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Visualized: The Top 25 U.S. Newspapers by Daily Circulation

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Visualized: The Top 25 U.S. Newspapers by Daily Circulation

Most people today—more than 8 in 10 Americans—get their news via digital devices, doing their reading on apps, listening to podcasts, or scrolling through social media feeds.

It’s no surprise then that over the last year, only one U.S. newspaper of the top 25 most popular in the country saw positive growth in their daily print circulations.

Based on data from Press Gazette, this visual stacks up the amount of daily newspapers different U.S. publications dole out and how that’s changed year-over-year.

Extra, Extra – Read All About It

The most widely circulated physical newspaper is the Wall Street Journal (WSJ) by a long shot—sending out almost 700,000 copies a day. But it is important to note that this number is an 11% decrease since 2021.

Here’s a closer look at the data.

RankNewspaperAverage Daily Print CirculationYear-Over-Year Change
#1Wall Street Journal697,493−11%
#2New York Times329,781−9%
#3USA Today159,233−13%
#4Washington Post159,040−12%
#5New York Post146,649−2%
#6Los Angeles Times142,382−14%
#7Chicago Tribune106,156−16%
#8Star Tribune103,808−9%
#9Tampa Bay Times102,266−26%
#10Newsday97,182−12%
#11Seattle Times86,406−10%
#12Honolulu Star-Advertiser79,096−5%
#13Arizona Republic70,216−10%
#14Boston Globe68,806−11%
#15Dallas Morning News65,369−10%
#16Houston Chronicle65,084−17%
#17Philadelphia Inquirer61,180−20%
#18San Francisco Chronicle60,098−12%
#19Denver Post57,265−13%
#20Chicago Sun-Times57,222−7%
#21The Buffalo News56,005−15%
#22Daily News55,653−18%
#23Villages Daily Sun49,1833%
#24St. Louis Post-Dispatch48,246−11%
#25Milwaukee Journal Sentinel47,832−13%

These papers, although experiencing negative growth when it comes to print, are still extremely popular and widely-read publications digitally—not only in the U.S., but worldwide. For example, the New York Times reported having reached 9 million subscribers globally earlier this year.

The one paper with increased print circulation was The Villages Daily Sun, which operates out of a retirement community in Florida. Elderly people tend to be the most avid readers of print papers. Another Florida newspaper, the Tampa Bay Times, was the worst performer at -26%.

In total, 2,500 U.S. newspapers have shut down since 2005. One-third of American newspapers are expected to be shuttered by 2025. This particularly impacts small communities and leaves many across America in ‘news deserts.’

Print vs. Digital Newspapers

Regardless of print’s downturn, digital subscriptions remain much higher for most of these papers. As one example, The Washington Post has over 3 million online subscribers, compared to their 159,000 print readers.

To put things in perspective, around 24 million print papers now circulate throughout the U.S. on any given day. But looking back at the industry’s peak in the 1980s, almost 64 million were distributed on any given weekday.

And digital is not done growing. Newsroom hires have been ramping up for “digital-native” news sites—publications that started online and never had a print version. On the flipside, employment at traditional papers has more than halved since 2008.

Problems with Media

American news media can be extremely divisive. Many newsrooms across the country play into fear, sensationalism, and partisan politics.

Digital news only makes this worse, utilizing algorithms designed to keep a person’s eyes on the page longer, pushing stories with narratives a person shows interest in, and often taking them down a rabbit hole of fringe information—sometimes towards the extremes.

Additionally, the business of journalism is an increasingly less lucrative industry. Most revenue comes from digital ads running on news sites—so rather than selling the news to consumers, it’s the time and attention of consumers that is being sold to advertisers. Furthermore, some of the best quality content is locked up behind subscription-based paywalls.

Print may actually be one way to avoid some of the more obvious issues, particularly because there’s no way to track the data on which stories you read. But all publications still have inherent bias, of course, and it’s clear that print papers are not bouncing back any time soon.

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Markets

Swiss Watches: Market Share by Brand in 2023

In this graphic we rank the top Swiss watch brands, based on their estimated 2023 market share.

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Graphic ranking the top Swiss watch brands based on their estimated 2023 market share.

Swiss Watches: Market Share by Brand in 2023

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Swiss watches are renowned for their precision, craftsmanship, and quality. In this visualization, we rank the top Swiss watch brands based on their estimated 2023 market share, which comes from data provided by LuxeConsult and Morgan Stanley.

Rolex Dominates the Swiss Watch Market

Sales of Rolex watches are believed to have surpassed 10 billion Swiss francs ($11.2 billion) for the first time in 2023, significantly outpacing rivals like Cartier CHF 3.1 billion ($3.5 billion) and Omega CHF 2.6 billion ($2.9 billion).

Additionally, Rolex has strengthened its dominant position in the market, capturing a remarkable 30.3% retail market share.

BrandMarket Share (%)
Rolex30.3
Cartier7.5
Omega7.5
Patek Philippe5.6
Audemars Piguet4.9
Longines3.4
Richard Mille3.1
Vacheron Constantin2.7
Tissot2.5
Breitling2.4
IWC1.9
Hublot1.9
Jaeger-LeCoultre1.7
TAG Heur1.7
Other22.9

In 2023, the Swiss watch industry achieved record sales totaling CHF 26.7 billion ($30 billion). The “Big Four” watch brands—Rolex, Patek Philippe, Audemars Piguet, and Richard Mille—achieved a combined 43.9% market share last year, compared to a pre-Covid 2019 market share of 36.9%.

Also noteworthy is that Vacheron Constantin joined the billionaires’ club as the 8th brand to surpass CHF 1 billion in sales, reaching CHF 1.097 billion ($1.23 billion).

In conclusion, premium watches priced over CHF 25,000 ($28,000) drove 69% of the market’s growth in 2023, and constituted 44% of the total value of Swiss watch exports. Despite this significant value contribution, this segment represents only 2.5% of the total volume in terms of units sold.

See Related Infographics

If you enjoyed this content, check out The World’s Biggest Fashion Companies by Market Cap, or Ranked: Gen Z’s Favorite Brands in 2023.

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