Animation: What America Searched for on Google, Over the Last Decade
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Animated Map: What America Searched for on Google, Over the Last Decade

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What America Searched for on Google, in the Last Decade

Cultural shifts come in many shapes and forms, and some are harder to measure than others.

Thankfully, Google search volume provides an easy avenue for measuring large-scale cultural trends. And because Google makes up more than 90% of all internet searches in the U.S., looking at what’s trending on Google is a great way to understand the shifting questions and interests that are captivating society at any given time.

This animated map by V1 Analytics provides an overview of the top trending Google searches in every state over the last decade. It sheds light on what types of new information, events, and stories received the most attention in the last ten years—and more generally, it shows us what the U.S. population has been thinking about.

Trending Searches versus Top Searches

Before diving into the top trends of the decade, it’s worth taking a moment to distinguish between “trending searches” and “top searches”:

  • Trending Searches: Keywords that had the largest increase in traffic, in a specific period of time
  • Top Searches: The most searched keywords in a given time frame

This video would look a lot different, and a lot less interesting, if it showed Google’s top searches. To give some perspective, here are the Top 10 Searches in the U.S. (as of 2020):

RankKeyword
#1facebook
#2youtube
#3amazon
#4gmail
#5google
#6weather
#7ebay
#8yahoo
#9walmart
#10yahoo mail

Understanding the difference between trending searches and top searches is important because it gives us insight into why certain keywords trend in some places, but not others. For instance, in March 2020, the word “coronavirus” was trending throughout a majority of the U.S., with a few exceptions—it wasn’t trending in Massachusetts, California, Texas, Nevada, or Arizona.

It’s easy to make the assumption that people in these states were not concerned about COVID-19—however, that’s not necessarily the case.

It’s important to remember that trending searches are measured by the increase of traffic, not just the overall amount of searches. Therefore, in states where it wasn’t trending, the word “coronavirus” may have already been a popular search term for a while, so the keyword didn’t see a sudden spike in interest like it did in other places.

Undivided Attention

In the last decade, there were moments when the entire country was googling the same thing. Some keyword trends lasted a day, while others lasted over a week.

Here’s a look at keywords that took over the whole U.S, and when they were trending unanimously:

Date RangeCategorySearch Term
Feb 4, 2011MusicAdele
Feb 6 - Feb 23, 2011MusicBorn This Way
Feb 28, 2011MusicBorn This Way
March 22 - Apr 1, 2011Pop CultureRebecca Black
June 12 - June 27, 2011TV & FilmGame of Thrones
Nov 9, 2012Current EventsAbortion
Jan 10 - Jan 27, 2014TV & FilmFrozen
Feb 28 - March 2, 2014ElectronicsSamsung Galaxy s5
Jan 11 - Jan 13, 2015MusicBlank Space
Feb 26 - Mar 30, 2015MusicUptown Funk
June 5, 2015Pop CultureCaitlyn Jenner
June 16 - June 19, 2015TV & FilmJurassic World
Feb 26, 2016Pop CultureDamn Daniel
June 3, 2016Pop CultureHarambe
June 20, 2016TV & FilmFinding Dory
June 30, 2016TV & FilmFinding Dory
July 6, 2016TV & FilmFinding Dory
Aug 4 - Aug 7, 2016TV & FilmSuicide Squad
Aug 24 - Sept 8, 2016Pop CultureHarambe
Sept 23 - Sept 26, 2016Pop CultureBrad Pitt
Oct 21, 2016ElectronicsGoogle Pixel
Nov 24, 2016ElectronicsGoogle Pixel
Dec 14 - Dec 20, 2016Current EventsAleppo
Jan 7 - Jan 10, 2017TV & FilmThis Is Us
Jan 23 - Feb 2, 2017TV & FilmThis Is Us
Feb 8 - Feb 12, 2017SportsSuper bowl
Feb 22 - Feb 24, 2017TV & FilmThis Is Us
March 7 - March 11, 2017ElectronicsNintendo Switch
March 21 - Apr 1, 2017TV & FilmBeauty and the Beast
May 7 - May 16, 2017Pop CultureFidget Spinner
June 17 - July 18, 2017MusicDespacito
Sept 22, 2017TV & FilmIt
Oct 13, 2017Current EventsHarvey Weinstein
Nov 3, 2017Current EventsKevin Spacey
Jan 12 - Jan 23, 2018Current EventsLogan Paul
Feb 6 - Feb 11, 2018TV & FilmAltered Carbon
March 15 - March 29, 2018Video GamesFortnite
May 4, 2018Video GamesFortnite
July 21, 2018Video GamesFortnite
Aug 5 - Aug 22, 2018Video GamesFortnite
Jan 17 - Feb 3, 2019Music7 Rings
Feb 21 - Feb 23, 2019Current EventsJussie Smollett
March 12 - March 22, 2019TV & FilmCaptain Marvel
March 27, 2019MusicBillie Eilish
March 30, 2019MusicBillie Eilish
Aug 24 - Aug 27, 2019MusicBillie Eilish
Oct 9 - Oct 29, 2019TV & FilmJoker
Nov 20 - Nov 24, 2019TV & FilmThe Mandalorian
Dec 5 - Dec 14, 2019Pop CultureBaby Yoda
Jan 15, 2020Current EventsPrince Harry
Jan 20, 2020Current EventsPrince Harry
Feb 13 - Feb 15, 2020TV & FilmJojo Rabbit
May 5 - May 14, 2020Current EventsElon Musk
June 24, 2020Current EventsBubba Wallace

It’s interesting to look at the variety of topics that dominate the population’s collective thoughts. There’s a unique mix of popular culture, entertainment, electronics, prominent figures, and public scandals.

Something else worth noting is how country-wide trends became a lot more common in the latter part of the decade—in 2019 for example, 9 keywords trended unanimously. This was more than in the entire first half of the decade.

While the secret to going viral remains a mystery, one thing remains clear—the public certainly has a broad range of interests. So really, it’s anyone’s game.

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Mapped: The Fastest (and Slowest) Internet Speeds in the World

Internet speeds vary depending on your location. Here’s a look at the countries with the fastest—and slowest—internet speeds worldwide.

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Internet Speeds

Mapped: The World’s Fastest (and Slowest) Internet Speeds

How quickly did this page load for you?

The answer depends on the device you’re using, and where in the world you’re located. Average internet speeds vary wildly from country to country.

Which countries have the fastest internet connection? Using data from the Speedtest Global Index™, this map ranks the fastest (and slowest) internet speeds worldwide, comparing both fixed broadband and mobile.

What Factors Affect Internet Speed?

Before diving in, it’s important to understand the key factors that impact a country’s internet speed. Generally speaking, internet speed depends on:

  1. Infrastructure or the type of cabling (copper or fiber-optic) that a country’s utilizing to support their internet service. Typically, the newer the infrastructure, the faster the connection.
  2. Proximity/connection to submarine cables is important, as these massive undersea fiber-optic cables transmit about 97% of the world’s communication data.
  3. The size of a country, since landmass affects how much it costs to upgrade infrastructure. The smaller the country, the cheaper it is to upgrade cabling.
  4. Investment makes a difference, or how much a country’s government prioritizes internet accessibility.

Of course, other factors may influence a country’s internet speed too, such as government regulation and intentional bandwidth throttling, which is the case in countries like Turkmenistan.

Ranked: Fixed Broadband Internet Speeds

The Speedtest Global Index uses data from hundreds of millions of people, in more than 190 countries, to measure both fixed broadband and mobile connections.

When it comes to the fastest fixed broadband, Singapore comes in first place, with a download speed of 262.2 mbps—more than double the global average.

#CountryGlobal Speed (Mbps)
1🇸🇬 Singapore262.2
2🇭🇰 Hong Kong254.4
3🇲🇨 Monaco242.9
4🇨🇭 Switzerland222.0
5🇹🇭 Thailand221.0
6🇷🇴 Romania217.9
7🇰🇷 South Korea216.7
8🇩🇰 Denmark216.13
9🇨🇱 Chile209.8
10🇫🇷 France201.6
11🇭🇺 Hungary201.55
12🇺🇸 United States199
13🇦🇪 United Arab Emirates195.11
14🇱🇮 Liechtenstein194.77
15🇨🇳 China193.15
16🇪🇸 Spain187.36
17🇯🇵 Japan180.35
18🇨🇦 Canada176.46
19🇱🇺 Luxembourg173.16
20🇲🇴 Macau (SAR)170.84
21🇸🇪 Sweden167.29
22🇮🇱 Israel164.24
23🇳🇿 New Zealand164.16
24🇳🇱 Netherlands161.85
25🇳🇴 Norway161.61
26🇹🇼 Taiwan152
27🇵🇱 Poland147.45
28🇵🇹 Portugal145.96
29🇦🇩 Andorra145.18
30🇲🇹 Malta142.07
31🇰🇼 Kuwait141.42
32🇲🇩 Moldova139.61
33🇱🇹 Lithuania135.65
34🇱🇻 Latvia133.91
35🇵🇦 Panama131.35
36🇫🇮 Finland131.02
37🇩🇪 Germany130.76
38🇧🇪 Belgium121.81
39🇮🇪 Ireland117.4
40🇸🇲 San Marino114.24
41🇸🇮 Slovenia111.74
42🇧🇧 Barbados110.25
43🇶🇦 Qatar109.57
44🇧🇷 Brazil108.88
45🇸🇰 Slovakia106.12
46🇲🇾 Malaysia103.28
47🇬🇧 United Kingdom95.79
48🇮🇹 Italy94.3
49🇦🇹 Austria93.77
50🇷🇺 Russia93.37
51🇸🇦 Saudi Arabia91.65
52🇹🇹 Trinidad and Tobago87.42
53🇨🇿 Czechia86.29
54🇦🇺 Australia85.57
55🇪🇪 Estonia82.82
56🇯🇴 Jordan82.44
57🇷🇸 Serbia80.59
58🇧🇬 Bulgaria79.19
59🇻🇳 Vietnam75.3
60🇧🇭 Bahrain74.21
61🇺🇦 Ukraine73.89
62🇵🇾 Paraguay72.94
63🇵🇭 Philippines72.56
64🇧🇾 Belarus68.84
65🇨🇴 Colombia68.44
66🇴🇲 Oman65.3
67🇬🇾 Guyana63.2
68🇮🇳 India62.45
69🇺🇾 Uruguay61.23
70🇰🇿 Kazakhstan61.05
71🇽🇰 Kosovo60.86
72🇵🇪 Peru57.97
73🇦🇷 Argentina57.49
74🇨🇷 Costa Rica57.27
75🇬🇩 Grenada56.44
76🇧🇸 The Bahamas55.89
77🇭🇷 Croatia55.36
78🇿🇦 South Africa53.6
79🇲🇽 Mexico53.04
80🇻🇨 Saint Vincent and the Grenadines50.8
81🇲🇳 Mongolia50.52
82🇨🇾 Cyprus50.45
83🇬🇭 Ghana49.55
84🇱🇨 Saint Lucia49.5
85🇰🇬 Kyrgyzstan47.91
86🇲🇪 Montenegro47.39
87🇱🇦 Laos47.01
88🇲🇬 Madagascar45.98
89🇪🇬 Egypt44.09
90🇧🇦 Bosnia and Herzegovina43.1
91🇲🇭 Marshall Islands42.6
92🇦🇱 Albania41.47
93🇧🇿 Belize41.45
94🇺🇿 Uzbekistan40.64
95🇹🇷 Turkey40.58
96🇯🇲 Jamaica40
97🇧🇩 Bangladesh38.98
98🇲🇰 North Macedonia38.84
99🇪🇨 Ecuador37.53
100🇦🇲 Armenia37.21
101🇨🇮 Côte d'Ivoire35.41
102🇬🇷 Greece35.03
103🇸🇳 Senegal34.68
104🇩🇲 Dominica34.42
105🇧🇳 Brunei33.94
106🇹🇯 Tajikistan33.85
107🇸🇨 Seychelles33.27
108🇮🇶 Iraq33.13
109🇰🇳 Saint Kitts and Nevis32.78
110🇩🇴 Dominican Republic31.85
111🇳🇵 Nepal30.49
112🇳🇮 Nicaragua30.26
113🇧🇴 Bolivia27.06
114🇮🇩 Indonesia26.95
115🇬🇪 Georgia26.73
116🇸🇻 El Salvador26.41
117🇲🇦 Morocco26.4
118🇭🇳 Honduras26.17
119🇱🇰 Sri Lanka26.05
120🇰🇭 Cambodia25.82
121🇱🇷 Liberia25.65
122🇱🇸 Lesotho25.59
123🇧🇫 Burkina Faso25.52
124🇦🇿 Azerbaijan25.36
125🇵🇸 Palestine25.02
126🇨🇬 Congo (Brazzaville)24.12
127🇲🇺 Mauritius23.87
128🇪🇭 Western Sahara23.84
129🇬🇹 Guatemala23.82
130🇨🇻 Cape Verde23.78
131🇲🇻 Maldives23.72
132🇻🇪 Venezuela22.33
133🇧🇹 Bhutan21.79
134🇮🇷 Iran21.35
135🇫🇯 Fiji21.28
136🇬🇦 Gabon20.62
137🇹🇬 Togo20.61
138🇲🇱 Mali19.99
139🇲🇲 Republic of the Union of Myanmar19.78
140🇷🇼 Rwanda18.45
141🇳🇦 Namibia18.16
142🇳🇬 Nigeria18.15
143🇹🇿 Tanzania17.93
144🇩🇯 Djibouti17.75
145🇰🇪 Kenya17.41
146🇦🇬 Antigua and Barbuda17.11
147🇱🇧 Lebanon16.9
148🇧🇯 Benin16.81
149🇨🇲 Cameroon16.6
150🇫🇲 Micronesia16.56
151🇱🇾 Libya16.53
152🇵🇬 Papua New Guinea16.4
153🇻🇺 Vanuatu15.44
154🇦🇴 Angola15.04
155🇭🇹 Haiti14.93
156🇸🇷 Suriname14.93
157🇿🇼 Zimbabwe14.86
158🇸🇴 Somalia14.66
159🇺🇬 Uganda14.62
160🇪🇹 Ethiopia14.44
161🇲🇼 Malawi13.72
162🇵🇰 Pakistan13.5
163🇬🇶 Equatorial Guinea12.17
164🇸🇱 Sierra Leone12.13
165🇨🇩 DR Congo11.46
166🇲🇷 Mauritania11.08
167🇸🇾 Syria10.73
168🇿🇲 Zambia10.69
169🇸🇿 Swaziland (Eswatini)10.62
170🇧🇼 Botswana10.35
171🇹🇳 Tunisia10.3
172🇬🇲 The Gambia10.09
173🇩🇿 Algeria9.95
174🇧🇮 Burundi9.72
175🇦🇫 Afghanistan9.23
176🇸🇩 Sudan9.02
177🇲🇿 Mozambique8.84
178🇾🇪 Yemen5.95
179🇹🇲 Turkmenistan4.49
180🇨🇺 Cuba3.46

Size could be a factor in Singapore’s speedy internet, as it’s one of the smallest
and also densest countries in the world. With a landmass of just 280 square miles, it’s around the same size as Austin, Texas.

The country’s government has also prioritized investment in digital infrastructure, especially in recent years. In 2020, the Singaporean government promised to invest $2.52 billion towards digital innovation, with a portion dedicated to upgrading the country’s telecom infrastructure.

At the opposite end of the spectrum, Cuba has the slowest fixed broadband, with a speed of 3.46 mbps. Along with poor government funding, Cuba also has limited access to submarine cables. While most countries are connected to several, Cuba is only connected to one.

Ranked: Mobile Internet Speeds

Mobile internet uses cell towers to wirelessly transmit internet to your phone. Because of this extra element, the ranking for mobile internet speeds varies from fixed broadband.

#CountryGlobal Speed (Mbps)
1🇦🇪 United Arab Emirates195.52
2🇰🇷 South Korea192.16
3🇳🇴 Norway173.54
4🇶🇦 Qatar169.17
5🇨🇳 China163.45
6🇸🇦 Saudi Arabia149.95
7🇰🇼 Kuwait141.46
8🇨🇾 Cyprus136.18
9🇦🇺 Australia126.97
10🇧🇬 Bulgaria126.21
11🇨🇭 Switzerland115.83
12🇱🇺 Luxembourg110.67
13🇩🇰 Denmark103.35
14🇳🇱 Netherlands100.48
15🇴🇲 Oman97.81
16🇸🇪 Sweden97.06
17🇺🇸 United States96.31
18🇸🇬 Singapore91.75
19🇨🇦 Canada87.65
20🇫🇮 Finland83.01
21🇧🇭 Bahrain81.54
22🇹🇼 Taiwan81.32
23🇬🇧 United Kingdom80.82
24🇭🇷 Croatia78.91
25🇭🇰 Hong Kong78.75
26🇩🇪 Germany75.67
27🇳🇿 New Zealand73.17
28🇫🇷 France72.47
29🇬🇷 Greece70.71
30🇪🇪 Estonia70.44
31🇧🇪 Belgium70.24
32🇦🇹 Austria66.38
33🇱🇹 Lithuania63.03
34🇲🇴 Macau (SAR)62.43
35🇲🇹 Malta62.1
36🇧🇳 Brunei61.85
37🇯🇵 Japan61.32
38🇭🇺 Hungary58.9
39🇨🇿 Czechia58.46
40🇲🇻 Maldives58.3
41🇸🇮 Slovenia57.52
42🇲🇰 North Macedonia57.37
43🇷🇴 Romania55.93
44🇮🇪 Ireland55.39
45🇵🇱 Poland52.28
46🇸🇰 Slovakia51.49
47🇿🇦 South Africa50.44
48🇷🇸 Serbia50.34
49🇦🇱 Albania49.82
50🇹🇭 Thailand49.37
51🇪🇸 Spain48.14
52🇮🇹 Italy47.51
53🇹🇷 Turkey47.43
54🇮🇱 Israel46.02
55🇱🇻 Latvia45.29
56🇵🇹 Portugal43.41
57🇻🇳 Vietnam41.16
58🇲🇩 Moldova40.64
59🇹🇬 Togo40.32
60🇮🇶 Iraq40.21
61🇸🇷 Suriname39.54
62🇦🇿 Azerbaijan39.25
63🇺🇾 Uruguay39.04
64🇲🇱 Mali38.84
65🇲🇦 Morocco37.63
66🇹🇹 Trinidad and Tobago37.54
67🇯🇲 Jamaica36.77
68🇬🇪 Georgia36.53
69🇧🇼 Botswana35.38
70🇧🇦 Bosnia and Herzegovina34.97
71🇲🇽 Mexico34.49
72🇨🇷 Costa Rica34.39
73🇵🇭 Philippines33.77
74🇦🇲 Armenia33.71
75🇧🇷 Brazil33.47
76🇲🇺 Mauritius33.32
77🇹🇳 Tunisia33.01
78🇧🇸 The Bahamas32.63
79🇨🇲 Cameroon32.46
80🇮🇷 Iran32.3
81🇱🇧 Lebanon32.06
82🇱🇦 Laos32.04
83🇰🇿 Kazakhstan31.81
84🇺🇦 Ukraine31.2
85🇩🇴 Dominican Republic31.07
86🇬🇹 Guatemala30
87🇦🇷 Argentina29.6
88🇲🇪 Montenegro29.14
89🇲🇾 Malaysia29.14
90🇭🇳 Honduras28.69
91🇽🇰 Kosovo28.5
92🇷🇺 Russia28.16
93🇲🇲 Republic of the Union of Myanmar27.94
94🇯🇴 Jordan26.51
95🇫🇯 Fiji26.45
96🇳🇮 Nicaragua26
97🇵🇪 Peru25.46
98🇨🇺 Cuba25.21
99🇸🇻 El Salvador25.17
100🇪🇨 Ecuador24.98
101🇰🇬 Kyrgyzstan24.95
102🇪🇬 Egypt24.48
103🇦🇴 Angola23.98
104🇰🇭 Cambodia23.71
105🇳🇬 Nigeria23.59
106🇪🇹 Ethiopia23.19
107🇧🇴 Bolivia23.17
108🇲🇳 Mongolia23.11
109🇭🇹 Haiti22.52
110🇸🇳 Senegal22.48
111🇰🇪 Kenya22.22
112🇮🇩 Indonesia21.96
113🇨🇱 Chile21.28
114🇳🇵 Nepal20.9
115🇵🇾 Paraguay20.8
116🇳🇦 Namibia20.74
117🇲🇿 Mozambique20.55
118🇵🇦 Panama20.44
119🇸🇾 Syria20.09
120🇵🇰 Pakistan19.79
121🇺🇬 Uganda18.97
122🇺🇿 Uzbekistan18.92
123🇨🇴 Colombia18.67
124🇧🇾 Belarus18.66
125🇨🇮 Côte d'Ivoire18.37
126🇮🇳 India17.96
127🇩🇿 Algeria17.31
128🇱🇾 Libya17.22
129🇿🇲 Zambia16.05
130🇱🇰 Sri Lanka16.02
131🇹🇯 Tajikistan15.7
132🇸🇩 Sudan15.66
133🇹🇿 Tanzania14.48
134🇸🇴 Somalia14.23
135🇿🇼 Zimbabwe13.71
136🇬🇭 Ghana13.17
137🇧🇩 Bangladesh12.92
138🇵🇸 Palestine8.11
139🇻🇪 Venezuela7.41
140🇦🇫 Afghanistan7.07

The United Arab Emirates (UAE) is first on the list, with a download speed of 195.5 mbps. Not only is mobile data fast in the UAE, it’s also relatively cheap, compared to other countries on the ranking. The average cost of 1 GB of data in the UAE is around $3.78, while in South Korea (#2 on the list) it’s $10.94.

The Future is 5G

Innovation and new technologies are changing the digital landscape, and things like 5G networks are becoming more mainstream across the globe.

Because of the rapidly changing nature of this industry, the data behind this ranking is updated monthly to provide the latest look at internet speeds across the globe.

This means the bar is gradually raising when it comes to internet speed, as faster, stronger internet connections become the norm. And countries that aren’t equipped to handle these souped-up networks will lag behind even further.

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Technology

Ranked: Big Tech CEO Insider Trading During the First Half of 2021

Big Tech is worth trillions, but what are insiders doing with their stock? We breakdown Big Tech CEO insider trading during the first half of 2021.

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Big Tech CEO Insider Trading During The First Half of 2021

When CEOs of major companies are selling their shares, investors can’t help but notice.

After all, these decisions have a direct effect on the personal wealth of these insiders, which can say plenty about their convictions with respect to the future direction of the companies they run.

Considering that Big Tech stocks are some of the most popular holdings in today’s portfolios, and are backed by a collective $5.3 trillion in institutional investment, how do the CEOs of these organizations rank by their insider selling?

CEOStockShares Sold H1 2021Value of Shares ($M)
Jeff BezosAmazon (AMZN)2.0 million$6,600
Mark ZuckerbergFacebook (FB)7.1 million$2,200
Satya NadellaMicrosoft (MSFT)278,694
$65
Sundar PichaiGoogle (GOOGL)27,000$62
Tim CookApple (AAPL)0$0

Breaking Down Insider Trading, by CEO

Let’s dive into the insider trading activity of each Big Tech CEO:

Jeff Bezos

During the first half of 2021, Jeff Bezos sold 2 million shares of Amazon worth $6.6 billion.

This activity was spread across 15 different transactions, representing an average of $440 million per transaction. Altogether, this ranks him first by CEO insider selling, by total dollar proceeds. Bezos’s time as CEO of Amazon came to an end shortly after the half way mark for the year.

Mark Zuckerberg

In second place is Mark Zuckerberg, who has been significantly busier selling than the rest.

In the first half of 2021, he unloaded 7.1 million shares of Facebook onto the open market, worth $2.2 billion. What makes these transactions interesting is the sheer quantity of them, as he sold on 136 out of 180 days. On average, that’s $12 million worth of stock sold every day.

Zuckerberg’s record year of selling in 2018 resulted in over $5 billion worth of stock sold, but over 90% of his net worth still remains in the company.

Satya Nadella

Next is Satya Nadella, who sold 278,694 shares of Microsoft, worth $234 million. Despite this, the Microsoft CEO still holds an estimated 1.6 million shares, which is the largest of any insider.

Microsoft’s stock has been on a tear for a number of years now, and belongs to an elite trillion dollar club, which consists of only six public companies.

Sundar Pichai

Fourth on the list is Sundar Pichai who has been at the helm at Google for six years now. Since the start of 2021, he’s sold 27,000 shares through nine separate transactions, worth $62.5 million. However, Pichai still has an estimated 6,407 Class A and 114,861 Class C shares.

Google is closing in on a $2 trillion valuation and is the best performing Big Tech stock, with shares rising 60% year-to-date. Their market share growth from U.S. ad revenues is a large contributing factor.

Tim Cook

Last, is Tim Cook, who just surpassed a decade as Apple CEO.

During this time, shares have rallied over 1,000% and annual sales have gone from $100 billion to $347 billion. That said, Cook has sold 0 shares of Apple during the first half of 2021. That doesn’t mean he hasn’t sold shares elsewhere, though. Cook also sits on the board of directors for Nike, and has sold $6.9 million worth of shares this year.

Measuring Insider Selling

All things equal, it’s desirable for management to have skin in the game, and be invested alongside shareholders. It can also be seen as aligning long-term interests.

A good measure of insider selling activity is in relation to the existing stake in the company. For example, selling $6.6 billion worth of shares may sound like a lot, but when there are 51.7 million Amazon shares remaining for Jeff Bezos, it actually represents a small portion and is probably not cause for panic.

If, however, executives are disclosing large transactions relative to their total stakes, it might be worth digging deeper.

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