Markets

The World’s 50 Most Valuable Brands in 2025

Published

1 month ago

March 21, 2025

Dorothy Neufeld

Graphics/Design:

Sabrina Lam

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The World’s Most Valuable Brands in 2025

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Key Takeaways

Apple ranks first globally, with its brand valued at $574.5 billion in 2025.
Nvidia entered the top 10 for the first time, with its brand value jumping 98% over the year.
Both Starbucks and Tesla saw the steepest declines in their brand value across the top 50 rankings.

Brands are deeply embedded in a company, providing a powerful source of value.

The value of brands, together with other intangible assets such as intellectual property and research and development (R&D), stands at all-time highs of $80 trillion globally. While valuing these assets is subjective in nature, it’s clear they are playing a more dominant role in capital markets today.

This graphic shows the most valuable brands worldwide in 2025, based on the annual ranking from Brand Finance.

Methodology Behind the Most Valuable Brands

Brand Finance analyzed companies based on the degree that the brand generated profits for each company, including their subsidiaries. The key attributes that were examined include the brand’s strength, brand equity, and brand investment. Overall, 175,000 survey responses were collected globally as part of the analysis. For more details on the methodology, see the end of this article.

Ranked: The Top 50 Most Valuable Brands

Below, we show the most valuable brands in the world as of January 1, 2025:

Ranking 2025	Name	Country	Brand Value	Annual Change in Brand Value
1	Apple	🇺🇸 U.S.	$574.5B	11%
2	Microsoft	🇺🇸 U.S.	$461.1B	35%
3	Google	🇺🇸 U.S.	$413.0B	24%
4	Amazon	🇺🇸 U.S.	$356.4B	15%
5	Walmart	🇺🇸 U.S.	$137.2B	42%
6	Samsung Group	🇰🇷 South Korea	$110.6B	11%
7	TikTok/Douyin	🇨🇳 China	$105.8B	26%
8	Facebook	🇺🇸 U.S.	$91.5B	21%
9	NVIDIA	🇺🇸 U.S.	$87.9B	98%
10	State Grid Corporation of China	🇨🇳 China	$85.6B	20%
11	T	🇩🇪 Germany	$85.3B	16%
12	Instagram	🇺🇸 U.S.	$79.9B	13%
13	ICBC	🇨🇳 China	$79.1B	10%
14	China Construction Bank	🇨🇳 China	$78.4B	19%
15	Verizon	🇺🇸 U.S.	$72.3B	1%
16	Agricultural Bank of China	🇨🇳 China	$70.2B	16%
17	Home Depot	🇺🇸 U.S.	$65.1B	23%
18	Toyota	🇯🇵 Japan	$64.7B	23%
19	Bank of China	🇨🇳 China	$63.8B	26%
20	Moutai	🇨🇳 China	$58.4B	17%
21	Oracle	🇺🇸 U.S.	$57.4B	8%
22	UnitedHealthcare	🇺🇸 U.S.	$54.2B	14%
23	Mercedes-Benz	🇩🇪 Germany	$53.0B	-11%
24	AT&T	🇺🇸 U.S.	$52.5B	7%
25	Allianz Group	🇩🇪 Germany	$49.8B	6%
26	Costco	🇺🇸 U.S.	$48.2B	0%
27	China Mobile	🇨🇳 China	$47.0B	6%
28	Coca-Cola	🇺🇸 U.S.	$46.3B	32%
29	Hyundai Group	🇰🇷 South Korea	$46.3B	25%
30	Shell	🇬🇧 UK	$45.4B	-10%
31	Bank of America	🇺🇸 U.S.	$45.0B	21%
32	Disney	🇺🇸 U.S.	$44.8B	-4%
33	Chase	🇺🇸 U.S.	$44.2B	23%
34	Tencent	🇨🇳 China	$44.0B	22%
35	Ping An	🇨🇳 China	$43.2B	-3%
36	Tesla	🇺🇸 U.S.	$43.0B	-26%
37	BMW	🇩🇪 Germany	$42.5B	4%
38	Aramco	🇸🇦 Saudi Arabia	$41.7B	0%
39	Accenture	🇺🇸 U.S.	$41.5B	2%
40	Porsche	🇩🇪 Germany	$41.1B	-5%
41	Deloitte	🇺🇸 U.S.	$41.1B	-2%
42	McDonald's	🇺🇸 U.S.	$40.5B	7%
43	Mitsubishi Group	🇯🇵 Japan	$40.4B	14%
44	American Express	🇺🇸 U.S.	$39.6B	9%
45	Starbucks	🇺🇸 U.S.	$38.8B	-36%
46	Chanel	🇫🇷 France	$37.9B	45%
47	Uber	🇺🇸 U.S.	$37.2B	25%
48	NTT Group	🇯🇵 Japan	$37.1B	19%
49	Wells Fargo	🇺🇸 U.S.	$36.0B	1%
50	Citi	🇺🇸 U.S.	$35.7B	14%

Despite sluggish iPhone sales in 2024, Apple continues to dominate the rankings, adding $57.9 billion to its brand value over the year.

Overall, American tech giants secured four of the top five spots, likely driven by their ubiquity in everyday lives, from internet traffic and AI tools to online purchases and electronics. With multi-trillion dollar market caps, these companies have long commanded strong brand familiarity and strength, although they are being increasingly challenged by Chinese competitors such as TikTok (ranking in #7) and Temu.

Meanwhile, Nvidia entered the top 10 brands by value for the first time in 2025, driven by explosive demand for its AI chips and its significant moat in the semiconductor industry.

Nvidia is the World’s Fastest Rising Brand

Given the inertia surrounding AI technologies, Nvidia’s brand value has surged 98% to reach $87.9 billion, seeing the largest growth in value across the world’s 50 most valuable brands.

Name	Country	Brand Value in 2025	Annual Change in Brand Value
NVIDIA	🇺🇸 U.S.	$87.9B	98%
Chanel	🇫🇷 France	$37.9B	45%
Walmart	🇺🇸 U.S.	$137.2B	42%
Microsoft	🇺🇸 U.S.	$461.1B	35%
Coca-Cola	🇺🇸 U.S.	$46.3B	32%
Bank of China	🇨🇳 China	$63.8B	26%
TikTok/Douyin	🇨🇳 China	$105.8B	26%
Hyundai Group	🇰🇷 South Korea	$46.3B	25%
Uber	🇺🇸 U.S.	$37.2B	25%
Google	🇺🇸 U.S.	$413.0B	24%

With a 45% increase in brand value, Chanel follows next as its flagship Chanel N.5 perfume marked its 100th anniversary, creating more brand awareness for the company. This led Chanel to surpass Louis Vuitton as the most valuable luxury brand globally in 2025.

The Fastest Declining Brands

On the other hand, Starbucks and Tesla shaved the most off their brand value as these companies fell short of meeting customer expectations. For Starbucks, the company’s higher prices along with focusing on app-based sales has drawn pushback from customers.

Moreover, leadership turnover has hurt its reputation, with the company seeing four new CEOs in two years.

Name	Country	Brand Value in 2025	Annual Change in Brand Value
Starbucks	🇺🇸 U.S.	$38.8	-36%
Tesla	🇺🇸 U.S.	$43.0	-26%
Mercedes-Benz	🇩🇪 Germany	$53.0	-11%
Shell	🇬🇧 United Kingdom	$45.4	-10%
Porsche	🇩🇪 Germany	$41.1	-5%
Disney	🇺🇸 U.S.	$44.8	-4%
Ping An	🇨🇳 China	$43.2	-3%
Deloitte	🇺🇸 U.S.	$41.1	-2%
Costco	🇺🇸 U.S.	$48.2	0%
Aramco	🇸🇦 Saudi Arabia	$41.7	0%

Additionally, Tesla’s brand value sank for the second year in a row.

Notably, public perception of Elon Musk and declining reputation scores, especially in Europe, weighed on Tesla’s value. However, loyalty remained strong in the U.S., with 90% of Tesla owners saying they are likely to stick with the brand over the next year.

Where does this data come from?

Source: Brand Finance Global 500 Report

Important note: The values shown above are brand value calculations as opposed to market capitalization. See below for more details.

How is brand value calculated? Generally speaking, the methodology for calculating “brand value” is a formula that is as follows:

Brand Strength (BSI) x Brand Royalty Rate x Brand Revenues = Brand Value

Brand Strength Index (BSI) looks at brand investment, brand equity, and brand performance. The brand royalty rate is determined based on sector. Lastly, forecast brand-specific revenues are determined based on the proportion of parent company revenues attributable to the brand in question. Brand value itself is discounted to net present value.