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The Modern Era of Investor Relations

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The Modern Era of Investor Relations

The Modern Era of Investor Relations

How New Media has Ushered In a Better Experience For Investors

“Modern Era of Investor Relations” infographic presented by: Dajin Resources

The internet’s explosion in popularity is attributed mainly to the invention of the first graphical web browser in 1993. Since then, the way investors have gotten information on companies and financials has changed dramatically.

Let’s take a look at how modern company websites and social media create a better experience for investors today.

How Investors Get Company News Releases

Then: Companies used to issue press releases to get information to shareholders and potential investors through snail mail and thermal fax paper. Companies would also cold call potential investors to let them know the gist of the news.

Now: Information is automatically distributed in real-time when it becomes available. Websites, social media, email blasts, newswires, and third-party websites get the information out seconds within it being public.

How Investors Do Due Diligence

Then: Investors could not seek out information easily. They relied on new tips from their stock broker, or were contacted by companies directly. It was difficult to fact check information, and investors relied heavily on newsletter writers to supply due diligence and tips.

Now: Today, information is so abundant through the internet that verifying its validity is the most important concern for investors. Reputation is key. Investors can get and fact check information from company websites, government securities websites, social media, blogs, analysts, chats, email blasts, phone calls, professional investor services, newsletter writers, and local conferences.

How Investors Check Stock Prices

Then: Investors could check the price in a newspaper or find it scrolling on a stock ticker on TV. For smallcap stocks, they relied on their brokers. In the early internet days, delayed stock quotes could be found.

Now: Investors can get stock quotes in real-time for free or for cheap. These provide the full depth, showing bids and asks in the primary market to give an accurate picture of the stock’s activity.

How Important is it to Provide Investors With What They Need?

Today there are more tools in each company’s communications toolkit than ever before. A Thomson Reuters Extel whitepaper in 2012 found that the Top 10 European companies with Best Shareholder Communications outperformed the market by 28.8% since 2007.

Keys to Modern Media

Here’s how companies can take steps to help ensure the best experience for investors.

Modern website

Today’s company websites are a step above the websites of even 5-10 years ago. Not every company has adopted these new possibilities – but for those that have, the investor experience is much better.

Anatomy of a modern website:

  • Dynamic homepage: Populated by up-to-date content that is always changing
  • Different perspectives: Company news is accompanied by different perspectives on the sector and industry
  • Up-to-date media: Presentations, maps, fact sheets, photos, infographics, and other rich media are current
  • Easy to read and navigate: The website is simple and intuitive, which allows investors to find what they need.

Other considerations to make a website top-notch include: having accessible stock quote on the company, easy email newsletter signup option, objective feel that is not too self-promotional, and real photos of company instead of stock images.

Website quality and accuracy is paramount, as a recent investor survey by SNL IR Services found that 60% of investors visit company websites either daily or weekly. This is why the teams behind modern websites monitor analytics very closely, such as bounce rates, open rates, the reach of posts, and keywords. It’s important to make the website as useful as possible, otherwise it can be detrimental to the company’s success.

Social Media

Social media has come a long way in the last five years. Today, almost 80% of institutional investors use social media as a regular part of their workflow.

Good social media content allows investors to:

  • Get breaking news on stocks they follow
  • Gain perspectives on different topics
  • Interact with other investors or industry people
  • Become thought leaders on topics

To help investors accomplish these goals, its important for companies to curate their content to cover other topics and perspectives outside of their company and sector.

Third-Party Media

Media websites provide a means for coverage and eyeballs for all stocks, regardless of size.

Strong media from reputable networks can increase awareness of a stock and liquidity. However, like social media, such coverage can be a double-edged sword. If companies are represented unprofessionally by third-party media, it can backfire.

Therefore, it is important companies do their best to ensure that coverage of their stock is reputable, professional, fair, and accurate.

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History

The Shape of the World, According to Old Maps

What did ancient maps look like, before we had access to airplanes and satellites? See the evolution of the world map in this nifty infographic.

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The Shape of the World, According to Ancient Maps

A Babylonian clay tablet helped unlock an understanding for how our ancestors saw the world.

Dating all the way back to the 6th century BCE, the Imago Mundi is the oldest known world map, and it offers a unique glimpse into ancient perspectives on earth and the heavens.

While this is the first-known interpretation of such a map, it would certainly not be the last. Today’s visualization, designed by Reddit user PisseGuri82, won the “Best of 2018 Map Contest” for depicting the evolving shapes of man-made maps throughout history.

AD 150: Once Upon A Time in Egypt

In this former location of the Roman Empire, Ptolemy was the first to use positions of latitude and longitude to map countries into his text Geographia. After these ancient maps were lost for centuries, Ptolemy’s work was rediscovered and reconstructed in the 15th century, serving as a foundation for cartography throughout the Middle Ages.

Ptolemy World Map

1050: Pointing to the Heavens

The creation of this quintessential medieval T-and-O Beatine map is attributed not to an unknown French monk, but to the Spanish monk Beatus of Liébana. Although it shows several continents—Africa, Asia, and Europe—its main objective was to visualize Biblical locations. For example, because the sun rises in the east, Paradise (The Garden of Eden) can be seen pointing upwards and towards Asia on the map.

1154: The World Turned Upside Down

The Arabic geographer Muhammad al-Idrisi made one of the most advanced medieval world maps for King Roger II of Sicily. The Tabula Rogeriana, which literally translates to “the book of pleasant journeys into faraway lands”, was ahead of the curve compared to contemporaries because it used information from traveler and merchant accounts. The original map was oriented south-up, which is why modern depictions show it upside down.

Tabula Rogeriana

1375: The Zenith of Medieval Map Work

The Jewish cartographer Abraham Cresques created the most important map of the medieval period, the Catalan Atlas, with his son for Prince John of Aragon. It covers the “East and the West, and everything that, from the Strait [of Gibraltar] leads to the West”. Many Indian and Chinese cities can be identified, based on various voyages by the explorers Marco Polo and Sir John Mandeville.

After this, the Age of Discovery truly began—and maps started to more closely resemble the world map as we know it today.

1489: Feeling Ptolemy and Polo’s Influences

The 15th century was a radical time for map-makers, once Ptolemy’s geographical drawings were re-discovered. Henricus Martellus expanded on Ptolemaic maps, and also relied on sources like Marco Polo’s travels to imagine the Old World. His milestone map closely resembles the oldest-surviving terrestrial globe, Erdapfel, created by cartographer Martin Behaim. Today, it’s preserved at the Yale University archives.

1529: A Well-Kept Spanish Secret

The first ever scientific world map is most widely attributed to the Portuguese cartographer Diego Ribero. The Padrón Real was the Spanish Crown’s official and secret master map, made from hundreds of sailors’ reports of any new lands and their coordinates.

Ribero 1529

1599: The Wright Idea

English mathematician and cartographer Edward Wright was the first to perfect the Mercator projection—which takes the Earth’s curvature into consideration. Otherwise known as a Wright-Molyneux world map, this linear representation of the earth’s cylindrical map quickly became the standard for navigation.

1778-1832: The Emergence of Modern World Maps

The invention of the marine chronometer transformed marine navigation—as ships were now able to detect both longitude and latitude. Jacques-Nicolas Bellin, a French geographer, was responsible for the 18th century’s highly accurate world maps and nautical charts. His designs favored functionality over the decorative flourishes of cartographers past.

Finally, the German cartographer and lawyer Adolf Stieler was the man behind Stieler’s Handatlas, the leading German world atlas until the mid-20th century. His maps were famous for being updated based on new explorations, making them the most reliable map possible.

Is There Uncharted Territory Left?

It is worth mentioning that these ancient maps above are mostly coming from a European perspective.

That said, the Islamic Golden Age also boasts an impressive cartographic record, reaching its peak partially in thanks to Muhammad al-Idrisi in the 11th century. Similarly, Ancient Chinese empires had a cartographic golden age after the invention of the compass as well.

Does this mean there’s nothing left to explore today? Quite the contrary. While we know so much about our landmasses, the undersea depths remain quite a mystery. In fact, we’ve explored more of outer space than we have 95% of our own oceans.

If you liked the visualization above, be sure to explore the world’s borders by age, broken down impressively by the same designer.

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Misc

The Extreme Temperatures of the Universe

From the Big Bang to the Boomerang Nebula, this stunning data visualization puts the extreme temperatures of our universe into perspective.

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The Extreme Temperatures of the Universe

For most of us, temperature is a very easy variable to overlook.

Our vehicles and indoor spaces are climate controlled, fridges keep our food consistently chilled, and with a small twist of the tap, we get water that’s the optimal temperature. Of course, our concept of what’s hot or cold is actually very narrow in the grand scheme of things.

Even the stark contrast between the wind-swept glaciers of Antarctica and the blistering sands of our deserts is a mere blip on the universe’s full temperature range. Today’s graphic, produced by the IIB Studio, looks at the hottest and coldest temperatures in our universe.

But First: What is Temperature Anyway?

Before looking at this top-to-bottom view of extreme temperatures, it helps to remember what temperature is actually measuring – kinetic energy, or the movement of atoms.

Hypothetically, atoms would simply stop moving as they reach absolute zero. As matter heats up, it begins to “vibrate” more vigorously, changing states from solid to gas. Eventually, plasma forms as electrons wander away from the nuclei.

With that quick primer, let’s dig into some of the hottest insights in this cool data visualization.

Highs and Lows on Planet Earth

Earth’s lowest air temperature, -135ºF (-93ºC), was recorded in Antarctica in 2010. Since then, scientists have discovered that surface ice temperatures can dip as low as -144ºF (-98ºC).

The conditions need to be just right: clear skies and dry air must persist for several days during the polar winter. In surroundings this cold, human lungs would actually hemorrhage within just a few breaths.

On the other end of the spectrum of extreme temperatures, the hottest surface reading on Earth of 160ºF (71ºC) occurred in Iran’s Lut Desert in 2005. In fact, the Lut Desert clocked the highest surface temperature in 5 out of 7 years during a 2003-2009 study, making it the world’s hottest location. The desert’s dark pebbles, dry soil, and lack of vegetation create the perfect conditions for blistering heat.

There are very few organisms that can withstand such temperatures, but one fascinating phylum makes the cut.

The Amazing Tardigrade

Commonly known as a “moss pig” or “water bear”, the one-millimeter long tardigrade is extremely resilient. While most organisms need water to survive, the tardigrade gets around this by entering a “tun” state, in which metabolism slows to just 0.01% of its normal rate.

When water is scarce, the creature curls up and synthesizes molecules that lock sensitive cell components in place until re-hydration occurs. Beyond dry conditions, the tardigrade can also survive both freezing and boiling temperatures, high radiation environments, and even the vacuum of space.

This video courtesy of TEDEd explains more about the hardy critter:

Testing the Limits

For better or worse, humans have pushed the limits of temperature here on Earth.

At MIT, scientists cooled a sodium gas to half-a-billionth of a degree above absolute zero. In the words of the Nobel Laureate Wolfgang Ketterle, who co-led the team: “To go below one nanokelvin (one-billionth of a degree) is a little like running a mile under four minutes for the first time.”

Not all experiments are conducted out of simple curiosity. Conventional bombs already explode at around 9,000ºF (5,000ºC), but nuclear explosions take things much further. For a split second, temperatures inside a nuclear fireball can reach a mind-bending 18,000,000ºF (10,000,000ºC).

The highest man-made temperature ever recorded is 9,900,000,000,000ºF (5,500,000,000,000ºC), created in the Large Hadron Collider at CERN in Switzerland. It was achieved by accelerating heavy lead ions to 99% the speed of light and smashing them together.

Highs and Lows of the Universe

While humans have been able to manufacture extremely hot and cold temperatures, the universe has created these extremes naturally.

Undoubtedly, the creation of the universe is made of the hottest stuff of all. The temperature of the universe at 10⁻³⁵ seconds old was a whopping 1 octillion ºC. Moments later, it “cooled down” to 1,800,000,000ºF (1 billion ºC) when the universe was less than two minutes old.

On the other end of the spectrum, the coolest natural place currently known in the universe is the Boomerang Nebula at -457.6ºF (-272ºC). It’s found 5,000 light years away from us in the constellation Centaurus, and it is currently in a transitional phase as a dying star.

As space exploration goes further than ever, these extreme temperatures may one day reach even hotter or colder heights than we can imagine.

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