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The Psychology of Prices

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The Psychology of Prices

The Psychology of Prices

The fascinating infographic we share today focuses in on the psychology of pricing strategy.

In other words: do the actual pricing options provided to a consumer influence overall buying behavior? It turns out the answer to that is a “yes”, and studies show that the extent to which it is a factor in buying decisions is actually very significant.

Aside from just being interesting information, we reckon that there is a parallel with finance and investing as well that may be worth a look.

Investors, like customers, like to get value with what they buy. That’s why, ultimately, the option they choose is a reflection of the prices offered to them as well as the perceived value of each option.

This “perceived value” changes based on the options offered. For example, when potential customers are offered only two subscription options for The Economist (web-only or web + print), only 32% of students would take the more expensive web + print edition. However, when a “decoy” option was added in, offering the print-only edition at a similar price, the amount of web + print subscriptions jumped from 32% to 84%.

What biases do investors or speculators have towards securities that are perceived to have “value” in a given instance?

This is a question worth some self-reflection, because sometimes investors can be their own worst enemies.

Original graphics by: Blog-Growth

 

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VC+: Get Our Key Takeaways From the IMF’s World Economic Outlook

A sneak preview of the exclusive VC+ Special Dispatch—your shortcut to understanding IMF’s World Economic Outlook report.

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VC+ Special Dispatch - Your shortcut to understanding IMF's World Economic Outlook

Have you read IMF’s latest World Economic Outlook yet? At a daunting 202 pages, we don’t blame you if it’s still on your to-do list.

But don’t worry, you don’t need to read the whole April release, because we’ve already done the hard work for you.

VC+ IMF Special Dispatch

To save you time and effort, the Visual Capitalist team has compiled a visual analysis of everything you need to know from the report—and our upcoming VC+ Special Dispatch will be available exclusively to VC+ members on Thursday, April 25th.

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Your Shortcut to Understanding IMF’s World Economic Outlook

With long and short-term growth prospects declining for many countries around the world, this Special Dispatch offers a visual analysis of the key figures and takeaways from the IMF’s report including:

  • The global decline in economic growth forecasts
  • Real GDP growth and inflation forecasts for major nations in 2024
  • When interest rate cuts will happen and interest rate forecasts
  • How debt-to-GDP ratios have changed since 2000
  • And much more!

Preview images of Visual Capitalist's breakdown of the IMF World Outlook report

Get the Full Breakdown in the Next VC+ Special Dispatch

VC+ members will receive the full Special Dispatch on Thursday, April 25th.

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What You Get When You Become a VC+ Member

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