The Most Popular Halloween Costumes of 2021
Halloween—it’s the time of year when kids and adults alike dress up, eat candy, and show off their spookiest selves. It’s also when the scariest home decorations are the talk of the town, and people are frightened left, right, and center.
With the help of data from Google Trends and their unique Frightgeist series, we visualized the most searched Halloween costumes in the U.S. in 2021.
From spooky to sweet, these are the costumes everyone wants to dress up as this Halloween.
A Brief History of Halloween
Halloween is celebrated each year on October 31, with this year’s Halloween occurring on a Sunday. The tradition originated with the ancient Celtic festival of Samhain, where people would light bonfires and wear costumes to ward off ghosts.
The concept of Halloween didn’t gain popularity until it reached the United States. Borrowing from European traditions, Americans began to dress up in costumes and go house to house asking for food or money, a practice that eventually became today’s “trick-or-treat” tradition.
Other superstitions also started to form around the holiday. Young women believed they could divine the appearance of their future husbands by doing tricks with apple parings or mirrors.
Over time, Halloween moved away from focusing on witchcraft and ghosts to the festival we know and love today—a day focused on games, foods of the season, and festive costumes.
What Are the Most Popular Halloween Costumes?
With COVID-19 cases down compared to last year and Americans expected to spend over $10 billion on Halloween this year, much of the United States will be partaking in celebrating the spooky holiday.
From classy costumes and last-minute DIYs to pop-culture outfits and even era-inspired costumes, here are the top 25 most popular Halloween costumes in the U.S. in 2021.
|4||Spider-Man||Comic Book Characters|
|5||Cruella de Vil||Film Characters|
|7||Harley Quinn||Comic Book Characters|
|16||Among Us||TV Charaters|
|19||Superhero||Comic Book Characters|
|23||Squid Game||TV Charaters|
Notable Trending Costumes
The Netflix show Squid Game has had a meteoric rise in popularity in recent weeks, becoming one of the most-watched shows on the streaming platform—just in time for Halloween.
Squid Game costumes are the 23rd most popular in Google’s search, and they continue to trend high, being the most searched costume idea in Detroit.
In 2020, the mobile game Among Us was the talk of the gaming world, and this year it is the 16th most popular costume, with its popularity spiking in Jacksonville, Florida.
Other notable costumes in the top 50 include Pokémon at #50, Fortnite at #44, Velma Dinkley (of Scooby-Doo fame) at #42, Poison Ivy (the comic book villain) at #33, Beetlejuice at #24 and the entire 1980s decade at #18.
Most Popular Halloween Costumes by State
When it comes to festivals, every state has its unique perspective and traditions on celebrating them. This extends to popular Halloween costumes too.
Though there might be some overlap, digging deeper into the most popular costumes in every state allows us a unique look into how diverse people’s tastes are across the country.
Here is a breakdown of the most popular costumes in the U.S. in 2020 by state:
|State||Most Popular Costume||National Rank in 2020|
|District of Columbia||Beyonce||333|
|North Dakota||Star Wars||28|
|Rhode Island||Hermione Granger||146|
|South Carolina||Wonder Woman||31|
A look at popular costumes at the state level reveals some interesting quirks. Montana, for example, is uniquely interested in The Purge, and Rhode Island trick-or-treaters are big fans of Hermione Granger of Harry Potter fame.
Traditions are Here To Stay
At its core, Halloween still remains that same old fright-inducing festival it has always been.
Even though pop culture might influence your Halloween choices, traditional costumes will always have a unique place in everyone’s heart.
Ranked: America’s Best Universities
Evaluated on 19 different metrics, here’s the list of America’s best universities, led by 14 private schools.
Ranked: America’s Best Universities
The latest ranking of America’s best universities is here, perfectly timed for the approaching admissions season.
“Best” is of course subjective, and U.S. News and World Report has compiled 19 metrics on which they evaluated more than 400 national universities. Some of them include:
- Graduation rates & performance: A four-year rolling average of the proportion of each entering class earning a bachelor’s degree in six years or less. Performance is measured against predictions made by the publishers, and when beaten, the university gains a higher scoring.
- Peer assessment: A two-year weighted average of ratings from top academics—presidents, provosts and deans of admissions—on academic quality of peer institutions with which they are familiar.
- Financial resources: The average per student spend on instruction, research, student services and related educational expenditures in the 2021 fiscal year.
- Debt: A school’s average accumulated federal loan debt among borrowers only.
- Pell graduation rates & performance: the same calculation as stated above, but focused only on Pell Grant students, adjusted to give more credit to schools with larger Pell student proportions.
The website’s methodology section details how they sourced their data, the weights assigned to each metric, and their changes over the years.
From the hundreds assessed come the nearly 50 best universities that offer a variety of undergraduate majors, post-graduate programs, emphasize research, or award professional practice doctorates.
Which are the Best Universities in America?
At the top of the list, Princeton University is the best university in the country, known for its physics, economics, and international relations departments. Notably, it’s a rare Ivy league university that does not have a law, medical, or business school.
Here’s the full ranking of America’s best universities, along with annual tuition requirements.
|1||Princeton University||New Jersey||$59,710|
|7||Duke University||North Carolina||$66,172|
|9||Brown University||Rhode Island||$68,230|
|12||Columbia University||New York||$65,524|
|12||Cornell University||New York||$66,014|
|12||University of Chicago||Illinois||$65,619|
|18||Dartmouth College||New Hampshire||$65,511|
|20||University of Notre Dame||Indiana||$62,693|
Michigan, Ann Arbor
|22||Georgetown University||Washington, DC||$65,082|
|22||University of North|
Carolina at Chapel Hill
|North Carolina||$39,338 (out-state)
|24||Carnegie Mellon University||Pennsylvania||$63,829|
|24||University of Virginia||Virginia||$58,950 (out-state)
University, St. Louis
California, San Diego
|28||University of Florida||Florida||$28,658 (out-state)
|35||New York University||New York||$60,438|
|35||University of Illinois|
|New Jersey||$36,001 (out-state)
|40||University of Washington||Washington||$41,997 (out-state)
|43||The Ohio State University||Ohio||$36,722 (out-state)
|47||Texas A&M University||Texas||$40,607 (out-state)
|47||University of Georgia||Georgia||$30,220 (out-state)
|47||University of Rochester||New York||$64,384|
|47||Virginia Tech||Virginia||$36,090 (out-state)
|47||Wake Forest University||North Carolina||$64,758|
|53||Florida State University||Florida||$21,683 (out-state)
|53||William & Mary||Virginia||$48,841 (out-state)
MIT places second, and Harvard and Stanford tie for third. Yale rounds out the top five.
Private universities, including seven Ivy League colleges, dominate the top of the rankings. Meanwhile, the highest-ranked public schools are tied at 15th, both state schools in California.
For affordability, since the higher ranks are populated by private universities, there tends to be a broad correlation of better universities being more expensive. That said, the most expensive school in the top 50 ranks is actually the University of Southern California, tied at 28th, for $68,237/year.
As it happens, also tied at 28th, the University of Florida is the most affordable public school for in-state students ($6,381/year) and Florida State University tied at 53rd, is the most affordable for out-of-staters at $21,683/year.
However these costs are tuition-only, and don’t account for other necessary expenses: accommodation, food, and textbooks.
Best University versus Best “Fit”
Finding the best university for prospective students is more than just perusing a long ranking list.
Aside from the numerous schools present within each university—which can often be the best for specific majors—factors like location, proximity to family, campus culture, the non-academic pursuits (sports, extracurriculars, internships) are also taken into consideration.
In fact, research has found that just attaining a university degree improves future earnings potential and employability.
Furthermore, individual engagement at college (irrespective of the rank of the school in question) plays a far bigger role in learning and general well-being than simply attending a highly-ranked school.
However, for low income and minority students, attending a top-ranked school does improve future earnings considerably. For women, it also often results in delaying marriage and kids, which results in more work-hours and as a result, more pay.
Maps5 days ago
Mapped: Which Countries Recognize Israel or Palestine, or Both?
Markets1 week ago
Visualizing 30 Years of Investor Sentiment
Technology1 week ago
Ranked: Largest Semiconductor Foundry Companies by Revenue
Misc1 week ago
Visualized: EV Market Share in the U.S.
Maps1 week ago
Interactive Map: The World as 1,000 People
Brands7 days ago
Ranked: Average Black Friday Discounts for Major Retailers
Business6 days ago
Ranked: Fast Food Brands with the Most U.S. Locations
United States6 days ago
Visualizing 30 Years of Imports from U.S. Trading Partners