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The United States of Beer

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Across the board, beer consumption in the United States has been slowly and steadily dropping since the early ’80s.

However, that fact doesn’t tell the whole story. Trends around beer consumption are anything but uniform, and the industry is evolving rapidly thanks to the craft beer boom in cities throughout the country.

Beer Consumption by State

Today’s infographic looks at regional beer consumption, as well as trends over the past half-decade.

United States of Beer

Pints of Interest

Beer is still the most popular alcoholic beverage in America, though that demand is not spread equally. Here are states and regions that stand out:

Utah
The Beehive State has unusually low levels of beer consumption for a couple of reasons. First, the state has a high population of Mormons (~60%), who mostly abstain from drinking alcohol. Secondly, Salt Lake City has unusual liquor laws that restrict the percentage of alcohol in beer to 4.0% ABV.

Despite these barriers, Utah’s beer consumption grew by 2.8% between 2012 and 2017 – the sixth highest growth rate in the country.

New Hampshire
Another outlier, though in the opposite direction, is New Hampshire. The state has no sales tax, a fact that beer drinkers in Vermont, Massachusetts, and Maine are well aware of. It’s estimated that over 50% of the states alcohol sales are to out-of-state visitors. NH’s tax-free booze is such a big draw, that bootlegging has become a problem for states like New York.

Pacific Northwest
America’s West Coast – Oregon in particular – has been at the forefront of the craft beer revolution sweeping the country. Portland alone has over 100 craft brewers, and nearly double-digit growth in the past five years. In states like Oregon and Washington, demand shows no sign of slowing down.

The Full List

Here’s a complete table, that sums up beer consumption across the country, as per data from Wall St 24/7.

(Note: It’s currently sorted by % change over the last half-decade)

StatePer Capita Consumption (Gallons)Total Consumption (Millions of Gallons)Change ('12–'17)
Washington24.7135.69.1%
Oregon30.095.49.0%
Colorado28.3117.64.5%
Florida26.3423.14.5%
California25.1724.93.4%
Idaho25.931.52.8%
South Dakota38.223.72.8%
Utah18.738.12.8%
Nevada32.972.92.2%
South Carolina30.9115.02.2%
Montana39.430.81.4%
Texas31.8626.31.3%
Maine33.834.90.2%
Georgia24.0179.60.1%
Minnesota28.4115.40.1%
Kentucky23.677.1-0.8%
North Carolina25.0188.0-1.1%
Arizona26.6135.6-1.4%
Tennessee24.4120.8-1.6%
Nebraska33.345.3-1.7%
Alabama28.9103.7-2.3%
Wisconsin34.3147.1-2.4%
Hawaii28.530.6-2.9%
New York21.9327.5-2.9%
New Hampshire40.641.8-3.5%
New Jersey20.6138.0-3.5%
Virginia24.4152.7-3.6%
Michigan25.3186.7-3.8%
Illinois27.4259.4-3.9%
Iowa31.772.0-4.0%
Alaska26.014.0-5.1%
Massachusetts23.6121.9-5.7%
Vermont32.815.6-5.8%
Indiana23.4112.7-6.0%
Pennsylvania26.4254.1-6.5%
Mississippi30.966.6-6.7%
Arkansas23.752.0-6.8%
Ohio27.3234.7-6.9%
Missouri27.7125.6-7.2%
Kansas25.753.2-7.9%
Connecticut20.254.2-8.1%
Oklahoma25.170.7-8.1%
Delaware28.720.7-8.4%
New Mexico28.843.8-9.1%
Maryland20.290.1-9.6%
Rhode Island23.018.4-10.0%
North Dakota38.320.9-10.3%
Wyoming29.512.3-10.4%
Louisiana29.699.4-10.9%
West Virginia27.437.8-10.9%

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Misc

Charted: Car Brand Loyalty in 2024

This ranking of car brand loyalty shows what percentage of owners would buy from the same brand for their next vehicle.

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Car Brand Loyalty in 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

This graphic visualizes the best and worst car brands in terms of brand loyalty. This is measured by the % of current owners who would buy from the same brand for their next vehicle.

Data comes from Consumer Reports’ owner satisfaction survey, which includes responses from owners of more than 330,000 vehicles.

Car Brands With the Most Loyal Customers

Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.

Company% who would buy again
🇺🇸 Rivian86
🇩🇪 Mini77
🇩🇪 BMW76
🇩🇪 Porsche76
🇺🇸 Tesla74
🇰🇷 Genesis73
🇯🇵 Lexus73
🇯🇵 Subaru70

It’s interesting to note that Tesla held the #1 spot in last year’s ranking.

Car Brands With the Least Loyal Customers

At the other end of the spectrum we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchase.

Company% who would buy again
🇺🇸 Cadillac61
🇺🇸 Chrysler60
🇩🇪 Mercedes-Benz59
🇩🇪 Audi59
🇺🇸 Jeep58
🇯🇵 Nissan55
🇩🇪 Volkswagen51
🇯🇵 Infiniti43

At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.

Infiniti dealerships are aware of this alarming trend, and have attributed it to the brand’s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: “Product is king. Infiniti doesn’t have the right products right now to compete in the marketplace.”

Interested in learning more about the automotive industry? Check out this graphic, which ranks the world’s top 10 exporters of automotive products.

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