Mapped: A Detailed Map of the Online World in Incredible Detail
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Maps

A Map of the Online World in Incredible Detail

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Map of the internet's most popular websites

A Map of the Online World in Incredible Detail

The internet is intangible, and because you can’t see it, it can be hard to comprehend its sheer vastness. As well, it’s difficult to gauge the relative size of different web properties. However, this map of the internet by Halcyon Maps offers a unique solution to these problems.

Inspired by the look and design of historical maps, this graphic provides a snapshot of the current state of the World Wide Web, as of April 2021. Let’s take a closer look!

But First, Methodology

Before diving into an analysis, it’s worth touching on the methodology behind this graphic’s design.

This map highlights thousands of the world’s most popular websites by visualizing them as “countries.” These “countries” are organized into clusters that are grouped by their content type (whether it’s a news website, search engine, e-commerce platform, etc).

Visual Capitalist on the mapEditor’s fun fact: Can you spot Visual Capitalist? We’re right in between TechCrunch and The Guardian above.

The colored borders represent a website’s logo or user interface. In terms of scale, each website’s territory size is based on its average Alexa web traffic ranking. The data is a yearly average, measured from January 2020 to January 2021.

Along the borders of the map, you can find additional information, from ranked lists of social media consumption to a mini-map of average download speeds across the globe.

According to the designer Martin Vargic, this map took about a year to complete.

Top 50 Most Popular Websites

Google and YouTube take up a lot of space, which is unsurprising—they’re the two highest-ranked websites on the list:

RankWebsiteCountry
1Google.com🇺🇲 U.S.
2Youtube.com🇺🇲 U.S.
3Tmall.com🇨🇳 China
4Baidu.com🇨🇳 China
5QQ.com🇨🇳 China
6Sohu.com🇨🇳 China
7Facebook.com🇺🇲 U.S.
8Taobao.com🇨🇳 China
9Amazon.com🇺🇲 U.S.
10360.cn🇨🇳 China
11Yahoo.com🇺🇲 U.S.
12Jd.com🇨🇳 China
13Zoom.us🇺🇲 U.S.
14Wikipedia.com🇺🇲 U.S.
15Weibo.com🇨🇳 China
16Sina.com.cn🇨🇳 China
17Live.com🇺🇲 U.S.
18Xinhuanet.com🇨🇳 China
19Microsoft.com🇺🇲 U.S.
20Reddit.com🇺🇲 U.S.
21Office.com🇺🇲 U.S.
22Netflix.com🇺🇲 U.S.
23Microsoftonline.com🇺🇲 U.S.
24Panda.tv🇨🇳 China
25Zhanqi.tv🇨🇳 China
26Instagram.com🇺🇲 U.S.
27Force.com🇺🇲 U.S.
28Google.com.hk🇭🇰 Hong Kong
29VK.com🇷🇺 Russia
30Alipay.com🇨🇳 China
31Csdn.net🇨🇳 China
32Myshopify.com🇨🇦 Canada
33Okezone.com🇮🇩 Indonesia
34Bing.com🇺🇲 U.S.
35Yahoo.co.jp🇯🇵 Japan
36Naver.com🇰🇷 South Korea
37Adobe.com🇺🇲 U.S.
38Salesforce.com🇺🇲 U.S.
39Ebay.com🇺🇲 U.S.
40Twitch.tv🇺🇲 U.S.
41Bongacams.com🇳🇱 Netherlands
42Twitter.com🇺🇲 U.S.
43Apple.com🇺🇲 U.S.
44Amazon.in🇮🇳 India
45Amazon.co.jp🇯🇵 Japan
46Aliexpress.com🇨🇳 China
47Aparat.com🇮🇷 Iran
48Linkedin.com🇺🇲 U.S.
49Huanqiu.com🇨🇳 China
50YY.com🇨🇳 China

Google has held the title as the internet’s most popular website since 2010. While Google’s popularity is well understood, the company’s dominance might be even more widespread than you’d think—across all Google-owned platforms (including YouTube) the company accounts for 90% of all internet searches.

The third highest ranked website is Tmall. For those who don’t know, Tmall is a Chinese e-commerce platform, owned by Alibaba Group. It focuses on Business-to-Consumer (B2C) transactions, and has established itself as the most popular e-commerce website in China—in Q1 2021, Tmall accounted for more than 50% of China’s B2C online transactions.

A High Level Look

When it comes to the top 50 websites overall, a majority are either social networking platforms, search engines, or online marketplaces—while this may not come as a surprise, it’s still powerful to see visualized. For instance, even a huge, well-known website like the New York Times is just a tiny country on this map.

And of course, a map of the internet isn’t complete without mention of the dark web.

While it’s challenging to determine its true size, research indicates that the dark web accounts for a large portion of the internet’s true size. And apparently, it’s growing steadily, with the help of anonymous cryptocurrencies like Bitcoin.

For the most part, it’s believed that the dark web is used for unsavory reasons—however, it’s not all bad. Because of its anonymous nature, it can be used as a safe space for whistleblowing or activism.

Overall, this map, and the internet as a whole, has many places for us to explore. When you dive in, what “countries” catch your eye?

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Water

Mapped: Countries With the Highest Flood Risk

Recent floods in Pakistan have affected more than 33 million people. Where is the risk of flooding highest around the world?

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Risk of Flooding Mapped Around the World

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Devastating floods across Pakistan this summer have resulted in more than 1,400 lives lost and one-third of the country being under water.

This raises the question: which nations and their populations are the most vulnerable to the risk of flooding around the world?

Using data from a recent study published in Nature, this graphic maps flood risk around the world, highlighting the 1.81 billion people directly exposed to 1-in-100 year floods. The methodology takes into account potential risks from both inland and coastal flooding.

Asian Countries Most at Risk from Rising Water Levels

Not surprisingly, countries with considerable coastlines, river systems, and flatlands find themselves with high percentages of their population at risk.

The Netherlands and Bangladesh are the only two nations in the world to have more than half of their population at risk due to flooding, at 59% and 58%, respectively. Vietnam (46%), Egypt (41%), and Myanmar (40%) round out the rest of the top five nations.

Besides the Netherlands, only two other European nations are in the top 20 nations by percentage of population at risk, Austria (18th at 29%) and Albania (20th at 28%).

RankCountryFlood risk, by population exposed (%)Total population exposed
#1🇳🇱 Netherlands58.7%10,100,000
#2🇧🇩 Bangladesh57.5%94,424,000
#3🇻🇳 Vietnam46.0%45,504,000
#4🇪🇬 Egypt40.5%38,871,000
#5🇲🇲 Myanmar39.9%19,104,000
#6🇱🇦 Laos39.7%2,985,000
#7🇰🇭 Cambodia38.1%7,431,000
#8🇬🇾 Guyana37.9%276,000
#9🇸🇷 Suriname37.7%233,000
#10🇮🇶 Iraq36.8%16,350,000
#11🇹🇭 Thailand33.9%25,431,000
#12🇸🇸 South Sudan32.5%5,437,000
#13🇵🇰 Pakistan31.1%71,786,000
#14🇳🇵 Nepal29.4%11,993,000
#15🇨🇬 Republic of the Congo29.3%1,170,000
#16🇵🇭 Philippines29.0%30,483,000
#17🇯🇵 Japan28.7%36,060,000
#18🇦🇹 Austria27.8%2,437,000
#19🇮🇳 India27.7%389,816,000
#20🇦🇱 Albania27.6%771,000
#21🇨🇳 China27.5%394,826,000
#22🇹🇩 Chad27.4%4,547,000
#23🇮🇩 Indonesia27.0%75,696,000
#24🇭🇷 Croatia26.9%1,094,000
#25🇸🇰 Slovakia26.7%1,401,000

The Southeast Asia region alone makes up more than two-thirds of the global population exposed to flooding risk at 1.24 billion people.

China and India account for 395 million and 390 million people, respectively, with both nations at the top in terms of the absolute number of people at risk of rising water levels. The rest of the top five countries by total population at risk are Bangladesh (94 million people at risk), Indonesia (76 million people at risk), and Pakistan (72 million people at risk).

How Flooding is Already Affecting Countries Like Pakistan

While forecasted climate and natural disasters can often take years to manifest, flooding affected more than 100 million people in 2021. Recent summer floods in Pakistan have continued the trend in 2022.

With 31% of its population (72 million people) at risk of flooding, Pakistan is particularly vulnerable to floods.

In 2010, floods in Pakistan were estimated to have affected more than 18 million people. The recent floods, which started in June, are estimated to have affected more than 33 million people as more than one-third of the country is submerged underwater.

The Cost of Floods Today and in the Future

Although the rising human toll is by far the biggest concern that floods present, they also bring with them massive economic costs. Last year, droughts, floods, and storms caused economic losses totaling $224.2 billion worldwide, nearly doubling the 2001-2020 annual average of $117.8 billion.

A recent report forecasted that water risk (caused by droughts, floods, and storms) could eat up $5.6 trillion of global GDP by 2050, with floods projected to account for 36% of these direct losses.

As both human and economic losses caused by floods continue to mount, nations around the world will need to focus on preventative infrastructure and restorative solutions for ecosystems and communities already affected and most at risk of flooding.

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Misc

The Most Searched Consumer Brands in 2022

From Netflix to IKEA, this map of the world highlights the most searched for consumer brands around the world.

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The Most Searched Consumer Brands in 2022

View the high resolution of this infographic by clicking here.

In today’s fast-paced world, a strong brand is a powerful asset that helps a business stand out in a sea of competition.

What are some of the most popular brands around the world? One way to gauge this is by looking at Google searches to see what consumers are searching for online (and therefore, what brands they’re paying the most attention to).

This graphic by BusinessFinancing.co.uk uses data from Google Keyword Planner to show the world’s most searched consumer brands in the twelve months leading up to March 2022.

Methodology

To source this wide of a dataset, the team at BusinessFinancing.co.uk first compiled a list of well-known brands, using a number of reputable sources including Forbes, the Financial Times, BrandDirectory, and more.

From there, the team created a shortlist of popular consumer brands. This year, they focused on businesses that sell products and services, so some of the big tech companies like Google and Meta were excluded from the 2022 ranking.

Next, the team used Google Ads API to extract search volume data for the shortlisted brands. They looked at a couple of things:

  • The monthly average of searches over the last 12 months for the brand name alone (e.g. “Nike”)
  • Brand name with the corresponding sector added to the keyword (“Nike clothing”), which helped offset the skew in search volume for generic terms like “Apple” or “Amazon”

They did this for every country in the world with data available. Here’s what they found.

The Top 5 Most Searched Brands

While Netflix is the most frequently searched brand in the highest number of countries (92), Amazon takes the top spot when it comes to total search volume.

Here’s a look at the top five most search brands by average global monthly searches:

BrandAverage global monthly searches (March 2022)# Countries Most-Searched In
Amazon335,400,00042
Netflix140,200,00092
eBay80,600,0006
Walmart76,100,0002
IKEA55,300,00014

But a brand’s search popularity doesn’t necessarily reflect that the business is thriving. For instance, in April 2022, Netflix announced it had lost around 200,000 subscribers throughout Q1.

The week of the announcement, Netflix’s stock price dipped below $200—the lowest it had been since 2017.

Smartphones

Apple and its iPhone take the top spot when it comes to smartphone searches, which may be unsurprisingly considering the top five best-selling smartphones in 2021 were all iPhones.

Most Searched Smartphones 2022
View the high resolution of this infographic by clicking here.

It’s worth noting that the top five best-selling smartphones only capture a fraction of the overall smartphone market, and while iPhones are undeniably popular, they only make up 16.7% of worldwide smartphone sales.

Gaming

Epic Games, the creator and platform of Fortnite, maintains its status as the most searched-for gaming brand worldwide, with an average of 14.9 million global monthly searches.

Most Searched Gaming Brands 2022
View the high resolution of this infographic by clicking here.

No other gaming company came close to Epic Game’s search volume. For instance, Nintendo, which came in second place, only averaged 3.2 million searches a month.

However, Nintendo still managed to generate more than $16 billion in revenue throughout 2021, triple the gross revenue that Epic Games made the same year.

Fast Food

KFC was the most searched fast-food company in more than 83 countries, making it the most popular worldwide.

most popular brands by search volume fast food
View the high resolution of this infographic by clicking here.

However, it’s worth noting that, while McDonald’s ranked first in fewer countries, it had a higher global monthly search average than its fried chicken competitor.

In 2021, KFC generated approximately $2.79 billion in global revenue, while McDonald’s brought in $23.2 billion.

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