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Unlocking the Power of Women in Investing

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Unlocking the Power of Women in Investing

Unlocking the Power of Women in Investing

The financial services industry is undergoing a dramatic shift.

The next generation of investors will be younger and much more diverse, with women taking an increasingly prominent role in building and growing family and personal wealth.

Today’s infographic comes to us from New York Life Investments, and it showcases how this new paradigm will shape the future of products and services on offer in the industry, as well as how wealth managers can cater to these changing needs.

Growing Economic Might

Women are underrepresented in the investing world, but this is changing fast. While various cultural and societal reasons are contributors to this, there is also a more simple driver: rising economic might.

  • Women-controlled wealth in the U.S. will increase from $14 trillion to $22 trillion between 2015-2020
  • Women control 51% of all personal wealth in the United States today
  • Women are set to inherit $28.7 trillion in intergenerational wealth over the next 40 years

Women are becoming more important drivers of income and wealth for their families, as well:

  • Women are now the primary breadwinners in 40% of U.S. households – a 4x increase from 1960.
  • Women own 30% of all private businesses in the U.S.
  • Women now hold the majority of management, professional, and related positions (52%)

Finally, women now make up the majority of recipients of Associate’s degrees (61%), Bachelor’s degrees (57%), Master’s degrees (60%), and Doctoral degrees (52%) in the United States.

The Wealth Management Gap

As women increase raise their level of economic influence to new levels, how will they manage this wealth?

Interestingly, studies show that women think about money and wealth differently than men – and differently from precedents already set in the financial services industry:

The Good NewsThe Bad News
Women are better savers, saving 9.0% of their salary in comparison to men (8.6% of salary)
Women consistently tend to score lower on financial literacy tests
Some research points to women generating better returns (+0.4%) off of investmentsSome research points to women investing up to 40% less than men

Changing Concerns

Data from a recent survey by New York Life Investments sheds light on why women may be underserved by the financial services industry.

Reasons why women switch financial advisors:

  • 33% poor performance
  • 29% lack of personal connection
  • 27% poor customer services

In other words, women don’t switch investment advisors simply because of poor performance – there are other, more complex factors involved. Part of this is likely because 62% of women say they have unique investment needs and challenges:

Perceptions of women and investing:

  • Financial professionals treat women differently – 40%
  • Women feel patronized by financial advisors – 36%
  • Financial advisors are less likely to listen to investing ideas from a woman – 30%
  • Financial advisors push women out of financial conversations – 28%
  • Women have less access to financial education – 26%
  • Financial professionals find it hard to relate to women – 26%
  • Financial advising is a man’s world – 24%

A Deeper Dive

It is crucial for advisors to understand that women are not one large, homogeneous group.

In fact, research shows that there are four unique segments of women that each approach investing differently – and they all have different sets of needs.

Stay tuned for Part 2 of this infographic series, which will detail the differences between these segments.

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Chart of the Week

Map: Cities With the Most Ultra-Rich Residents

What cities are the world’s ultra-rich flocking to? This map looks at ultra high net worth individual (UHNWI) growth rates in cities around the world.

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Mapped: The Cities With the Most Ultra-Rich Residents

As of 2018, there is a grand total of 198,342 ultra high net worth individuals (UHNWIs) globally with assets over US$30 million, according to the most recent edition of Knight Frank’s Wealth Report.

Although these millionaires and billionaires can be found all over the globe, the reality is that most of the world’s ultra-rich population tends to congregate in world-class cities.

Generally speaking, UHNWIs are looking to live in places that are conducive to safeguarding and growing their wealth, but that also give them access to top-end amenities that allow them to live comfortably and luxuriously.

Top 10 Cities for the Ultra-Rich

To start, we’ll look at a list of global cities, organized by expected number of UHNWIs in 2023:

RankCityUHNWIs (2018)UHNWIs (2023e)Change (%)
#1🇬🇧 London4,9446,01521.7%
#2🇸🇬 Singapore3,5984,39322.1%
#3🇯🇵 Tokyo3,7324,12510.5%
#4🇺🇸 New York City3,3783,89115.2%
#5🇨🇳 Beijing1,6732,24734.3%
#6🇫🇷 Paris1,6672,03121.8%
#7🇰🇷 Seoul1,5942,02026.7%
#8🇹🇼 Taipei1,5191,86422.7%
#9🇨🇭 Zurich1,5071,79619.2%
#10🇨🇳 Shanghai1,2631,69033.8%

London continues to top the list, with a roster of 4,944 ultra-rich residents today and the projected growth over the coming years to eclipse the 6,000 mark by 2023.

Tokyo has the second highest amount of UHNWIs today, but the city is adding them at a slower rate than other rival cities. As a result, Singapore will move into the #2 spot overall by 2023, with an expected total of 4,393 high net worth residents.

Finally, it’s worth noting that only two cities on the top 10 list are expected to see growth above a 30% clip over this five-year period. Shanghai and Beijing could be cities to watch for decades to come, as they add millionaires and billionaires at a faster rate than any of the other heavyweights.

Fastest Growing Cities

Where are the billionaire meccas of the future?

Here are the 10 cities that are expected to add UHNWIs the fastest between 2018-2023:

RankCityUHNWIs (2018)UHNWIs (2023e)Change (%)
#1🇮🇳 Mumbai7971,10138.1%
#2🇮🇳 Delhi21129137.9%
#3🇵🇭 Manila 11515736.5%
#4🇨🇳 Shenzhen52770834.3%
#5🇨🇳 Beijing1,6732,24734.3%
#6🇨🇳 Guangzhou39452934.3%
#7🇨🇳 Shanghai1,2631,69033.8%
#8🇮🇩 Jakarta40152931.9%
#9🇲🇾 Kuala Lumpur37649631.9%
#10🇰🇷 Seoul1,5942,02026.7%

Not surprisingly, all 10 of these cities are located in Asia.

Two Indian cities (Delhi and Mumbai) top the list, and are likely to add nearly 40% to their ultra-rich populations over the next five years. China also has a strong showing here.

Interestingly, just missing the above top 10 were a few non-Asian cities: Auckland (#11), Madrid (#12), Munich (#13), and Nairobi (#14) are all expected to grow their UHNWI populations by roughly 25% by 2023.

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Demographics

Visualizing 200 Years of U.S. Population Density

This animation shows the population density of U.S. counties between 1790 and 2010, showing the westward expansion of the country’s population.

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Visualizing 200 Years of U.S. Population Density

At the moment, there are around 326 million people living in the United States, a country that’s 3.5 million square miles (9.8 million sq km) in land area.

But throughout the nation’s history, neither of these numbers have stayed constant.

Not only did the population boom as a result of births and immigrants, but the borders of the country kept changing as well – especially in the country’s early years as settlers moved westwards.

U.S. Population Density Over Time

From a big picture perspective, here is how population density has changed for the country as a whole over the last 200 years or so:

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But today’s animated map, which comes to us from Vivid Maps, takes things a step further.

It plots U.S. population density numbers over the time period of 1790-2010 based on U.S. Census data and Jonathan Schroeder’s county-level decadal estimates for population. In essence, it gives a more precise view of who moved where and when over the course of the nation’s history.

Note: While U.S. Census data is granular and dates back to 1790, it comes with certain limitations. One obvious drawback, for example, is that such data is not able to properly account for Native American populations.

“Go West, Young Man”

As you might notice in the animation, there is one anomaly that appears in the late-1800s: the area around modern-day Oklahoma is colored in, but the state itself is an “empty gap” on the map.

The reason for this? The area was originally designated as Indian Territory – land reserved for the forced re-settlement of Native Americans. However, in 1889, the land was opened up to a massive land rush, and approximately 50,000 pioneers lined up to grab a piece of the two million acres (8,000 km²) opened for settlement.

While settlers flocking to Oklahoma is one specific event that ties into this animation, really the map shows the history of a much broader land rush in general: Manifest Destiny.

You can see pioneers landing in Louisiana in the early 1800s, the first settlements in California and Oregon, and the gradual filling up of the states in the middle of the country.

By the mid-20th century, the distribution of the population starts to resemble that of modern America.

Population Density Today

The average population density in the U.S. is now 92 people per square mile, although this changes dramatically based on where you are located:

If you are in Alaska, the state with the lowest population density, there is just one person per square mile – but if you’re in New York City there are 27,000 people per square mile, the highest of any major city in the country.

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