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The World’s 100 Most Valuable Brands in 2021

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Most Valuable Bands 2021

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The World’s Top 100 Most Valuable Brands in 2021

In 2020, the global economy experienced one of the worst declines since the Great Depression.

Yet, while the ripple effects of COVID-19 have thrown many businesses into disarray, some companies have not only managed to stay afloat amidst the chaos—they’ve thrived. Using data from Kantar BrandZ, this graphic looks at the top 100 most valuable brands of 2021.

Methodology

Each year, research group Kantar BrandZ ranks companies based on their “brand value,” which is measured by:

  1. A brand’s total financial value, which is the financial contribution that brand brings to its parent company ($ value).
  2. Multiplied by its proportional value, measured by the brands proportional impact on its parent company’s sales (% value).

The financial results are then combined with quantitative survey data, sourced from over 170,000 global consumers. The end result is a holistic look at a company’s brand equity, reputation, and ability to generate value.

The Leaderboard

The total value of 2021’s Top 100 brands grew by 42%, reaching a combined $7 trillion. At the top of the list, perhaps unsurprisingly, is Amazon, with a total brand value of $683 billion.

RankBrandBrand Value
($B USD)
CategoryBrand Value %
change from 2020
1Amazon$683.85Consumer Goods & Retail64%
2Apple$612.00 Technology74%
3Google$458.00 Media & Entertainment42%
4Microsoft$410.27 Business Solutions & Tech Providers26%
5Tencent$240.93 Media & Entertainment60%
6Facebook$226.74 Media & Entertainment54%
7Alibaba$196.91 Consumer Goods & Retail29%
8Visa$191.29 Financial Services2%
9McDonald's$154.92 Food & Beverages20%
10Mastercard$112.88 Financial Services4%
11Moutai$109.33 Food & Beverages103%
12Nvidia$104.76 Business Solutions & Tech Providersn/a
13Verizon$101.94 Telecom Providers8%
14AT&T$100.65 Telecom Providers-5%
15IBM$91.34 Business Solutions & Tech Providers9%
16Coca-Cola$87.60 Food & Beverages4%
17Nike$83.71 Consumer Goods & Retail68%
18Instagram$82.90 Media & Entertainment100%
19PayPal$80.62 Payments66%
20Adobe$78.52 Business Solutions & Tech Providersn/a
21Louis Vuitton$75.73 Consumer Goods & Retail46%
22UPS$73.02 Logistics44%
23Intel$71.94 Business Solutions & Tech Providersn/a
24Netflix$71.13 Media & Entertainment55%
25The Home Depot$70.52 Consumer Goods & Retail22%
26SAP$69.24 Business Solutions & Tech Providers20%
27Accenture$64.73 Business Solutions & Tech Providersn/a
28Oracle$60.84 Business Solutions & Tech Providersn/a
29Starbucks$60.27 Food & Beverages26%
30Walmart$59.52 Consumer Goods & Retail30%
31Xfinity$59.00 Telecom Providers26%
32Marlboro$57.01 Consumer Goods & Retail-2%
33Disney$55.22 Media & Entertainment13%
34Meituan$52.40Technology119%
35Texas Instruments$49.24Business Solutions & Tech Providersn/a
36Salesforce$48.98Business Solutions & Tech Providers61%
37Qualcomm$48.36Business Solutions & Tech Providersn/a
38Spectrum$47.28 Telecom Providers10%
39YouTube$47.10Media & Entertainment39%
40Chanel$47.05 Consumer Goods & Retail30%
41Cisco$46.82 Business Solutions & Tech Providersn/a
42Samsung$46.77 Technology44%
43Hermès$46.40Consumer Goods & Retail40%
44JD$44.52 Consumer Goods & Retail75%
45TikTok$43.52 Media & Entertainment158%
46Deutsche Telekom$43.10 Telecom Providers16%
47Tesla$42.61 Cars & Transportation275%
48L'Oréal Paris$38.31 Consumer Goods & Retail30%
49Ping An$38.05Insurance13%
50Huawei$38.02 Technology29%
51ICBC$37.77 Financial Services-1%
52Zoom$36.93 Business Solutions & Tech Providersn/a
53Intuit$35.87 Business Solutions & Tech Providersn/a
54Linkedin$35.52 Media & Entertainment19%
55Costco$35.14 Consumer Goods & Retail23%
56Gucci$33.84 Consumer Goods & Retail24%
57AMD$32.92 Business Solutions & Tech Providersn/a
58Tata Consulting Services$31.28 Business Solutions & Tech Providersn/a
59Xbox$30.40 Technology55%
60Vodafone$29.74Telecom Providers29%
61American Express$28.58 Financial Services-3%
62Wells Fargo$28.00 Financial Services-8%
63RBC$27.61 Financial Services33%
64Toyota$26.97 Cars & Transportation-5%
65Haier$26.42 Technology41%
66HDFC Bank$26.37 Financial Services27%
67Mercedes-Benz$25.84 Cars & Transportation21%
68China Mobile$25.82 Telecom Providers-25%
69Budweiser$25.55 Food & Beverages5%
70Xiaomi$24.89 Technology50%
71BMW$24.82 Cars & Transportation21%
72Dell Technologies$24.78 Business Solutions & Tech Providers36%
73LIC$24.14 Insurance38%
74J.P. Morgan$24.11 Financial Services37%
75Siemens$23.64Conglomerate69%
76Fedex$23.59 Logistics53%
77Baidu$23.36 Media & Entertainment57%
78Uber$22.41 Cars & Transportation41%
79Adidas$22.34 Consumer Goods & Retail51%
80Chase$21.83 Financial Services7%
81Pinduoduo$21.73 Consumer Goods & Retail131%
82Snapchat$21.61 Media & Entertainmentn/a
83Zara$21.38 Consumer Goods & Retail0%
84Ikea$21.02 Consumer Goods & Retail17%
85UnitedHealthCare$20.87 Insurance32%
86Lowe's$20.67 Consumer Goods & Retail51%
87AIA$20.60 Insurance16%
88NTT$20.48 Telecom Providers1%
89Autodesk$20.45 Business Solutions & Tech Providersn/a
90TD$20.21 Financial Services17%
91Orange$20.20 Telecom Providers4%
92DHL$20.14 Logistics39%
93Didi Chuxing$20.04 Cars & Transportation0%
94China Construction Bank$19.78 Financial Services-6%
95Pampers$19.62 Consumer Goods & Retail6%
96KE$19.50Consumer Goods & Retailn/a
97Commonwealth Bank$19.47 Financial Services48%
98Bank of America$19.32 Financial Services14%
99Spotify$19.28 Media & Entertainmentn/a
100Colgate$18.89 Consumer Goods & Retail8%

It’s the third consecutive year that Amazon has placed first on the list. Since last year’s ranking, the ecommerce brand has seen its value grow by 64%. Keep in mind, this accounts for all areas of Amazon’s business, including its web and subscription services.

Second on the list is Apple with a brand value of $612 billion. Apple wasn’t completely immune to the impacts of COVID-19—in the early days of the pandemic, its stock dipped almost 19% from record highs—but the company recovered and reported record-breaking revenue, generating $64.7 billion in Q4 2020.

It’s fitting that the top brands on the list are big tech companies since the pandemic pushed consumers online for both their shopping and entertainment needs. A few social media platforms placed high on the list as well, like Facebook, which rose two ranks this year to score the sixth spot with a brand value of $227 billion.

Instagram and TikTok trailed behind Facebook when it came to total brand value, but both platforms saw exceptional growth compared to last year’s report. In fact, when looking at brand value growth from 2020, both brands scored a spot in the top 10.

Insights into Brand Value Growth

The most valuable brand report has been ranking companies for over a decade, and some overarching factors have stood out as key contributors to brand value growth:

1. The Big Get Bigger

Starting “strong” can give brands an edge. This is because growth rate is closely correlated with high brand equity. In other words, a strong brand will likely see more growth than a weaker brand, which might explain why companies like Amazon and Apple have been able to hold their place at the top for several consecutive years.

Keep in mind, this doesn’t account for industry disruptors. An innovative company could come out of the woodwork next year and give the Big Tech giants a run for their money.

2. Marketing Makes a Difference

The right strategy can make a difference, and even smaller brands can make a splash if the message is impactful. Brands with emotional associations, like pride or popularity, tend to see that translate into brand value growth.

Companies like Nike and Coca-Cola have mastered the art of emotional advertising. For instance, in May last year, Nike released a video urging consumers to stand up for equality, in a video titled, “For Once, Just Don’t Do It.”

3. Smart Investment

It’s not just about developing an effective marketing strategy, it’s about executing that strategy, and continually investing in ways that perpetuate your brand message.

For instance, innovation is the core value of Tesla’s brand, and the electric car company walks the walk—in 2020, the company spent $1.5 billion on R&D.

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Ranked: Top 10 Single-Day Market Cap Gains

Nvidia broke the record for the largest single-day market cap gains after adding nearly $250B on Feb. 22, 2024.

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The 10 Biggest Single-Day Market Cap Gains

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Since the COVID-19 pandemic, U.S. tech stocks have led in terms of market cap gains, sometimes boosting their valuations by hundreds of billions of dollars in a single day.

In this graphic, we’ve ranked the largest single-day gains ever recorded, using data from Bloomberg.

Top 10 List

The top 10 list includes just 5 companies, and all are based in the U.S.

RankDateCompanySingle-day
Market Cap Gain
(USD billions)
1Feb 22, 2024NVIDIA$247.0
2Feb 2, 2024Meta$196.8
3Nov 10, 2022Apple$190.9
4Feb 4, 2022Amazon$190.8
5May 25, 2023NVIDIA$184.1
6Jan 28, 2022Apple$178.9
7Jul 31, 2020Apple$169.0
8Oct 28, 2022Apple$150.5
9Mar 13, 2020Microsoft$150.4
10Apr 26, 2023Microsoft$148.3

To put these massive gains into context, consider this: As of May 2023, the average market cap of an S&P 500 company was $30.4 billion.

Meta’s $197B Record Didn’t Last Long

On Feb 2. 2024, Meta set a new record for the largest single-day gain after reporting strong quarterly earnings, as well as announcing $50B in share repurchases and its first ever dividend payment.

This record lasted only 20 days, however, as Nvidia’s massive Q4 2024 earnings beat sent it to all-time highs. The firm is now nearing a $2T valuation, firmly placing it among the world’s most valuable corporations.

More on Nvidia’s Earnings…

Nvidia reported $12.3B in net income during Q4 2024, which is 769% higher than the same quarter last year. Revenues are also up 265% from last year, largely driven by demand for its AI chips like the H100 Tensor Core GPU.

Nvidia’s earnings have seemingly shifted the AI craze into another gear, boosting other chip stocks like AMD and Super Micro Computer (SMCI) to double-digit % gains for the day (Feb 22).

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