Markets

United Airlines: Visualizing the Numbers Behind the Crisis

Published

3 years ago

April 11, 2017

The people in Pepsi’s marketing and PR departments must be relieved, because the internet’s viral outrage is finally being channeled in a different direction.

This time the fury is targeted towards United Airlines – a brand that is in full-blown crisis mode after a bloodied passenger was forcibly dragged off a plane, and millions of people witnessed videos of the incident being spread over social media.

Two days into the crisis, here are some charts that will help give context around what happened, as well as the potential effect on the United brand itself.

Damage Done?

First, let’s take a look at what’s happened to United’s stock price since the incident:

While some public relations crises have minimal effects on the long-term financial performance of companies, this market reaction is an interesting gauge to consider.

The stock’s lowest point today was -4.3% below the open, which is equal to a nearly $1 billion loss in market capitalization. At that point, it was speculated that Warren Buffett’s Berkshire Hathaway, which owns 9% of all outstanding shares of United Continental Holdings Inc., could lose up to $87 million.

The market clearly saw the crisis as creating risk around United’s fundamental business, but the stock has mostly recovered since those intraday lows. That said, if there are reports of top line revenue being affected because of boycotts or other issues, then the incident’s impact on the stock price could easily re-surface.

Social Media Blowback

With today’s interconnected world, a public relations crisis can start with one tweet. Here’s the snowball effect in brand mentions of United that occurred on April 10th:

Brand Mentions on April 10th for United Airlines

Courtesy of: Brandwatch

Here’s another look. This time, it’s a comparison of mentions over the last 21 days.

Brand Mentions over last 21 days for United Airlines

Courtesy of: Brandwatch

Yes, it’s only been about two weeks since United’s last PR crisis, called #LeggingsGate. As you can see, however, the most recent disaster is many times worse in terms of mentions.

With millions of references to the United Airlines brand occurring on social media, here is the split between positive and negative sentiment as of April 10th::

Positive and Negative sentiment for United Airlines

Courtesy of: Brandwatch

Denied Boarding Rates

But how big of a problem is making passengers deboard a plane, in the first place?

The next chart shows denied boarding rates, inclusive of voluntary and involuntary activity, from January to September 2016:

Total Denied Boardings

Data: U.S. Dept of Transportation

United and Delta are the two worst offenders here, with denied boarding rates that are worse than American, Virgin, Alaska, JetBlue, or Southwest.

Lastly, here’s the same figures, except contrasting voluntary vs. involuntary denied boarding rates from January to September 2016:

Voluntary vs. Involuntary Denied Boardings

Data: U.S. Dept of Transportation

Southwest and ExpressJet lead the way with the most involuntary denied boardings, and United Airlines is in the middle of the pack. However, in terms of voluntary denied boardings, United and Delta have much higher rates than other major airlines such as American or Virgin.

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Visualizing the Countries Most Reliant on Tourism

With international travel grinding to a halt, here are the economies that have the most to lose from a lack of tourism.

Published

2 days ago

May 22, 2020

Dorothy Neufeld

Visualizing the Countries Most Reliant on Tourism

Without a steady influx of tourism revenue, many countries could face severe economic damage.

As the global travel and tourism industry stalls, the spillover effects to global employment are wide-reaching. A total of 330 million jobs are supported by this industry around the world, and it contributes 10%, or $8.9 trillion to global GDP each year.

Today’s infographic uses data from the World Travel & Tourism Council, and it highlights the countries that depend the most on the travel and tourism industry according to employment—quantifying the scale that the industry contributes to the health of the global economy.

Ground Control

Worldwide, 44 countries rely on the travel and tourism industry for more than 15% of their total share of employment. Unsurprisingly, many of the countries suffering the most economic damage are island nations.

At the same time, data reveals the extent to which certain larger nations rely on tourism. In New Zealand, for example, 479,000 jobs are generated by the travel and tourism industry, while in Cambodia tourism contributes to 2.4 million jobs.

Rank	Country	T&T Share of Jobs (2019)	T&T Jobs (2019)	Population
1	Antigua & Barbuda	91%	33,800	97,900
2	Aruba	84%	35,000	106,800
3	St. Lucia	78%	62,900	183,600
4	US Virgin Islands	69%	28,800	104,400
5	Macau	66%	253,700	649,300
6	Maldives	60%	155,600	540,500
7	St. Kitts & Nevis	59%	14,100	53,200
8	British Virgin Islands	54%	5,500	30,200
9	Bahamas	52%	103,900	393,200
10	Anguilla	51%	3,800	15,000
11	St. Vincent & the Grenadines	45%	19,900	110,900
12	Seychelles	44%	20,600	98,300
13	Grenada	43%	24,300	112,500
14	Former Netherlands Antilles	41%	25,700	26,200
15	Belize	39%	64,800	397,600
16	Cape Verde	39%	98,300	556,000
17	Dominica	39%	13,600	72,000
18	Vanuatu	36%	29,000	307,100
19	Barbados	33%	44,900	287,400
20	Cayman Islands	33%	12,300	65,700
21	Jamaica	33%	406,100	2,961,000
22	Montenegro	33%	66,900	628,100
23	Georgia	28%	488,200	3,989,000
24	Cambodia	26%	2,371,100	16,719,000
25	Fiji	26%	90,700	896,400
26	Croatia	25%	383,400	4,105,000
27	Philippines	24%	10,237,700	109,600,000
28	Sao Tome and Principe	23%	14,500	219,200
29	Bermuda	23%	7,800	62,300
30	Albania	22%	254,300	2,880,000
31	Iceland	22%	44,100	341,200
32	Greece	22%	846,200	10,420,000
33	Thailand	21%	8,054,600	69,800,000
34	Malta	21%	52,800	441,500
35	New Zealand	20%	479,400	4,822,000
36	Lebanon	19%	434,200	6,825,000
37	Mauritius	19%	104,200	1,272,000
38	Portugal	19%	902,400	10,197,000
39	Kiribati	18%	6,600	119,000
40	Gambia	18%	129,600	2,417,000
41	Jordan	18%	254,700	10,200,000
42	Dominican Republic	17%	810,800	10,848,000
43	Uruguay	16%	262,500	3,474,000
44	Namibia	15%	114,600	2,541,000

Croatia, another tourist hotspot, is hoping to reopen in time for peak season—the country generated tourism revenues of $13B in 2019. With a population of over 4 million, travel and tourism contributes to 25% of its workforce.

How the 20 Largest Economies Stack Up

Tourist-centric countries remain the hardest hit from global travel bans, but the world’s biggest economies are also feeling the impact.

In Spain, tourism ranks as the third highest contributor to its economy. If lockdowns remain in place until September, it is projected to lose $68 billion (€62 billion) in revenues.

Rank	Country	Travel and Tourism, Contribution to GDP
1	Mexico	15.5%
2	Spain	14.3%
3	Italy	13.0%
4	Turkey	11.3%
5	China	11.3%
6	Australia	10.8%
7	Saudi Arabia	9.5%
8	Germany	9.1%
9	United Kingdom	9.0%
10	U.S.	8.6%
11	France	8.5%
12	Brazil	7.7%
13	Switzerland	7.6%
14	Japan	7.0%
15	India	6.8%
16	Canada	6.3%
17	Netherlands	5.7%
18	Indonesia	5.7%
19	Russia	5.0%
20	South Korea	2.8%

On the other hand, South Korea is impacted the least: just 2.8% of its GDP is reliant on tourism.

Travel, Interrupted

Which countries earn the most from the travel and tourism industry in absolute dollar terms?

Topping the list was the U.S., with tourism contributing over $1.8 trillion to its economy, or 8.6% of its GDP in 2019. The U.S. remains a global epicenter for COVID-19 cases, and details remain unconfirmed if the country will reopen to visitors before summer.

Travel and tourism contribution to GDP in absolute terms

Meanwhile, the contribution of travel and tourism to China’s economy has more than doubled over the last decade, approaching $1.6 trillion. To help bolster economic activity, China and South Korea have eased restrictions by establishing a travel corridor.

As countries slowly reopen, other travel bubbles are beginning to make headway. For example, Estonia, Latvia, and Lithuania have eased travel restrictions by creating an established travel zone. Australia and New Zealand have a similar arrangement on the horizon. These travel bubbles allow citizens from each country to travel within a given zone.

Of course, COVID-19 will have a lasting impact on employment and global economic activity with inconceivable outcomes. When the dust finally settles, could global tourism face a reckoning?

COVID-19

How U.S. Consumers are Spending Differently During COVID-19

How has COVID-19 transformed consumer spending trends so far? We look at credit and debit card spending of 5 million U.S. consumers across 18 categories.

Published

3 days ago

May 21, 2020

Iman Ghosh

In 2019, nearly 70% of U.S. GDP was driven by personal consumption.

However, in the first quarter of 2020, the COVID-19 pandemic has initiated a transformation of consumer spending trends as we know them.

Consumer Spending in Charts

By leveraging new data from analytics platform 1010Data, today’s infographic dives into the credit and debit card spending of five million U.S. consumers over the past few months.

Let’s see how their spending habits have evolved over that short timeframe:

How U.S. Consumers are Spending Differently During COVID-19

The above data on consumer spending, which comes from 1010Data and powered by AI platform Exabel, is broken into 18 different categories:

General Merchandise & Grocery: Big Box, Pharmacy, Wholesale Club, Grocery
Retail: Apparel, Office Supplies, Pet Supplies
Restaurant: Casual dining, Fast casual, Fast food, Fine dining
Food Delivery: Food delivery, Grocery Delivery, Meal/Snack kit
Travel: Airline, Car rental, Cruise, Hotel

It’s no surprise that COVID-19 has consumers cutting back on most of their purchases, but that doesn’t mean that specific categories don’t benefit from changes in consumer habits.

Consumer Spending Changes By Category

The onset of changing consumer behavior can be observed from February 25, 2020, when compared year-over-year (YoY).

As of May 12, 2020, combined spending in all categories dropped by almost 30% YoY. Here’s how that shakes out across the different categories, across two months.

General Merchandise & Grocery

This segment saw a sharp spike in initial spending, as Americans scrambled to stockpile on non-perishable food, hand sanitizer, and toilet paper from Big Box stores like Walmart, or Wholesale Clubs like Costco.

In particular, spending on groceries reached a YoY increase of 97.1% on March 18, 2020. However, these sudden panic-buying urges leveled out by the start of April.

	Feb 25, 2020 YoY Spending	May 5, 2020 YoY Spending	Overall Change
Big Box	+14.2%	-1.5%	-15.7%
Grocery	+1.0%	+9.4%	+8.4%
Pharmacy	-3.6%	-23.8%	-20.2%
Wholesale Club	+13.0%	+2.6%	-10.4%

Pharmaceutical purchases dropped the most in this segment, possibly as individuals cut back on their healthcare expenditures during this time. In fact, in an April 2020 McKinsey survey of physicians, 80% reported a decline in patient volumes.

Retail

With less foot traffic in malls and entire stores forced to close, sales of apparel plummeted both in physical locations and over e-commerce platforms.

	Feb 25, 2020 YoY Spending	May 5, 2020 YoY Spending	Overall Change
Apparel	-5.6%	-51.9%	-46.3%
Office Supplies	-8.9%	-2.8%	+6.1%
Pet Supplies	+2.7%	-18.5%	-21.2%

Interestingly, sales of office supplies rose as many pivoted to working from home. Many parents also likely required more of these resources to home-school their children.

Restaurant

The food and beverage industry has been hard-hit by COVID-19. While many businesses turned to delivery services to stay afloat, those in fine dining were less able to rely on such a shift, and spiraled by 88.2% by May 5, 2020, year-over-year.

	Feb 25, 2020 YoY Spending	May 5, 2020 YoY Change	Overall Change
Casual Dining	-2.7%	-64.9%	-62.2%
Fast Casual	4.2%	-29.6%	-33.8%
Fast Food	2.0%	-20.9%	-22.9%
Fine Dining	-18.6%	-88.2%	-69.6%

Applebees or Olive Garden exemplify casual dining, while Panera or Chipotle characterize fast casual.

Food Delivery

Meanwhile, many consumers also shifted from eating out to home cooking. As a result, grocery delivery services jumped by over five-fold—with consumers spending a whopping 558.4% more at its April 19, 2020 peak compared to last year.

	Feb. 25, 2020 YoY Spending	May 5, 2020 YoY Spending	Overall Change
Food Delivery	+18.8%	+67.1%	+48.3%
Grocery Delivery	+23.0%	+419.7%	+396.7%
Meal/ Snack Kit	+7.0%	-5.9%	-12.9%

Food delivery services are also in high demand, with Doordash seeing the highest growth in U.S. users than any other food delivery app in April.

Travel

While all travel categories experienced an immense decline, cruises suffered the worst blow by far, down by 87.0% in YoY spending since near the start of the pandemic.

	Feb 25, 2020 YoY Spending	May 5, 2020 YoY Spending	Overall Change
Airline	-7.7%	-99.1%	-91.4%
Car Rental	-6.3%	-86.0%	-79.7%
Cruise	-18.7%	-105.7%	-87.0%
Hotel	-7.0%	-85.9%	-78.9%

Airlines have also come to a halt, nosediving by 91.4% in a 10-week span. In fact, governments worldwide have pooled together nearly $85 billion in an attempt to bail the industry out.

Hope on the Horizon?

Consumer spending offers a pulse of the economy’s health. These sharp drops in consumer spending fall in line with the steep decline in consumer confidence.

In fact, consumer confidence has eroded even more intensely than the stock market’s performance this quarter, as observed when the Index of Consumer Sentiment (ICS) is compared to the S&P 500 Index.

Consumer Sentiment Index

Many investors dumped their stocks as the coronavirus hit, but consumers tightened their purse strings even more. Yet, as the chart also shows, both the stock market and consumer sentiment are slowly but surely on the mend since April.

As the stay-at-home curtain cautiously begins to lift in the U.S., there may yet be hope for economic recovery on the horizon.