Technology
Ranked: The Top 50 Most Visited Websites in the World
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Ranked: The Top 50 Most Visited Websites in the World
Estimates vary, but there are upwards of two billion websites in existence in 2023.
If we were to rank all of these websites according to their traffic numbers, we would see a classic power law distribution. At the low end, the vast majority of these websites would be inactive, receiving little to no traffic. On the upper end of the ranking though, a handful of websites receive the lion’s share of internet traffic.
This visualization, using data from SimilarWeb, takes a look at the 50 websites that currently sit at the top of the ranking.
Which Websites Get the Most Traffic?
Topping the list of most-visited websites in the world is, of course, Google. With over 3.5 billion searches per day, Google has cemented its position as the go-to source for information on the internet. But Google’s dominance doesn’t stop there. The company also owns YouTube, the second-most popular website in the world. Together, Google and YouTube have more traffic than the next 48 websites combined.
The power of YouTube, in particular, is sometimes not fully understood. The video platform is the second largest search engine in the world after Google. As well, YouTube has the second highest duration-of-visit numbers in this top 50 ranking. (First place goes to the Chinese video sharing website, Bilibili.)
But Google and YouTube aren’t the only big players on the internet. Other websites in the top 50 ranking include social media giants Facebook, Instagram, and TikTok. In particular, TikTok has seen a surge in popularity in recent years and is now one of the most popular social media platforms in the world.
Here’s the full top 50 ranking table form:
Rank | Website | Monthly Traffic | Category | Country |
---|---|---|---|---|
#1 | google.com | 85.1B | Search Engines | 🇺🇸 U.S. |
#2 | youtube.com | 33.0B | Streaming & Online TV | 🇺🇸 U.S. |
#3 | facebook.com | 17.8B | Social Media Networks | 🇺🇸 U.S. |
#4 | twitter.com | 6.8B | Social Media Networks | 🇺🇸 U.S. |
#5 | instagram.com | 6.1B | Social Media Networks | 🇺🇸 U.S. |
#6 | baidu.com | 5.0B | Search Engines | 🇨🇳 China |
#7 | wikipedia.org | 4.8B | Dictionaries & Encyclopedias | 🇺🇸 U.S. |
#8 | yandex.ru | 3.4B | Search Engines | 🇷🇺 Russia |
#9 | yahoo.com | 3.3B | News & Media Publishers | 🇺🇸 U.S. |
#10 | whatsapp.com | 2.9B | Social Media Networks | 🇺🇸 U.S. |
#11 | xvideo.com | 2.8B | Adult | 🇨🇿 Czechia |
#12 | amazon.com | 2.6B | Marketplace | 🇺🇸 U.S. |
#13 | pornhub.com | 2.5B | Adult | 🇨🇦 Canada |
#14 | xnxx.com | 2.3B | Adult | 🇫🇷 France |
#15 | live.com | 2.1B | 🇺🇸 U.S. | |
#16 | yahoo.co.jp | 2.1B | News & Media Publishers | 🇯🇵 Japan |
#17 | netflix.com | 2.0B | Streaming & Online TV | 🇺🇸 U.S. |
#18 | tiktok.com | 1.8B | Social Media Networks | 🇨🇳 China |
#19 | docomo.ne.jp | 1.8B | Telecommunications | 🇯🇵 Japan |
#20 | reddit.com | 1.7B | Social Media Networks | 🇺🇸 U.S. |
#21 | office.com | 1.6B | Prog. & Developer Software | 🇺🇸 U.S. |
#22 | linkedin.com | 1.6B | Social Media Networks | 🇺🇸 U.S. |
#23 | dzen.ru | 1.4B | Faith & Beliefs | 🇷🇺 Russia |
#24 | samsung.com | 1.4B | Consumer Electronics | 🇰🇷 S. Korea |
#25 | vk.com | 1.4B | Social Media Networks | 🇷🇺 Russia |
#26 | xhamster.com | 1.3B | Adult | 🇨🇾 Cyprus |
#27 | turbopages.org | 1.3B | News & Media Publishers | 🇷🇺 Russia |
#28 | mail.ru | 1.2B | 🇷🇺 Russia | |
#29 | naver.com | 1.2B | News & Media Publishers | 🇰🇷 S. Korea |
#30 | bing.com | 1.2B | Search Engines | 🇺🇸 U.S. |
#31 | microsoftonline.com | 1.1B | Prog. & Developer Software | 🇺🇸 U.S. |
#32 | discord.com | 1.1B | Social Media Networks | 🇺🇸 U.S. |
#33 | twitch.tv | 1.1B | Gaming & Accessories | 🇺🇸 U.S. |
#34 | bilibili.com | 1.0B | Animations & Comics | 🇨🇳 China |
#35 | pinterest.com | 1.0B | Social Media Networks | 🇺🇸 U.S. |
#36 | zoom.us | 985.9M | Computers Electronics & Tech | 🇺🇸 U.S. |
#37 | weather.com | 985.7M | Weather | 🇺🇸 U.S. |
#38 | qq.com | 907.1M | News & Media Publishers | 🇨🇳 China |
#39 | microsoft.com | 902.3M | Prog. & Developer Software | 🇺🇸 U.S. |
#40 | msn.com | 870.8M | News & Media Publishers | 🇺🇸 U.S. |
#41 | globo.com | 840.1M | News & Media Publishers | 🇧🇷 Brazil |
#42 | duckduckgo.com | 839.0M | Search Engines | 🇺🇸 U.S. |
#43 | roblox.com | 795.7M | Gaming & Accessories | 🇺🇸 U.S. |
#44 | quora.com | 775.9M | Dictionaries & Encyclopedias | 🇺🇸 U.S. |
#45 | news.yahoo.co.jp | 749.1M | News & Media Publishers | 🇯🇵 Japan |
#46 | ebay.com | 728.0M | Marketplace | 🇺🇸 U.S. |
#47 | aajtak.in | 724.1M | News & Media Publishers | 🇮🇳 India |
#48 | nytimes.com | 702.2M | News & Media Publishers | 🇺🇸 U.S. |
#49 | realsrv.com | 688.0M | Adult | 🇺🇸 U.S. |
#50 | cnn.com | 684.9M | News & Media Publishers | 🇺🇸 U.S. |
Notable companies that have fallen out of the top 50 since our last version of this visualization are Walmart and PayPal. Notable entrants into the top 50 are Samsung and the New York Times.
The Geography of the 50 Most-Visited Websites
The United States is still home base for many of the world’s biggest websites, taking up 30 spots on this ranking. Of these 30 websites, half are operated by Big Tech companies such as Microsoft, Amazon, Alphabet, Meta, and Netflix.
Russia, China, Japan, and South Korea round out the top five.
Things get interesting in the “other” category, which includes six websites. Two spots are taken up by Aaj Tak and Globo, which are large media publications in India and Brazil, respectively.
The remaining four websites—XVideos, PornHub, XHamster, and XNXX—specialize in adult content, and are located in a variety of countries. These are often referred to as “tube sites” since they are built on the YouTube model.
Realsrv, the only adult-oriented site in the top 50 located in the U.S., is interesting to delve into as well, since it’s far from a household name. The website essentially supports advertising efforts by redirecting users away from the content they were viewing over to another page (generally premium adult content). This is one of the key ways that adult websites earn revenue.
Where does this data come from?
Source: SimilarWeb
Notes: Websites listed include “all meaningful subdomains”, and categories in the graphic follow SimilarWeb’s categorization system. This is the third version of this graphic. As with previous versions, we aim to use data from November for the sake of consistency and to avoid seasonal fluctuations in traffic. One important detail to point out is that website traffic does not include app traffic, which is why popular platforms like WeChat don’t appear in this ranking.
Brands
How Tech Logos Have Evolved Over Time
From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.
How Tech Logos Have Evolved Over Time
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.
In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.
How Many Times Has Google Changed Its Logo?
Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.
For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.
Company | Number of Logo Changes |
---|---|
8 | |
HP | 8 |
Amazon | 6 |
Microsoft | 6 |
Samsung | 6 |
Apple | 5* |
Note: *Includes color changes. Source: 1000Logos.net
Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.
And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.
Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.
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