Technology

The World’s Most Visited Websites by Time Spent Per Visit

Published

4 weeks ago

March 28, 2025

Dorothy Neufeld

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The Most Visited Websites in the World by Time Spent Per Visit

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Key Takeaways

On average, people spent 20m 47s on YouTube per visit, the highest amount of time across the top 20 most visited websites in the world.
Across social media platforms, people spent more time on X (12m 37s) than Facebook (10m 59s) and Instagram (8m 41s).
People who use ChatGPT spent nearly seven minutes on average per visit, beating out Reddit (6m 7s) and Wikipedia (3m 18s).

Today, megacap companies have an outsized influence on global internet traffic, turning billions of user visits into massive ad revenues.

But how do these sites compare in terms of visit time? While Google remains the world’s most visited website, users spend more than double the amount of time on YouTube. Similarly, X commands more time than the largest search engine globally.

This graphic shows the average time spent on the most visited websites in the world, based on data from Similarweb.

YouTube and X Lead in Visit Duration

Below, we show how the world’s most visited websites compare in terms of average visit duration as of February 2025:

Rank by Total Visits	Domain	Visit Duration	Country
1	google.com	10m 47s	🇺🇸 U.S.
2	youtube.com	20m 47s	🇺🇸 U.S.
3	facebook.com	10m 59s	🇺🇸 U.S.
4	instagram.com	8m 41s	🇺🇸 U.S.
5	x.com	12m 37s	🇺🇸 U.S.
6	whatsapp.com	12m 26s	🇺🇸 U.S.
7	chatgpt.com	6m 47s	🇺🇸 U.S.
8	wikipedia.org	3m 18s	🇺🇸 U.S.
9	reddit.com	6m 7s	🇺🇸 U.S.
10	yahoo.com	7m 43s	🇺🇸 U.S.
11	yahoo.co.jp	8m 55s	🇯🇵 Japan
12	yandex.ru	8m 48s	🇷🇺 Russia
13	amazon.com	5m 51s	🇺🇸 U.S.
14	tiktok.com	4m 9s	🇨🇳 China
15	baidu.com	5m 36s	🇨🇳 China
16	microsoftonline.com	2m 16s	🇺🇸 U.S.
17	linkedin.com	8m 35s	🇺🇸 U.S.
18	netflix.com	7m 6s	🇺🇸 U.S.
19	pornhub.com	7m 29s	🇺🇸 U.S.
20	dzen.ru	8m 30s	🇷🇺 Russia

As the world’s leading video streaming platform, users spend the most time on YouTube, averaging 20m 47s per visit.

Overall it ranks second globally in engagement, following behind Facebook according to Similarweb. In 2024, YouTube generated $36.2 billion in ad revenues in 2024, with the U.S., India, and Japan being the largest sources of traffic.

Meanwhile, X follows next in line based on visit duration, averaging 12m 37s. Despite recent backlash, it stands as the fifth most-visited website in the world. Today, the U.S., Japan, and Brazil account for the highest share of its user base.

Quickly rising up the ranks is OpenAI’s ChatGPT, now the seventh-most visited website in the world. As of January 2025, it boasts 4.7 billion monthly visits and one billion queries daily. On average, users spend 6m 7s interacting with the AI-powered chatbot.