Throughout history, people have turned to works of literature for guidance, entertainment, and education. Modern businesses aim to tell stories that leave a long-lasting impact as well, and should look to examples of historical success to influence how they create their own content.
Today’s infographic comes to us from Global English Editing, and it looks at 20 of the most popular books in the world. All of the books listed, even those published decades or centuries ago, have made an enduring impact on readers to this day. They have achieved this by stirring discussion and sparking debate wherever they are read.
Controversy: The Evergreen Theme
One of the important traits shared by every book on this list is the controversy that has swirled around each of them. This can be seen across different time periods and genres.
People have questioned the identity and authorial authenticity of Homer and decried the upending of creationism proposed by Darwin. Even a children’s book like the modern bestselling series, Harry Potter, can be a magnet for discussion over what is morally right and wrong.
It is often the case the that most popular and enduring literary works will not only captivate, but also address controversial issues in such a way that people will be talking about them for generations.
Lessons From History
The recent bestselling streak of George Orwell’s 1984, first published in 1950, is an interesting illustration of this trend.
The dystopian novel was banned upon its translation and release in the former USSR due to its implicit critique of Stalinist political ideology. By contrast, in the 1970s and 1980s, several American counties challenged 1984 on the grounds that it might promote communist ideals. In the 21st century, Orwell’s best-known work has been revisited by a new generation of readers as the American political climate continues to create new uncertainties about governance, the distortion of facts, and social control.
For Business Content, Bold Will Hold
The most popular books ever written can teach modern businesses a great deal about what it takes to make content that is evergreen, meaningful, and primed to engage their readers. Creating discussion is key in the age of the reactive “hot take” style of article. Your ability to stand out in the cultural, historical, or political context for having a point of view that many people find worthy of debating will give your work the staying power it needs.
Considering that within any given minute there are 2.4 million Google searches taking place and over 700,000 people logging into Facebook, this is no easy task. But whether it’s through a new product or via customer engagement, creating meaningful discussion is key to making a business’ voice heard through all the noise.
Chart-Toppers: 50 Years of the Best-Selling Music Artists
This mesmerizing video visualizes the best-selling music artists from 1969 to 2019 and highlights how long they held onto the top spot.
Chart-Toppers: 50 Years of the Best-Selling Music Artists
Fame, fortune, and adoring fans—this is often the dream-turned-reality for the world’s most popular music artists.
Thanks to their relatability and creative prowess, these artists have not only boasted longevity in their record sales, but they’ve also dominated the charts year after year.
Today’s video from Data is Beautiful visualizes the world’s best-selling music artists from the past 50 years (1969 to 2019) and highlights the length of their reigns.
Do you see your favorite artist or group in the mix?
The Best Selling Artists, By Decade
Of all of the artists in the past half-century, two stand out: Michael Jackson and Eminem. Michael Jackson has the highest cumulative number of years in the top spot (~12 years), while Eminem holds the longest continuous best-selling artist slot (8.5 years).
Let’s dive into each decade to uncover defining moments and key technology advancements that pushed the art of music into exciting new areas.
This era of music is defined by the emergence of the rock genre, with artists like The Eagles and Led Zeppelin, the latter of which is widely considered a forefather of hard rock and heavy metal.
The Beatles became known, not just for their music, but for pushing the envelope with how they recorded their music. They used analog sound editing techniques—utilizing a sound effect “bank” to record overtop finished music tracks to add depth and texture. This left a huge mark on the music world, and in many ways influenced how modern music is recorded.
The introduction of 8-tracks and cassette tapes enabled people to play albums in their vehicles, opening up new possibilities for on-the-go entertainment.
Enter the age of electronic music—synthesizers, theremins, electronic samplers, and electronic drum kits popped up in the music scene, most predominantly in the United Kingdom and the United States. The German-based group Kraftwerk was one of the first to pioneer using a synthesizer in their sets.
For example, one of the reasons for Michael Jackson’s success was that the technology of the time allowed for much wider distribution at much lower costs. In addition, Thriller was one of the first albums recorded on compact discs (CDs), which were introduced in 1982.
The MTV era (launched 1981) also significantly impacted the sales of albums, as music now offered both visual and audio experiences—and broadcast directly into people’s homes.
A predominant factor of the 90s music scene was the explosion of popular music artists being commissioned to record the theme songs for blockbuster films.
The most notable artists and their corresponding blockbuster movies of the time include:
- Elton John ─ The Lion King
- Celine Dion ─ Titanic
- Whitney Houston ─ Bodyguard
- Bryan Adams ─ Robin Hood: Prince Of Thieves
- Madonna ─ Evita
While the 1990s marked a decade of great variety in top-selling artists, it was also the peak of the music industry’s sales, at a whopping $21.5 billion in 1999—a figure not since repeated.
Eminem dominated 2000s record sales, but the decade also featured brief stints from the Backstreet Boys in 2000 and Rihanna in 2009.
Eminem helped to launch hip hop music into the mainstream. Being one of the most controversial best-selling artists of all time, he pushed genre boundaries through his technical prowess, wordsmithing, and relatability to wider audiences.
The 21st century also brought music streaming services such as Spotify to the forefront, forever altering how people listen to their favorite artists and bands.
Only three artists have hit the best-selling artist spot in the current decade: Rihanna, Drake, and Luis Fonsi—the Puerto Rican singer most well known for his hit single “Despacito”.
In 2016, the Recording Industry Association of America (RIAA) certified that Drake was the first music artist ever to reach #1 through streaming platform sales and downloads, instead of through physical album sales.
According to RIAA, streaming revenues jumped from almost half of all music industry sales in 2017, to over 75% of sales in 2018—with $4.6 billion in total record sales as of Q1 2018.
The Future Of Music
Musicians are a creative breed, continuously experimenting with new instruments, sound effects, and recording styles.
Some artists are even going so far as use only an iPhone to record their work—showcasing the modern-era ability to record high-fidelity quality and achieve studio-like results.
With a new decade just around the corner, we may see even more possibilities for technology to revamp how we access our favorite tunes—and how artists distribute them to their fanbase.
Who might become the next Beatles, Michael Jackson, or Drake?
Walmart’s Domination of the U.S. Grocery Market
If you want to buy groceries, in some places Walmart is the only game in town. Here’s a look at Walmart’s domination of the U.S. grocery market.
Walmart’s Domination of the U.S. Grocery Market
One wouldn’t expect the grocery department of a big box retailer to spark debate, but Walmart’s high market concentration in the grocery space is doing just that.
By now, Walmart’s rise to the top of the retail pyramid is well documented. The Supercenters that dot the American landscape have had a dramatic ripple effect on surrounding communities, often resulting in decreased competition and reduced selection for consumers. Today, in some communities, Walmart takes in a whopping $19 for every $20 spent on groceries.
Today’s map, based on a report from the Institute for Local Self-Reliance, looks at which places in America are most reliant on Walmart to put food on the table.
The Weight of Walmart
Walmart has an unprecedented amount of control over the food system, now capturing a quarter of every single dollar spent on groceries in the United States.
Walmart isn’t just a major player — in some cases it’s become the only game in town. In a few of the communities listed in the report, Walmart commands a 90% market share and higher.
Here’s a breakdown of the top 20 towns dominated by Walmart in America:
|Rank||Metro/Region||Population||Walmart Market Share|
|#2||Portales, New Mexico||19,730||95%|
|#4||Deming, New Mexico||24,699||90%|
|#6||North Platte, Nebraska||37,043||87%|
|#7||Wahpeton, N.D.– Minnesota||23,036||84%|
|#10||Bismarck, North Dakota||135,654||83%|
|#11||Helena-West Helena, Arkansas||20,176||80%|
|#17||Huron, South Dakota||18,082||75%|
While it’s more likely for a small town to become dominated by a single grocer, Walmart’s clout isn’t exclusive to rural America. Even in Springfield, Missouri — with a regional population of half a million people — the big box retailer still boasts a sizable market share of 66%.
Super Market Concentration
Under guidelines established by the Justice Department’s Antitrust Division, markets in which one corporation captures more than 50% of revenue are defined as “highly concentrated.” Walmart’s market share meets or exceeds this measure in 43 metropolitan areas and 160 smaller markets around the United States.
In some states, this trend is even more pronounced. In Oklahoma, for example, 86% of the state’s population lives in a region where Walmart has the majority market share in the grocery sector. In Arkansas — the home state of the megaretailer — half the population lives in this “highly concentrated” grocery market situation.
This degree of market concentration means that a retailer could cut certain products or manipulate prices without fear of losing customers. Worse yet, a company could close up shop and leave thousands of people without adequate grocery access.
An Interesting Caveat
There is a flip side to this story, however.
Walmart has shown a willingness to expand their grocery business to areas that were considered “food deserts” (i.e. low-income areas without easy access to a supermarket).
In a 2011 initiative, the retailer committed to open or expand 1,500 supermarkets across America to help give more people access to fresh food.
With the ground game clearly won, America’s largest grocer is now focused on dominating the next frontier of the grocery market – delivery. Stiff competition from companies like Amazon and Instacart will keep Walmart’s online market concentration in check for the time being.
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