, the Tampa Bay Times, was the worst performer at -26%.
In total, 2,500 U.S. newspapers have shut down since 2005. One-third of American newspapers are expected to be shuttered by 2025. This particularly impacts small communities and leaves many across America in ‘news deserts.’
Print vs. Digital Newspapers
Regardless of print’s downturn, digital subscriptions remain much higher for most of these papers. As one example, The Washington Post has over 3 million online subscribers, compared to their 159,000 print readers.
To put things in perspective, around 24 million print papers now circulate throughout the U.S. on any given day. But looking back at the industry’s peak in the 1980s, almost 64 million were distributed on any given weekday.
And digital is not done growing. Newsroom hires have been ramping up for “digital-native” news sites—publications that started online and never had a print version. On the flipside, employment at traditional papers has more than halved since 2008.
Problems with Media
American news media can be extremely divisive. Many newsrooms across the country play into fear, sensationalism, and partisan politics.
Digital news only makes this worse, utilizing algorithms designed to keep a person’s eyes on the page longer, pushing stories with narratives a person shows interest in, and often taking them down a rabbit hole of fringe information—sometimes towards the extremes.
Additionally, the business of journalism is an increasingly less lucrative industry. Most revenue comes from digital ads running on news sites—so rather than selling the news to consumers, it’s the time and attention of consumers that is being sold to advertisers. Furthermore, some of the best quality content is locked up behind subscription-based paywalls.
Print may actually be one way to avoid some of the more obvious issues, particularly because there’s no way to track the data on which stories you read. But all publications still have inherent bias, of course, and it’s clear that print papers are not bouncing back any time soon.
Technology
iPhone Now Makes Up the Majority of U.S. Smartphones
Apple’s flagship device has captured a modest 16% of the global market, and Android dominates globally. Why do so many Americans keep buying iPhones?
iPhone Now Makes Up the Majority of U.S. Smartphones
One of the most iconic tech moments of the 21st century is Steve Jobs, in his signature black turtleneck, holding up a small device: the iPhone. Since that introduction at the 2007 Macworld conference in San Francisco, iPhone has gone on to become a global phenomenon, with over 1.2 billion units now sold around the world.
Today, the smartphone market is a fiercely competitive space.
On a global scale, iPhone has carved out a respectable 16% of the smartphone market. In the U.S., however, the iPhone has managed to win the hearts and minds of more consumers. New data from Counterpoint Research via FT notes that iPhones now make up 50% of the overall installed user base* in the United States.
With a plethora of smartphone brands available to American consumers—and many at lower price points—what is it that makes this brand so popular?
iPhone: The Apple of America’s Eye
Experts point to a number of reasons why Apple’s flagship device outperforms in the U.S. compared to other markets.
- Apple has the highest brand loyalty of any major smartphone maker. 9 in 10 U.S. iPhone users plan to purchase an iPhone as their next device.
- iPhones appear to depreciate at a slower rate than other devices
- Broadly speaking, consumers in the U.S. have less price sensitivity than consumers in many other countries.
- Apple has been vocal in their messaging about protecting user privacy and data, and that message appears to be resonating with consumers.
This last point is worth digging into in more detail.
Winning the Privacy War
Personal data protection and cybersecurity have become mainstream concerns in recent years, and Apple has made security a priority.
Of course, security breaches can and do occur, regardless of what device is being used. That said, a recent survey by Beyond Identity indicates that iPhone users were less likely to be victims of security breaches, and were more likely to recover data in the event of a breach.
The survey also points out that iPhone users were less likely to have sensitive data, such as images and videos, credit card information, passwords, and personal data compromised when breaches occurred.
These findings aside, Apple has also been bullish on branding its devices as safe and secure. The “Privacy. That’s iPhone.” campaign launched in 2019, and most recently, Apple has put the data broker industry in its crosshairs through a new series of ad spots.
Simply put: whether or not iPhone is more secure than other devices, Apple has used its marketing muscle to sway public opinion at a time when Americans are focused on privacy. And based on these latest installed user base numbers, that strategy appears to be paying off.
Misc
The Most Searched Consumer Brands in 2022
From Netflix to IKEA, this map of the world highlights the most searched for consumer brands around the world.
Creator Program
The Most Searched Consumer Brands in 2022
View the high resolution of this infographic by clicking here.
In today’s fast-paced world, a strong brand is a powerful asset that helps a business stand out in a sea of competition.
What are some of the most popular brands around the world? One way to gauge this is by looking at Google searches to see what consumers are searching for online (and therefore, what brands they’re paying the most attention to).
This graphic by BusinessFinancing.co.uk uses data from Google Keyword Planner to show the world’s most searched consumer brands in the twelve months leading up to March 2022.
Methodology
To source this wide of a dataset, the team at BusinessFinancing.co.uk first compiled a list of well-known brands, using a number of reputable sources including Forbes, the Financial Times, BrandDirectory, and more.
From there, the team created a shortlist of popular consumer brands. This year, they focused on businesses that sell products and services, so some of the big tech companies like Google and Meta were excluded from the 2022 ranking.
Next, the team used Google Ads API to extract search volume data for the shortlisted brands. They looked at a couple of things:
- The monthly average of searches over the last 12 months for the brand name alone (e.g. “Nike”)
- Brand name with the corresponding sector added to the keyword (“Nike clothing”), which helped offset the skew in search volume for generic terms like “Apple” or “Amazon”
They did this for every country in the world with data available. Here’s what they found.
The Top 5 Most Searched Brands
While Netflix is the most frequently searched brand in the highest number of countries (92), Amazon takes the top spot when it comes to total search volume.
Here’s a look at the top five most search brands by average global monthly searches:
| Brand | Average global monthly searches (March 2022) | # Countries Most-Searched In |
|---|---|---|
| Amazon | 335,400,000 | 42 |
| Netflix | 140,200,000 | 92 |
| eBay | 80,600,000 | 6 |
| Walmart | 76,100,000 | 2 |
| IKEA | 55,300,000 | 14 |
But a brand’s search popularity doesn’t necessarily reflect that the business is thriving. For instance, in April 2022, Netflix announced it had lost around 200,000 subscribers throughout Q1.
The week of the announcement, Netflix’s stock price dipped below $200—the lowest it had been since 2017.
Smartphones
Apple and its iPhone take the top spot when it comes to smartphone searches, which may be unsurprisingly considering the top five best-selling smartphones in 2021 were all iPhones.
View the high resolution of this infographic by clicking here.
It’s worth noting that the top five best-selling smartphones only capture a fraction of the overall smartphone market, and while iPhones are undeniably popular, they only make up 16.7% of worldwide smartphone sales.
Gaming
Epic Games, the creator and platform of Fortnite, maintains its status as the most searched-for gaming brand worldwide, with an average of 14.9 million global monthly searches.
View the high resolution of this infographic by clicking here.
No other gaming company came close to Epic Game’s search volume. For instance, Nintendo, which came in second place, only averaged 3.2 million searches a month.
However, Nintendo still managed to generate more than $16 billion in revenue throughout 2021, triple the gross revenue that Epic Games made the same year.
Fast Food
KFC was the most searched fast-food company in more than 83 countries, making it the most popular worldwide.
View the high resolution of this infographic by clicking here.
However, it’s worth noting that, while McDonald’s ranked first in fewer countries, it had a higher global monthly search average than its fried chicken competitor.
In 2021, KFC generated approximately $2.79 billion in global revenue, while McDonald’s brought in $23.2 billion.
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